How to make it easier to give meaningful feedback

17 Jun 2025 · 4 min
4:20

In this short instructional video, manager coach Brian Walch addresses the common discomfort managers feel about giving feedback and the fact that many employees receive insufficient, meaningful feedback. He cites research showing that regular, meaningful feedback boosts engagement, yet only about 25% of employees get it weekly. Walch urges managers to rewire their mindset to view feedback primarily as a positive tool, aiming for a 5:1 ratio of positive to negative comments. He introduces two practical frameworks: the SBI model (Situation, Behavior, Impact) for structuring any feedback, and the IDEA model (Improvement, Direction, Empowerment, Action) for growth‑oriented conversations. He provides brief examples, explains how each step works, and suggests reflective questions managers can ask themselves to become more proactive and effective leaders. The video concludes with an invitation to read a related Alaska Business Magazine article and to schedule a free strategy call at shiftfocus.com.

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