Get Unstuck: Conversations with Capitalists

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Hey, Chantal.

Hello.

Am I saying your name right?

Yes, you are.

Awesome. What's going on?

Well, there's a lot. How much time do we have?

As much as you want.

No, but seriously, so just a nutshell to give you a background. I started something without really knowing what I was doing, which is a good thing because I just jumped in and I just started doing stuff. So in November, my daughter was diagnosed with autism. And that really set me in a loop of like almost depression, I'd say, because it's been a really hard year because we were doubting stuff and whatever. So all this to say that in January I decided to stop crying and I wanted to focus my energy into something else for me, but also for her and for others. So I started a Facebook page all about sensory play. And I just started posting stuff and then I just grew this amazing audience in a very short amount of time. And now I know I can monetize this audience, but I feel like I've been playing catch up for the last six months. And I mean, Covid didn't help because my toddler was at home with me. So it was always like doing things. Like, you know, I built an email list. I have a Facebook group. Like, I have a lot going on. I have some leads, as you would say. I know I listen to your stuff and it's so awesome because that's exactly it. My Facebook page is traffic and then it builds leads. And I know I can monetize, but I feel like I'm in a hamster wheel because listening to your stuff. I haven't read the book yet, but I feel like, because I've been giving them a lot of free stuff. So free meaning free ideas, free things they want to do, things they want to do from home. Um, I'm just wondering if I'm. I have to test different things for monetizing. And I guess that's where I'm stuck. I mean, I'm stuck.

So do you need to monetize or do you want to monetize? Right now.

Um, right now I'd love to monetize because I mean I'm all about sensory play. I'm. I'm really into this because that's my life basically with my daughter. Um, and I have a lot of ideas. I have, I've been noting down like product ideas for like months. I do have a lot that. That's the problem is I have a shit ton of ideas and it's like I don't know where to go. I'm like this squirrel that sees all the opportunities, but I don't know which one is the best one or the one that could give me the results the fastest.

You know, because I feel like I need that. And a side note is I'm a.

You feel like you need what?

The fastest way to get there? Because right now I'm a full time Amazon FBA Resell.

What is, what is there?

What do you mean there?

You said the fastest way to get there. Where's that? What is there?

To have some finance. I want to move away. It's because it's taking a lot of time for myself to build this audience and I'm not getting anything back. But I need to make a salary, I need to make a living. So to get there would be to give me some financial freedom a little bit to work more on my audience, create products and do you know. So I'm not sure there is not really defined.

I guess that's why I asked.

Yeah, so. So I can tell that you're a little bit on the hamster wheel because you said I want the freedom to be able to build my audience. But you are building your audience. And when you're building your audience, you're asking the question of how do I monetize this? So that becomes a little bit of an internal hamster wheel. So you said in your intake that you're doing between 800 and $1,000 a month right now. So where is that coming from?

So I wanted to test. I wanted to test something and I've always wanted to publish a kid's book. So I did a few kids book I self published on kdp and because of my audience, it became a bestseller. So I mean I made good money with that. It's just hard to keep up because it went really sky high. And then I mean right now kids niche is really hot. Right. Because of everything going on. And then I also launched my own line of sensory floor stickers. So that's basically for kids to like jump around and it's good for a Lot of schools have them and stuff, so that's been going good. I just feel like I need to be better at my messaging for that because I feel like some parents don't understand what they are.

So.

Okay, so that's your own brand of products, is that right?

Yeah.

And they're for sale on Amazon?

No, they're just for sale. I tested it on my website, but I know that if I was to put it on Amazon, it would probably pick up faster.

So what's the problem?

Oh, there's no problem. It's just I wanted to test it first with my audience to see. I wanted to get feedback, I wanted to make sure that it was good, that parents liked it.

And did you get it?

Yeah, I got a few. And I asked, like just last week I sent an email to all my buyers asking them like, you know, their honest feedback.

They didn't reply. So I wonder if I need to do like a private survey for them to like get back to me.

All right, so, so here, here's here's what I'm observing. You have, you have a list of 20,000 followers, 3,000 email subscribers. Great work. You have an info product, in a way, in the form of a book, and you have a physical product. But you're asking me, how do you monetize your audience?

It's because I'm not sure if this is really like the sensory decals. It's something I did for myself because I wanted them for my child, but they're super expensive. So my. What I wanted to do was to try and source it in a way that it's cheaper and affordable for all families.

How long have you been doing this shanty tell?

Doing what? The decals.

How long have you been doing the blog?

Oh, January.

And how long, how long have you been selling the selling stuff?

So the book was in June. Pretty much everything was June. End of May. June.

Okay, you started this in January. You have 20,000 subscribers and 3,000 email subscribers.

So in seven months.

You launched your book two months ago and your physical product when?

End of May? Pretty much the same. End of May, beginning of June, I shipped, I did a pre launch, people bought and I shipped mid June.

If you stop now, everyone's pissed at you. Here's why you're right on pace.

Okay?

The worst thing you could do right now is try to crank the lever of how do I extract from my audience?

You are right on pace.

To be in this for seven months. Asking when am I going to get mine out of this is.

Way too early. For you to even have a reel at bat, you're already making a part time income in seven months from a group of people that you're exciting to serve. You've won.

Okay? The only thing you have to do is keep going.

You might need to be more emphatic about selling your products. But you've been selling products for two months.

And that's the thing. I'm not even selling, so I don't.

Okay, two months.

You are 1/6 of the way through the 12 months to 1 million process.

I need to start that book. I have it, by the way.

You don't need to do anything. I mean, you're already halfway there.

Okay, maybe I'm. Yeah, I like to see things happen quickly.

Like I'm two months in. You have a digital product, a physical product, and a following of 20,000 people. That's fast.

Okay, I'm sorry.

I am happy, but it's just. I feel like I should. I feel like, I don't know, I don't have a straight line ahead of me. It feels like I could go left, I could go right, I could, I could. There's so many things I could do that's, you know.

So tell me some of the things that you could do.

Okay, so they flagged to me that they would want a subscription box because I know that you talk about that and that's been on my mind because that's the first thing they told me they wanted.

Okay, what else?

They. They love activities. So I know that I could possibly make like sensory books where they have activities to, you know, do with their kids and stuff. I know that's something I could do. Um, there's also a lack of time on my end because, I mean.

Hold on, State stay in the place of what else you can do.

Yes, I could do products. I mean, I have a lot of ideas.

What else I could do. Sensory box.

It's very physical, right? Because sensory play is physical. So I mean, that's basically in a nutshell. I mean, there's also a possibility. And I had to asked my audience at the beginning if they wanted. This was a membership where they would get sensory ideas. So all planned out for them for the month. So they. Every month they get a list of what they need to buy, what they could do with their kids. And a lot of peeps had said, well, yes, that would be great. But because of COVID and financial anyways, I didn't move forward with that.

Keep going. What else?

I don't know. I think that's pretty much My list.

Okay, great. How do you feel after talking out all those ideas?

I don't know which one I should do.

Okay, so here's the good news and bad news.

You have my full permission to do all of them.

But not at the same time, obviously.

Yeah.

So this is. This is. This is the good news. They're all fine. They're all great, and they will all work. And none of them are right or wrong or left or right. They're all fine.

I think for me, that's the good news and the bad news. Now, I'm talking about it from an objective level right now. Internally, what Chantal wants is going to determine which one we do first. Right. And then it's simply going to come down to which one do you have the most excitement about, the least resistant to the least amount of thoughts of this being hard or bad or wrong or whatever? And you're already doing those things.

And so those things are the book, the sensory mats and other physical products that are giving you the base hits to continue the momentum that you are, that you are experiencing all that is positive momentum. And so you don't have to. Here's where your brain is trying to go. Your brain is going, okay, I'm going in this direction now. This can't be right. Which of these other ones should I go after?

But the reality is the path you're on is the right one. And all these other ideas are great and they're either going to become very clear or go away as you continue down this journey. Your challenge is going to be if you take your focus off what's right here.

And into up. Let's about face and go over here.

Yeah.

So this is from a strategy and tactical perspective. Here's my assignment to you.

The membership list that you talked about, that's free content. Like, here's what you should buy. And that's also your subscription box right now. All the products you like, all the products that you're finding, all that is your free content. So companies you like, products that you like, recommendations that you find, things that you think other people should experience, all of that is free content. Free, free, free, free, free. Just do blog posts about it. Your audience will grow faster. You can put affiliate links in there if you want, but mostly those are just gives to your audience. Your focus goes into the products that you currently have. Get them on Amazon and make a list of other sensory type of products that you'd be excited to launch over the next six months.

That's your focus right now. Okay. That does Two things, it builds the audience and it builds it for the long term. And second, it gives you a clear path to a million dollar business within that audience that doesn't completely detract from what you're doing right now.

Does that make sense?

Yeah, it does. And you know, the affiliate is something. I've had two brands already. I'm waiting for my free arrive. But they want to work with me because they see that I. They want to tap into the sensory niche. So I also see an opportunity there for me with like, glance. But, yeah, great.

Why do you look all shut down when you talk about an opportunity that's in front of you?

I just feel overwhelmed because of there's. There's so many opportunities. And I know that some people are probably watching right now and they're like, why are you complaining? You have all these opportunities available to you. But to me, it's like, okay, I need to do this, I need to do that. Like, there's a lot that goes behind the scenes, Chantal.

The only thing keeping you stuck is that you think you have to say yes to opportunities that you don't want to pursue.

Yeah.

That is the only thing wigging you out. Yeah.

And what feels good to me, too, like, I want to feel happy and excited about what I do.

Then stop giving your power to things that you don't want.

You're right.

The only thing that you have to say, it's. It is your business.

You don't have to say yes to nothing.

I don't like the brands, to me, felt exciting, but I know, like, I listen to what you say and you're basically, I can't build my business around another brand because then I don't have a business.

But then I'm not following. I don't know. I don't know what the yes to other brands is.

Oh, to. To be like, they're to accept like a sponsorship from brands because, I mean, I can't build a business around that because I understand what you're saying when.

You say, but do you want it?

Well, yeah, because it's going to help me, I feel, with my audience, it's going to help me grow my audience. Because we're going to do like a giveaway. And so, I mean, obviously my audience is going to love this.

So. So if that's the case, do it while recognizing that that is not your business.

Yeah, exactly.

Something that your business does.

There's a difference.

Part of it. Yeah. Okay.

It's like something that your business does is different than what your Primary business is now. The minute your business becomes. I create partnerships with brands, you are no longer happy.

But if your business is to serve the parents of autistic children, and sometimes your business does partnerships with brands, and you enjoy those. Mazel tov. Do it.

That's you building your audience and doing a service to your audience, but it is not your business. It's something your business does.

Okay, so it's just a shift in perspective.

Mm. Okay.

Thank you.

How do you feel now?

No, it makes sense. It's just I feel like I've always had this problem as an entrepreneur. Like, I want to do it all. I see all the opportunities, and I don't want to miss out on anything. And I'm wondering, what's the good time? And I read a comment quickly when someone says, it's hard when you're alone to make decisions. And I think that's the problem. And that's why I joined the 1%, because I feel like you get stuck in your head and you just don't know where to go next. And then you also have life. And I have a daughter with autism, and I'm trying to help her, and I'm trying to be more present. And then, you know, yeah, you can.

Do all of those things.

You can do all of them. You literally can do all of them.

You cannot do all of them at the same time.

Right.

And you cannot do all of them when they conflict with one another.

And so the hack is choosing which one to say yes to.

And then saying later to all the others.

We put so much pressure on our decisions because we see them as cutting off everything else. Whereas we'd move so faster so much. We would move forward so much faster if we just saw it as saying later to everything else. Yes, later.

Yes, you can do a subscription box later.

Yes, you can do those partnerships later. Right now, you've already said yes to physical products, and that's the right answer. You know why it's the right answer? Because it's the answer you chose.

I love that you said something earlier, and it made me realize something. And that's also part of my overwhelm, I guess, is that I started the page Fun Sensory play not to target autism because I wanted to, like, step back a little bit, because autism is my life, and sensory play is good for all kids. But what I'm seeing is that your perspective. Well, you know, that's what you said. You said, you know, you do things for autism. And the two brands also said the same thing, is that they're targeting sensory moms. And then it started making me wonder, like, am I missing out on targeting a smaller niche?

But if I look at my audience right now, I'd say, like, most of them are just parents and educators. It's not really around autism, but that's the perception of. I don't know, or maybe I'm overthinking.

You're overthinking it.

Okay.

But actually, it's. Overthinking isn't the right word. You are questioning your past decisions.

Right.

And so what I'm picking up that you need from me right now is an endorsement over the decisions that you have made. And they're good ones.

You don't build an audience of 20,000 people.

And have a successful early launch. If you made bad early decisions, you've made great early decisions. You are chasing. You are chasing a faster result.

Yes, that's exactly it. Because you're saying successful. And I was like, yeah, well, I didn't feel that way. I didn't feel like it was successful.

You know why you are chasing faster results?

No.

Because for most of your career, you have been pivoting. Bing, bing, bing, bing, bing, bing. Back and forth to different things, and now you're trying to make up for lost time.

Maybe.

Yeah. How long have you been trying to be an entrepreneur?

I've been an entrepreneur for the last 10 years. Okay.

And. And would you call yourself a successful entrepreneur?

Yes. But it's the first time that I'm actually building my own stuff, like my own audience, my own products, and I see the opportunities ahead, and it's like, okay, this could basically be whatever I want it to be.

Yep.

Yep.

Yeah. This is a first run for me.

And it helps to know that growth happens exponentially, not linearly. So in your mind, after two months of launch.

The predictability is with the. Is just going to do this, and this isn't fast enough.

And so your temptation is to, when you're here, go back to zero and go in a different direction. That'll be more like this. But all of them are going to be at zero. All of them are.

And so the fastest thing to growth is for you to wait for the exponential curve to go up. Because the minute that you go from here to back to zero, you're starting over again. And you will stay at the beginning. And then what you will do to fix it is start taking swings to try and skip this step, which is just going to keep you where you are.

Makes total sense.

So this is the exciting thing, because you are growing you are getting new opportunities.

And the more you grow, the more opportunities you are going to get.

And the more you grow, the more things you can say yes to.

So you can always say yes. All of these opportunities coming to you are yes.

When they don't detract from your primary focus, which is not. Right now.

That makes total sense.

You can do it.

Go do them when it is easy and effortless for you to do it as a service to your existing customers.

But right now, the best thing you can do for them is what's right in front of you. Does that make sense?

Yeah, totally. I see what you're saying.

Totally.

Good.

I appreciate this.

Keep doing what you're doing.

Thank you.

You're welcome. Okay, next up is Michael Griswold. I see you. Go ahead and unmute yourself.

Hey, Ryan, can you hear me?

I can hear you, Michael. What's up?

I am launching the world's first, as far as I know, DNA based custom crafted nootropic. And I would like to your involvement in the role of investment advisor so that we can create the ultimate, the entrepreneur's ultimate advantage, which is customizing their neurochemistry based on their DNA.

Okay.

So all of the nootropics that are available right now all come in the same amounts available to everyone. But to craft it according to indicators.

That are unique to their DNA, the entrepreneur gets the ability to tap into their innate potential. That feeling that they haven't quite reached where they could if they only had this limitless pill feeling similar. Yes. Yes.

So. So what is your question?

So how does that excite you?

What I need, what is the question behind the question?

I'm.

The reason I'm talking to you is because I know that you just are launching a nootropics brand. I'm wondering, does this idea interest you personally?

I don't get it.

Because I would love your involvement in it.

Do you have a prototype?

I have the manufacturer.

I don't have a prototype. I need to put the pieces together, basically get the test to the manufacturer so that they can customize based on your test results. So I'm in that early stage here.

If you are waiting for my excitement for you to get excited about it, then no one's excited. If you are excited about it, then other people, myself included, would get excited about it. But what you're asking for is for other people to get excited about it before you have shown that you are so excited that you go get a prototype. I tell the story in my book. Somebody came up to me with an idea for a feminine hygiene product. It was a great product. It's a great idea. He had gone out to a bunch of people and, like, gotten validation in the marketplace. He was super pumped about it. And I was like, all right, well, show me your prototype. And he's like.

I don't have that. I was like, well, what the hell? Like, what the hell do you want me to advise, man? He's like, well, I don't have the capital to go do a inventory run. I'm like, you're so doubtful of this idea that you won't spend $50 to go have a prototype. And then I'm out at that point. So if you're really pumped about it, and sometimes you just need, like, the shot in the arm to know that you're in the right direction, but your internal excitement about it is the indicator that you're onto something. So, Michael, if you're excited about it, go develop it, because that will attract me or someone else as an investor or an advisor. But if you're waiting for somebody else in order to have that permission, then you're going to stay in a hamster wheel that goes nowhere.

Yeah, I'm more interested in getting some capital help to make it go faster is essentially.

What the purpose of my question is. I'm doing it now, but I'm doing it slowly. And since you were involved in this market, I was wondering what would it take for you to be excited about your involvement so that maybe I just wasn't very clear.

I mean, the first thing I would need is to see an entrepreneur who was doing it with or without an investor who was so pumped about their idea that they're like, I'm doing this regardless so that I am choosing to join something rather than driving something. But if somebody is dependent upon me to launch their business.

Now, I'm not an investor advisor now. I'm parent.

I got you. I got you. Well, I. I feel you on that. So I'm at a place that there isn't much to show. I'm getting the stuff done, but I will.

I'll keep doing what I'm doing is that's the best thing to do right now.

Here's the thing. If you're really pumped about this, then you need to decide to do it regardless of who shows up. You need to give yourself a reel at bat. And a reel at bat looks like choosing the audience that you're going to serve and go all in on them until you have case studies and results that you can then take to investors, advisors and other customers, it looks like getting real frickin curious about how this is gonna roll out. And you do it regardless of who shows up to support it. It looks like you getting really, really in tune with this industry and how it works. So that when an investor says, tell me the formulation, you know it by heart, and you know what ingredients do what, and you know which manufacturers specialize in what, you know what the price points on every piece are. And then when an affiliate who wants to support you or promote you comes to you, you know your numbers, you don't know those. Right now you're waiting for permission to go, and you need to give yourself that permission. And if you get that permission, then other people will line up to support that. But if you're waiting for other people in order to line up to give you the go button, then this isn't an idea that you really want. And, and you're the only person who knows that.

Well, I do know that. Yeah. And.

I'm at the stage that I'm at where I'm.

Working towards it.

Working what?

Building the audience that I can sell this to. I've got the domain up, I'm getting content created that I'm then going to record. So I'm just in those early stages.

I want, I want, this is my assignment to you, Michael. I want you to stop doing all of that and go get a prototype. And the only content for you to make is you documenting the process of you getting the prototype made and you documenting the process of you running your own self experiments on this nootropic and then you asking a few people to do the same experiment and documenting them. That's the only content you should make. Otherwise you're teaching from a place of ignorance and you're going to be stuck in a place of creating content for years before you have an audience.

Okay.

All right, here's how this would start. Hi, I'm Michael and I struggle with this, this, this, this and this. And so I'm developing a prototype for a nootropic that does this, this, this and this. Here's what I think is going to happen. Yada, yada, yada, yada, yada. Let's see what happens. I just got the prototype. I'm going to take this for three days and give you an update. You start where you are and you report upon you report on what changes?

Yeah, that's. I didn't think about doing it like that. Basically, the, the I, the reason that I was on with you right now is It's a. I think it's a fucking brilliant idea to have. To have a supplement that is made according to your DNA. Right. And so all of the ways I was thinking about getting it to the marketplace required, you know, somebody who's got more money to, like, get the marketing going quickly. Right. So what you're saying is just a totally different approach that I didn't think of doing because I was thinking about this way only.

Yeah. I mean, you're thinking about getting everyone's DNA and then custom tailoring the product and you're going to stay.

You're going to stay stuck there for a long time. What you can do is go develop the perfect product for one type of DNA, which is probably going to be yours, and then you can develop products for other results.

And then when people send in their DNA, which is going to be a process that you develop three years from now, you can match them with the right nootropic.

What? Why did you say that it's going to take three years to do that?

Because you're in no position right now to develop DNA mapping to discover what you're asking me for the money and connections to develop those systems.

Well, I've got. I've got all the pieces, I've got the test and I've got the manufacturer that be able to read the test. I just don't have the money to like, get.

Like. It would take longer to create the audience if I.

Had the money to create a marketing campaign to get an audience, to sell them into the first iteration.

You are so thinking about scale.

That you are not thinking about what is right in front of you. You are trying to skip steps.

Okay.

No one gets to skip steps. Steps like developing the first product. Steps like documenting the process. Steps like testing it out with a few people before they try to go big time.

Right, right.

And you, and you perceive me.

As.

Your fast lane to skipping all those steps. And I'm trying to get you to see that the only thing that brings on somebody like me is an entrepreneur who has shown that they are willing to do the steps that are in front of them.

Dude, it's so obvious now that you said it, but I swear I did not see it until this moment.

Most people don't thank you. My stuff either.

That's. That's absolutely right. Absolutely right. Thank you. Thank you.

You're welcome. Thanks for. I know, I know it took some mental jujitsu on both of our ends to get there, so thanks for playing.

Well, it was. It was fun rolling around Then fun, fun Mental jujitsu. I'll keep you posted.

All right. Please do, Michael. Thank you.

Yeah, thanks.

That was fun. Hey, Rhino, thanks for your review this week, man. That was an awesome review.

Yes, sir. I love it.

What can I do for you?

So I want to get into the field of nutritional products for autistic children. So my.

Hurdle right now is how do I find a company to produce those products?

And the products are what do I.

Find a company to produce those products?

And the products are what?

For autistic children.

For autistic children, yes, sir.

Okay.

And what type of products?

Vitamins, probiotics, stuff like that, sir.

Okay. Have you posted in the Facebook group?

No, sir.

Okay, so there are several people, two of them on the call right now that are in your same market. And there are a bunch of really good manufacturers for nutritional products. There's a bunch of them. One that I use is out of Atlanta. They're called Catalyst. Another that I like in New Jersey is called dne. I have no idea what that stands for, but DNA dne. Another is out of Arkansas called, I think it's Innovative Labs. Innovative Labs. These are all, these are all supplement companies and nutrition companies, but there's a bunch of them. So my recommendation for you is when you know what the product is, you've got to be pretty specific on what the product is so that you can get. Because some people specialize in food, some people specialize in fish oil, some people specialize in vitamins. So the more specific you are, the easier it's going to be to get a recommendation. But then the group is well connected in that space and well connected in nutritional supplements. And also Google is your friend. If you just Google the type of product you're looking for plus manufacturer, and call around, talk to three to five of them and see who has the best communication, that's going to be your opening move.

And the reason why I have a passion for this is we have a five, five year old autistic granddaughter that we adopted almost three years ago.

Awesome.

We've had her since she was a month old. And so, I mean, this is very important to me.

Amazing. That's great.

She goes to a special needs school. She's five. She still doesn't speak, but there is hope. And I mean, so, I mean, this, this is not just about money for me.

Good. Amazing. Helping others, by the way. I, I have no judgment over it. If it's just for money, you don't have to convince me. I support you whether it's for money. Or because it's for passion. That's amazing. Rhinos, where are you based?

I'm in New Orleans and Baton Rouge. I'm in Louisiana.

All right, cool. So you, Chantal, and Adama need to form a little mastermind among the three of you about the audience that you serve and the manufacturers that use, because one of you has an audience, one of you has an idea, and one of you has funding. And between the three of you, you've got a pretty awesome business.

Yeah, I caught part of Shocktail's talk earlier. My problem was I was on my iPad trying to log into Zoom, and my wife said, you gotta use your computer.

So, Rhino, my assignment to you. Yes, sir. As clear as possible about what those three to five products are gonna be out of the gate for you to post them in the Facebook group with the direction that you want to go, because there's connections that can be made. But also, I want you to go out and look for supplement or food manufacturers, whatever it is that you're trying to accomplish, and talk to three of them and see who has the best communication.

I'll do it, sir.

Awesome. Thanks.

One other thing. Can you put your book on audio?

It's already recorded. We're just waiting on audible.

All right, I'll have that version too, sir.

All right, thank you.

I like the style, Rhino.

Yes, sir.

Paul, you had your hand raised. Was there something that you wanted to chat about?

Okay. Last week I told you I was going to start building my audience.

Yes, sir.

So I chose Facebook. I posted a post and nobody said anything. There's a reason for that, because my first Facebook, I built about 14 years ago, and back then, I didn't know how to create pages, so I created different Facebook accounts. So as it turns out, I have, like, four Facebook accounts, and then nobody takes me seriously on anyone because sometimes.

So what's your question, Paul?

The question is I gave up on that posting and getting feedback, and I'm going to build a page with a question.

Related to the supplements for men over 50 and drive traffic to that and get the people who are interested in the product.

Okay. So, I mean, I think you're adding.

Is that a good idea?

I think you're adding an extra step. Paul, you like to overthink things.

Yes?

Yeah, yeah.

Why make it. Why make it. Why easy if you can make it hard?

You're in good company, if that's what you think.

Yeah.

You love to add these extra steps to things that I don't quite understand. So, like what. What is the goal that you're trying to accomplish by even running this ad or doing this post.

I want. I want an audience.

Okay, you want an audience that what.

That is interested in supplements for men over 50.

Do you know what?

There's many available.

Do you know what supplements?

Yes, multivitamins, but with a slight difference to the. To the regular, which is target 50% of the daily requirement, because the other amount most likely.

Don't try and sell me on your product yet. We're not going there. I want to know, do you know your audience well enough to go develop a product? Because if so, you're wasting your time with whatever it is that you're doing and you need to go develop a prototype.

No, no, I don't know my audience that well. I know it. I think I do, but that's not good enough for me. I want to know, okay, do you.

Have a prototype made of your product?

No.

Why not? You've been telling me about it for three weeks.

Basically for two reasons. I landed on the idea this week. On what? The exact. Because multivitamins, if you look at the composition, they're made of many different things. So what is a multivitamin? Do I buy a white label one or do I make a private label one? I decided to go private label with 50% of the daily requirements as a target.

And so what's stopping you?

Number one, now I have to find someone who will do that for me. And number two, there's a difficulty. I'm in Thailand, and in Thailand they don't let any supplements come into the country.

Okay, guess what? Running an ad on Facebook solves neither of those problems.

Okay, but the problem of not getting the supplement to me, I don't think it's that important. Eventually I will get it, but I think.

I take multivitamins, but I just want to move along with my product.

Okay, so then why are you running posts and pages?

I want to build an audience.

Okay. Does that help you develop a prototype?

It helps me gauge if they're interested or not.

Okay, so you know what the product you think is going to be right?

Yes.

Okay. Take your idea, go over to a group that already exists and post your idea in there and ask for feedback.

Okay, so why so simple?

Why can't it just be harder?

Yes, it sounds like it's not right. No, no, I get your point, Ryan.

Okay, so next week I'll let you know how this part of this journey.

Is Thursday and have your next step by next the next time we talk like you.

Okay.

I talked to you should know whether or not your product has legs by then and order it. Just go, man. Just go.

Okay.

I talked to me for a month about your business. Just go. Just go.

You know what you want to do? Just go.

Okay. Thanks.

You're welcome.

Thanks for the push.

You're welcome.

Okay.

That'S it.

That's it.

See you.

See you later.

Yep. Thanks.

All right, so one more person gets the floor. And somebody was just waving at me. It was. It was Valentin. All right, Valentin, go ahead and unmute yourself. You get the last word for today unless Amy finds a way to chat with us. What's up, Valentine?

It took me about six months to get into this group. I hesitate a lot. I overthink. I am extremely driven. I go, go, go when I'm sure about things. But a big thing is I'm very left hemisphere. I come from a creative background, Musician, artist, Going into marketing, going into more these. I'm not strong there. And I hesitate on. I keep learning, and I keep learning. I keep learning. I keep educating myself. I want to have control. Right.

I'm hesitating on, at what point do I hand over that should I get. How good should I get at it? When do I hire somebody to take over the stuff I'm bad at? Or should I just keep getting better at it? Or should I, you know, kind of. When do I go all in on my strengths?

You go in all in on your strengths when your strengths are fun and exciting to you.

Hmm.

When I, for example, like, budgeting, forecasting, gets me nauseous.

All my resistance starts showing. I do it, I fight through it. But having that person like, that's one of my dreams of finding.

I know you have a. What stage of business are you in right now?

I've gone from marketing and branding for customers. So I create their facade, their. Their appeal. Right. And come up with concepts for them.

And are you full time?

Yeah, I'm full time for over 15 years now. 15 years.

Okay.

Now I'm going into products.

Okay, great.

Yeah.

So your. Your question about, like, forecasting and all this. That's. That's a. That's a $400 a month bookkeeper.

So a bookkeeper like that would be.

It's very basic for some people. It's very basic things and simple. Like you said, this is a bookkeeping. And maybe that's the thing that's holding me back where numbers is really. It's, of course, extremely important for growth and to be able to show that to customers or for yourself where just doing stuff that Gets people excited, gets me excited. But that part. So you say finding. Not finding a full blown VA that does a lot of stuff, or an assistant, but just having a bookkeeper.

Well, that was the one example that you gave me. Are there more things that you wish you gave yourself permission to hand off?

Yeah, that's. That's the tricky part. Just handing it off. Giving, giving away the.

Well, what, what is, what is it? Is it bookkeeping or is it a whole list of shit?

I do think it's. It's mainly.

Reporting to myself and to clients to invest to people that I'm involved with on time. Right now my clients are bigger and bigger because I've been doing a lot of changing in how the way I work. I'm less of a per project and more now involved in it with commissions and partnerships in it. So the money is getting bigger. I have to report now. Should have reported earlier too. I should have the numbers more in check.

That's, that's my. So.

Yeah, I kind of see what you mean there. Just more. It's the numbers. It's the number.

It'S the bookkeeper pretty much.

I mean, so here, here is, here's my recommendation to you. One day we'll do a whole session about this, but I want you to draw on a piece of paper, one circle. Circle like a bullseye.

All right?

What are the things that you find intrinsically motivating and fascinating and exciting about your business? What are the things that you don't want to give up? Those things. And what you do is on the outside of the circle.

All the things that you don't want to do.

It's all numbers out here.

I just see, numbers would be the obvious one, right? Yeah. And just like brainstorm around the circle, all the shit that happens that you don't want to do. And then what I like to do is I like to circle the things that connect with one another. So it's like.

It might be bookkeeping and reporting. Those two things. Like those two things connect. Or maybe it's numbers and billing. Right. Those are two things that are really related to one another. And I'm gonna circle those together. And then the question is, okay, can one person do these two things?

And in your case, that is a part time bookkeeper for about 500 bucks a month for five hours, whose job it is to bill people and to report on the numbers. Now you just freed up probably.

20 hours worth of energy for you for 500 bucks a month. And then I looked at what's the next Thing down. It's like, okay, now it is accountability and outsourcing. Okay, well that's a project manager. Do I need that full or part time? Right. And so it just becomes about moving as much outside the circle as possible so that you can stay in the bullseye, unclutter it.

Just get stuff out of the strength, the strong zone.

That's right. So so often we put, we think about all the stuff outside the circle rather than what we actually want to focus on. But your job is to focus on those things that you find really exciting so you can clear and then clear out everything else.

Yeah.

And here's a dirty little secret, Valentin. Your clients would rather you be an amazing brand expert and you're creating that front end facade and terrible at billing and reporting.

Than for you to be great at billing and reporting and terrible at what they're paying you to do.

Amen.

Only one of those two things can be dropped and you still be in business.

And so you have to prioritize the thing in the circle and you can let the other shit go for a second and then hire somebody to take it over.

Okay. So now, for example, I have, I have a client and the reason why I asked a question was because I saw a really good episode you were doing talking about amplifying what you're good at and that's what you're gonna hire. Where that's when I got little. Well, I just need now it, you know, explains it a bit better. It was a different situation, I'm sure, but it got me a little crossed in what I was. My next step was gonna be there. But yeah, I appreciate it. So I'm going to take this client that I'm working with now. I'm going to take part of what I'm getting. It's a good, it's a good stipend I'm getting. That part is going to be towards beyond cluttering. So I can stay great at what they're hiring me for. My width is what they come for, but my wit is also my weakness. If I stay too wide and not have that. Yeah.

Yep. Stay as focused in on that sweet spot as possible. That just primary job golden.

Thank you, brother.

Good. You're welcome.

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