A short YouTube video (hosts Donna Genie and Sam) offering marketing ideas to encourage customers to return to art/studio businesses after COVID-related avoidance. They discuss non-discount promotions and events (e.g., mom-and-child free painting, bring-a-friend offers) and urge owners to share what has or hasn’t worked to help studios regain pre-pandemic foot traffic before the holidays.
Chapters
Hi, studio owners. I'm Donna Bordeaux with pyopaccounting.com I've got.
A little idea for you on some upcoming marketing. I know that many of you are having issues with lower capacity and getting people to come back into your studios after such a long time of being taught to stay home and be very careful about things. We've got to get people back into the swing of things. We can take a lot of precautions, but they can still come into your.
Studio and start enjoying and getting that experience back up to where it was before the COVID challenge. So I saw there are some restaurants.
Throughout the country who are doing some promotions to entice people to come back and eat inside the restaurant. And we've all gotten so used to.
Take out and eating at home during.
This challenge that it is scary for some folks. And there are some folks who probably.
Shouldn'T go back out.
But the majority of people may be a little scared, but we want to give them that feeling again of getting.
Out and enjoying themselves and having that.
Great experience in your studio. So think about what you can do.
From a promotions aspect that is solely based on getting people back into your studio. So, you know me, I don't like the discount idea, but I do like a promotion where we give them something that they weren't going to get before.
So maybe you take those smaller pieces.
And offer them to have a mom and child kind of an event where the kid gets to paint free if mom comes in, or that you entice.
People to come back in with some other kind of a bring a friend offer and get them back in your studio. So let me know what ideas you've.
Tried, what has worked, maybe even what.
Hasn'T, so we can all talk about it and help you grow that business.
Back in there again and get it.
Back in your studio. We want to see people back in, especially before the holidays.