WiFi: The New Utility for Campgrounds

25 Apr 2019 · 2 min

Watch on YouTube

1:57

Short YouTube video (April 25, 2019) in which Donna Bordeaux (campgroundaccounting.com) argues that WiFi should be treated as a fourth utility in campgrounds alongside water, sewer, and electric. She recommends campground owners invest in upgrading WiFi, pass costs onto site pricing, and work with providers to ensure dependable service to improve guest satisfaction and revenue.

Questions this video answers

Donna Bordeaux

campgroundaccounting.com

April 25, 2019

Water, sewer, electric, and WiFi

Increase site prices to cover the cost of upgrading WiFi

Chapters

Hi, I'm Donna Bordeaux with campgroundaccounting.com we often work with our campground owners to take a look at their utility costs. And one of the big issues that we are now having is that we have a new utility. There should be four utilities in your park. Now. Everybody pretty much is used to the water, sewer, electric. Guess what the fourth one is? It's WI fi. Everybody's favorite topic. WI fi has now become a utility. It is not an amenity anymore. So please take a look at your park. Yes, you may have to spend more money to upgrade your WI fi, but I will tell you that you should be able to increase the price of your sites to cover that WI fi and then some. And you will generate more revenue from happy customers than you have before. So I know there's a lot of controversy about streaming, about people using multiple devices on your Internet. Give in, folks. The WI fi situation and the Internet is not going away. You need to upgrade your WI fi in your campground so that that utility works just as well as your electric and your water and your sewer. Yes, there are times when things don't work right. We get that. But it should be a dependable utility in your campground. So please take a look. There are a lot of providers out there who can help you get this situation under control. Make sure that you can provide adequate WI fi to your guests to make sure they are happy guests. All right? If you have any questions at all for us, please let us know at campground accounting. We'd love to hear your thoughts, Sam.