Donna Genie recommends studio owners host a "Newbie Night" to lower barriers for people who don’t consider themselves creative. She explains that studios can feel intimidating to technically skilled or non-artistic people and suggests inviting non-creatives (e.g., engineers, programmers), partnering with nearby employers, and marketing the event as low-pressure and skill-free.
I want you to bring in some newbies to your studio. How can you do that? Today's tip is about bringing the newbies in. Many of you don't realize it's pretty intimidating to walk into your studio if you're not a creative person. If you got some technical skills and maybe not the artistic type, it can be a little intimidating. But there's good news. You can create a safe place for people to come in and let them know they don't need any skills at all to have a fun, enjoyable time. Set out to make a newbie night in your studio. Bring the newbies. Invite people to. Bring a friend. Grab some people who don't have any technical or any creative experience. Maybe even go out and do some events with employers. So if you've got a company nearby that has a bunch of computer programmers or engineers, people who are not typically going to have that creative side of their brain going, invite them in for a newbie night. Take the pressure off. Make sure that you're marketing this as an event that's not for artistic type people. That's more for just your average show. So maybe you're marketing that event.
