Marketing to Visitors of Local Events

7 Apr 2023 · 3 min

Watch on YouTube

3:15

Donna Genie (host) advises campgrounds and RV parks to proactively market to visitors attending nearby local events (within about an hour) by promoting on social media and campground websites, listing local events on their calendars, and advertising available accommodations such as cabins, park models, and pre-set travel trailers. She recommends linking to event pages, notifying arriving guests about nearby events, and using these efforts to increase bookings and awareness. Closing includes calls to follow on social media, visit the blog/website, subscribe on YouTube, and an email contact.

Questions this video answers

April 7, 2023

me@donnaampgroundaccounting.com

Chapters

Are you near an area that has some special events happening around you? Well, many people would prefer to stay in their RV rather than a hotel if they're attending events. So for example, if you are in the fringes within an hour of a metropolitan area that has concerts, concerts or weekend events or marathons, those types of things are places where people will go and spend the weekend, spend a few days so make sure that you are targeting those events. Social media does a wonderful thing in that if somebody's looking up that event and you have posted about it, you may appear in their search. Especially those of you who have cabins and park models or places to stay that don't involve even bringing an rv. Many people don't know that you can stay at a campground without having equipment that you can arrive and stay in a cabin or stay in a park model for the weekend or even experience camping for the first time. Many parks have travel trailers set up and ready for guests to come and stay in. What a fabulous way to add to the spectacular event. So make sure that you are looking at events in your region and marketing to guests based on those events as well. That will help bring in more people and even if they don't stay with you, they'll know you exist and can talk about you and see that you are keeping up with what's going on in your local area. Especially popular look at concerts, food events, boating events anytime. There are biking events. I've seen a lot of bike events where people stay at campgrounds together. Wineries, beer things, barbecue. The list is endless of events that could be happening anywhere near you within an hour. I would suggest market to those events and make sure that they are on your calendar. Also, you may let your guests know that there are events going on nearby that they may not have known were going on either. If they're coming from afar, they don't know what's happening in your area. So it would be a great marketing event to your guests who are already staying with you to tell them that these things are going on. Add them to your campground calendar and list those on your website. Put links back to those events if possible. Hope this helps you build good customer service and bring in more people to your campground. Please follow us on Facebook and Instagram. Please make sure to check out our blog and our website linked below. Subscribe to our YouTube channel and hit the bell to be notified when we post. You can email me@donnaampgroundaccounting.com.