A short YouTube testimonial by Steven Cox (CEO of takelessons.com, San Diego) recounting takeaways from Brian Tracy's Total Business Makeover seminar. Cox emphasizes learning how to nurture non-converting prospects through a long-term funnel, applying actionable tasks daily, and recommends the seminar to entrepreneurs seeking growth.
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Hi, how are you? My name is Steven Cox, CEO of takelessons.com right here in San Diego. The biggest thing that I learned from this seminar today was how to take our prospects that didn't necessarily convert into sales immediately and keep them in a funnel so over the long term process, we can keep converting them and have a higher probability of converting them into customers. I think the biggest thing that I took away from this and what I liked most about the seminar was this wasn't necessarily things that you could apply that took 30 days or 90 days to apply, but rather, these are things that you can apply each and every day. Walking into the office Monday morning, you're going to have a hit list of things to work on. I would absolutely recommend this to any business entrepreneur who's looking to either establish themselves or grow their company to the next level. Thanks for everything you do, Brian.