Donna Bordeaux explains how to price monthly campground stays. Don't discount heavily when you're busy, and avoid pricing at 10.5 days of your daily rate because it fills your calendar with long bookings. Aim for 15 to 18 days of the daily rate, or 20 days in peak season.
10.5 days of the equivalent daily rate.
About 15 to 18 days of the daily rate.
Around 20 days of the daily rate, or alternatively offer only daily rates during high season.
All right, in our last session we talked about weekly rates and let's now talk about monthly rates. I'm Donna Bordeaux with campgroundaccounting.com monthly rates and how much should they be? Well, first off, if your campground is at a high occupancy rate, if it's a busy time of the year, you shouldn't have a big discount for staying on a monthly rate. It doesn't help you. And I have heard the argument. I know. Then on a monthly rate you have to pay the electric. Oh boy, you're just getting a reimbursement. It's not really helping you that much. So look at your monthly rates. I was at another park. Their monthly rate was 10 and a half days of equivalent daily rate. Way too low, folks. That means if I'm going to stay 11 days, I should just book out the whole month and clog up your park and not let you it to somebody else. That's crazy. Don't do that. Make sure that your monthly rate, if you have to have one because you are not at capacity, is still in the neighborhood of about 15 to 18 days of daily rate. You want to make sure that you are not cutting yourself short. And even then compare. If it's your high season, don't offer a monthly rate, only offer the daily. Be very choosy about how you utilize that or make it a higher amount of days in your peak season to where it's more like 20 days of daily rate. Take a look at how your rate structures are set and make sure that they do make sense for you. I'm Donna Bordeaux with campgroundaccounting.com.
