Donna Genie (speaker) recounts a conversation with her marketing person, Rebecca Gunter, about decision-making. The central takeaway presented early is Rebecca's phrase: "no decision is in fact a decision," framed against common stall tactics like "let me think about it." The clip is a short, anecdotal YouTube talk reflecting on how people make (or avoid) choices.
Did you ever have one of those days when this little golden nugget of what somebody said really stuck in your head and you felt like it was a big key to how we operate and how we live our lives? Well, I was having a conversation with my marketing person, and by the way, if you need a marketing person, you should check her out. Her name is rebecca gunter@stonefruit.com and rebecca has been with us a long while and really brings the magic to our words and thoughts. As an accountant many times, I think in technical writing rather than marketing and creative writing, that really puts a message behind it. Now, Rebecca is the queen of putting that punch behind it. But Rebecca said something in our conversation the other day that has stuck with me. We were talking about making decisions, and sometimes I'll talk to people and they'll say, well, let me think about it. The let me think about it is a stall tactic in most cases. And I try to help people get to the root of why they say that. What is the consideration that saying, this is a slam dunk, I should do it right now versus let me think about it? And we were talking about that very principle. Rebecca said, remember that no decision is in fact a decision. And I thought, wow, yeah, that really makes sense.
