Short advice video by Donna Bordeaux (Campground Accounting) about naming campgrounds for better discoverability. Emphasizes including locality or nearby tourist attractions in the campground name or tagline, using city/area terms in logos, websites, and social posts for SEO, and keeping an established name while adding descriptive taglines when appropriate.
Hi, I'm Donna Bordeaux with Campground Accounting. I wanted to talk to you today about naming your campground or dealing with a name you already have. In naming your campground, one of the things you want to think about is where you're located, what town, town you're in, what tourist attractions or areas you may be near. In a perfect world, you want to include those in your name because that is how people are going to find you. So when they search the Internet, if you are near wonderful Lake Tahoe, where I am today, you're going to look for Lake Tahoe campgrounds. It's pretty easy. So the number one search is not going to be where I'm at right now, which is Zephyr Cove RV Park Park. It is going to be probably Tahoe Valley Campground because it has Tahoe in the name. So deal with your SEO terms in Google and think about that when naming your campground. Now, you may say, my campground's been named for years. It has any name, but it doesn't have the name of the town or any tourist attraction related to where I am. What should I do? Do I, I need to rename my campground? No. The good news is keep that name. You've probably got it in place. Unless you have a poor reputation and you need to kind of start things over again and wipe the slate clean, keep your name, but add a tagline. Use that in your logo. Use that on your website and make sure that you have a lot of talk of things to do in your area that include those tourist attractions or area communities or cities where you're at. Another really great example is if you're outside of a major metropolitan area, do include that name in your name. If you have a tagline, let's say, for example, you're the Wagon Wheel Campground and you are located outside of Dallas, Texas. You're going to put a tagline that says a fine Dallas campground or Dallas's finest resort or Dallas suburb area and include that in all of your marketing and all of your efforts online. Your social media posts include that almost like it's part of your name. I would even suggest adding it to your logo if you, if you can do that in a succinct way. So I hope these tips help. We want to make sure that people can find your campground. I've been camping several times and gotten to an area and found the a campground that I never heard of and it most likely does not have anything to do with the local attractions in its name. It may have a cute name, but if it's not cute enough for me to be able to find it. It doesn't matter how cute it is. So use those tips in helping for naming your campground and marketing it to make sure that customers can find you. I hope this helps you. I'm Donna Bordeaux with Campground Accounting. Thank.
