Donna Genie uses an iPhone sales pitch to executives to show why framing matters: when you highlight valuable contacts and results instead of just features, people see the price differently. The lesson is to show outcomes, proof, and the full value your product delivers, not just what it costs.
What's the difference between cheap and expensive? Isn't that all just a pretty subjective term? I want to share with you a little story. I'm reading a book called.com Secrets, and he shares a story where he was in front of a group of hotshots in a meeting and he offered to sell his iPhone. And he asked who would pay $100,000 for this phone. No one in the audience offered up. Well, then he went on to describe what was in the phone contact list of Fortune 500 owner, their private cell phone numbers and contact information. He asked the audience again, who would be willing to pay $100,000 for my phone? And almost every hand in the audience went up. Look at what value or results your product or service will give to the buyer. Capitalize on that. Describe that in full. Show what it's done for other people. Give them a baseline for experience.
