Brian Tracy teaches how to get repeat customers and referrals instead of chasing new ones. He covers an ultimate question to ask customers, four strategies to boost service, and scripts for each stage. Resales cost 1/10 as much as cold calling, referrals 1/15.
The key to your success in business is to first of all, create customers by selling to them, and second of all, to keep those customers for life. In this session, in this teleseminar, what I will do is I will show you all the things that have been found by the most successful companies to create a customer service climate that is so good that people buy from you, buy from you again and again, and recommend you to their friends. I will show you the ultimate question that you can ask, four strategies that you can use to increase your customer service, and a whole series of things that you can do or say at every single step of the customer process. They will absolutely guarantee that those people, once they buy from you, they buy from you over and over again. This is going to be one of the most helpful and most valuable telesometers that you've ever attended. It will help you make more money and more additional money than you can imagine. Final point. The key to your success is resales and referrals. It's getting people to buy again because it takes 1/10 of the time and energy for you to get someone to buy again as to go out and find a new customer. With all the time and advertising that's involved with referrals, it takes 1/15 of the energy to sell to a referral than it does to cold call and build a customer relationship from the beginning. So we will show you how to get more resales and more referrals so that you can begin to work with more and more people who are ready to buy and buy again and tell their friends about you.
