Brian Tracy explains that attentive, warm, genuine listening raises another person's self-esteem and sense of importance, strengthening relationships (illustrated by a first-date example). He warns that ignoring or interrupting someone is emotionally harmful and quickly damages rapport—interrupting is likened to an "emotional slap in the face." The segment ends with a YouTube CTA to like and subscribe.
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Hello, I'm Brian Tracy. Do you know the one thing that you can do to build someone else's self esteem? It's been said that rapt attention is the highest form of flattery. When you listen intently to another person and it's clear that you genuinely care about what that other person is saying, his or her self esteem goes up. His or her feeling of personal value increases. He or she feels more worthwhile and important as a human being. You can actually make another person feel terrific about themselves for herself by listening in a warm and genuine and caring way to everything he or she has to say. Listening builds self esteem. When a man and woman go out for the first time, they spend an inordinate amount of time talking and listening to each other. They look into each other's eyes and they hang on every word. They are each fascinated by the personality of the other. The more each listens to the other, the more positive and happy each of them feel and the stronger becomes the bonds of affection between them. The opposite of listening is ignoring. You always listen to that which you most value. You always ignore that which you devalue or you devalue that which you ignore. So the fastest way to turn a person off to hurt their feelings and make them feel slighted and angry is to simply ignore what they're saying or interrupt them in the middle of a thought. Ignoring or interrupting is the equivalent of an emotional slap in the face. Men, especially have to be careful about their natural desire to make a remark or an observation in the middle of a conversation. This can often cause the conversation to come to a grinding halt. Thank you for viewing this video on how to make your customers feel more important. If you enjoyed this video, please press the like button below and click on the link on the screen to subscribe to my YouTube channel.