Brian Tracy presents a short coaching talk on the power of persuasion as the single most important skill for personal and professional success. He argues persuasion is learnable and centers on motivation—showing people how helping you will deliver what they want (desire for gain or fear of loss)—and explains how to leverage others through influence, delegation, and low-pressure leadership. The talk closes with practical prompts (plan goals, give to get, choose cooperators) and a viewer call-to-action (comment, subscribe, free gift).
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Hello, I'm Brian Tracy and today I want to talk to you about the power of persuasion. The most important single quality that you can develop to be happy and successful in your world. I want to show you how you can get what you want in any situation by persuading people to help you and to work with you. Your ability to persuade and influence people to help you get the things you want in life is one of the most important skills or qualities that you can develop. And wonderfully enough, it is a learnable skill. By learning how to persuade and influence people, you can achieve greater personal power and get more of the things you want faster than anything else you can do in life. It can mean the difference between success and failure. It can guarantee your progress and enable you to use all of your other skills and abilities at the very highest level. Learning how to persuade people will earn you the support and respect of your customers, your bosses and your co workers, your colleagues and your friends, members of your family and members of the opposite sex. The ability to influence others to do what you want them to do can make you one of the most important people in your community. It is a quality possessed by all successful people worldwide throughout history. So your job is to become absolutely excellent at influencing and motivating others to support and assist you in the achievement of your goals and the solving of your problems. All truly effective people have mastered the art of getting lots of other people to work with and for them in the accomplishment of their objectives. You can learn this skill set to achieve personal power and master the art of influencing others. Now, the opposite of being influential and persuasive is having little or no influence at all on the behaviors of other people. It's having other people ignore you. It's the difference between being powerful and being powerless. You can either persuade others to help you or be persuaded to help them. It's one or the other. Most people are not aware that every human interaction involves a complex process of persuasion and influence and being unaware. They are usually the ones being persuaded to help others rather than the ones who are influencing people to help them. All successful people with personal power are persuasion experts. They give a lot of thought to how they can get other people to help them. They plan and strategize before they act. They define their goals clearly and then they choose the people whose cooperation they will need to achieve those goals. They then think about what they will have to do in return to get the other people to help them. Remember, if you want to get, you have to give, usually in advance. They achieve Their goals of persuasion and influence indirectly. The key to persuasion is motivation. Every human action is motivated by something. Motivation means motive. They have a motive for doing it. In order to learn how to persuade others, you must find out what motivates other people, what they want and need, and then provide that motivation. Show them that they can get it by cooperating with you. People have two major the desire for gain and the fear of loss. The desire for gain motivates people to want more of the things they value in life. They want more money, more success, more health, more influence, more respect, more love, and more happiness. Human wants are limited only by individual imagination. No matter how much a person has, he or she still wants more and more. When you can show a person how he or she can get more of the things he or she wants by helping you achieve your goals, you can motivate them to act on your behalf and achieve greater personal power for yourself. You can learn how to persuade others by using leverage. Leverage means that you learn how to multiply yourself and get far more out of the hours you put in. Rather than doing everything yourself, you leverage yourself through other people's efforts by getting other people to work with you and for you in the accomplishment of your objectives. Sometimes you can ask them to help you voluntarily. Although people won't work for very long without some personal reward, at other times you can hire them to help you, thereby freeing you up to do higher value work. The definition of management is getting things done through others. To be a manager or leader, you must improve your personal power and know how to persuade and influence people to work in a common direction. This is why all excellent managers are all excellent low pressure salespeople. They do not order people to do things. Instead, they influence people to accept certain responsibilities with specific deadlines and agreed upon standards of performance. When a person has been persuaded that he or she has a vested interest in doing the job well, he accepts ownership of the job and ownership of the result. Once a person accepts ownership and responsibility, the manager can step aside confidently, knowing the job will be done on schedule because it is in the interest of the other person to do it. You can learn how to persuade others and you can develop your personal power by always remembering there's only two ways to get the things you want in life. You can't do it all yourself or you can get most of it done by others. Your ability to communicate, persuade, negotiate, influence, delegate and interact effectively with other people will enable you to develop leverage using other people's efforts, other people's knowledge, and other people's money. The development of your personal power will enable you to become one of the most powerful and influential people in your organization and in your life. By learning how to persuade and influence people, it will open up doors for you in everything that you do. Before we wrap up, I'd like to leave you with a thought to share with your friends and followers. The more people you know and who know you in a positive way, the luckier you will be. People will give you ideas and open doors for you if they like you. Now, I'd love to hear from you. So my question today is how can you show other people that they will get what they want by helping you to achieve your goals? This is really important. Think about them first before you think about yourself. Leave a comment below and I'll be sure to follow up with you. Thanks for watching. And remember, if you want to change your future, take action. And take action now. If you enjoyed this video and feel that it was valuable in teaching you about the power of persuasion, subscribe to my channel like this video and share this video with your friends. Don't forget to click the button on the screen for a free gift. Thanks again for watching.
