Case Study: From 0 To 7-Figure Exit w/ Chad Maghielse

Foreign.

What is going on? One first set, get fired up today. You're in for a treat. You are in for a treat. Oh, snap.

Why are they in for a treat, Justice? Why? Why are they in for a treat?

You know, there's this guy I know, he just said, you know what? I, I just think what Ryan Moran is saying and capitalism is saying, I just think it might work, I might even go a little bit into debt. I believe in it so much and I'm going to build this empire and I'm going to get seven figures when we sell. You get to talk to him today? We get to talk to him today.

That is a treat, justice is what you're telling me? Is that the secret to crossing seven figures in 12 months to prioritize going into debt?

I hate to break it to you, but yes. So I have this credit card.

You're giving financial advice right now, right? This is official financial advice.

No, do not sue me, please.

I recant everything I just said.

Except.

That it's going to be a great morning.

That's the only part that's true.

You're still in for a treat.

Hey, so let me tell you why I'm excited about Chat Chatting with Chad. Oh, that is a podcast right there, Chad done. You need to do that. We'll Publish it@Capitalism.com Chat with Chad Chris.

Team right now.

So the reason why I'm excited to chat with Chad is Chad came from the ground floor in this community, starting at zero, pounding the pavement, putting in the work, going through the grind, the growth and the gold. And then he had a really nice exit. And oftentimes if you listen to the podcast or you watch me on YouTube, you'll hear me interview, you know, the AJ Patel's of the world who have 610 million dollar exits and are able to raise a bunch of capital and do all these cool things. Chad bootstrapped, hit it hard, do it, did it well, did it right and had his exit. It's the exact plan that a lot of you are going on and are going to have. And one of the things that justice and I talked about a couple weeks ago when we were having our company meeting was we want to bring more of these case studies that come from here, that come up front, through the ranks, have the exits, have life changing wins and, and share them with you so that we beat it in your head that you can do this. This is possible, this is normal, this is, this is average, this is expected.

That's what I want you to start understanding that this is not just about the hundred million dollar exits or the billion dollar exits. Although I do know two people who exited two weeks ago. One for over $100 million, one for $44 million. But you probably don't believe that's possible for you right now. So I want to show you people that are your peers who having big exits so that by the end of at least this year, hopefully before, you were just like, you know what? I have so much proof. I have CNN level proof of just like news beaming into my brain all the time, that there's all these people that are just like me having exits that of course, of course it's possible for me too. You feel me?

Jay?

Hey, man, I'm a hundred percent in. One of the things we talked about was like, how do we get people wins? Like we just need to get you wins. Like it's the momentum, it's the wins and part of that is just bringing people to you that have achieved what you are hoping to achieve and you going, it's possible. I can do it. This person did it.

All right, you ready to chat with Chad? Let's.

Man, I've been looking forward to this so much. Let's bring him in here.

Hey, guys.

Chad. Chad with the mysterious last name. How do you say Your last name?

McGilsey? No one ever slightly first time, so don't worry about it. But yeah, McGilsey.

So I think that is a Viking name, isn't it? You're, you are, you are descendants, I'll take it, of a 7 foot tall Viking with a monstrous beard. That was your great, great, great, great grandfather, am I correct?

Could have worse grandfathers for sure. We'll do it. That's right.

Ask me how I know. Yes, yes. Chad, what's going on? How are you?

I'm great, man. I'm, I'm so excited to be doing this justice and I've been talking a lot lately. I'm, I'm just excited to be around like this world again. I'm going to Austin next week. I'm an investor in the Capitalism fund. I'm just, I'm stoked to be around brand builders and I just, I miss all this, man. So I'm, I'm thrilled to be here. Hope I can give some helpful tips and pointers or whatever. But yeah, I'm good. How are you guys doing?

Let's start there. Why do you miss it? Why do you say that you miss it? I mean, you made your money, you had the exit.

Yeah, I missed the creativity of it. All and I miss the like passion of brand owners, like in probably earlier stages where, you know, everybody's just got the goal, they're clear on the goal. I think it's cool to see what products come up and what works and what doesn't and how entrepreneurs innovate. I think that like entrepreneurs are just awesome and I love seeing like a problem come up and then how an entrepreneur can change it. And it's just they're being around other entrepreneurs kind of gives me energy that I don't get in normal life.

Yeah, heard. So Chad, take me, take us back to the beginning because we all like, hey, Chad had an exit. Great. Like so a lot of people would immediately discount it because it's like it's too far away for them. But that was you when you started, right?

Yeah.

You, you weren't thinking about having a seven figure exit. Like, you weren't thinking about, you know, getting a big check and like, what, what was the beginning like for you?

So, yeah, that mean that really resonate. I don't actually remember if it was you or justice who said it, but in the beginning. But like, you know, you can do this. Like that is, you know, some people listen to this might be like, oh, an exit so far away you're just getting started. But like, no, you can do this. And seeing other people's successes is like evidence that you can do this. And like, that's a huge mindset shift. Just seeing other people do it is like evidence you can do it. I mean, I'm not special. I just saw other people's success and was like, well, they can do it. Why not me? So, yeah, I got started, I think 2017, created a pet supplies company. It was fairly organic. It was based around my own dogs and their needs. And what I saw as a gap in the marketplace that didn't fill those needs. And yeah, it kind of went from there. I found a lot of Ryan's material. Like back in the day, those of you that are new capitalism.com used to be Freedom fast lane. So I got in at the tail end of Freedom fast lane before the conversion and yeah, found a lot of great material and kind of just works the plan and 12 months to a million and then extrapolate beyond that.

And what was the plan? I mean, you launched your first product, how fast until you saw traction. What did the plan look like?

So the plan is, you know, Brian beats this into your heads all day every day, but, you know, four products or four to five, three to five products. It used to Be now I think it's four products, but three to five products.

I just try to get simpler and simpler. Chad?

Yeah, so I, you know, I built an audience based around a belief, you know, at a pet supplies company. I'm still under NDA, so I can't say the name of the company, but.

I can say, can I say it because I know what it was.

I don't know.

Does that violate NDA? Like I can tell you what his brand was, but Chad can't.

I can't tell you what to do. So.

It was a pet supplies company based around the belief that, you know, pets are part of your family, not just like an animal. And so I built a community around that, built an audience that really bought into that belief. We had charity missions, we stood for and got people rallied around the brand and then launched.

And where was the audience?

Where was the audience?

Yeah, like how did you build it? Like, where'd you. How was it most.

Mostly at the time it was Facebook and email. Manychat was bigger back then than it is now. So we utilize that, but had Facebook, email, manychat audience. We had some Instagram and other stuff too, but we doubled down on Facebook as our primary audience through sales channel.

Were you getting. So you're like first launch sales were coming from that Facebook group and you were putting people onto like the hot list, just like we talk about in the book.

Yep.

And then you did a launch to list, is that right?

Pretty much, yeah.

You see guys, this is this basic, like a simple stuff, like it does. And how big was the group when you launched? Chad.

I know you want an answer, but I don't know.

So can you market? Like was it, was it more or less than a thousand people?

It was probably around a thousand. By the time I sold the company it was around 10,000. But for the first product it was probably around a thousand people that, you know, I had accumulated through Facebook group posts and content and all of that. It was probably probably around a thousand people for the first product. And then, you know, I invested in growing that group and user generated content is such a huge part of scaling and I know we'll probably get into scaling stuff later, but really utilizing user generated content from your audience to help promote your brand.

Well, yeah, and I mean you can use that stuff for emails, for Instagram posts, for copy, all kinds of stuff. So you had a thousand people in the Facebook group. Not a crazy amount of people. It's a thousand people. And the email list I assume was probably a hundred people.

I kind of built the list to simultaneously grow Facebook email with some redundancy. So I had about the same amount of People on Facebook, ManyChat and email. We just. At the time, I utilized Facebook messenger the most for product launches and all that just because of the open rates at the time.

Got it. And how many, like, what happened on launch day? And I'm asking this question comes up all the time, like, I'm afraid I won't make sales. And I always tell them, no, your biggest problem will be keeping stock. Because this tish works.

So it works. One, one thing I'd put in there is, is I always try to have another reason for somebody to buy beyond just like, hey, it's available. You know, you can't do incentivized reviews and all that. But one thing that we did is we donated, you know, a lot of our sales to like, these GoFundMe accounts of pets with cancer to help families that can't afford cancer treatment for their pets. So not on our first launch because I just didn't have the funding to do this at the time. But unlike products three or four, we'd say, hey, first hundred sales, all the profit is going to this GoFundMe account for this dog to die of cancer unless we fund it.

Brilliant.

Got the audience to rally behind that to totally brilliant. I didn't make any money on first 100, 200 sales, but who cares? Because that all came on the back end. People love the brand. We got positive reviews, we built a real. And people can see through bullshit. So it wasn't like, you know, we donate part of our profits to charity. It was like, hey, this dog, his name's Charlie, we're funding his GoFundMe account this week. You know, x profit from sales go to that. So get, get an audience rallied behind a mission. Don't just get an audience that just exists, you know, get an audience that believes in what you believe in and is in line with, with the vision of your brand.

Bro, that's so smart. The specificity of that. You just gave me a brain gasm. Because I encourage a lot of our incubator students. They'll often struggle with the, like, they're doing well on Amazon, but building off Amazon is a struggle. So I always suggest that they put an insert in their packaging that represents a charity that they support. And, and when you, you know, you make a donation for every opt in that you have on that insert. Yeah, I never thought to put like a face of the person or the animal you're helping that's so smart.

The more specific you can make it, the better. And I'll take it one step further. One thing that we did that was responsible for so much of our user generated content is we'd say like on a given week we'd say, hey, send in, we put this right on our packaging of our products. So send in a photo of your pet with the product you purchase and we will donate a portion to a pet with cancer and we will email back a photo of the pet that you donated to. So what, I'd have a VA do this, but we'd get a photo of, you know, featuring our product and some cute dog or something. And then we'd like split screen it with right side by side with a photo of the dog that we donated to or cat we donated, whatever. And it'd say like, you know, your dog on the top, your dog Charlie is helping Brutus or whatever and it has them together. And like so many people just share that all over their social media would tag us. We'd get so much, like we did a lot of legitimate good in the world, but we'd also get so much benefit from it and so much goodwill from that. And it was just user generated content that would go viral and that was a big part of scaling my brand.

Dude, you are firing me up right now.

How often do I preach to all of you that the micro stuff that doesn't scale is all you need at the beginning of a brand because every person that you wow. Becomes a review, becomes word of mouth, becomes a recommendation, becomes a video testimonial, becomes a shared post, become and it. And that snowball just builds and builds and builds. You've got to be willing to go to that micro stuff, which means you actually have to care about what it is that you were doing and how long before things were starting to escalate organically.

Chad?

I mean we were pretty successful pretty quick.

You know, our first product worked. We got to 30 sales a day pretty quickly on it, I think in under a month. And then.

Yeah, once we had built up enough user generated content from that. Excuse me. I tried to keep a list of not just my audience, but who was like the best people in my audience. If I could match their name on a review or something. And I know like they left a review or they left good, a good Facebook post or something, I'd have them be like the VIP list of my VIP list, you know, and be like, hey, you know, you 20 are going to get first access. We've got a small batch that's going out. You know, all the profit from all of your sales is going to charity. And you know, you could always, you don't have to incentivize a review, but you can always count on a review from those people because they're just so invested in what you do and all of that. So you, you get your audience that you hope are your superfans, and then you get your ultra fans of your superfans.

Yeah.

You know, try to stagger product launches to them. And so yeah, we launched product one, got some success, launched product two, et cetera. And just you kind of rinse and repeat while growing the list. And obviously the bigger the snowball gets with the bigger your list is, the more engaged your list is, the easier product launches become over time.

One thing I'll throw out there is I'm talking about some successes here, but something that I did wrong is I did a great job at first content or first interaction with people. I did not have an automated follow up email sequence and it was a big mistake because I mean, I was making pretty good money at the time in the brand. I could have just hired somebody to do it, but it just sat on my to do list forever and I never really got it done. So my, my list worked really well for launching new products, but I can't even imagine how much better it would have worked had I, you know, had a Ryan Moran email drip every couple days or whatever to keep everybody engaged.

So that's something that I would recommend people do. That that I admittedly failed at is, you know, keep your audience engaged. Don't just utilize them when you need them.

Yeah. And, and the thing we teach in the incubator is like minimum, send out a weekly company roundup. Yeah, just a company roundup. Here's what's going on, here's what we're working on. Here's our favorite review. There's what so and so said about this. Check out this Facebook post that someone said. Like it's, it's a unbelievably helpful and healthy way to build that community that is following you loosely. Well said.

Absolutely, absolutely. I, I, I kind of did that. So we, we do like once a week or at the end of the week whenever we move from funding one pets, you know, GoFundMe thing, we'd send out like a, an overview like hey, we're able to fund this pet's thing and then, or this pet's surgery or whatever. And so you'd get these, I don't know, three Four times a month, emails from me. But it was. That was the extent of my email marketing outside of product launches. So.

Yeah, so, like, you didn't do it perfect, Chad. Right? You did just fine. How big was the business by the time you had the exit?

I guess low seven figures. So I think we were doing 100 at its peak, about 150,000amonth in sales.

Yeah, great.

So not huge, but.

You know, Ryan, I remember our first podcast interview. We kind of talked about this. Like, you know, Ryan's famous for wanting to own the Cleveland Indians. And Ryan, I'm sure is going to be a billionaire someday. You know, my mindset was more his, like, freedom fast lane thing. It's like, I want lifestyle freedom. I want to travel whenever I want, work whenever I want. I'm willing to bust my ass for a couple years to create that lifestyle, but then I kind of want to be able to chill when I want to chill. And, like, so I had that mindset of I'm going to make a seven figure business, sell it, invest profits, you know, hopefully well, and then be able to kind of do what I want. So it's a lot of how you scale a business comes down to what you want in the end. You know, I could have kept growing it and sold it for double, triple a few years on, and then maybe that's the right path for some people listening to this is to scale to 10 million. I know Ryan teaches, teaches that, and I think that's awesome.

You got to know what you want, lifestyle wise. So for me, I really resonated with the freedom fast lane.

Stuff, at least for now. Who knows what I'll do in the future?

But, yeah. So, Chad, what I'm kind of hearing you say is that you follow the model pretty much exactly. And it worked.

I think that's fair to say.

Yeah, great, Great show, everybody.

Yeah. One thing I'll throw into that is don't give up because, like, will happen. Amazon will shut down a listing. You know, you'll have a bs, bad review. Things like, don't quit digging your heels when it gets tough, but follow the plan.

Yeah, Expect that. Expect, expect, expect those days.

Absolutely.

Yeah. Hey, I want to take a little bit of a left turn here. I just, I want to bring in Sue Anderson, and I want to hear this story. Just, just that you're hearing one success story. I just want to smack you in the face with another one. And also, sue is wearing the coolest shirt I've ever seen. So let's go. Sue, how are you Floating. You're doing amazing.

Amazing.

Okay, so if any of you are not familiar, sue was on The Road to 1 Million podcast a couple months ago, and we had a braingasmic explosion because she saw that her 10 year journey could happen this year. Sue, would you summarize that in 60 seconds or less?

Yeah. So I've got this three part business. It was looking like, all right, I'm 54. I'm like 64. Before I can start this last thing, Ryan said, how about if we just flipped it upside down? And you did the first. The third thing first. And it was like, oh, my gosh. And now I'm doing that.

Okay. And you had a big thing happen.

Yes.

What just happened?

I woke up this morning and found that I have my first investor. I.

Yesterday. And she came back saying, yeah, I'm in right now. First round. Let's do it now.

Sue, what are your total sales?

Zero. I don't have anything. I have no product. I have nothing.

Just a plan.

And. And why was this person so compelled to give you money?

The vision. She shares this vision. It's like two peas in a pod. She's like, oh, my gosh, yes, let's do this. I want in. I want. Yeah, I thought about doing something simpler or something similar, and, yeah, let's do this together.

And she has a friend.

Yes. And she has a friend who's an investor, and she's sharing that. And then several other people are like, hey, I have a friend who I want to send this to. Is that okay? Yeah, that'll be okay.

Now, now, sue, rewind. Three months ago, before we had our conversation, the thought of raising money or having an investor take the risk so that you could do your dream, was that anywhere on your radar?

No. And if it had been, I would have been terrified. And then I was terrified when I did have it on my radar. So, yeah.

Yeah. And what changed?

Some conversations with some nice people like you and justice and. And, yeah, a bunch of people kind of helped me to get my head right and go, you know, what I landed on from all the conversations was I'm not responsible for them. I'm responsible to them. Sound familiar? Also, so this retreat center for entrepreneurs, I know exactly who that customer is, and that's cool. But the investment pitch, that's actually a product in a sense. So using, like the $100,000 sale, you know, that kind of thing, aiming it like, oh, my gosh, realizing this is something, they have the money, they want to do something they can't do all the things and they probably can't do this thing, but they want to. And so this gives them the opportunity to not only triple their investment potentially, but also more than triple, like 11x actually, I'm a little flustered. It doesn't just give them that opportunity, but the opportunity to be part of something that could be incredibly meaningful.

That's exactly right, Sue. And would you just summarize, to close this out, summarize that line that we say back and forth to one another about this.

I'm just uniquely qualified.

You're uniquely qualified? Why?

For everything that. I'm 54, so I got some mileage. I've been through things, I've seen things, I've met people, I've done all this and I have this vision and nobody else on the planet has the same vision that I have.

And, and I want to repeat what we talked about on the podcast because sue said, man, when, when you put it this way, Ryan, it sounds so easy. And I said, this is not easy. It is not easy to have 53 years of figuring out what you want to do. It is not Easy to have 53 years of wins and losses and lessons learned to lead you to this moment, to lead you to this day, this idea. It is not easy. You're just uniquely qualified for this opportunity at this time. And, and all of you are. Chad is uniquely qualified to launch a pets brand because he's a pet lover. He cares about this. And he learned a little bit of a skill set by being plugged into this community. He learned a little bit of tactics from being plugged into this community. He was uniquely qualified for, for that opportunity at that time. I am uniquely qualified to help all of you build million dollar businesses because of my experience. And it's different from Sue's and different from Chad's and they're all unique to you and you've got it too. And when you do that, this stuff isn't hard. You're just uniquely qualified. By the way, if you need help finding out what that is for you, justice is an awesome kind of sprint inside of your members area called Profit Driven Purpose. It's about uncovering that thing that you do different than everybody else that makes you uniquely qualified for bringing something to the world. And then you bake in our strategies. How do you not hit a million over the next 12 months? Sue, we are so pumped for you. Congratulations.

Thank you.

I expect that you're having a big glass of wine or a scotch tonight.

I'm going to have a scotch tonight.

Good one. Thanks.

For hanging with us. Sue, good to see you. Thank you. Now, Chad, you did not raise capital, correct. Do you bootstrapped yours? Tell us about the going into debt piece of this.

I mean, I think that's probably a little overstating it. I mean, I just put $3,000 on a credit card. You know, at the beginning it, I, I had three grand, so it's not like I had to go in just, you know, it didn't take with other.

Use other people's money, I suppose.

I use Chase Banks money, I guess. Yeah, I just, you know, I didn't go into a huge amount of debt. That's not really my story. I, I started with three grand. I was able to bootstrap it, make it work. Eventually I, I got to the point where, I mean, I got a line of credit to cover inventory. Yeah, but you know, that was a year in or something once I'd proven the model. So, yeah, it wasn't a lot. I just, I know like, you know, Ryan started his first business with like under a thousand bucks. I started mine with 3,000. We've got an acquaintance, Kellyanne, that started hers with I think, 3,000. I want to be careful how I say this because I've said it before and gotten some pushback from people saying I'm being demeaning or something. I don't mean it this way. I just say realistically, if you have enough money to smoke cigarettes a pack a day, you have enough money to become a self made millionaire. And I don't mean that as a shot at anybody. I just mean, like, take a year to learn all of this stuff, save a pack of cigarettes worth of money a day, and at the end of the year, you know what you're doing and you've got the money to start your business. I say that just to say, like, you can do it. Whoever's watching this, you can do it. It's not like, oh, these other people have done it, but they have some special whatever. No, like almost, I won't say anybody, but almost anybody with access to the Internet and enough money to smoke can become a self made millionaire. And I, I mean that just as an encouragement, not, not as a pot shot or anything like that.

I've, I've heard people say, and someone wrote this on a YouTube comment this week. They're like, hey, we're gonna join the 1% as soon as, as soon as I can afford it. I was like, dude, it's 300. Drive for, drive for Uber for five.

Hours and listen to podcasts. As you're driving.

Exactly. Listen to the podcast and listen to the content and get your rear end in here and build a million dollar business. Join when you can afford it. Chad put $3,000 on a credit card and had a seven figure exit started. My business was $600. The 1%'s $300. This stuff works. You just got, you just got to actually like it.

Yeah.

Enough to go forward.

Yeah. And you got to be on the deal. You got it. You can't half ass it like it's. This is. This business model is simple, but it's not easy. It's a Ryan's put out a great path to follow the 12 months to a million thing. It works. It is relatively simple, but it is not easy. There are hardships. You've got to be fully committed. You can do it.

Yes, that's right. Cut justice.

Yeah.

I want to touch on your relationship with Jason Franciosa and what that did for Yalls brands early on.

Yeah.

Can you share? For anyone that doesn't know, Jason Franciosa owns an amazing CrossFit brand, Element 26, that's doing wonderfully. He's a coach in the incubator. But I want to talk about the stages that you guys were at with your businesses. When you met, how you guys met and then what that led to for both of you guys.

Yeah, Jason's a good buddy of mine. We, we missed our call yesterday, but other than that and a couple other times, we've had a Skype call every single Wednesday morning at 9am for, I don't know, three years. He's like my business friend. He's my only like, you know, close friend that I met through, through business first. But yeah, we were both, I don't remember if it was the tribe or we were plugged into one of Ryan's communities.

You met him here? Somewhere in the community.

Somewhere in the community. We connected on Facebook and was like, you know, hey, we're both looking for accountability and sharing ideas. I think at that point I was a little further along than Jason. I was at 60 grand a month or so. Jason was 30 or 40 grand a month. I remember that. Yeah, it was a while back. But then we connected, we hit it off, we shared ideas, we kept each other accountable and all of that. And yeah, that's been very, I mean, I don't want to speak for Jason and you know, I sold my brand two years ago. So he's been kicking ass for two years on his own. But at the time it really helped us both Scale. You know, I got to the point where I sold my brand, and then Jason has since surpassed what I was doing at the time when I sold it, and Jason's killing it now. But, yeah, it was very helpful to both of us, kept us on track. We, I think each had strengths and weaknesses that we're able to help each other with. So, I mean, anybody listen to this? I'd really encourage you guys. I mean, you're plugged into a community. Find each other, talk to each other, find somebody you hit it off with and can.

Encourage each other and not let each other not accomplish what you say you're going to do.

Hey, justice and team. This is just an idea, but we could set up a buddy system in the 1%. I mean, I, I watched Chad and Jason come up through the ranks together, and that mastermind effect the two of them had really pushed both of them forward. Yeah, they were coming coming up the same time, overcoming the same challenges, and it was so helpful. So I can envision us having a buddy system. Like what? Tell us about your market. Tell us about where you are in the process, and then we match people up. Right. That would, that would be really fun to do. So, team, let's make that happen in, in 2022. I think it'll help a lot of people overcome the seven figure hurdle.

Ryan, I did just comments in the chat. You want to hit those?

Yeah, I didn't see them.

So, so, so, so. Raj had two questions. He said, at what point of time did you hire Outsource? And Chad, what habits helped you get the results?

I. I guess I'll hit the habits thing first. I, I think there's a lot to like. A really simple thing. There's an app called the Five minute Journal, and you start your day writing three things you're thankful for and three things you're going to accomplish that day. It sounds a little hippie, whatever, but it works awesome. I think it's great. So I, I tried to make a habit out of that. And also, like, really 80, 20, everything. You know, if anybody doesn't know that, it's the idea that, you know, 20% of your activities create 80% of your results. You don't want to just be busy because, I mean, you can sit your computer and shuffle through emails for eight hours and accomplish nothing. You know, so you want to. There's a great book called the One Thing, and I'm, I'm sure, you know, you guys have probably read it, but for anybody that's listening, this doesn't know it's like focused. What is the one thing that you can do first that makes everything else easier or unnecessary? And it's like if you have that mindset, you know, it allows you to trim the fat and really focus on things that drive results. So I think that that is a big. And that's hard to remember to do constantly because you get sucked into all of this, you know, minutia and you've got to try to focus on the things that really drive results. So I'd say that's a habit. Five minute journal thing I think really helps as far as when, when you hire or outsource, I guess it depends on the task.

But you already said you outsourced as soon as you were. As soon as you were off and.

Running your ppc, as soon as you have enough money to pay for it. I suppose I wouldn't outsource like the heart of your brand. Like, you need to be the person that defines your audience. You need to be the person that speaks to your audience. But I mean, you can outsource Amazon listing creation. You can outsource ppc, you can outsource. You can outsource product research. I will say that, and this is true for both me and Jason and something we've discussed, both of our first products were our most successful. And I attribute part of that to. I know for my first product I literally came up with a list of 100 potential products. And just. And like, you know, I was told to come up with 10. I was like, screw that, I'm gonna come up with 100. And you know, and I put the most effort into picking my first product. And I think some of the results were because of that. So I little asterisk, like I did outsource some products, sourcing and product selection. But I'd say that with a bit of hesitancy. But yeah, you can outsource most things. I'd say once you're bringing in the money from your business to pay for it. Now, if you're loaded or if you bring in an investment, there's a lot more things on day one. But if you're bootstrapping this like I did, get the cash flow from the business to pay for outsourcing.

And I want to emphasize something that you did well is you, you invested in a revenue driving activity.

You did product, you did launch, you got to know the customer, you built that audience, and then your first outsource was a revenue driving activity. So you could tell within 90 days, is this producing an ROI or not? Where a lot of people will outsource menial tasks and like, obviously get a VA to handle, like, stuff on your plate. But when you're outsourcing revenue driving activity, you can now just very Simply see within 90 days, this is either producing a return or it's not. And people will often think, like, if they hire someone, it's 50 grand a year. Well, it's not, it's four grand a month.

Yep.

And that might only be three months. And at three months, you can determine whether or not it's been ROI or not.

And.

And either way, it will be a step forward. So even if you don't produce 12k from the 12k you put in, you're still growing and that. And that's how you build that snowball towards the million.

Right. 100% agree with that.

I've got, I've got. Just so you know, Chad, I already had someone message me on, on Facebook saying, watching you on Facebook Live, Chad can mentor me.

So I appreciate that.

Yeah, it's already in there. Which led me to go. You and I have talked, but I want you to hit on like, where. What you want to do now, where you want to focus your time and energy now, which you touched on a little bit at the beginning. But I want you to kind of share like, the why behind it as well. Because I do think a lot of people, I want them to see the trend that the same heart that you have for your customers is now just being channeled to a different person. And so I'd love for you to share that.

So, I mean, the background of this is justice and I, you know, become friends and talk, you know, behind the scenes here. And I'm in Justice's no fail new year coaching group, life coaching, accountability, whatever you want to call it. I don't know, I don't know. I don't know what you label that actually justice, but neither do I. Next time he opens that up, join it. Whoever is watching this, justice is the man and can help you kind of see things that you don't see on your own. But anyway, justice and I have been talking a lot about.

What I should do next. And I had this idea of this parenting company for parents who want to travel. But I'm kind of transitioning my mindset more towards, I think I'd rather.

Help advise and grow other brands. And one thing that I said to justice, that a big part of my pet supplies company success was what I kind of would refer to as like, you know, I don't want to Coin a phrase or anything, but like capitalism done right and you know, we were able to make a real positive change in the world. Like I made a lot of money, but I also can look back and say, regardless of my money, you know, there are people who still have their dog with them that would have died had it not been for my company. And I don't say that like as a prideful thing, but it's like I.

Was able to make me prideful about that.

I say that just as like you can get rich and make the world a better place at the same time. Those are not mutually exclusive things. So I think I'd like to foster, help foster that in other brands. I'm not saying every brand needs to donate to charity. Like you can have a product that just really improves people's lives. But I really like the idea of if you can, through charity or something else, like make the world a better place. As you're getting rich, you'll feel better about making money getting rich. Not there's anything to feel bad about the first place, but you'll feel good about getting rich. But also like people will rally behind you. People want to support brands that help. Like so many of my brands, positive Amazon reviews weren't even related to the product. We had good products, we get five star reviews. And just like I love what this brand is about, I love what they stand for, I love what they do in the world. Five stars. And it's like, so when you're helping others and coming from a place of service, it helps you too and it helps rally people behind what your brand stands for. User generated content goes through the roof. It's like word of mouth goes through the roof. So I'd like to help kind of create a culture where like get rich. Yes. Get the lifestyle you want. Yes. But make the world a better place as you're doing it. And well, you can.

That is the route to getting rich.

Yeah.

Yeah.

Like what, what you are saying is, is actually the strategy.

Yeah.

It's, it's not an airy fairy thing. It's the way, the way to get rich is to focus on other people. The way to make money is to not think about what you're going to get out of it, but what you can create for others. The way to have the lifestyle that you want is to be in service to other people. Now here's here. This is going to sound a little bit New agey, Law of attractiony, but just stick with me for a second. You can only operate from that place when you are already thinking about abundance. If you are thinking about scarcity, you'll be thinking about, what can I sell? How do I sell it? What can I get? It's very hard to operate from a service place when you are thinking scarce. But when you. When you can think about, I've got enough now, like, I'm abundant now. I have something to give, I've got something to create. Money just shows up to support that. Because now you've tipped the scales. You've, like, tipped the karmic scales in your favor. You're now giving more than you expect to get, and you end up getting rewarded for that. But it has to be genuine. That is. That is what I just recorded a podcast called Is the Grind Even Necessary? Can you just skip the grind? Because most people think about the grind as the hard part, the effort, the work. But when you're operating in service, doing things that are fun and contributing to people's lives, it does not feel like a grind. Feels awesome. That's why Chad comes out of the gate with 30 sales a day organically, within 30 days. Like, that's like. That is how you then stack the next 25 and the next 25 and the next 25. That's the game.

That. That is the way to get rich and have a lifestyle you want. All right, I went to school to be a preacher, but I didn't finish my degree there. So I will get off the stage and I will let the actual preacher, justice say something.

There's a reason why, like, if you look at our website, like, if. If you look@capitalism.com, it says create the change. And that's a big deal. And that's what we're seeing with Chad, is that he created the change that he wanted to see and he had something to offer. It just had a money amount. That's it. It was, here's my value. You will pay for the value, but it will be real value, and you're going to help me create that change. When he said in the beginning, the mission, this. That's the same thing.

What was his name?

Ryan. Derek at Capcom?

Halpern. Eric Halpern.

Halpern. That was his main thing, and his business is blowing up. He went from never having a brand, being an Internet marketer, to just jumping in and starting a brand. And he was like, guys, it's the mission. It is the mission. And so this, for me, is so exciting to hear from Chad because he's coming back to the same thing of it was the mission. It was like, yeah, I want to get rich. That's awesome. I want everyone to be rich. And we want to create the change that we want to see. And so I know that there's a. There are a lot of brand owners in here wondering and this is why we started this is like, is that possible? Like, is this possible? And we just want to encourage you, like, start be thinking about the mission that you're behind and sharing that with as many people as possible. And so I will plug seven figures in five days because you need a game plan, and we want to help you on January 17th create that game plan to create the change.

Chad, go ahead. Go ahead, Justice.

Chad's gonna see if there's anything else you wanted to share. I know we've had this amazing conversation, but if there's anything you wanted to share before we. We wrap up or before Ryan's question, just anything that's come to mind.

That was my question too. Justice. Think alike.

Yes.

I mean, I know that you were just thinking about how we need to incubate a brand within the 1% the chat leads. I know you were thinking that great minds think alike.

Yeah. I don't know. I mean, I guess the. I already said it, but the one thing I'd add is like, you can do this. Other people's success is evidence you can do this. Yes. We are at a super cool time in history where, like, opportunity, at least in E commerce, is pretty evenly distributed. If you have access to the Internet and enough money to, you know, have your first inventory order and there's so much training on YouTube, it's like, you can do this. It's like, absolutely. Join Ryan's groups, be in the 1%. All this stuff. I will say I got to 30, 40 grand a month before joining Ryan's groups. And then I joined Ryan's groups and scaled to a million plus. So it's like, I mean, there's. If you're literally down to your last dollar, get started watching ryan stuff on YouTube and other people, like, you know.

They'Re drive for Uber for six hours.

A month, do that, and literally have headphones in and be listening to, like on your drives, be listening to stuff like when you're binging, four hours of Netflix binge, two hours of, you know, some business podcasts and like, you can do this. It's. I think it's easy to see other people as success and think they're somehow different or, no, you can do this. So go do it.

Another millionaire made Justice. Dude, we're so proud of you.

We Love bragging about you to our people. So thanks for being such an example of what's possible of creating change, doing it the right way. And I can't wait for your next brand, whether you take my money or not. I'm, we're just excited for it. And I'm excited to see you in, in town next week.

You're coming to be there. I'm, I'm stoked for that. It'll be just fun to be around everybody. Like I said, I, I love this energy. Yeah. So I'm, I'm stoked for Austin next week.

Would you guys give some thanks to Chad in the form of hashtags in the comments? He brought the heat today, so let him know that you appreciate it. Chad, thanks so much, man.

It's great hanging out with you.

Thanks. Have a good one.

Catch up with you later, bud.

All right, see you next week.

That was fun, man. Chad's a rock star. We need more Chads.

If you found value in this podcast and you're ready to go deeper Here, here are three resources where we can help you. One, you can grab my book 12 months to 1 million on Audible or Amazon. It has over a thousand reviews and it's the playbook to building a seven figure business. Second, you can join our community of entrepreneurs who are following a plan to build a 1% net worth by building businesses and investing the profits you can get plugged in@capitalism.com 1. And third, if you're looking to go deeper and build a seven figure business that you can sell, you can work closely with us inside the capitalism incubator and you can get on the waiting list and find out what we do over at capitalism.com Inc. That's capitalism.com Inc.