Donna Genie recounts a conversation with her marketing person, Rebecca Gunter, about how people often stall with phrases like “let me think about it.” Rebecca’s line—"no decision is a decision"—is presented as the central insight: failing to act is itself a choice that prevents business progress. The chunk uses a concrete example (hiring a new accountant) to show how inaction keeps intentions in the head instead of producing change.
Did you ever have one of those days when this little golden nugget of what somebody said really stuck in your head and you felt like it was a big key to how we operate and how we live our lives? Well, I was having a conversation with my marketing person. Her name is Rebecca Gunter. @stonefruit.com as an accountant, many times, I think in technical writing rather than marketing and creative writing, that really puts a message behind it. But Rebecca said something in our conversation the other day that has stuck with me. We were talking about making decisions, and sometimes I'll talk to people and they'll say, well, let me think about it. The let me think about it is a stall tactic in most cases, and I try to help people get to the root of why they say that. Well, Rebecca said, remember that no decision is, in fact, a decision. I thought, wow, yeah, that really makes sense. Nobody goes to bed or wakes up in the morning and says, oh, my gosh, I'd love to just get a new accountant. Today is the day. Nobody says that. I get that. But by not making that move to go the next direction and advance your business and take it further than just your headspace.
