Short motivational/persuasive talk by Brian Tracy arguing that writing a book helps entrepreneurs grow their business by establishing credibility, adding revenue streams, increasing visibility/search ranking, and enhancing career opportunities. The speaker urges authors to write on topics they are passionate about and offers a 20-step Author Quick Start guide as a resource.
How Writing a Book Can Grow your Business Successful people are simply those with successful habits. Brian Tracy as an aspiring business owner, you have many options when it comes to marketing your company ads, promotions, social media, email newsletters, blogs, sales, sponsorships, brochures, or billboards. But have you ever considered how a book can grow your business? Writing a book, especially one that is relevant to your company's target audience, can go a long way in fueling your company's growth. It can be instrumental in increasing exposure, gaining credibility, and growing your business. First, one of the ways a book can help grow your business is that it establishes credibility. It's no easy feat writing a book. Making the commitment to write a book shows dedication, and fans will look up to you as an expert in your field rather than someone who publishes content on the web or advertises a business. Whereas a social media post is less than 100 words, a blog post is several hundred, and a newsletter is less. By writing a book, you can use 20 to 60,000 words to get your message across. With a book, you're able to give value that makes an impact, builds trust, and gives you a reputation as a professional. The book you write gives your target audience another way to connect with you on a deeper level. You invite them into your thought processes and share personal experiences. This humanizes your company and gives people opportunities to relate to you and form a connection and sense of loyalty to your brand. Second, writing a book adds an additional revenue stream when you're growing your business. Profiting off a successful book can help further boost your company and brand. You can use your book as a marketing tool and promotional item to lead to more speaking engagements, guest appearances, the foundation of an online course, the launch of a new product, the start of a podcast, and so on. Direct sales of your book provide a passive source of income that continues to flow in long after you put in the effort. And each book you write helps sell the next one as well as give attention to your products and services. Third, writing a book can help increase visibility and demand for your business. When you want to increase the visibility of your business, a book can do just that. Book tours and reviews can get the word out about your book and business. Media covers through press releases you initiate or journalists that come directly to you also gets more eyes of potential customers on your company. As an entrepreneur, selling copies of your book isn't really the end goal, but using it to direct attention to other marketing goals is. Whether that's increasing leads, boosting sales, driving traffic to your website or storefront, or retaining customers. Publishing A book also helps your business rank higher in online search results. Did you know that Amazon is the number three search engine behind Google and YouTube? And it's the number one search engine when it comes to people looking for products and services. 44% of consumers start on Amazon when they're looking to buy something. Publishing a book is one of the most underutilized tools to bring attention to your business, but it's also one of the best. Finally, a book can enhance your career. A successful book can give you the confidence to grow your business and be a professional speaker, instructor and any other aspiration you have. Consider this universal law of service. Your rewards in life will always be in direct proportion to the value of your service to others. The more effort you put into adding value to other people's lives, the more value will be added to your own. By writing your book, you have the opportunity to share the expertise and point of view that only you uniquely have. Chances are if you're interested in this topic, others are too and they're seeking information about what you have to offer. Do you want to discover first handedly how a book can grow your business? When choosing a topic for your book, write what you're passionate about. Your genuine enthusiasm will come through in the pages of your book which will appeal to others. They'll be motivated to continue reading and learn more about you and ultimately your company. When you write the book that your heart compels you to write while concentrating on growing your business, it will almost always result in more exposure and revenue than a blockbuster business book. So get started and grow your business now by planning out, writing and publishing your first book. Brian knows this can seem like a daunting task, so he created a proven step by step process for you. Download the 20 Step Author Quick Start guide to jumpstart your book and your business and remember, there are no limits to what you can accomplish except the limits you place on your own thinking now. The question today is this. How can writing a book grow your business? Leave a comment below and Brian will be sure to follow up with you. Thanks for watching and remember, as Brian always says, if you want to change your future, take action and take action now.
If you enjoyed this video and feel it was valuable in teaching you about these three leadership traits, share it with your friends or for more resources on professional development, visit my website@briantracy.com thanks for watching and remember, if you want to change your future, take action and take action now.
