Donna Genie and a co-host explain how campgrounds can use email marketing to fill bookings. They recommend following up with guests, promoting events and slow-season deals like a free third night, and suggest hiring Alex Burkett at Outdoor Alliances to set it up for under $200 a month.
Marketing is so very important for campgrounds.
But most campground owners put marketing on.
The back burner because it's not the fire of the day. I'm Donna Bordeaux with campgroundaccounting.com and we want to take a look at some highly underutilized marketing messages that you can.
Use to improve your guest experience and.
To get more of those guests back in your door. How often do you look at your email inbox?
I'm betting it's quite frequently.
Well, guess what, most of your guests do too. So if you aren't sending out any type of emails to them to follow up with their visit or to invite them to come back, you're missing out on a huge target. Now I know I've talked with many of my campground owners that I work.
With and they say, oh, how in.
The world am I going to find the time to do that?
Well, time is always at a limited.
Quantity, so I want to make sure that you're spending your money in the right places. But you will get a heck of.
A bang for your buck if you.
Can implement an email marketing program for your campground. If you don't have the time to do it, I've got a solution for you. I've worked with Alex Burkett for a long time from Outdoor Alliances and he's.
Now offering email marketing solutions along with.
A variety of other marketing like web and social media to campground owners specifically.
And this is his specialty area so he knows the ins and outs of.
What needs to happen.
He also understands fully the best ways.
To use email marketing so you don't get caught up in the spam trap.
So check out outdooraliances.com and look for.
His email marketing package.
I think his pricing is under $200 a month to get this done.
You're already collecting all this valuable information. Why not help your guests know what's.
Upcoming in your campground? If you sent out that you were.
Going to have a slow time in.
Fe, perhaps you could give a loyalty.
Discount of a third night free with a two night stay.
Bring those people back into your park.
And help them remember what a great.
Time they had and build a habit. Have them keep coming back and back and back. Also use it as a great way to book out your upcoming events when.
You have things going on in your park. Nobody knows about that barbecue weekend unless.
They happen to see it in their.
Email box and in their social media. So make sure you don't forget about email marketing to your guests and take a look at what Alex has to offer and there are other people doing it, too.
I know Alex knows campgrounds inside out, and he'll take good care of you.
Thanks. Have a great day.
