How to Motivate and Inspire Employees

5 Aug 2014 · 12 min
12:14

Brian Tracy explains the 'X factor' — a psychological factor centered on employees' self-concept — as the central driver of productivity and why top companies outperform others. He defines self-concept (self-ideal, self-image, self-esteem), links workplace needs (autonomy and dependency/affiliation) to motivation, stresses the pivotal manager-employee contact, and urges managers to act quickly to implement practices that raise self-esteem and motivation.

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