A short motivational how-to from Brian Tracy (YouTube) guiding prospective entrepreneurs to start from their personal strengths and experiences, examine existing business capabilities, and answer five core questions: (1) mission, (2) who is the customer, (3) what the customer values, (4) what results/metrics to track, and (5) the plan to deliver value. The piece emphasizes beginning with one’s own talents and current business realities to identify opportunities and set measurable goals.
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Here's a question that will help you begin to take action on how to be successful with starting your business. What qualities account for your greatest successes in life so far? What personal skills and abilities have gotten you to where you are today? How could you apply those same skills and abilities to starting and building a new business? How do you find a new product or service, recognizing that 80% or more of products or services will be new in five years? Begin with yourself. Begin with your own talents, your own abilities, your experience, knowledge, interest, your background, your education and so on. Look carefully at your current work, your current business, your current position as an entrepreneur, or your current product or service. Look. Look within your own life and work and decide how to be successful under your own feet, right where you are today. If you already are an entrepreneur and have a company, what are the special talents and abilities and experiences and knowledge and interests and backgrounds of your business success today? What qualities, talents and skills have enabled your company to succeed up to now? What are the things that you do best, both personally and your business, and what are the greatest opportunities within your business right now? These are the guidelines to the future. To continue developing your business, ask yourself these five simple questions. These questions are integral to gaining the profits that you want. The first question is what is your mission as an entrepreneur? Why does your organization exist in the first place? What are you trying to accomplish for your clients and customers? Second, who is your customer? Describe the exact person that you are focused on satisfying with your activities with your products and services? Third, what does your customer consider value? What is it that you do especially well that you are uniquely suited to provide to your customers? How can you exceed the standards set by your competition so your customer sees you as the best choice? Fourth, what results are you trying to accomplish? How do you measure success at achieving those results? What numbers do you use to track your progress? The fifth and final question you should ask yourself is what is your plan? How do you go about satisfying your customers and getting the results that are most important to them? Answer these five questions to gain a basic understanding of what you are trying to accomplish and how you are going to succeed at accomplishing it. If you enjoyed this video, please like comment and share it with your friends.
