Brian Tracy explains why products don't sell themselves and how to close deals. Most big sales happen after the fifth meeting, not the first. Ask for the sale directly, and follow up persistently through buyer hesitation.
After the fifth meeting or interaction with the customer.
Now, first of all, sales are everything. Are you missing out on making sales because you are not doing the right things? Nothing in business happens until a sale takes place. Without sales, a business would not exist. When you discover how to be successful in sales, this will lead to better business and more money for you and your business. Never assume that just because your product is great that people will buy it. No matter how good a product or service may be, in a competitive market and with customers who are busy and preoccupied with many other things, products and services must ultimately be sold. Someone has to sell the products and services. Without proper marketing, your product will not sell itself. Your sales techniques are therefore essential for the survival and success of any business. Have you ever felt buyers remorse? The feeling that the product or service that you just bought isn't right for you? Have you ever hesitated to purchase something? We all have. No matter how much a customer likes your product, there's always a certain amount of indecision or hesitation at the point of buying and sometimes afterwards. This indecision can stop the sale if you don't handle it effectively. The job of the professional salesperson is to use their sales techniques to help the customer through this difficult moment of making a decision and into the close of the sale. This ability to get the customer to take action is vital to the entire sales process. If you're trying to sell a high value item or service, oftentimes more than one meeting is required with a client to make a sale. Most buying decisions for large items are made after the fifth meeting or interaction with the customer. Don't give up. Most sales are closed after the fifth time that the salesperson asks a customer to make a buying decision. Are you asking your customers to buy your product? You must ask the customer to buy what you are selling. Ask the customer to buy just one more time and your results will often be amazing. Always remember that it is up to you as the salesperson to ask for the sale. If you never ask, it will not happen. If you enjoyed this video, please like comment and share it with your friends.
