F2L2 Day 2 Recap

Hey, everybody. Ryan Daniel Moran here and it is the end of day two of Freedom Fast Lane Live. I have no idea how I'm even functioning anymore. I slept for 90 minutes last night and we went wire to wire today and I feel great, which is really odd. You will probably find me passed out in front of a TV with some pizza Monday morning when we get back and I'll have Gary Vaynerchuk's voice in my head telling me they need to get off my ass and and start crushing it. But we have.

I'm so thrilled for those of you who are just listening to the podcast and weren't here at Freedom Fast Lane. I so wish you were here for this experience. It has just been paradigm shifting and I've been challenged and everyone here has been challenged in some way. And not only have the attendees by and large come up to me and said this has been life changing, some said generation changing, but I kept hearing best event I've ever attended from a lot of the speakers, which has been an unbelievable compliment. We did a private dinner for some of or for the speakers just this evening and I got choked up just talking about how much I appreciate.

Everybody being there and just pouring into this. This has become so much bigger than me, which is what I hoped and I'm so thankful for that. So thank you for those of you who are here and just making this an amazing experience for everyone here. So let's recap some of the biggest highlights and some of the biggest themes from day two of Freedom Fast Lane Live. So we start started the day with Pat Flynn and we talked about his audience, but really what I took away from what Pat had to share, and he shared a lot about how he connects with his audience. He talks about how he builds up a tremendous amount of raving fans. I mean, Pat's fans love Pat. I mean, Pat has to be the most well liked person in our industry. No one can say a bad word about Pat Flynn. And he has fans that are just raving fans of Pat Flynn. Why is that? He went into that. He went into that process and kind of deconstructed a bit. But really, if we were to summarize it, it just comes down to the fact that Pat is purely and authentically himself and he puts it all out there and he is cool with that and he's cool with his flaws. And probably the most memorable phrase that he said was when he told one of his kids, you know what, you're weird and I'm weird and that's a good thing. And that means that nobody else can be like you. And the fact that Pat is just purely and authentically himself, unapologetically himself, and he puts that out there to his audience, they connect with the real him, so he gets to be himself all of the time. And we were talking at dinner privately, and I was saying, you know, it's such a refreshing thing to see in our industry when it's so popular to say you've got to become something to get the end goal. Pat just said, no, I'm just gonna be myself more and more. And it's actually been inspiring to me to just continue to peel away layers and peel away layers. And one of the things we were talking about at dinner was I was sharing some of the most embarrassing stories of my life. And people were roaring, laughing. They said, see, this is the type of authentic stuff that you should share on the podcast. Which we'll see about that. I wanted to. I could not wait for the Q and A with Pat. In fact, I think Pat was the first person that we booked for Freedom Fast Lane Live a year ago. I booked him back in, like, Christmas of 2014. I booked him way ahead because I wanted to have him at this event, because I wanted to ask him some very pointed questions in our Q and A. And we extended the time with Pat because I wanted to unpack some things. And really I wanted to know, why doesn't he do more with his audience as far as cashing the check? And why doesn't he put out more products and services? Why doesn't. And I asked him the question, you know, why don't you take equity positions in companies and put them on the map with your audience? And his answer was. It was. Actually challenged me. And we went deeper into it as we were. As we were speaking one on one over dinner, and.

It challenged me. And I'm actually still kind of stirring on it because his answer was, I don't need to. Which drives me kind of nuts, because I'm wired in the sense of I want to grow and expand, and Pat is too, but it's a completely different way. And.

I think it's the coolest thing ever that somebody with a huge audience like Pat can bring a company to market with a blog post and a podcast and help put them on the map or help them get critical mass. I think that is just the coolest thing in the world. So I kept. I asked, you know, why don't you leverage that more? And he basically said, A, I don't need to, and B, that might challenge my ability to, to be authentic with my audience, which challenged me because I.

If I was in this position, I would operate it differently. So I wanted to push back. But at the same time I got his long term mindset and I wondered if he was doing it better than how I was thinking about it because I was analyzing it and even putting some judgment, not in like a negative way, but I, I kind of thought, I kind of thought he was missing out by not doing certain things. And the way he spun it back at me made me think maybe, maybe he's actually thinking bigger than me because he started to talk about how the fact that he's able to stay so free, he's able to stay so authentic and anything that even hints at challenging that or potentially challenging that is a threat to him and how he can operate prevents him from long term continually to build up and set up the audience for however he wants to deploy that in the future, if he even wants to do that. So it was a really interesting conversation to unpack because I would handle it completely differently than he has. But he has no desire to live out what I want to live out. So what he's doing is amazingly profitable. It's really big thinking and it's a completely different direction than I would take it completely. Because if I had that, the ability to impact as many people as he does very quickly, I would leverage that in completely different ways. He leverages it in ways that just allow him to be more of himself and that has served him incredibly well. I really developed an even deeper admiration and appreciation for Pat Flynn at this, at this event. And it meant a lot to me that he's stayed here all weekend investing and pouring into the people that were here at Freedom Fast Lane Live. Alright. The next speaker was Travis Sago, my mentor that I have learned pretty much all of the.

Biggest leverage points for me as far as speaking with my audience and leveraging my audience and getting high ticket leads. And Travis, in his talk, he talked about how the way to meteoric growth is to unhook.

The way you view yourself, your self worth or your value from your results. Meaning we tend to say our business is going well so I must be awesome or business isn't going well so I'm not so awesome. And he went into that a lot deeper than I'll go here. But it was something we all experience about how we tend to put meaning on the results. And we often mistake our value as equivalent to the results. When we unhook that, then we have the secret to Life. In fact, Jesse was in the back. We were in the green room and he said, Jesse actually said, I'm afraid people missed that. They just got thrown. The secret to life. He said, Travis just gave them the door and the hinge and they just need to install it and they have. I forget the phrase he used, but like the door to heaven or something.

Jesse was.

I thought he put that well. Because what Travis argued was what you. When you unhook your worth from the results you get, you're free. So you can do whatever you want at that point, you're free because your value isn't threatened anymore. And I've had that shift in my life and I've experienced a lot more growth because of that realization. Because I don't need to do anything for my own self value. I'm aware that I still do those things, but I don't. My self worth is not in those things. And that's where I'm able to.

Take a higher level view of both myself and my businesses because I'm working on them rather than in them. My favorite part of his talk, however, was in our Q and A man. Did Travis bring it in the Q and A? It was my favorite part of the day, man. This morning was unbelievable. The Q and A time, the fireside chat with Pat Flynn combined with Travis Sego was earth shattering for business growth. I mean, that's not an overstatement. It was earth shattering. So the what we unpacked with Travis. He said something in passing and we caught it. We went really deep into it. And I don't know if everybody had the same reaction to it that I did, but I'm gonna tell you my favorite part of it. Travis said his goal in the next year is to hit $10 million with a team of five people. Cool. And what I called out, we paused there because when he said it, there was no judgment. He said it very matter of factly. He's just like, you know, my goal right now is to be at 10 million with, to do it lean with. With five people. And he didn't put any sense of heaviness or like it was an audacious goal. He just said it very matter of factly. So I paused there. And then we went deeper into it.

This, this absolutely blew my mind. He said, oh, well, all I need is 20 clients to pay me half a million dollars a year each. That's $10 million. I could do that with five people. And I kind of waited and there was this big energy of anticipation. Like.

Let'S have the rest of that, Travis. And he kind of got it. And he said, he was like, he went into it, he said, well, in order to do that, I just have to create an irresistible offer for them. I have to make it irresistible for those 20 people to give me $500,000.

He said, All I've got to do is leverage my skill set to find $2 million in value for these companies. So I've got to find companies that are doing well and that I can find $2 million of value in. And I'm going to take 30 cents of every dollar. So if I add $2 million of value to 20 different companies and I take 30 cents of every dollar, I'm getting $600,000 from each client. I just got to average 500,000. So, yeah, that's how I'm going to get my $10 million next year.

Mind blown. It was a huge aha for me. I hope it was for the audience as well. This idea of you eliminate all the risk, go create a lot of value, take a piece of the value. Clients thrilled to work with you. $10 million shows up.

That, my goodness, like, I don't know that I'll sleep tonight because of the aha's that gave me. I'm thinking I might need to reconstruct everything I've ever thought I'm doing in business in order to just go full in on, on some of the ideas that that gave me. So I just want to publicly thank Travis for his time.

It was earth shattering for both me and, I expect, for hundreds of people in the audience. We then went over to the mastermind panel. The Mastermind panel was some of the guys in our mastermind who had at least doubled their business in the last 12 months. And several of them had actually 10X'd their business. And we like to talk about 10X, especially when we. We're about to be in front of Grant Cardone who talks about 10xing, but we like to talk about 10xing, but these guys actually did 10x like 12 months ago. They were doing one tenth of the volume that they're doing now. And we went into that and we unpacked. What were those leverage points for doubling and 10xing your businesses? And a couple interesting things came out of this. One of the big takeaways was when I built a team, that's when things really took off because I got to work on my business, not in my business. And that I had the perception this came up a lot. I had the perception that hiring was Expensive, but was actually was expensive, was not building a team that allowed me to focus on what we do best. Woo. Big aha. There. There was one really interesting moment I thought, anyway, it was when I asked a question to one of our members, Zach. Name is Zach and Zach. There are two guys on stage that had similar experiences and they went in opposite directions. One was named Jeremy, one was named Zach. They both had businesses that were doing well and spitting out a lot of cash. One of them decided, I want to build a big brand out of this. I want to grow this thing. The other said, I have no interest in growing this thing. I'm going to use the cash to build other businesses.

One built Jeremy built up a really sustainable brand that has a customer base that he'll sell to for many, many years. And Zach said, I have no interest in serving this customer base long term. I'll let them keep buying products. But really this is a cash flow play to give me other things. It was a beautiful representation of what we talk about when we say there are two types of companies. There are cash flow businesses and there are disruption companies. And they are very, very different. And if you operate them in that context, it's awesome. But where problems arise is when you think you're operating one business and you're actually operating the other and you're taking business principles from one and you're applying it to the other. That's where things can get messy. Gary Vee said yesterday. He said a lot of the problems that people have is that they didn't walk away from the business when they could have and they're instead building something that they don't want to be building in the first place. And it's okay to do that because he's like, I get bills and student loans and debt. I get that. So it's okay to build a business that just makes money as long as you recognize and you're self aware enough to be able to automate it and walk away from it and put your energy into something else. I thought that was a really cool example of those two different approaches of one says, I'm going all in on this thing. The other says, this has served me up until this point, now I'm gonna do something else. We ended the day with Grant Cardone. Grant Cardone was incredibly engaging and he brought the heat and he did not cover the topic we talked about. He went on.

Lots of wonderful rants. So I had the task of sitting down for a lengthy fireside chat and really getting out the information that I wanted to deliver to the audience. So what he brought in his presentation was incredibly valuable. But what I really wanted to unpack was his $350 million real estate empire. So he talked a lot about sales. And probably my biggest takeaway from his presentation was something he said where he thought. He mentioned the phrase, don't talk to strangers and how he thought that was a dangerous idea to give to our kids. And he says, strangers give you everything that you want. Strangers have everything that you want. And it was really interesting to hear him unpack the beliefs that he doesn't teach his kids, the beliefs that he never wants his kids to have, and how he just doesn't let them in his household because of.

The limitations that it puts on growth. But in his presentation, he talked about. He talked about what it takes in order to be successful. He talked about being unreasonable and over committing. He talked about sales. So in our fireside chat, I sat down and I poured him some wine. I was like, I'm just gonna get you drunk and ask you where the $350 million came from. And then we really started to get into some good stuff, because then Grant talked about, in a way I've never heard him talk about before, to open up and peel back the curtains about how he amassed his $350 million real estate empire. And he did it by using money. Now, this was interesting, and I did not know this. He did it leveraging cash flow businesses. He even said that all of his cash from his other businesses goes back into his primary business, which is real estate. I did not know that. And it validated a lot of what we have talked about here on Freedom Fast Lane. You can have cash flow businesses operate them as cash flow businesses, use them to fund something truly disruptive. And Grant, Grant says he operates them like he's broke. He just keeps reinvesting and reinvesting and reinvesting. And I left with such clarity on the model, it was beautiful to see. So some of the. Oh, you know what? Actually, I want to hit on something else. We might do an entire podcast episode about this, but Grant actually stood up there and said, dawg, I do everything for money. Everything is about money. I don't want anything but money. It's all about money to me, which in the moment, kind of sucked because Jeff Hoffman, Mark Jenny, Gary Vaynerchuk, Travis Sago, Jesse Elder, every speaker before him had spent a tremendous amount of energy talking about how it ain't about the money or you shouldn't pursue the money, because pursuing the money prevents you from doing things that are excellent and that's where money comes from. And. And Grant was like, it's all about the money, dog.

And there was like kind of this dissonance in the crowd about it. But as we were unpacking it over dinner, Mark, Jenny pointed out something really interesting. And I'd forgotten that Grant had said this and he said it in passing and nobody caught it, nobody got it. Grant actually said at one point, I have the money now and all I want to do now is help. All I want to do now is talk and inspire entrepreneurs. And do you know the. I want 7 billion people to know who I am and I have a message to spread and I want to disrupt education and I want to have. I want to elevate the conversation. And that was an interesting point because he said it's all about the money. And then he said, I've got the money now so that I can do what I want. So he kind of clarified the statement, but everybody missed it and it was interesting. And I hope Grant and I get to unpack that more the next time that we chat. So let's go over some themes for the day. Once again, teams was a big one, that teams were everything. Another was authenticity. That showing up truly as yourself is the best way to build both raving fans, but also to build a business that is uniquely yours. That's what makes it indestructible, is its uniqueness. And by being authentic, either with you in it and you being authentic in the business or the business being authentic on itself is what creates uniqueness in the marketplace. Self awareness was a really big thing. Just being self aware enough in order to be in tune with what you want and what will bring you closer to what you want. And the last was customer value. Travis even said, you know, the secret to solving all money problems is to increase your lifetime customer value. That solves all of your problems. And you get longer customer value and higher customer value by developing raving fans. And with with that are long term bonded to you. So that was one of the themes of the day as well. I have no idea how I'm still thinking or how I'm still alive. I haven't slept in what feels like days.

And I really haven't eaten in like a week actually, because I was either too nervous beforehand, I couldn't keep food down. And during this event we've been wire to wire. I barely ate. I look like a walking skeleton.

So.

Thank you all for all of you who are here for making this an unbelievable experience for playing full out. Would love to hear your takeaways and thoughts. The comments over@freedomfastlane.com we also talked about today about the Tribe 5, but we're going to have to unpack that. It's got to be its own episode because that is, that's meaty stuff. So thank you for listening to Freedom Fast Lane. I will be unpacking day three tomorrow, assuming that I'm still alive and I will talk to you then. Thanks, everybody. Talk to soon.