Brian Tracy argues you must develop a unique selling proposition to stand out. He frames each person as president of their own business, responsible for identifying what they do better than others. Skills and knowledge double every 2 to 3 years, so continuous learning is necessary just to survive.
Each company and each product or service either has or must develop a unique selling proposition. This is the key to differentiating the company and the company's products and services from the competition. Often this is called a competitive advantage. Sometimes we call it an area of superiority. In every case, it's essential to determine how, where, why, and and in what degree a particular company or product differs from every other company that is competing with it for the right to create and keep customers in that market niche. And what applies to competitive businesses applies to you as well. You are the president of your own life. You are the president of your own personal services corporation. You are in business for yourself. You. You are self employed. No matter who signs your paycheck, you are working for yourself from the day you take your first job until the day you retire. You may work at someone else's office or company, but you are always self employed. The failure of many people to recognize this fact of self employment and to behave as though this were true is a major reason for low self confidence, underperformance, unhappiness and failure in working life. As the president of your own company selling your services in the marketplace to the highest bidder, you're completely responsible for identifying your own unique selling proposition. What is it that you do better than anyone else? Why are you special or different? What is your area of competitive advantage? If you had to write in 25 words or less exactly why someone should hire and promote and pay you to do a particular job rather than hire, promote and pay someone else, what would you point out as your personal area of superiority? Many people have a tough time with this question. What matters at this point though, is that you are asking this question at all. The very fact that you are thinking this way is moving you rapidly and into the top 3% of working Americans. Only the top 3% see themselves as self employed and self responsible and they're the most respected and important people in any organization. Now, the amount of knowledge in every field is doubling every two to three years. Sometimes it's doubling every two to three months. Your skills are becoming obsolete at a more rapid rate than ever before, and new skills are essential for your survival, not to mention success in highly competitive markets. If your knowledge and skill isn't doubling every two to three years in your field, you'll soon be out of your business and someone else will have your job. Whatever got you to where you are today is not enough to get you any further. This is an inevitable and unavoidable fact of working life. You're in a race and the race is on. I hope you enjoyed this article on how to develop your own unique selling proposition and advance in your chosen field. Please subscribe to my channel and like this video by clicking on the link below.
