Do We Live In An Expanding Universe?
11 Dec 2025 · 19 min
Ryan Daniel Moran argues that your core beliefs shape whether you see the world as expanding or fixed. People with an expanding-universe filter spot opportunities in entrepreneurship, money, and creativity. Those stuck in scarcity miss them.
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Hello my friends. Welcome to capitalism.com it's been a while since I have just sat in front of the microphone and chatted with you all. There's been a lot going on@capitalism.com we launched this thing called the Capitalism Incubator which is really our new branding for the tribe. But the tribe is still what we call the internal community. And it's been so much fun. There have been multiple braingasms happening on a week to week basis and it's been really cool to see the light come on in the eyes of these entrepreneurs. I have sold a house, moving to a different part of Austin, Texas, bought a big piece of land with a big property where I can build a bit of a family compound, if you will. Still have my lake house in Austin, which is where I'm recording this from and it's where I'm camped up for the time being until my house renovations are done. Esther's five, my goodness. And she's so sweet right now. She's just in this really wonderful mode I'm in. I've said this several times, but I feel like I'm in the glory days of being a girl dad. As I was leaving the house today, she actually hugged me and said, daddy, I have one more kiss for you. It's. I'm just having a great time being a dad and my nine month old Philip is starting to become a real person. He's looking less like a baby and more like a person every day. And I'm excited for that adventure, starting some new businesses. And I have really slowed down in my hustle mentality and gone more into creative mentality and have really recharged and enjoyed that new mentality. And from that perspective, I have been playing with an idea and a philosophy that I think really highlights the differences in how I think about the world versus how many people think about the world. And Scott Adams calls these filters, they're belief patterns. That frame the way that we see the rest of the world. So Scott Adams usually talks about it in a political sense. He wrote the book Win Bigly, which really uncovered or helped me discover a lot of how the news just talks to us through filters and confirms our biases rather than shares with us what's really going on. And we all have these filters through which we see the world and receive the world. And depending on the filters that you have, those filters literally change the inputs that your brain receives. So if you have a filter that the world is a dangerous place, then you will likely receive news that shows violence and danger and things that reflect that belief that the world is a dangerous or a bad place. If you believe that the world is a safe, wonderful, fun place, you will tune into that news and those ideas and find more evidence for them. So these filters that we have are usually not based in logic, but based in past experience. They're based in the experiences, the traumas, the wins, the affirmations that we had when we were young. And they're those root beliefs that form the way that we see the world for most of our life. Now, who's right? Who's got the right filter? Well, you do, right? That's why you have them. We all come to our filters rationally, or at least we think that we do. And we think that we do because we can justify them with logic. So when we debate each other, we tend to debate with logic. But logic is not how most of us reach our conclusions, our beliefs, and thus form these filters to through which we see the world. Instead, we come to our understanding and our belief around the world based on emotional triggers and large events that happen in our life. Things that we remember so vividly that they get stored in our nervous system to some degree. And this can be positive or negative. In fact, a lot of us had very positive experiences early in life that that shape our desires and what we find fun. For example, I grew up water skiing with my family, and I have very fond memories of being on the boat, on the lake, and doing water activities with my family. Well, it just so happens that the first family house that I bought is on the water in Austin, Texas, where we have jet skis and like to do water activities. There's something related there, right? Because my brain remembers a positive experience, it stores that positive experience, and I want more of that. Now, someone else could have a traumatic experience around the water and want to go live in Arizona as far away from water as possible, and never get on a wakeboard or a Surfboard or a jet Ski or anything like that. So who's right? Well, we all are to some extent, because we can all justify the beliefs that we have. So what does this mean for you and what does this mean for your business? Well, most of us, all of us actually are running our businesses based on the filters through which we see the world. And I have identified what I think is the foundational filter that can determine whether or not someone can be successful as an entrepreneur and is simply the filter of if we live in an expanding universe versus a fixed universe, do we live in an expanding world or do we live in a fixed world? Now, some people might call this an abundance mindset or an abundance mentality. Some people might say we either have abundance or we have scarcity. And that's how I used to talk about this idea too. I used to say, if you believe in an abundant universe, then you tend to create things. If you live in a scarce universe, then you tend to take things because there's a limited amount. And I still believe that to be true. But the word abundance misses a couple nuances that I think make it less persuasive or less clear to the filter that I am talking about. The idea of abundance means there's enough for everybody, that there's more than enough, that there will always be enough. I believe that to be true. But if you try to persuade someone to your side of the argument, or if you try to have that conversation with someone who is in a scarce time in their life, then that idea is not very persuasive. But if you can talk about an expanding universe, can we observe that the world is expanding, that there are new things coming, that the universe in physics is actually expanding, that the economy is expanding, that the size of government is expanding, that lifespans are increasing, that we're solving more problems? Can we come to the agreement that at least the universe or the world is expanding? Or do we have an agreement that the world is fixed, that it tends to stay the same, that there's a limited amount of resources? Now, if, while having a conversation with someone, I can get them to agree that we do indeed live in an expanding world or an expanding universe, then we can take them down a route of talking about abundance and creation and change and service. Now, this is most evident when you are talking about the idea of money. If you're talking about money with someone who doesn't believe that they can make a lot of money, or if you're in a place right now where you feel stuck in relationship to the amount of money that you can make, it is because you're using past references to justify the beliefs that you currently have about the world and about money. If you don't believe that you can make a million dollars a year or even $100,000 a year, you will justify that by saying, well, I have never made that amount of money before, or no one that I know has ever made that much, or I have tried to do that, and I have failed. Now, the pivot point in this conversation, if I want to persuade you that you are indeed capable of making a million dollars or $100,000 or whatever amount of money that you want to talk about, I'll start with the paradigm of do you believe that we live in an expanding world, or do we live in a fixed world? Do we live in an expanding universe, or do we have a fixed amount of resources? Now, if you agree that we live in an expanding universe, then we can start to have a conversation about is it reasonable to expect that in an expanding world, your income would expand as well? And this is where I have started to take the conversation. When trying to be persuasive to someone who currently feels stuck in a situation that they don't think that they can get out of because they've never gotten out of it in the past, There's a different way to look at this. And the different way to look at this is if we can't persuade someone or if we can't talk with someone about an expanding universe because there's a fixed amount of resources, we're not making more oil, we're not making more fossil fuels, we're not making more land. Then the other way to talk about this is to ask the question, are we getting more efficient? Are we getting more efficient? Even if there's a fixed amount of resources, are we getting more efficient at using those resources? Meaning, are we more efficient in using energy? Not are we using less energy, but are we using more efficient energy? Not are we eating less food? We all know that's not the case. But are we producing it more efficiently? And the answer to that is always yes. Even if we're consuming more energy than we have ever consumed in the past, the reason why we are able to do that is because we are more efficient at harvesting it than ever before. And if you believe science and physics, then you know that energy cannot be created or destroyed. It is just reallocated. It just transfers. So we're not consuming energy. We're actually efficiently using using energy. And if Elon gets his way over the next 15 to 20 years, we will probably completely eliminate the use of gasoline and oil and we will have electric, everything. Does that mean that we are using less energy? No, we will probably use more, but we'll be using it more efficiently through electricity and through solar power. Now, all of this to say the reason I'm going on this long rabbit hole in this discussion is because when you can see this perspective on the world that we're always going to be expanding, we're always going to be more efficient in our use of resources, then you can see that there is always going to be more resource available. Always. As you go through life, you will have greater and greater access to, to additional resources, resources that you can't see right now. There will be opportunities that come your way that you cannot see right now. There will be inventions that come your way that you cannot predict right now. There will be an increase in population, probably, and you'll meet people that you can't envision right now. And because we live in an expanding world, in an expanding universe, your only job, if you want to grow, is to expand with it. And that simply means not cutting yourself off from the opportunities and the resources that will be created by denying them with your beliefs and your thoughts. If you believe that you will never earn more money than you earn right now, then you have cut off the opportunities that are coming your way that you can't see because you have now created a. A new filter that allows you, prevents you from seeing those opportunities and those resources that come your way. But if you believe and you know and can see that we live in an expanding world, then you know that there are going to be new opportunities and resources that come your way that as the world changes and evolves, get bigger and bigger and bigger and bigger and bigger. And the difference in that belief or that understanding affects your total happiness and how you see the world. Because if you believe that we live in a world with fixed resources, then you will always feel a sense of constricting and protecting and defending the resources that you have right now and the opportunities that you have right now. You will clasp to the opportunity in front of you rather than knowing that there will be another opportunity right around the corner. You will hold tight to the things in front of you rather than allow them to grow. You will be in what Gary Vee calls defense mode versus offense. You can't be in an offensive mode if you, if you believe that there's a fixed amount of resources because the only way to play offense in a fixed mentality is to take from other people. This is why so many people hate on capitalism, because they see the world as fixed. Anyone who gets ahead and anyone who makes a lot of money is. Is taking from the fixed amount of resources that exist in the world. If that were true, then those individuals who hate on capitalism would be correct and they would be justified in their perspective that capitalism is evil because they would observe that some people have an extreme amount of wealth and and some people have very little. And they would point to those who have a lot and blame them for being the reason why so many people are in poverty. That's what happens when you have a fixed resource view of the world. But if that's not true, if there is an expanding or at least more effective, efficient use of resources as we go through time, then those who have created new opportunities, expanded the total pie for everybody else, those who have a lot of money did not take that money, they created that money, which gives you permission to do exactly the same. And it eliminates any desire for you to take from other people. When there is an expanding pie, there is never a need for you to take from other people because you know that you just need to expand with the rest of the expansion by creating new things, by being of service to other people, by owning a problem and owning appreciating assets.
If the world is expanding, then part of your job is to own the things that will grow, which is what investing looks like. If we live in an expanding world, then your job is to invest in expanding people, which is what service looks like. Because all people have the opportunity to expand. And if we live in an expanding world, then your job is not to copy what other people do. It's not to get a slice of a fixed pie. It's to create new things, to participate in the expansion of everything as and that's creativity and creation. When you can flip this filter, it gives you permission for you to access your own abundance. It gives you permission to go all in on where you are creative and where you are excited. If you recognize that there are going to be opportunities coming your way that you can't see right now, then doesn't it make sense for you to double down on your strengths? Doesn't it make sense for you to pursue what excites you? Doesn't it make sense to follow which opportunities feel the most fun? Because even if the marketplace can't validate that with sales data or profit data, if there are opportunities and resources coming your way that you can't see right now, then your Excitement and your experience of fun puts you ahead of the curve of everybody else.
It's kind of amazing how that works. I like to tell the story about how in 2006 I made my first dollar on the Internet. I had an affiliate marketing blog and I sold a couple things and within a few days I had made my first hundred dollars and I was beside myself. I was absolutely thrilled, excited, joyful, hopeful, elated. And I grew that little blog to be a six figure income throughout college. I paid for college. I graduated with no debt. I graduated with money in the bank. And then I got lost and didn't know what I was doing with my life because I didn't have to do a degree or anything like that. But that's a story for another day. I've told that story before. The reason I'm bringing this up is because a few years later, everything was pulled out from that little blog. Google went through some algorithm changes and I no longer got the traffic that I was used to getting and I no longer was making the money that I was making. And I had peers who exited the marketplace who stopped being entrepreneurs because their income stream had just dried up with the Google changes. I was young enough that I was able to innovate and pivot and change my direction. And the businesses that I was running. Well, when that happened, there were countless entrepreneurs who said, man, it's just not easy like it used to be. Man, I miss the good old days. It's getting harder. But here's the crazy thing about that. Even while people were saying, well, things are getting harder, this was 2009, 2010, 2011, back when there was no WordPress, there was no FBA, there was no.
YouTube, there was no face. Well, Facebook existed, but there was no Facebook ads. This is back before the social media boom. This is before influencers were a thing. This is before all of the, this is before really high speed Internet.
So most of my peers have become successful with very limited opportunities. When more opportunities showed up, they didn't change with them, they didn't expand with those new opportunities. And what happened was, was they became defensive of the business that they had. And when you become defensive of the business that you have, then you are blind to the opportunities that open up that could help you serve more people and make more money. You can't see them because you view them as threats. You can't see them because they are a threat to what you know works. But that only can be a thing when you equate working what works with short term results. When you are in a game that has no end. When you are in a business that exists to serve other people, when you're in an industry that you're going to constantly innovate on because you're going to constantly be creating and being in service to your customers, then no marketplace changes can put you out. As long as you are maintaining that vision of creating and serving. No, no outside threat can take you down. All marketplace changes just create new opportunities for you to double down on your person, double down on your service, double down on the way that you serve the marketplace. And if you can find find that mentality, then you'll always win. It starts with the knowing that we don't live in a fixed resource world. We live in an expanding world. We live in a world where there are more and more opportunities and resources and more efficient use of them every day, every week, every year. The entrepreneur who's killing it right now, that makes you feel bad about yourself and is actually opening up new resources for you to follow in their footsteps. The marketplace change that threatens your way of business is actually creating new efficiencies to free you up, to put more focus on your customers and more opportunities for you to be creative. Do you realize that just one generation from now, the 9 to 5 job will be a distant memory and they will wonder what the heck we did with ourselves. My daughter will create a riff on GarageBand and upload it to Spotify or whatever the services are in 20 years. And she'll make enough passive income from that riff for her to have her version of a universal basic income by the time she is old enough to drive, if driving is a thing, because there will be autonomous cars that work on a grid pattern and they communicate with one another. By the time she's old enough to do that, she will have the opportunity to be a YouTuber, have her own audience for her to create businesses, and there will be new opportunities that we can't see right now. VR will have its own implications for audience building, for consumers, for streaming data, for streaming content. There's always going to be new stuff, it's always going to change, and it's always going to expand. The only question is if you're willing to expand with it, or if you're defending the slice that you think that you own because it's never permanently yours. It is only rented to you as you show that you are willing to be a good steward of it. And our job as capitalists is to own, create and serve in a way that continues the expansion of the world and it's really fun to do that. It allows you to punt the result that you get in the short term. It allows you to focus on the fun, exciting parts of the process, and it allows you to relax in the knowing that you're always going to have yours. I'd love to hear your thoughts. Feel free to shoot me a DM. I'm RyanDaniel Moran on Instagram and I hope you found these thoughts and principles helpful and useful. I appreciate you all. Take care. See you on the next episode. There are two kinds of people in this world. There are members and non members. If you are enjoying this stuff, you have got to join us inside the 1%. 1% members get access to our courses on building businesses and investing the profits. They get access to experts who are bringing in lessons on a regular basis, some of the best in the world. And they're joining regular calls with myself or members of my team to keep the community growing. The 1% is a community of entrepreneurs who are actively building businesses and investing the profits. And every month you get a community newsletter to see what's going on in your community and what the opportunities are to create the change that you want to see in your world. Join us at capitalism.com the number one that's capitalism.com one.


