Brian Tracy answers a viewer question about the difference between a goal and an objective. He states there is effectively no meaningful difference: both describe a specific, measurable end state or mission; when achieved, you know it ("mission accomplished"). He emphasizes that goals/objectives/targets are measurable end-states and closes by urging viewers to take action now.
Chapters
Hello, my name is Brian Tracy. I get a lot of questions from my friends on social media and I've decided to answer some of them as we go along. Here's a question we received recently. How do you differentiate from a goal and an objective? Well, that's just the difference between a goal and objective is playing with words. A goal is an end state that you want to accomplish. So is an objective. It's when you've accomplished it, you know that you've accomplished it is like a mission. Mission accomplished. It means when that when you have achieved the mission, you can go home afterwards. So that's the difference. That's the difference or non difference between a goal, an objective, a mission, a target, an objective, whatever it happens to be. It's the same thing. It has a very specific measurable end state. And when you've accomplished it, you know you've accomplished it. Like reading to the end of a book and finishing the last line and closing the book. I hope that answer was helpful to you. And if it was, be sure to take action and take action now.