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Donna Genie breaks down three ways campgrounds can market themselves: optimize your website for local SEO, build an email list to bring people back, and use Instagram to share photos and reach new visitors with hashtags.
Donna Genie breaks down three ways campgrounds can market themselves: optimize your website for local SEO, build an email list to bring people back, and use Instagram to share photos and reach new visitors with hashtags.
In today's digital age, even the most rustic businesses need a solid marketing strategy. Stick around, because I'm going to share with you three game changing strategies to set your campground or RV park on fire. Metaphorically, of course, in 2023. First up, your website. It's not just a digital brochure, it's your business's home base online. To draw more traffic, you need to optimize it for local SEO, AKA search engine optimization. Next up, let's talk email lists. Collecting emails from visitors allows you to stay connected early, long after they've left. You can send them updates, special offers, or just fun camping tips to keep them updated. The goal is to stay on the top of their mind so that when they're in the area again, you are their first choice. Speaking of building an audience, I want to talk a second about social media and specifically Instagram. Why Instagram? Well, it's where people look for travel inspiration. By sharing those beautiful photos of your campground or RV park and engaging with your followers using the right hashtags and the right strategy, you can attract new viewers who might not have found you otherwise.
