Donna Genie explores the subjective nature of labels like "cheap" and "expensive," arguing they depend on perspective and unseen value. She cites an anecdote from Russell Brunson's book Dotcom Secrets about showing an iPhone to an audience and revealing the valuable content (books, audiobooks, courses, contacts) stored on it to illustrate how apparent price doesn't capture hidden worth.
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Let's have a little fun today and talk about what's cheap and what's expensive. What does that terminology mean? It's very subjective. And one person's cheap might not be somebody else's cheap. I'm reading a book by Russell Brunson, and it's called Dotcom Secrets. He tells a story about addressing an audience at a conference of a bunch of hotshots in the room. So he went in and he had his iPhone that he had just bought. And he said, how many people here today would pay 100,000 doll for this phone? And he held it up. Nobody raised their hands. And he said, all right, let me tell you a little bit more about it. And he goes on to tell the story of what about the contents on his phone that would come with it. So he had books, audiobook courses, contact list, and contact information. He had a lot of information on that phone that was very valuable that you didn't obviously see just by looking at the phone.