A short YouTube presentation by Donna Genie arguing that email marketing is an underutilized, high-ROI channel for campground owners. She emphasizes that guests frequently check email, that many owners delay marketing due to time constraints, and she recommends outsourcing to specialist providers (mentions Atlas4Kat/Outdoor Alliances) if needed.
Marketing is so very important for campgrounds, but most campground owners put marketing on the back burner because it's not the fire of the day. We want to take a look at some highly underutilized marketing messages that you can use to improve your guest experience and to get more of those guests back in your door. How often do you look at your email inbox? I'm betting it's quite frequently, but guess what? Most of your guests do too. So if you aren't sending out any type of emails to them to follow up or to invite them to come back, you're missing out on a huge target. Now I know I've talked with many of my campground owners that I work with and they say how in the world am I going to find the time to do that? Time is always at a limited quantity, so I want to make sure that you're spending your money in the right places. But you will get a heck of a bang for your buck if you can implement an email marketing program for your campground. If you don't have the time to do it, I've got a solution for you. I've worked with Atlas4Kat for a long time from Outdoor Alliances and he's now offering email marketing solutions along with a variety of other marketing like web and social media to campground owners specifically. And this is his specialty area, so he knows the ins and outs of what needs to happen.
