A single short YouTube presentation by the marketing manager at Campground Accounting (~4 years experience) giving three actionable marketing strategies for family-owned campgrounds and RV parks in 2023: optimize your website for local SEO (or hire professionals), build and maintain an email list to retain visitors and send offers/updates, and use Instagram (high-quality photos, hashtags, active engagement including DMs) to attract travel-inspired visitors. Framed as affordable, manageable, high-ROI tactics with a CTA to learn more on their website.
Chapters
You think running a family owned campground or RV park is all about just pitching tents and lighting bonfires? Well, think again. In today's digital age, even the most rustic businesses need a solid marketing strategy. Stick around, because I'm going to share with you three game changing strategies to set your campground or RV park on fire. Metaphorically, of course. In 2023, I am a different face from what you're probably used to seeing on this channel. But I'm here to talk marketing. I'm the marketing manager at Campground Accounting. I've been in the game for about four years now, so. So I have experienced a lot of different marketing strategies and seen a lot of different marketing strategies from campgrounds and RV parks. So welcome back to the channel. If you're new, we provide top notch business advice for all kinds of campgrounds and RV parks. But today we're going to be diving specifically into how you can market your campground. So you might be thinking marketing for my small family owned campground? Absolutely. And I'm going to show you exactly how it's done. First up, your website. It's not just a digital brochure, it it's your business's home base online. To draw more traffic, you need to optimize it for local SEO, AKA Search Engine optimization. This means using keywords that potential customers are using to find your campground and RV park in your area. Remember, it's not about attracting everyone, it's about attracting the right people. Pro tip. You can hire agencies or individuals to do this for you so that you don't have to learn SEO. Because SEO is a pretty hard skill to learn. Next up, let's talk email lists. Collecting emails from visitors allows you to stay connected long after they've left. You can send them updates, special offers, or just fun camping tips to keep them updated. The goal is to stay on the top of their mind so that when they're in the area again, you are their first choice. Remember, it's a lot easier to maintain the audience that you already have than build a bigger audience yourself. Speaking of building an audience, I want to talk a second about social media and specifically Instagram. Why Instagram? Well, it's where people look for travel inspiration. By sharing those beautiful photos of your campground or RV park and engaging with your followers. Using the right hashtags and the right strategy and you can attract new viewers who might not have found you otherwise. Make sure that on Instagram, you are engaging with every single person that engages with you. If they like your post, just shoot them a quick dm. It doesn't have to be a sales pitch, but just build relationships as much as possible. So to sum it up, invest time in optimizing your website, actively build and engage with your email list, and leverage the power of Instagram and other social media platforms. These three strategies will get you the highest ROI because they are affordable, manageable and highly effective for marketing your family owned campground or RV park in 2023. So if you found this video helpful, be sure to like, share and subscribe for more tips like these. And don't forget to visit our website for a deeper dive into campground growth strategies until the next video. I'll see you later.
