From $80k To $500k: How Jenna Uses Tiny Facebook Groups To Sell Tons Of Product

You can have a lot of money and you can have all these nice things, nice cars and nice houses, and that's all well and good, and if it's important to you, then by all means have that. But when you really see the face of somebody who you've helped, you realize that you don't need all of this stuff.

You're listening to Freedom Fast Lane, presented by capitalism dot com. This is the show about building businesses and investing the profits so that you can live life on your terms. And now, your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.

Hey, fastlaners. Ryan Dangerous Moran here. Welcome to Freedom Fastlane. Hey, look, I've done hundreds of interviews and hundreds of podcasts over the years, and I'm not gonna lie, this one is one of my favorites I have ever done. So today, I'm going to be joined by Jenna Ziegler. Jenna and I met at one of the amazing conferences a few years ago. She then became a backroom member, which is my mastermind for getting over a million dollars a year, scaling towards 10 million, getting ready to sell, and investing the profits. So that's what we do in the back room. The whole purpose is to build a business that you can sell for seven or eight figures and then invest so that you never have to work again. And Jenna just took off like a lightning bolt. She and her husband started really taking action with the things that they were learning inside the group, and the results in their business were fantastic. So they've told me at other times that they quickly went from $80,000 a month to over $200,000 a month. And they had their best month just a little while ago at almost half a million dollars a month. And Jenna talks all about exactly how they did this throughout this interview. But the thing that really struck a chord with me was something that she talked about about how she stays energized in her business. And this hit me at a particularly interesting time in my life and career where I've talked very publicly about burnout. I've talked very publicly about kind of reassessing my career direction. And what Jenna said to me was really, really helpful for me personally. So many entrepreneurs get into this game because they want a better life, and most of us never really move on from the mentality of, what can I.

Get out of this?

And what Jenna talks about is how she and Travis started their business with more of a mentality of what do we have to give? And when you operate from that mentality, there's always energy, there's Always motivation. Now, I'm not one of those people.

That just says, oh, that's a law of the universe.

If you give, you know, you'll give more or you'll be given more. Although there might be some truth to that. What I just rationally realize is that because of that mentality, she always has energy to keep doing the things that have made her successful. So in this podcast we talk about how she made that pivot from 80,000 to over 200,000amonth, how they scaled to $500,000 a month. They talk about the origin story of the business and how it started with one product and then it went to several products. By the way, just this past week I was at the headquart for Onnit. Onnit is one of the biggest supplement companies in the world, definitely here in Austin, Texas, co owned by Aubrey Marcus and Joe Rogan. And you know what's interesting about them is they have this huge facility with a gym and a cafe and it's just a beautiful headquarters. And they're an eight or a nine figure company. And it started with one product and then it went up from there and it was more products and more products and more products and. And that's how it starts, guys. It starts with one thing that you put into the marketplace and then you start to build from there. And you're gonna see exactly how the Zigglers went from nothing a few years ago to half a million dollars a month and beyond. They're now investing the profit so they can live life exactly how they want for the rest of their life. You are going to really enjoy this chat with Jenna Ziegler.

Hey, everybody.

Welcome to Freedom Fast Lane. Today we are joined by the lovely, the talented, the sleep deprived, Jenna Zigler.

Jenna, thanks for hanging out with us.

On such little sleep.

Yeah, thanks for having me.

Ryan, tell everybody why you are sleep deprived.

So I have an almost four month old little boy named Jude and he decided to wake us up every two hours last night. So that's been fun.

How has motherhood treated you?

It's been amazing. I mean, it's been everything I've ever dreamed that it could be. I'm more tired than I ever thought I could be. But we're getting into a rhythm now, which is really nice. So it's been great.

Just curious, how has that changed your mindset about your business and things moving forward?

Yeah. So everything that we do now is for him. Just like you've talked about Esther and her being so important in your life and what you do in your business? We do everything for him. We're trying to help people in the world, and we're trying to help people see better. But at the end of the day, everything is for Jude. We want to make sure that he has the life that he deserves and that we want him to have and that he is raised knowing that, you know, helping people is a good thing to do, and that's how we want to raise him. And, you know, we want our business to help support that.

So let's go back to that story, because you started your business with the intent of it driving a goal that you had for a very specific impact in the world. So would you tell us a little bit about the origin story of Ilove?

Yeah, absolutely. So three years ago, my husband and I quit our optometry jobs in Ohio. We moved across the country to South Carolina, and we started two optometry practices. And when you're starting out with new practices, it can be kind of slow at times. And my husband got an email about amazing selling machine. And at the time, you know, we thought it would be an amazing way for us to raise funds for our eye care mission trips that we go on every year, usually to Jamaica, which is. We've been to other places, too. But we really thought that it would be a great way to raise some money for that. And it was also something that I could do from home, which excited me. We didn't have kids at the time, but I really liked the idea. And so we started. I love. And we went through the process, and we kind of ended up picking a product that was very competitive. We started out selling sunglasses, and we still sell sunglasses. But as they say, what you start out selling is not what you're going to end up selling. And I Love has absolutely grown immensely since then. And the thousand dollars that we thought we would make a month has. It's just blown our minds.

You're making more than $1,000 a month is what you're saying?

We sure are.

Would you share a little bit about the growth of the business as much as you're comfortable?

Yeah, sure. So we had our best month this past December. We did almost $500,000 in December, and that was super exciting. But getting there was, you know, we've had our struggles, and, you know, it's not all roses. Basically, we started out, you know, just selling a couple pairs of sunglasses, and then we did that for about a year, and then we started thinking about other things that we could sell. You know, we looked at the shelf in Our optometry practice. And we said, okay, we're selling all of these products from different companies. Why aren't we selling products that are made by our company, Made by Ilove? And so that was really where our growth started to take off, was when we really focused on the things on our shelf. How can we brand these to make these our own? And we really started to provide. Really started to provide that for our patients and for our customers. But when the growth really took off was actually building a community. You know, you talk about it all the time, but building a community has really helped to just expand our growth.

Yeah, I want to get to that for sure, because I know that was a big inflection point for you, but what I'm hearing you say is that you started off selling one or two products that was super competitive. But things really started to scale when you said, okay, what the heck else can we start to sell to our customers and to grow the business? And that's when you really started to see consistent growth. Am I hearing you right?

Absolutely. Yeah, we, you know, we started to think about, okay, what are all these things that if someone's going to purchase something for dry eyes, what else are they going to purchase? Are they going to purchase something to clean their eyelids? Are they going to purchase an eye mask? All these different things people with dry eye would use. And we were seeing these patients in our clinic, and we were listening to them, and that's kind of how it all started.

So let's talk about the community, because you started this little tiny community that then kind of monopolized your life for a bit, and then it turned into this big, bubbling, bustling group that really supported you. So tell me about that.

Yeah, so we started our little dry eye syndrome support community on Facebook. You can look it up. It's really exciting.

And it sounds awful. Who would want to talk about their dry eye on Facebook? But truthfully, a lot of people do. And people are really hungry to talk to people who are going through what they're going. So I think that's a relief for people. And we provided a community where they could ask questions and they could come in and they could talk with each other. And a lot of it was us providing content at first, and we just churned out content like crazy. Blogs like crazy. And we were in there every single day answering their questions. You know, obviously, we don't have all the time in the world to be doing that. So we now have team members that help out with that, and we have tons of blogs now that we can point people towards. But one thing that you had recommended that we do is to do like a Facebook Live every single week where we get on there, we address their questions and kind of have one time where we are one on one with them and we answer all of their questions. So we do our Facebook Live every Sunday and people know it now. They look forward to it. We have people that have been on every single one and we are growing like crazy and they're the ones that bring us the ideas for our products.

That's amazing. That takes such a burden off of you of having to create the next thing. So how big has the group gotten into this point and what has that meant for total sales and impact of the business growth?

Yeah, so we have over 4,000 members now, and we actually just started a dry eye support page as well, which is over 15,000 members. We can try to funnel people from that into the group if they'd like to be. That's one thing that we've done to help with growth. But the great thing about the group is that we can not only get product ideas from them, but we launch products to them. All of the products that we're really coming out with now are geared towards that group and what that group is looking for. Our launch process is a little bit simpler than it used to be. You can't use review groups and things like that. But we have ways that we launch to our group, and that's the best thing that we ever could have done. They love our products. And when new people come in, we've got people in the group that talk about our products and tell everybody about our products. And that's really what you want when you create a group like this.

And what did that do in terms of sales to existing products? Did they take up as well, or was it mostly a boost to new stuff now?

It's definitely a boost to existing as well because we're able to upsell them if we send them to our website. We do quite a few upsells and that has really, really increased the growth of our website, which is one of our goals for this year.

Are you able to measure a difference between the total sales of when you started that process versus where they are now?

I mean, I just know that it's grown exponentially. My husband would know the exact.

I'm sure Travis.

But I mean, it's grown exponentially. And even since Christmas, when the group started to grow even more since the first of the year, our business has just grown immensely. And it's Really a blessing. And I think it all stems back to really hitting a pain point for people. And I heard, I think it was Travis Sego said that it's a lot easier to sell people out of hell than it is into heaven. And that's really what we do. We get people out of this dry eye awfulness that they're in. And by doing that, our sales have just soared.

You mentioned that you're putting a lot.

Of emphasis into the website. And last time I saw Travis a few weeks ago, he was talking about how most of your energy was going into building up sales off of Amazon. So would you tell us a little bit about that process?

Yeah. So, you know, the thing about Amazon, which anybody that sells on Amazon knows that you're just a little piece of Amazon's puzzle and they can do whatever they want, you know, with your account, with reviews, with whatever they want, basically. And so we don't like the idea that, you know, 95% of our income is coming from Amazon. So we have really made a push this year, and especially a little bit of last year as well, where we've tried to get people onto our website and it really has grown quite a bit. Most of the traffic comes from our group and Facebook ads and things like that. And it's really been going well so far.

And what's the overall goal with that? Is it just to have some independence? Are you hoping to replace that income stream and what have you tried so far to get to that goal?

Yeah, so we would love to be able to do as much on our website as we do on Amazon. That's kind of our overall goal. And we, we see that it's possible. You know, we had a really small goal when we started selling on Amazon and you know, it's just like Shopify, you know, there aren't as many fish in the sea. But it's still possible, I think, for us to get to, you know, the same level on our website as we are on Amazon. A lot of the things that we do, we do a lot of landing pages, a lot of upsells, and we drive a lot of traffic to our website, you know, through blogs and emails and we're emailing our list. One thing that I started to do was email our list every Monday and I'm doing just an engagement email where I just talk about my weekend and, you know, put a little offer in there and we get a lot of sales from that every week. And I never thought that, you know, my little email that I sent would generate anything.

Oh, I feel so vindicated. Jenna.

Yeah.

You only send emails on the days you want to make money, right?

Yeah. Hey, guys, this is Ryan. We're going to take a quick break and we'll return to the show in a second.

Hey, guys. You know that my financial strategy is to build businesses and to invest the profits. And when it comes to investing the profits, I look for cash flow. I look for it to be backed by something real and I look for tax efficiency. It's why when I recently sold a business, I called the good folks over at Four Peaks Capital Partners and today's episode is brought to you by them. You've heard them on the podcast before when I interviewed Mauricio Rauld on the topic of Mailbox Money and why investment funds could be a source of passive cash flow for some entrepreneurs. I use investment funds like Four Peaks as part of my long term strategy. And I'd encourage you to go listen to the episode called How Rich People Generate Mailbox Money. And you might wanna check them out if you're looking for opportunities. Right now with asset prices as high as they are, I am mostly looking at cash flow opportunities, which is why I had them on the podcast. So make sure you check out that episode on Mailbox Money with Mauricio Rauld.

So you've had this big growth. It has far exceeded your expectations. What keeps you motivated and driven after you have already beaten all of your projections and hopes?

Yeah. So our big drive is our end goal and our mission. So I Love's mission is to end preventable blindness because 700 million people in the world are functionally blind due to a lack of glasses. So for example, a fisherman in Jamaica that can no longer see his hook to line his hook, he will have absolutely no work that puts him out of work. He's unable to provide for his family, that leaves him begging for money. And by providing him with a simple pair of reading glasses that you and I can buy over the counter at a drugstore, we're giving him his life back. And so it's thinking about people like that and the people that we've met that are going through that that keeps us going. We want to build, I love bigger. We want to build clinics in Jamaica and provide free eye care or low cost eye clear for people who need it. And that's really what keeps me going, is that thought in the back of.

My head, do you hear from your customers and do you hear from them the impact of that you've had in their lives?

Yeah, absolutely. So every single Sunday when We do our Facebook live. We have people, like I said, that were on there from the beginning, and they're telling all these new people. We can see their comments. They're coming in, and they're telling all these new people not just how awesome our products are, but how we've changed their lives. A lot of what we teach is more of a natural way to treat your dry eye and to possibly cure your dry eye. And, you know, by following these steps, these people have found tons of relief, and that's such a motivator for us to keep going as well.

Jenna, would you tell me about working with your husband? Because that can be wonderful or it can be the worst decision ever, and the two of you have made it work. So tell me how you have done that.

Yeah. So I think a lot of it comes down to the fact that Travis and I are polar opposites in every way. And that is actually a really great thing for our business and for our, you know, for our marriage, for everything in general. You know, he takes care of all of the visionary things. He is the true entrepreneur in this marriage, let's be honest. But he, you know, he really takes care of all of that visionary type stuff. And I'm the one that keeps us from going bankrupt.

Because without me, yeah, who knows where we would be?

We're really. We work on separate things in the business, and so we don't really step on each other's toes too much or we try not to unless it's necessary. So I think that's really a big help. And then we also just. We have different brains, so we have different ideas. If he has an idea for something, I might be thinking about it in a completely different way. I might say, well, that doesn't make sense because all of the customers are going to think this instead of what you think they are going to think, because people think differently. I think it's really been an asset to our business to have two people who do think very differently.

I've always heard there's the integrator and the visionary, but I've never heard it said. You have the big thinker and the person who. Who says, what the h are you doing?

And I always said my integrator, on sheer strength, was Matt Davis. And I said one of his. The things I was most thankful for was he told me no, was he was the one who kept us from doing really, really stupid things. And I wanted to do a lot of things, many of them very, very stupid.

So, Jenna, now I want to ask you about the Other side of it, where you now are, you said you wanted to be an active mom, you wanted to have a family, you wanted that lifestyle, but you're still active in the business and you're running on 30 minutes of sleep. So how are you juggling it all?

Yeah. So I think that juggling it all and having it all really means different things to different people. And for me, it means getting to spend time with my husband and raise our son without having to go into my optometry office and see patients every day. And so I now work when I want to, I see patients when I want to. After Jude was born, I really struggled for two months trying to find any type of schedule at all. Like there was just nothing. And I felt like my life was going to shambles. But really, now we have a better schedule. I know that I have to do my most important thing, my one thing. First thing in the morning when I get up, after I get my son ready for the day, I exercise, I eat breakfast, and then I do my one thing. So the one big thing that I know I need to get done for the day, and then if I do nothing else, my day is still good. Because I did that one thing, and I do that before I look at my phone. My phone's on airplane mode until after I do that one thing. I do it before I check email. Doing that has really helped to bring some form of schedule into my life. That's really been one thing that's really helped. I think that anybody can implement. That is the big thing. You know, you just have to decide what's that one thing during the day that you need to get done, and you'll feel so much better once it's.

Done most of the time. What do your one things consist of?

So I deal with a lot of the inventory and logistics side of the business. And so, you know, my one thing might be doing our inventory for the week or making sure that we're not going to run out of stock on our spray, our most profitable product and things like that. And so that's really what my world focuses around. I'm also. We're in the process of hiring a marketing person to help out Travis. And so that's good. But in the meantime, I design a lot of our landing pages. And so that's where a lot of my time goes right now, too.

What do you find are the levers in your business that have created the greatest impact as you've had this seemingly meteoric growth?

Yeah, so I think systematizing everything you Know, we didn't start out having systems for anything, but that's really been a game changer. In the last year, we've started doing standard operating procedures, our SOPs, we do videos and written so that anybody that comes into the business can see how it's run. And I really think that that's, you know, one of the things that has really, you know, that will help us grow even more too, is just making sure that we have a system behind what we're doing. Because without it, it can just be crazy and you don't know who's working on what.

I really like the phrase you can only connect the dots backwards. And I cling to that sometimes when I'm going through transitions. You've gone through several transitions in your life and business over the last three or four years. So as you connect the dots backwards, what are the biggest inflection points that resulted in your success?

Yeah, so I think that one of the biggest things that we did was really start focusing on providing value for people.

And that came in the form of our dry eye syndrome support community. You know, we started providing value for them and we started listening to them. We listened to their pain points. What did they really need? What did they really want? And that's where, you know, we came up with an idea for a product that has really accelerated our growth and that we're really excited about. And this eyelid spray has been amazing. It's been something that, you know, is really needed in the market and it's something that is really helping people. So I think, you know, providing value, that is the biggest thing that you can do. Just provide value for your customers and they'll keep coming back.

I have been so impressed with all that you have done up until this point. Tell me what you want to do moving forward.

So what I want to do moving forward. So I would love to get back into seeing patients a little bit, which sounds crazy, but I do miss personal interaction with people on a daily basis. So I would like to do that one to two times a week just to get me out of the house. But I also would love for us to start doing more eye care mission trips. And I know that with I love in the growth that we've had, we are able to do that. And I'd like to be able to go on more mission trips and potentially start to think about building a clinic that's free and low cost, whether it's Jamaica or somewhere in the US So that's really what I would like to focus on next. That's kind of like the next big step in my life.

It seems to me that contribution is really important to you and also important to Travis. Is that fair to say?

Yeah, absolutely.

How has that affected how you feel about your business?

Yeah. So when you go on a mission trip like this and you see people struggling with their eye care or whatever it is, whatever type of mission you're on, it really humbles you and you really, you know, you realize when you come back that you don't need all of the stuff. And so it's a lot easier for us to give back and provide charity or provide eye care for people, really, when we.

I don't know, think about those people.

Here's my assessment of you, Jenna, is that entrepreneurs, and I've experienced this myself, tend to burn out when they're operating from a mentality of how much can I get? And my sense about I love and about Travis and Jenna Ziegler is that it was started with what can I give? And I don't know how to make that switch flip for me when I'm not in that mentality and I don't know how to make that switch for other people. But it's as an observation, it just feels like because you're in that mentality, there is a constant infusion of energy because there's no limit to how much you can give and it's energizing for you and that creates this impact that you've had. So I'm just going to ask this selfishly. I'm going to ask you to coach me for a second, if you will.

Sure.

I catch myself as an entrepreneur operating from that. What can I extract sometimes? And I know many entrepreneurs get into the game because they're saying, I want a different life. What can I get out of this? How would you coach someone to think about it on a more contribution minded basis?

You can have all the money in the world, but if you're not putting it towards something that really makes the world a better place, then what is it all really for? You can have a lot of money and you can have all these nice things, nice cars and nice houses and that's all well and good and if it's important to you, then by all means have that. But when you really see the face of somebody who you've helped and you see the impact that you've made on their lives and on the lives of their family by giving back to them, then that just changes things for you. You realize that you don't need all of this stuff. To really feel great in your life and feel like you've achieved something. And I would almost say that you'll probably feel better about what you've achieved when you give back. I've always been somebody that loves giving back, and if I could work in a free clinic for the rest of my life, I would. And so that's kind of the goal. But I just think if you put yourself in a situation where you're really giving back and you're helping people, you'll see how much joy that brings to their life, and then you're going to get that much joy back.

When did that start for you? When did that mentality or that sense of that contribution. When did you notice that for the first time?

I noticed that, really when I went to Ecuador on an eye care mission trip in optometry school. It was my first mission trip. And Travis can say the same. That was his first one as well. And it really just completely opened my eyes to things going on in the rest of the world that we don't think about in our little bubble. Stepping out into that world and meeting people that have so much need in their lives and just don't have the resources to be able to have the things that we have. Helping people like that and seeing really how much joy they have, that's really where it all started. So Ecuador, it was 2007, I believe, and ever since then, you know, I've always wanted to do more and give more and, you know, work in free clinics. And that's just always been my mentality since then.

Well, I'm just having kind of a brain gasm right now as you're talking about that, because I never really realized how much you operate from that place and how much it has just created this energy, which is why I think you've had the stick to it iveness that most entrepreneurs don't, because if it's not energizing, if there's not some sort of thing pushing you, then you're likely to quit. And ultimately, it's the not quitting that determines if someone succeeds or fails.

Hey, guys, this is Ryan. We're gonna take a quick break, and we'll return to the show in a second.

I get a lot of questions about what I think of some of Tony Robbins investment strategies, especially the ones where he talks about assets that can go up in value over time, but don't participate in any downside. I don't agree with all of Tony's investment recommendations, but I do participate in investing in insurance, which is One of the things that he's describing in that strategy. Now, I want to give you a warning. When I went into that investment strategy, I got schmoozed over by a slick salesman. And I wish that I had used a sophisticated firm that was actually dedicated to that. That's why I had Wealth Point on the podcast recently. And I'd encourage you to go listen to that episode about infinite banking. Now, infinite banking isn't the proper term to describe what they do. They actually use a modified version, which is called capital warehousing. But what it basically allows you to do is park cash like you would put it into a bank, participate in the growth of the market without participating in any downside, and you still get access to that capital so that you can put it into other investments. So if you've got money sitting on the sidelines, you might want to use capital warehousing as part of your strategy. So you can go over to go Wealth Point.

To learn how the strategy works, or you can just listen to the episode that we had with Sam Prentice from wealthpoint here on the podcast. It's called how the Rich Use Infinite Banking for Tax Free Wealth.

So for my own selfish reasons, would you tell me if there's ever been a time that you felt like quitting or that things got really tough?

Yeah, absolutely. So one of the times where it was not so good was a morning last March. We woke up and we were going to run a half marathon that day. So we got up super early and we checked sales. Sales were pretty good for the day, but we didn't really think anything of it. We get back around noon after running our marathon, and we had had $100,000 in sales that day so far. We freaked out. We googled our products and found that someone had figured out how to stack a couple of our coupon codes to get three pairs of sunglasses for $3. It was basically posted on deal website and it wiped us out of inventory. It cost us around $130,000 in one day. And those are the times where you're like, why is this happening to me? This is awful. And that was really hard to go through. I mean, we've been through also issues with the FDA stopping our inventory. 10,000 units of sunglasses being held for four months, and the FDA really can wipe out your cash flow. It's things like that that have really that really make you want to quit. But we were smart enough to have an emergency fund sort of in place enough to keep us afloat. And we now know that we need more. And you just have to prepare for things like that. But even when you have bad days like that or bad months, 2017 was not an amazing year, but it was in so many other ways. We had a child and we had been waiting for that for so long. And we're still helping so many people by giving back that, you know, that really keeps you going. And you're right. It's just you have to put your mind in that, you know, you're helping people. We're going to continue to plug along no matter what we have to do, and we'll get out of this bad time because on the other side of that is going to be a good time. And we know that, you know, 2018 is going to be awesome for us.

And what happened on the other side of that really bad day, I'm guessing it took a while to climb out of that hole. But what happened to the business in the following months?

Yeah, so after we had that really bad day, that was a huge blow all at once. And like you said, that was hard to scrape back from. But right after that, we had our FDA incident where they stopped our inventory. So it really, in 2017, was like one thing after the next. It was like, when is this going to end? And I think a lot of entrepreneurs can feel like that when you're building this business and you hit a wall, it almost seems like. But you have to get past that. You have to think about everything that you can do to move forward. We just kept building our community. We kept building our products that we knew were big hits. That's really what we put our focus on. Ever since the mid to end of the year. This past year, things have been great and we haven't had any issues. And we stay positive because really, I'm a big believer on what you focus on expands. And so if you're focusing on all those bad things that happened, then you're never going to get past that. You have to focus on everything that you can do to make it better for your business. Why did things go wrong? You have to figure that out and you have to make sure it doesn't happen again, you know, and that's what we've done to move past it.

As you've looked back on your career as an entrepreneur, specifically with the business, I love what pieces of advice have you clung to that have made the greatest impact in your growth?

I think that the biggest thing is that I've learned that my life is only limited by what I believe. So if you have big dreams and Big goals, you can definitely make big things happen. So three years ago I thought I'd be limited to optometry earnings the rest of my life, which, let's be honest, is not a bad living. But I now know that there are no limits. The limits are what you have in your mind. And if you have big goals and big dreams, you can make anything happen.

What else?

Keep going.

I also think that if you surround yourself with amazing people, that's been a huge factor in our growth as well. And surrounding ourselves with people that think the way that we do, it's not incredibly easy in South Carolina to find the people that think the way we do. That's one of the reasons to move and go somewhere new and meet new people. But I think that if you surround yourself with people that are doing big things and that think big and you go to conferences and you educate yourself, that's another big thing. Three years ago, I had never been to any type of conference like capcon or anything like that. And going to conferences like that, it just blows your mind. You get huge braingasms all the way through. Because.

It'S things that I never thought I'd have in my life and things that we're doing, I never ever thought we would do do. But it really opens up your mind. And when you talk to people that think the way you do, it's just amazing.

I know that you have also started to put some emphasis on investing and diversifying. Would you tell me if I'm right on that and how you're doing that?

Yeah, absolutely. So we have started a life insurance policy. A whole life insurance policy is one thing that we've done to kind of put away money that we have access to. And we've also started to buy income generating websites, which has been really an interesting journey and a blessing. So far we've done two of those. The first one we raised funds for, or at least for part of it from friends and family. And we went in and bought a large income generating website. And then with our own money, we've done that as well recently. And we're really excited about that because it's a way that we can get, you know, it's almost like mailbox money in a way. We've done the real estate stuff in the past and while that is great for some people, it is not for us. So we got out of that. But those are just a couple ways that we have found to, you know, really diversify our income.

And how has that gone so far? I know that's A big mental adjustment for a lot of people.

We have so many being optometrists, we have so many student loans. And so that shift in my mind has been a difficult one. You know, I used to operate from a scarcity mindset completely and, you know, think about how many student loans I still had almost on a daily basis. It was crippling. But now I rarely think about it. You know, I operate more from a mind of abundance, and that is where you have to be, especially in this entrepreneurial world. If you operate from a place of abundance, just like what you focus on expands, then your income is going to expand along with it.

Well, Jenna, I'm so impressed by your story. And the more I know about you and your husband and your family, the more that I'm impressed with all of you. I very rarely do this at the end of a podcast because I think it's tacky and cliche and not very direct. But I want to open the floor to you for a moment because I'm so impressed with your growth and your contribution mindset. What advice would you give to entrepreneurs or what would you like to leave the entrepreneurial world with as they're listening?

Yeah, so we touched on it a little bit earlier, but I really think that your life is only limited by what you believe. And if you've got an idea, if you've got something that's been brewing in the back of your mind and you're antsy about it, you think about it more than you should. If you've got an idea, make it happen. Get started. That's all you have to do is get started somewhere. You know, it takes a lot of dedication and focus, but you have to just do it. You have to get started. And I think that's the biggest thing that I can say.

Jenna Zigler, thanks for everything that you're.

Doing in the world.

Keep up what you've got going at I love Keep on changing the world. And thanks for hanging out with us at Freedom Fast Lane.

Thanks, Ryan.

If you made it all the way to this part of the podcast, that means something is resonating with you about Jenna's story, about how this business grew, about her contributing to the world and building this business in a way that has given her freedom lifestyle, the investment capital to invest into other things. So there's a couple things that I want you to take note of about action steps that you can take right now. One, Jenna talked about investing her cash flow into whole life insurance and income generating websites. There's a couple podcasts that you could listen to here on the channel that would give you a leg up in those two areas. The information about whole life insurance, which doesn't sound sexy, but is very sexy once you break it down, is with Sam Prentice. So if you search for Freedom Fast Lane Sam Prentice, you'll find that episode where he walks you through the process. There's actually a couple different podcasts on that topic because it's meaty. And then the other is cash producing websites with Ken Courtright, you can search Freedom Fastlane Ken Courtright to find that episode. And then the other thing that you could do now is if you have a business that you want to grow, that you might want to sell someday, or that you want to take the cash flow and invest it into other areas. That's where we focus inside of the back room, which is how I got to know Jenna and her husband Travis. So that's where I work with a group to help them grow through that million dollar plateau towards $10 million. Prepare to sell for seven or eight figures and start investing so that you pay less taxes, have more cash flow and can enjoy the life that you want. So we focus on growing the business, selling the business, and we even do partnerships and roll ups to be able to maximize what you can sell for. And we focus on investing pretty heavily as well. You'll also be hanging around with the likes of Jenna and the rest of the multimillion dollar entrepreneurs inside the back room. One of the other things that we have started to do is put together a board of advisors. That board of advisors is the person I go to to find a players to hire. It involves my business mentors and coaches. It includes past backroom members who have graduated because they sold their business for more than $20 million. So we have this nice board of advisors that's starting to to come together to help free you up out of your business, grow towards the point where you want to sell and then of course be able to invest the profits and you get all of that for the cost of an entry level employee. There's two ways that you can find out more. You can go to freedomfastlane.com backroom or you can shoot me an email at backroomapitalism.com as always, you make the show go round. I appreciate you. I think that what you do in the world matters and that you make the world a better place just by you having the growth mindset that you are practicing every time you listen to the show. I appreciate you and I'll talk to.

You on the next episode.