Unit 5 - How To Find your Voice on Social Media
The module presents a hands‑on, five‑sheet "brand blueprint" exercise designed to help creators discover and trust their social‑media voice. Viewers are instructed to pause the video and answer a series of concrete prompts on paper or digitally. The steps are: (1) state a brutally honest ultimate goal for social media (e.g., "rich and famous"), (2) craft a one‑sentence brand description that captures the problem solved and feeling created (using a Tylenol analogy), (3) define 3‑5 content pillars that align with core values such as peace, fitness, wealth, community, and defense, (4) run a litmus‑test by instantly answering four questions about credibility, passion, connection, and audience; any "no" signals a need to pivot, and (5) articulate the voice by listing 3‑5 core beliefs the creator stands for and 3‑5 things they stand against within their niche. The speaker emphasizes depth, honesty, and immediacy, urging participants to write detailed answers to each prompt, revisit the video as needed, and ask questions in the community group.
Topics
Brutally Honest Goal‑Setting for Social Media
Prompt to define the ultimate, unapologetic objective (e.g., wealth, fame, impact) that drives all content creation.
One‑Sentence Brand Identity (Tylenol Analogy)
Guidance to craft a concise brand statement that answers what problem you solve and what feeling you create, likened to Tylenol’s clear association with headaches.
Designing Content Pillars Around Core Values
Framework for selecting 3‑5 foundational themes (e.g., peace, fitness, wealth) that structure all content, with advice to start with three and expand.
Litmus Test: Credibility, Passion, Connection, Audience
A rapid‑fire self‑assessment checklist to verify that each pillar meets four criteria; a "no" triggers a pivot.
Articulating Voice Through Beliefs and Opposition
Exercise to list core beliefs you stand for and common myths or frustrations you stand against, solidifying a distinctive voice.