Donna Genie argues that watching your bank balance alone won't tell you the full story. You need to track what you owe, who owes you, and plan cash needs across 3- and 12-month horizons. Without that structure, you're just fighting fires instead of building growth.
The smartest way to manage your finances and what that looks like. So first, managing your bookkeeping. Managing your business by looking at your bank account is like driving down the road, only staring at your speedometer in your car. You can't see what's in front of you, what's ahead. You need to know the full vision of the path in front of you to be able to manage your business effectively. You need to know what you owe, when it's due, and how much cash you'll need. You need to know who owes you and when you expect that money to arrive. You'll need to have a plan for growth, not just maintenance. You want to be looking to grow, not just fighting fires every day. You need to have a structure lined up to know how much you expect your revenue to be 12 months from now, three months from now. What are you trying to do? If you're just spinning your wheels every day, it's going to be hard to get ahead. Chances are your business will look the same in a year that it does today. And I want more for you. I want you to be able to grow your business and look at your goals in your life and achieve those goals.
