Brian Tracy (Motivation March series) presents practical tips to stay motivated in sales. He emphasizes identifying the right customer, uncovering genuine emotional needs, building trust, demonstrating the product, listening actively, and using open-ended questions. He recommends a concrete "100 call" method—contact 100 prospects quickly (about 10/day across two workweeks) focusing only on making contact to reduce pressure and improve performance. The video closes with reflection prompts and a call-to-action to subscribe and claim a free gift.
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Hello, I'm Brian Tracy and today I want to give you some tips on how to stay motivated when you're working in sales. This video is the last video in our Motivation March series. Every week during this month, we've given you a new video on how to stay motivated through some of the most challenging things that life can throw at you. Thanks for watching this month and enjoy the video. Some people can sell just about anything. If you're not one of those people, you may find yourself feeling tired, overwhelmed, and maybe even a bit scared at the prospect of reaching out to new customers. So what's the answer? Luckily for you, there are plenty of ways to get motivated to sell more. First, you need to ask yourself, who is the customer that you're targeting? You could have the most winning personality and the best product in the industry, but if you're not reaching the right customers, the ones who want it and need it and can use it and can pay for it, then your sales are going to falter. Successful sales professionals know the importance of understanding who their buyer is so that they can tailor their efforts to each individual customer. They ask more questions than they answer. Next, make sure you're appealing to your customers. Genuine Needs the key to successful sales is being able to connect with your customer on an emotional basis. When you are able to generate an emotional response from the buyer, the odds are good that you can make the sale. If you know what your customer needs, then you will be in a better position to offer solutions to their problems. Remember, every product or service is a solution to a specific product that a customer has. For instance, a good real estate agent knows that tapping into her buyer's needs will help her to find the perfect house to make the sale. If a buyer wants to live within 20 minutes of work, showing a house an hour away is only going to turn off the buyer. Next, be trustworthy. People inherently do not trust salespeople. It is your job to make them trust you and when you do this, you will find striking a deal much easier. Next, Offer demonstrations. No matter what the product you sell or trying to sell, potential customers need to see how it works. Use plenty of demonstrations or examples so the customer can't get a feel for the product and how it can change their lives in a positive way. Simply telling someone that they can cannot live without your product isn't enough. They have to see how it can make their daily life easier. Next, listen to your customer. Approach every customer with an open mind. Your job isn't to try and sell them something they don't need it is to pair them with the product they need the most at this time. This requires listening to needs and answering all of their questions and concerns as thoroughly as you can. Strike up a conversation and use clues from that dialogue to design a sales strategy. Finally, ask Questions. The best way to determine your customer's real need is to ask lots and lots of questions. We say telling is not selling, only asking questions is selling. One of the biggest mistakes many sales professionals make is making assumptions before asking enough questions. So be thorough in your approach. Ask only open ended questions. This is a question that cannot be answered with the words yes or no. This will help you to learn what's needed to streamline your sales approach. Use my 100 call method to get Motivated don't let the fear of rejection get in the way of your sales success. Instead of dreading picking up the phone to make another cold call, turn the entire process into a game. Here's how it Make a commitment to contact 100 prospective customers as quickly as you can. If you contact 10 new customers a day, you'll complete the assignment in about two weeks. Two five day weeks. The goal here is not to make any sales, but simply to make contact with 100 new clients. If you tackle this project without worrying about whether or not you'll actually make a sale, you'll feel less stressed and this will result in a smoother presentation. Take away the need to make a sale and watch as your sales actually grow. Yes, that's right. The less pressure you put on yourself, the freer you are to develop your own unique sales strategy. And that will result in more contacts and more sales than you ever thought possible. Before we wrap up, I'd like to leave you with a thought to share with your friends and followers. Think about your easiest sales why did they take place and how can you create more of them now? I'd love to hear from you. So my question today is what have you done in the past that made making the sale easier and faster than ever before? And what part of your sales work keeps you motivated the most? Leave a comment below and I'll be sure to follow up with you. Thanks for watching. And remember, if you want to change your future, take action. And take action now. If you enjoyed this video and feel it was valuable in teaching you about how to stay motivated in your sales career, subscribe to my Channel like this video and share this video with your friends. Don't forget to click the button on the screen for a free gift. Thanks again for watching.
