A short YouTube video by Donna Genie explaining the role of forecasting in campground management. Genie emphasizes that reliable forecasts require solid financial records and gives scenario examples—hiring a manager, buying adjacent land, and adding amenities (e.g., a pool)—to illustrate decisions that benefit from forecasting.
Do you ever wish you had a crystal ball to take a look at? What would happen to your campground if you were to make certain moves? What would happen if you hired a manager? What would happen if you bought that piece of land that's coming up for sale next to your park and expand it? What would happen if you added in some new amenities, added a pool? What would your pricing need to be? These are all perfect scenario questions to look at in forecasting. We assist with forecasting, but in order to forecast, what do you need? You need solid numbers. So all of your financials up to that point have to be solid and in order for you to make a forecast and know that your numbers are telling you the right story. So, for example, if you build a house and you do it on some gravel pit that you're not really sure is a great foundation, the house is just a waste of time. It may fall in, it may stick around for a little while, but you really would like to do it right. And doing it right means you have to have solid information for the inputs to get solid information from the outputs. So anytime you're considering adding an employee, buying a new parcel of land, expanding, adding in a new amenity, these are perfect scenarios for us to be able to help look at the effects on the business.
