Donna Genie shows how she used Amazon's visual search to instantly buy an iridescent geometric purse while traveling. The story illustrates why removing friction from the buying process matters: make it easy for customers to complete purchases, and they will.
I want to tell you about a great experience I had this past weekend. I am traveling right now, and we were at a brewery, and I saw this lady who had this really cool purse. It was. Had all these geometric designs and it was kind of iridescent. It was really cool. And my first thought, I looked at it, and I looked at it again. I thought, oh, I gotta get a picture of that so I can figure out where I can get. So I stuck a little sly picture of her purse, and a few minutes later I thought maybe I could pop out on Amazon. I wonder if they have it there. So I popped over to Amazon and I was almost about to type in the description and look for like an iridescent purse or geometric purse. Well, I forgot. I noticed there's a little picture icon on the search bar. I can actually upload a picture to Amazon. Well, I scrolled through and probably in two or three minutes later, I had made the purchase of the purse. So that vendor got a sale today because I was able to find their product and it was virtually frictionless for me to be able to purchase it. So think about your business and how people purchase things from you, whether it be through your website, in person, through a salesperson. However it is done, I want you to be able to take advantage of every sale you can.
