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Donna Genie advises campground operators to list prices before tax, not after. A tax-inclusive price looks 5 to 10 percent higher than competitors who show the base rate, so customers see a lower number first and pay tax at checkout instead.
Donna Genie advises campground operators to list prices before tax, not after. A tax-inclusive price looks 5 to 10 percent higher than competitors who show the base rate, so customers see a lower number first and pay tax at checkout instead.
Back in the days where everybody paid for a campsite with cash, people wanted to round off the numbers to a nice even number so you didn't have to have a lot of change so they would include tax in the price so that the end result came up to a round number. Do yourself a favor and don't count yourself short by doing this. The human brain compares the price after tax to someone else's before tax price, so you automatically are going to be 5 to 10% higher depending on your sales tax rate if you include tax in your price. We have computers, calculators, all things are automatic now and people expect to pay tax on their purchases so they're not surprised by it. So do yourself a favor and don't include sales tax in your pricing. Just include the base price and add the sales or occupancy taxes after. Make sure that your pricing is comparable to others and you're not giving your competition an edge by making your price higher than it appears to be.
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