f2l2-3.mp3

Hey, good looking people. This is Ryan with Freedom Fastlane and please forgive me, it took a few days to get out the summary of day three from Freedom Fast Lane Live out to you. I was completely exhausted post event, so I hope you'll forgive the delay in getting this out to you. But on day three of Freedom Fastlane Live, we featured Jamie Tardy from Eventual Millionaire to talk about the habits of multi millionaires. We featured Ryan Deiss from Digital Marketer to go through branding that sells and also kind of what the next wave of Internet advertising where it's going. We had Wesley Chapman from A Human Project and Robert Herjavec who you all know from Shark Tank. So let's start at the top. We had Jamie kick us off from Eventual Millionaire and the reason we had Jamie on at Freedom Fast Lane Live was because I wanted to find out what the habits or the common traits were among those who were the most successful people that she had interviewed. Jamie is kind of the Napoleon Hill of the modern age. He's interviewed more millionaires than I know. And among that list is a long list of people who have made $100 million run 10 or 50 million dollar companies. It's higher than, you know, somebody who's just made a million bucks or does a million bucks a year. So I asked her to go through and pare out or pair through, pour through the list of the most successful people that she had interviewed and she came back with like a spreadsheet or something. Of all the habits of those of the most successful people that she had worked with, I thought something was really interesting. The thing that she found was the biggest piece or the, at least the piece that came up the most often in our talks about those common threads. Among the really breakout successful entrepreneurs was having a team. That transition of having a team that you trust that is building something bigger than you was actually a theme that, that came out of this weekend. This was, this was a theme that came up across multiple speakers, including Jeff Hoffman, Mark, Jenny.

My goodness, Grant Cardone's name escaped me for a second. From Gary Vaynerchuk, from Jamie Tardy. This came up often among, among the really standout entrepreneurs. And I have kind of a theory for this. My interpretation of why this came up so often is because I think there's a big transition that happens when you are building something to get something, when you're building a business in order to get cash flow so that you can do whatever or you're building something outside of yourself, meaning you're really building, you're working on something rather than working in something. And I think that's a big transition for most entrepreneurs, especially those who those of us who listen to podcasts and are familiar with Internet marketing. The pitch or the promotion is make money, make money, have cash flow. But those who have really had the biggest breakout successes have been those who have been building something outside of themselves. And Mark, Jenny hit on this pretty hard in his talk about how his life changed when he switched from building something all about him to something that was making a difference and something that was bigger than yourself. So that was a big takeaway from the weekend. One interesting thing that Jamie brought up was she mentioned the Culture Index. It's something I'm not familiar with yet, but we're getting one of the people who runs the Culture Index here on the podcast. And Jamie said that some of her standout successes swore by it and use that as an important piece of their hiring or their team building. I have always used The Kolbe Index K-O-L B E.com with good success of identifying who would be a fit and who wouldn't be a fit and how they might fit into the overall team. We then had Ryan dice on the stage. And one of one of the reasons we really wanted to have Ryan on is Ryan's a tactician, right? So he's really good at taking big ideas and making them relevant to any audience. And he definitely delivered on stage. Ryan's talk was based on our feedback forms, one of the most appreciated as far as step by step implementable stuff into your business right now, immediately actionable stuff. And Ryan's topic was branding that sells. But if we break that into the two biggest takeaways there were, there were two things that really stood out. One was leading with content, providing content first or providing goodwill first. He made the argument that in today's world, the extraction process doesn't get attention anymore. The old way of jumping up and down to get attention on the Internet, which might come from email blasts or sometimes even buying traffic without providing value in that experience, does not get attention today. So if you're buying traffic straight to a sales letter or if you are having affiliates mail straight to an opt in where you hit them with a pitch right away, he's making the case that that effectiveness is lessening and that if you want to build a very large audience, that resonates with you. The way you do that is by providing content up first and then hitting them with retargeting after. So that process would look like sending traffic to your best content pieces and then retargeting that traffic to other places where they would also find helpful content in order to deepen the relationship. Or one example that he used was sending traffic to a content piece and then retargeting those visitors over to an opt in where you would end up selling them. So his whole point was we need to provide goodwill up front and then we need to retarget the heck out of everything. He talks about the great pixel rush where he thinks that, you know, pixels are, are going to consolidate in a few years and how there's kind of a wide open west for cooking as many people as possible with things that they want to see and that that is going to be marketing of the future to get attention in order to get the pixel and then following up with them not by email, although that can be a piece of the, of the, the process, but through retargeting so that you look like a big brand and people have things that provide goodwill. Follow them around the interwebs. Next up was Wesley Chapman from a human project. Wesley shared his story. You know, if you haven't heard his story, it's worth, it's worth a Google. Wesley was abused in every way possible as a child, sexually, physically, emotionally. Was told that he would amount to nothing and that he would never be an asset to society. And instead he built profitable big game changing companies and then walked away from that all in order to pursue coming up with cures for mental illness and helping those who didn't have a shot. You know, I believe in freedom, I believe in capitalism, I believe in entrepreneurialism. But all of those things assume that everybody gets a fair shot and not everybody gets a shot. So I believe that it's the responsibility of free people to take care of those who didn't get a shot. And that's why I wanted Wesley on the stage. And he's a model of somebody who is giving everything he has to people who didn't get a shot. Mostly teens who deal with mental illness or know somebody who has committed suicide or lost everything and, and dealing with those families and those individuals who don't have a shot. And the biggest takeaway that I had from hearing Wesley talk and that I think a lot of people got was there are no excuses. There are only stories. The stories that we tell ourselves, the stories that we unconsciously learn are the things that really drive our behavior. The stories that we make up about things what determine our results. And Wesley had every reason to have a disempowering story. He had every reason to be bitter, he had every reason to be resentful. But he has a different story. And his story is one of empowerment because now he can overcome anything. You know, things that, things that would scare most of us don't scare Wesley because he's already been through hell most of his life. He was going through hell. So by comparison, everything else is kind of a cakewalk. And that's the same situation, different reframe or different, different way of looking at a different story. And so Wes has an empowering story, even though he's come from horrific circumstances. And we all can do that. I mean, we all have stories. We all have, we are all affected by stories. So we can be conscious of that story or we can let it run our lives. And by changing that story, we can really change the results that we get. We capped off the last day and the event with Robert Herjavec from Shark Tank. And there's a very specific reason why I wanted to have Robert on. And I had a feeling that based on the rest of our, of our lineup that there was going to be a focus on building something bigger than ourselves, of building something beyond that million dollar point, getting to 10, $100 million. And I. And Robert has seen more deal flow than just about anybody in the public eye. I mean, even before Shark Tank he was on Dragon's Den in Canada, which is what Shark Tank is based off of. And Robert has seen what companies have succeeded and what hasn't succeeded and what things move that needle. What, what changes the conversation. And I wanted to unpack that. I wanted to find out what those pieces were. One of the things that Robert talked about was market size. How big is your market? And that was a big differentiating factor between those who really succeeded and those who didn't. Now that answer surprised me because it sounded really basic. So I asked him to go deeper into this and I said, okay, are there such thing as small markets? What do you do if you're advising a company that is in a small market? His answer was really interesting to me because his answer was that you can change the product to hit a different market. And if you do that, you can often revitalize a company. He brought up the company Tipsy Elves, which makes inappropriate ugly Christmas sweaters. And Tipsy Elves was targeting college students. And Robert suspected that the market wasn't really college students, that if they changed the market to be actually middle aged guys who are trying to be cool, he thought that the company would explode. And the company went From, I think $2 million in sales, and I might be misremembering that number to $17 million in sales this year. What I thought was really interesting about what he said was that they got very clear internally about what their market was or what business they were in, because originally they were in the market of selling ugly Christmas sweaters. What Robert reframed in order to make the market bigger was that they are in the business of creating holiday clothes, funny holiday clothes. And that allowed them to sell for St. Patrick's Day, for Valentine's Day, for Thanksgiving, for Christmas. And going outside of the original core competency allowed them to expand the market base, which allowed them to grow 8x in just a couple of years. So that was how Robert approached working on Tipsy Elves in order to expand the market, because he thought that that was going to be the biggest limitation for Tipsy Elves specifically. But the biggest takeaway from Robert's talk came from a story that he told that we then dialed back and went deeper into. But he told the story about when his Internet security company hit $50 million, hit $50 million in sales, which was a big goal for them. And when he hit that, they all got really upset and kind of depressed. And this surprised me because Gary Vaynerchuk had said almost the exact same thing he had said in his talk that when he buys the New York jets, it's gonna be the worst day of his life. And I didn't quite get this. I mean, why? Why in the world would getting what you want result in being the worst day of your life? Now, Gary's answer. Gary's answer was that he loves the game. He loves playing the game. And so to be done with the game, which so many cash flow entrepreneurs talk about, oh, I could just make a few million bucks, and then I'll be done. That, to Gary is, you know, being told, you can't play the best video game in the world ever again because you beat it. Robert had a similar, but different. Similar but slightly different answer. And he said the reason he got upset or depressed when he hit the fish $50 million point was because he realized that the story that he had put on the $50 million mark was empty and meaningless. And hitting that point changed nothing about his life. So there was this very empty kind of feeling that came on the other end of hitting this seemingly big goal. And he realized, you know, targets are just targets. You know, why don't we go for 100 million? Why don't we go for 200 million? Why don't we just Set a bigger target, they mean nothing. So why wouldn't we just shoot for something bigger or something more fulfilling? I'm gonna feel the same way at the end of either one of them. So why wouldn't I just shoot for a big one? And that was so interesting because we so often work up our own stories about what a goal means, and by keeping it as big thing in our brain, we kind of push it away from us. And that was another recurring theme of goals are arbitrary, targets are arbitrary. They mean nothing. So why not just go after the one that you want or the one that brings the most fulfillment or change to the world, and then treat it like a game. The whole process up is just a game. So play it like a game. Get yourself out of it. Get your ego unattached from the results. Quit acting like you are.

You are affected by the results because you're really not. There was a question that came up a lot about money and happiness, and with the exception of Grant Cardone, everybody was pretty overt about the fact that when you focus on others, you become more successful and you become happier. And that money in and of itself is an empty idea. It doesn't ultimately bring happiness. Robert Herjavec asked, answer the question, does money buy happiness by saying absolutely, to a certain point? He said, when you're. If you're in lack where there is scarcity, money causes a whole lot of happiness, but there are diminishing returns. More money does not necessarily mean more happiness. Mark said this pretty overtly throughout his time at Freedom Fast Lane Live. Grant Cardone had a different answer, but most people missed his point. He talked all about money and how money did mean happiness and how all he cared about was more money. But then he said something really interesting to the point of. He said that money is a gateway for him to do what he loves because what he really wants to be doing is working with entrepreneurs, doing more talks, inspiring more people, getting his name out there, and that the money piece in his other businesses really goes to support his ability to spend time doing what he really loves. So it was an avenue to doing what he loved. It was an avenue to being happy. So a lot of people misinterpreted, I think, what his point was. But if you read beneath the surface of what he was actually saying, he was making the point that money makes me happy temporarily so that I can go do the things that really fulfill me. And that was a big recurring theme coming up. I think that was probably the biggest thing that came out of Freedom Fast Lane Live was that thread of getting yourself out of the equation, building something outside of yourself and getting a team around you that supports that vision. One of the other really interesting things that Robert Herjavec mentioned was that the place where most people use the money that they get from Shark Tank, meaning the biggest change in businesses when they get money from one of the investors in Shark Tank is for inventory. This blew my mind. I guess I just didn't realize how big of a bottleneck inventory and cash flow for inventory was for most businesses. This, this kind of blew my mind. But it was a great sales point for me because I revealed this at Freedom Fast lane that in 2016 we are opening the tribe to the public. We are bringing in entrepreneurs, marketers and investors all into one place so people can bring their ideas, get exposure to them through those who have followings. So if you've got a fitness product, you can be married to somebody on YouTube who's got 100,000 YouTube subscribers to get your message and your products out to the world and then marry that with an investor who brings half a million or a million dollars to the table so that you have all of your inventory problems solved. So it was a great segue to a pitch for me because a big heavy component inside of the tribe in 2016 is going to be getting funding so that you can operate a business that is a real breakout success. So that'll be a heavy emphasis for the tribe in 2016 and that'll be out in probably they'll be ready in late January 2016. So we hope to see you inside of the tribe and we'll have more details on that coming over the next few weeks. Alright guys, so I look if you missed Freedom Fast Lane Live, it was an absolutely, I think a game changing and business changing event and the amount of paradigm shifts that happened as a result of Freedom Fast Lane Live were too many to count. So I really hope you decide to join us at freedom Fastlane Live 2016, which is already locked in. It'll be in December of next year and, and we hope to see you there because we're already planning it and it's going to be just as good, if not better. So I hope to see you guys next year in Austin, Texas for Freedom Fastline Live. And as always, thanks for listening and I'll see you on the next show.