Build A $1M Business With An Audience Of 100 People

Hey everyone. Welcome back to the show. Today I'm going to share with you how to build a million dollar business. Starting with an audience of as little as a hundred people. Which sounds super hypey except for the fact that I've seen this happen multiple times. I have done this in my own businesses and the businesses in our portfolio start with this core thesis. I have been teaching a concept inside of our membershipitalism.com for years now that you always start with a person that you are selling to. Because it is really hard to sell product. It's really difficult to draw attention to a thing that you want to sell. But it is really easy to talk to people and it is very logical and natural to get in front of people that are the ideal people who want to buy your stuff. And when you do that, when you speak to people who will ideally be your best customers and you get them in your control, then building a seven figure business happens very naturally on the other side of that. But I have discovered that this is a concept that is very difficult to make the switch into. Because most entrepreneurs get into this game because they want to make money, because they want to sell stuff and they come up with a thing that they want to sell and then they go to sell that thing and they really struggle. They do a bunch of things in order to sell more stuff. Like they run ads or they sponsor influencers or they create a bunch of content or they learn copywriting and persuasion. They build sales teams. These are all good tactics, these are all good strategies. But oftentimes we do it as a way to compensate for the fact that we are not connecting with the people who want to buy our stuff. For example, I have a brand in our portfolio. I invest in a lot of mostly e commerce companies. And one of the brands in our portfolio is plateaued right now. They're having a hard time growing past about a half a million dollars a year. Pretty small business. Now they have products that are getting 25 sales a day. And that's our model. You get four products at 25 sales a day at a $30 price point. Ish. And you've got a million dollar business that is often a scalable business. So this brand has products in its, in its portfolio that are doing 25 sales a day. But they have to do it right now by playing the Amazon game. What is the Amazon game? The Amazon game is dropping your price so that you will get more customers. It is trying to get more reviews than your competitors so that when your customer is looking at you and Somebody else. They choose you because you've got a thousand reviews and your competitor only has 500 reviews. They're trying to optimize all of their images so their images are better than the competitors. And they're running a bunch of pay per click campaigns to try to get more exposure. And they're always looking for the next strategy for the new way to stand out on the platform. Now, once again, all of these are really good things. All of these are important things to dial in the conversions and the performance of your sales pages. But if that is all that is done, you miss 80% of what marketing is. And if you do the 80% part really well, then you can often outsell everybody else and people will look at you, go, how does this brand, how does this entrepreneur, how does this business sell so much product even though we've got a lower price or we've got more reviews or we're running more advertising? If you've ever asked the question, how does this brand outsell me while I'm doing all of these things? Well, it's because they're doing the 80% part right. One of my longest standing mentors is named Travis Sago. He wrote a great book. You should go get a copy. It's called Make Em Beg to buy. And Travis gives this beautiful analogy in the opening words of this book where he talks about the ultimate conversion or sales page, the proposal. And we actually do have a mutual friend that proposed to his now wife via a sales page. It was adorable. It was the highest converting piece of copy ever. 100%. There was one customer and she said yes. Well, when you think about someone proposing marriage to someone else, it is very rare, hopefully never that it was the perfect words that the person used in order to persuade the other person to marry them. It was unlikely the ring that they chose, if they said no because of the ring, maybe you want to get a different person. The real magic was everything that happened leading up to the proposal. Hopefully you went on a few dates, hopefully there's a values match, hopefully there is trust and camaraderie, but between these two people, and then they decide to get married and build a life together. Now this is a big purchase, this is a big offer. You're deciding to spend your life with someone, a customer obviously is not that big of a decision. It's not a life altering decision in most cases. But there is some dating that happens before the offer is made. What most entrepreneurs are trying to do is, is to speed date and get engaged while they're speed Dating. They're trying to get in front of as many people as possible, hoping that some of them will stick and buy their products. And so as a result, they do all of these hacky tactical things to draw attention to their business, their brand or their products. Again, they run ads, they try to get lots of reviews, they sponsor influencers, they get good at copy, they do all of these tactical strategy things, which are all good things, except for the fact that they're usually using it on a first date and trying to get married. What is the opposite way to do this? I think there is an easier way to do this, and that is focusing on everything that happens before you expect a transaction to happen. One of the milestones or steps that we put our clients through, inside of the 1%, which is our mentoring program for entrepreneurs building seven figure businesses. One of the milestones is to build a list of a hundred people that match your ideal customer. To build an email list of a hundred people, and it is hard to overstate the impact of a hundred people that really match your ideal person. A hundred people is enough to have a $10,000, 20,000, $25,000 launch in a lot of cases. I'm thinking of a few examples from our community. There's one guy named Ty who built an audience of about 130 people. He did a launch, made about 15k in sales in his first 30 to 45 days. That's a really good, solid launch for an audience of that size. Then those customers left him reviews. Those reviews increase his conversion rate, and he got to 15 to 20 sales a day. You know, like a couple months after launch, not even that long. That's a really good start to a business. Whereas most entrepreneurs would list their product for sale and then run a bunch of ads and just grind their way forward trying to get momentum in the algorithm or in front of their ideal customer. I'm thinking of one of our members, Miguel, who spent about 45 days just building an audience, released his product, did over $100,000 in pre orders to this small group of people. The product didn't even exist yet. In fact, the product wasn't going to be delivered four months after the purchase and he still brought in over $100,000 in revenue. I could go on and on with a bunch of different examples of this, but the takeaway is that if you have dates before the conversion, your conversions go up. And when you're selling a product, especially a physical product, you would be stunned at how few dates you need to go on in order to create A conversion. The problem with a lot of specifically e commerce entrepreneurs is they see a platform where all of the customers are. They see Amazon, they see Temu if you're selling on there, or walmart.com or kickstarter.com all the customers are here. And I'm trying to extract the people from the platform because I want to make money, I want to make profit. So what most entrepreneurs do is they treat the platform where they're getting their sales like it is this beast. And this beast needs to be fed so that it doesn't eat them. And thinking about the entrepreneurs who sell on Amazon and they're making a million dollars a year selling on Amazon, but they're constantly afraid that the Amazon beast is going to turn around and bite them and it's going to eat them. And so they try to avoid the Amazon beast or they try to throw scraps to the Amazon beast to try and make it happy. But the way that you make the Amazon beast your friend is to feed it its favorite food, and its favorite food is happy customers. And rather than trying to extract the food from the beast, I know no analogy is perfect, but I'm going with it. Okay? Instead of trying to steal Amazon Beast's food, we bring it its favorite food in the form of customers that are really happy. And the customers that are the happiest are the ones that decide to buy from you before they ever see your product compared to a competitor's. So if we can bring outside traffic to the place where we are taking sales, if we have a list of people that like us or feel connected to us or want what we have, they are obviously much more likely to purchase. And then the Amazon beast becomes our friend and it starts barking at the other competitors and defending us. It becomes our guard dog. So all we do to flip the script here is to have a small group of people that want our stuff choose to buy from us and then buy it on the platform. And now we have this beautiful one, two punch of having an audience that likes us, that buys at premium price points, and we have a platform that is rewarding us for the traffic that we are bringing to it. So the question becomes, how do we cultivate a list of people that truly care about what it is that we're offering? And the answer to that question doesn't make a lot of people happy, but it's that you have to care for first. When we're thinking about an extraction mindset of pulling the money out of the customer's wallet or trying to pull the sales out of a platform, or we are trying to convince or conjole people into buying our stuff, then we are always looking for more and we're rolling the ball uphill. When we care first and we make deposits into the relationship bank account, it makes it easy to make a withdrawal. When it comes time to sell something or to launch something. What does it look like to care first? I know this seems like an obvious question, but what does it actually look like to care about a group of people so much so that you put more deposits into the relationship bank account?

So when you go to make a withdrawal, there is a balance in there. Well, what most entrepreneurs do is they say, I have this product, how do I sell more of this? And how do I choose the person I'm going to care about that's most likely to buy my stuff? But what you're doing in that scenario is just thinking about how you're going to get what you want to get. And this hamstrings so many people from making good content. It hamstrings people from writing really compelling ads. It hamstrings people from connecting with the leads that are most likely to buy. And so we have to cut that expectation that the customer is going to buy at all and just care about them. And what happens is that when you just care about the other person, you, you end up doing the activities that lead to more sales. For example, if you go to make a piece of content in order to get followers or to get views, you are likely to play the Instagram short form view game. You're gonna optimize for views. I was working with a client recently who was prioritizing very short form, like five second reels that were getting more views. Cause it was just looping and they're like, oh, look, I'm getting views, but I'm not getting any sales. Why is that? Because the content is not for anyone. You made the content for an algorithm in order to get views, and now as a result, you're on this hamster wheel of just trying to make things that will get views, but there's no connection with a person. Behind every view, behind every comment, behind every purchase, there is a person. And if there is no connection with the person on the other side, then you will never get to the end result that you want, which is to get engaged or to have a purchase. And so you can play all of these random games of optimizing for views or running ads, talking about your product, but you will never build an audience that chooses you and chooses to buy from you at premium price points and tell their friends and voluntarily give reviews. You would have a much easier time building a business if you had a hundred people who not only bought your product, but paid a premium for it and then was so happy with their purchase that they told all their friends about you and then they came and left a review. Not just clicked a button of five stars, but had a thoughtful, long review and did videos about it that you could take and repost on social media. If you had 100 people who did only that, how far would that take your business? You would have an endless amount of social media content. You would have very high converting reviews, you would have quotes that you could take and run in your advertising. And every time you launched a product, you would have social proof and customers baked in with only a hundred people. Again, this is why one of the first steps that we put people through is to cultivate an email list of a hundred people. Now, some people will say, all right, well then how do I go build the email list as fast as possible? And that's the same mentality of how do I get more views on my stuff? The real answer is not just how many email addresses I put within my control, it's how many people have I built a connection with? So how do I do that? How do I actually care? How do I create that connection with somebody who is likely to buy my product? First, we develop the product with a person in mind. The first step that I talk about in my book, 12 months to 1 million. And the first thing that I come back to whenever I'm working with a client is who is the ideal person? Who is the person that we are serving? How do we choose a person that we want to serve? The real question is simply, how do I help somebody? Who is the person that I want to help? Who is the person whose transformation I want to be a part of? Whose transformation do I want to see more of in the world that my product could hopefully play a role in helping make happen? The way that we know the answer to this question is when you can simply fill in the blanks of this sentence. My brand or my business helps blank achieve blank. If you can fill in those blanks, you've got a target person that you're in the business of serving. And now your job is to care about that person so much that they voluntarily want to be a part of the transformation that you are creating. Let's think about a couple of examples. When Athletic Greens launched back in like 2009 or whatever, it was There was no greens powder market. Now today, the greens powder market, I mean, there's all kinds of competitors. Every nutritional brand has a greens powder and their greens powder is better than the other greens powder. And this one has more kale and this one has more vitamin C. It's just, it's all product focused. But when the leading greens powder launched, there was no greens powder market. They didn't look at the data of the marketplace and say, oh, there's an opportunity to sell greens powders. No, there was no data for greens powders. Similarly, when Bulletproof launched in, you know, 2015 or whatever, that was when Dave Asprey went to his audience that he was blogging to and creating podcasts for and he sold a mold free coffee, there was no demand for a mold free coffee. Similarly, there was not really a market for medium chain triglycerides, now known as mcts or MCT oil. There was no market for these things. But the founder of that company had a core group of people that he had been making deposits into. He had been writing content, he'd been producing podcasts. He made himself available through Q&As and as a result, he had a core group of people that wanted his stuff and they would have bought whatever it is that he sold. In fact, when we launched my supplement company, my partner and I launched supplement company in 2013. One of our first products was a nitric oxide booster. There was no internal data on Amazon that said that that was a good product to sell. None. There really wasn't a nitric oxide category on Amazon. Now today it's a huge category. But at the time there really wasn't one. We were after a core group of people and at the time that was 20 something hard gainers who were trying to put on muscle. That was my partner and I, we pulled a small core group of people and launched a product to them. And as a result we increased the amount of demand there was for that type of a product on a platform like Amazon.com now these are examples of products that didn't really exist. You know, there wasn't a greens powder, there wasn't a lot of MCT oil options out there back in 2013. 14. But what about competitive markets? If we look at an example like Dr. Squatch, which is a brand that's valued I think over $1 billion now that launched in 2013, there was not a lack of organic soaps in the marketplace. There was not a lack of natural deodorants in the space. They weren't first to market. But they had a very core group that they were going after, and it was men who are not used to buying that stuff. They did all of their marketing to one core group of people because up until then, the marketing for organic deodorants or organic soaps was all done for women. So they targeted a different group of people and made it cool for them. They looked at how this product would create a transformation or serve as part of a transformation for. For a core group of people. And what did they do? All of their ads appealed to that person. All of their content appealed to that person. So these are all examples of first developing a product that is for one core group of people and knowing who that is beforehand. Rather than saying, I've got this thing. How do I go get the people that want this thing? You, you choose the person first, and all of your marketing efforts go to serve that person. Another way to show that you care or to care more than other people do at first is to create the content or write the ads that specifically target the pain points or the experience or the transformation that your customer is going through. This sounds obvious, but almost no brands do it. Instead, what most entrepreneurs do is talk about how great their thing is, how great their product is, how it compares to other products, and no mention about the experience that the person who is on the other side of the transaction is going through. If you can speak to the pain points of someone else better than they can describe it themselves, then they will subconsciously believe that you have the solution or that your product is the solution. This requires that you deeply understand your person. It means that you probably have had conversations and gone on dates with that core person. Now, I know that most of this is obvious at this point. I hope most of this is obvious, but almost no brands do it. Almost no entrepreneurs think about the other person first and then reverse engineer all of their activities in order to be in service to that person. Even I struggle with this because my initial reaction is to think about what I'm going to get out of something. It takes a beat of slowing down and saying, who's on the other side of this transaction? What, what am I saying to this other person? How am I demonstrating that I care about their experience or at least understand the experience that they are going through? And that leads me to the third way that we show that we care. And it's simply having touch points with those individuals. I was telling someone that I work with recently, they were talking about how we grow faster, how we do more sales in this business, how how we can, you know, scale, scale, scale. And I said, hey, stop for a second. I need you to think really small for a little bit. Thinking small means how do I develop the touch points with leads and customers. How do I create content that connects with 10 people, thinking about how I'm going to create something that creates a little bit of a shift for a very small group of people before I think about running traffic to a piece of content so that I can blow it up and get millions of views. The goal is not to get people on an email list. The goal is not to go viral. The goal is not to get a lot of views. The goal is to get really happy customers that voluntarily choose, choose us, are willing to pay a premium for it and excitedly tell other people about it. That's, that's what we want. Because if we only have 100 of those, we have a seven figure business. Why? Because those hundred people will buy the product up front at a premium, send us feedback that we can use in marketing. I'm thinking about one guy, one, one guy in our community, Ben Corkery, who launched to a list of 100 or 150 people. And out of that launch he got some sales. Not enough to set the world on fire, but some. And one of those people reached out and talked about their experience. They just said how much they liked the product. Ben took that quote, ran it as an ad to more people like that person, and it crushed. He would have never gotten that if he had just been thinking about how do I highlight this product and put it in front of more people. He first had to think about who's the ideal person and how do I build connection with this core group of a hundred people. That is what I meant when I told the colleague of mine that I need him to think small before he thinks about scaling. Because when you think small and you think person to person or person to very small group, it's very easy to write compelling ad copy that converts to their specific pain points. It's very easy to get in front of a few hundred or a few thousand people with a similar pain point or a similar experience that our product might alleviate or assist in their transformation. When we think super micro, we end up doing the things that build connection. And with that connection, we drive up conversion. And with that conversion, we can use the feedback from that to run more ads, create more content and spread the message. But most entrepreneurs are trying to blitz their way or bully their way to the first million rather than going super micro to build a very small group of People that they've demonstrated that they care about and as a result leads to bringing in more people that they can serve. Once you demonstrate that you can provide value for a small or core group of people, those people end up bringing it to the rest of the world. My favorite example of this is Clif Bar. If you look at Clif Bar's packaging, it's very masculine. The flavors are masculine, the lettering is masculine, the colors are masculine. The story on the Clif Bar is about an endurance athlete who couldn't eat another power bar. That's the original story on Clif Bar. If you look at their old school marketing, that was their core group that they launched to. And over the years, a lot of women eat Clif bars. In fact, more women might eat Clif bars today than men do. But they would have never gotten to the mass market if they had not launched to a core group of people. Quest was exactly the same. Tom Bilyeu's story was that he went super keto before keto was a thing. And there were no protein bars that were keto. So. So he developed one that was specifically for the low sugar or low carb keto crowd. And they were the first as a result to develop a product that had a lot of fiber that didn't count as a carb. So it had no net carbs. And that was the market that they went after. And they got a few thousand people to really care. And within a couple years they were a hundred million dollar company. That is the way through. The way to get to a million or 10 million is not to try and blast as much attention to the product that you're trying to sell. It is by serving that very small core group of people and demonstrate that you understand and are willing to serve them on their journey. And when you do that, then you get the feedback that becomes the marketing for bringing everybody else to the table. If you think about your own natural behavior, you share the content that resonates with you. You buy the products that you feel like are made just for you. But when we go to sell, we somehow forget that this is natural behavior. So the way to flip the whole thing is to think about who is on the other side of the transaction and to go on dates with that person in the form of making content for that group of people. Building a small list of starting with a hundred people, getting the feedback and then letting that bring it to the rest of the marketplace. One of the later milestones that we put clients through is to build 100 person ambassador list. This Is once we have momentum, once we have customers and sales and we have a group of people that have shown that they like what you're up to, we then go out and we build a sub list of 100 really raving fans. And this is the core group of people that we're going to, you might say, overserve. In one of the brands that I've worked with.

We took actually their posts and we would share them on our social media pages. We would give them exposure when they would not just talk about us, but talk about themselves. When they would show the transformation they were going through, we would share their stuff on our page or email it out to our customers. We would actively make this core group of people our heroes that we would give attention to. And our ambassador list just friggin loved that. We would send them free product, we would send them swag. We would go and look at how we could be involved in helping that core group of a hundred ambassadors achieve their goals. That's caring for a group of people. And in our case, it was a beautiful exchange because when we launched a new product, we'd go to the ambassadors first, guess who was first to to buy it, review it, post on social media, tell their friends about it, introduce us to other people that might have an audience or an influence. It was our master list. Why? Because we had built a deep relationship with them. So when you're first launching or when you are restarting a business or re kicking it off the ground, the first step is we have to demonstrate that we care about a core group of people. And then what we do strategically is get a hundred of those people onto an email list and we launch to them. We then use that feedback as the way to broadcast the product to everybody else in the world. Rather than trying to just talk about the product, we take the feedback that we got from the person that we cared about and we use that as the way to broadcast it to the rest of the world. We do this by sharing reviews, by taking quotes and running it as ads, by getting people to post on their own accounts. We use that almost as our distribution source. Once we have momentum as a result of doing that, we're going back and cultivating a sub list of a hundred ambassadors. And those hundred ambassadors are people that we're going way above and beyond for. These are the people that we're giving free product to. We're spoiling, we're giving them attention. I'll take the call with that customer. In fact, I'm thinking about the first person I Ever called that just bought one of my products. They bought three units at a time and I called them up, just cold called them and I said, hey, this is Ryan from Sheer Strength and I just noticed that you bought three of our products and I just want to know what your experience was like. Now up until that point I had thought that my market was people like me. It was 25 year olds who were trying to add muscle. This was a 53 year old man who then went to tell me about how my product had changed his sex life with his wife. There are things he told me that I can't repeat and I can't forget, but man, did it change my understanding of my customer. And when I go to a group of people that are now raving fans of a product and I launch the next thing and I over serve that person, ensure that they have an amazing experience, the business changes very rapidly. The difference between these approaches, the product approach of trying to sell something and draw as much attention to this product as possible versus caring about a person and going all in on that person, the difference is one is trying to push something uphill while the other is just water running downstream. Because when I am in the place of just giving to a group of people without any attachment of them, buying or not, I end up building a responsive audience that wants to buy whatever it is that the company is selling. And you don't need 10,000, 100,000 or a million people in order to dramatically change a business. You need a hundred. And that becomes the nucleus of every launch, every review, getting campaign, every advertising campaign, every social media campaign, because it is all of the feedback and love and momentum that you need to continue to feed the machine. I have a friend who does cooking content on Instagram and he makes a very nice living just from the sponsorships and advertising that he gets on his videos. A video will get 200,000 views anywhere to 100 million views when something really goes viral. He did not start with 100,000 followers, he started with 10. And he created content for that group of people who then spread it to everybody else. And over a period of a couple of years, he built a tremendous following. And now brands trip over him in order to sponsor him because he can get so much attention. He didn't get that attention by dancing in front of the camera and asking for attention. He created something that was valuable for a very small group of people before he tried to go viral. Now when he thinks about adding the little thing here or changing or tweaking this title or this caption here, it makes an impact. But most entrepreneurs are thinking about the tweaks and the tactics and the optimization before they ever think about the 10 people that they're creating something for, whether that is a product, a piece of content, or a marketing campaign. When you flip the script and make the ten or the hundred people the sole focus of everything that you do and you are in service to that person, then water starts to roll downstream and those people naturally want to be a part of the transformation that you are creating for them. At first, this very different approach sounds harder than just picking a product and selling it. But I believe that it is much easier. It takes a minute to pause and take yourself out of the equation and think about service to someone else. But it is hard to overstate the impact that a hundred people that actually care about what it is that you're doing. It's hard to overstate the impact and the ripple effects that that will have.

I have often been labeled as an Amazon guy because I have built businesses and I've sold businesses that took more than 50% of their sales on Amazon.com and the reality is I know a little bit about Amazon, but I am a marketer that knows how to get in front of people and market to people and bring them to a platform. And marketing is about understanding the journey or the pain points that someone else is having and caring enough and demonstrating that you care enough to the point where there is a connection and there is trust that is built. And as a result of doing that, you build a brand. So at first this seems harder. It takes a little bit more thought, and at first it may not work as well, but after a very short period of time, and by a short period of time, I mean like 90 days or so, the compounding returns of this approach crush everybody else. And the good news for those of you who are still here, almost no brands do it. Almost none. I'd be willing to say it's 90% plus. Brands do not think about customer first. They don't think about audience first or people first. They think about selling more stuff. And if you take this approach, I would be willing to bet that in the medium to long term, meaning over six to 12 months, you end up beating almost everybody else. I was reviewing a competitor of mine recently and a team member on that team review brought this competitor to my attention and they said, look at the numbers of this product. This product is twice the price of all its competitors. It's getting over a hundred sales a day and it has eight reviews. How is that possible? It's obviously not happening from the Amazon algorithm. It's happening because there is a connection that is happening off of Amazon, off of the platform, and they are bringing that to the platform. The conversions are crazy. And now the Amazon beast becomes their partner and will start to rank them for keywords and give them free exposure. That is the game, my friends. I am still stunned that today there are so few brands who build email lists that they care about that reach out to their customers one to one rather than trying to send blasts to everybody. I'm stunned by how few brands create content that is made for one person. I'm stunned by how few brands even talk to a person rather than selling their stuff. But it's my observation that the people who do it are usually the ones who win. They're the ones that have the best margin, they're the ones that have the best conversion, they're the ones that get the best reviews, they're the ones that have the best profit margin because they don't have to spend money on a ton of ads or sponsoring these people over here or hiring crazy copywriters. Once again, those are all good strategies, but nothing can replace the power of connecting with the person on the other side of the transaction. Before we wrap, let me give a couple of housekeeping items. For those of you who want to get more involved here@capitalism.com, our next in person mastermind is July 21st through the 24th, 2024. If you're watching this or listening to this before then you want to come hang out in San Diego, shoot an email to joinaapitalism.com and we will send you details. Number two, I am looking to do more in person meetups through those of you who consume my content. So if there is a group of you in a certain city, I can be very easily persuaded to make an appearance and to meet up somewhere, talk about business, grab dinner together. And if you want to organize a meetup in your city, please shoot an email to me@joinaapitalism.com and finally, for those of you who are brand owners that need to build a better connection with your customers, whether you are starting or whether you're already in business but you don't have an audience that is responsive. We now have a 90 day experience to help you build that core audience that you can launch to get reviews from and build momentum around your brand. If you want to join, get details same way, shoot me an email@joinapitalism.com we can let you know if there's any spots available. I'm Ryan Daniel Moran with capitalism.com. thanks for being here. I'll see you in the next episode. Take care. And now a quick word from Tristina Timm, one of our members from the capitalism.com community.

We joined the incubator because we knew the things that we didn't know. So we didn't know E commerce at all. And we needed that. We needed somebody to tell us where to go and what to do. Right now we are on track to hit the 3 million mark this year. However, I think next year is just going to double that. We have so many plans for the future and just executing the plan that the incubator brought us, it was fantastic. It was step by step, what to do, how to execute it, and then if we did fumble the ball, we had somebody there to help us through it and walk us through our plans for the future. Of course, this year we have 3 million and then next year 6. And we're hoping to get to 10 million within the next three to four years. Freedom is everything to our family. I homeschool and I love that our family can wake up together every morning. Nobody's running off to school, nobody's running off to work. If I had to work at like a 9 to 5 job, there's no way that I could also homeschool. I get to set my own hours and they're not as many hours as a normal job would be. So that's really fantastic. But again, freedom is everything for our family and I don't. It's strange that our kids don't know any other way. Mom and dad are home every day. I would describe the capitalism community as family. You'll get so many tips from, from people. We give tips and I think that we're going to start to work with a lot of our fellow community members and everyone really is rooting for everybody else. Nobody is like in competition at all. Like everyone is everyone's biggest cheerleaders.

If you found value in this podcast and you're ready to go Deeper, here are three resources where we can help you. One, you can grab my book 12 months to 1 million on Audible or Amazon. It has over a thousand reviews and it's the playbook to building a seven figure business. Second, you can join our community of entrepreneurs who are following a plan to build a 1% net worth by building businesses and investing the profits you can get plugged in@capitalism.com 1. And third, if you're looking to go deeper and build a seven figure business that you can sell. You can work closely with us inside the capitalism incubator and you can get on the waiting list and find out what we do over at capitalism.com Inc. That's capitalism.com Inc.