Donna Genie (via CampgroundAccounting.com) introduces the concept of "friction" in the campground reservation process and explains that excessive hurdles cause potential customers to abandon purchases. She urges campgrounds to offer online/mobile reservations to capture a younger, phone-dependent marketplace, maximize revenue, and continually attract new visitors—the lifeblood of the business.
Hey, let's talk about friction. Have you ever tried to buy something and had to jump through a lot of hurdles to be able to make that purchase? It's frustrating. And guess what? You're going to lose people in that process. I want to talk to you about how to remove friction from the process in your campground. I'm dan Bordeaux with campgroundaccounting.com and we help our clients make sure that they can bring in all the revenue possible without losing people in the process. And one of the biggest ways in campgrounds to deal with friction is to remove the friction from making a reservation. You must have online reservations these days. Your marketplace is younger and they depend on using their phone to make reservations with you. And if you don't have a way for them to do that, you're going to lose out on revenue. We want you to make sure that you are able to reap the rewards of the marketplace, make your life easier, and make sure that you continually generate new visitors to your campground each and every day. New campground visitors are the lifeblood of your business. You cannot always depend on your old standby. You must continually market each and every day to find new people who will love your campground.
