How Leah & David Crossed 7-Figures And Quit Their Jobs

Hey, capitalists, we've got a really special episode for you today. So Jizz or Jazzered up for this one. A leak from the 1% Facebook group where Ryan is hosting weekly live calls where anyone can jump on the call for a 1 to 1 Q and A. This is Capitalism Community Coffee. And in this clip, one of our community members, Leah Cupps, hopped on to tell us about how she left her job to start building brands with her husband David, who jumps on the call about midway through here. They really followed the formula we advocate here@capitalism.com to build million dollar brands. And Ryan counseled them on their next steps moving forward. As you already know, there really are only two kinds of people in this world, members and non members. So if you're not already in the 1%, head on over to capitalism.com 1. That's the number one. And we'll see you on the inside.

Hi, Leah. Hi.

Good morning.

It's great to see you. I've been looking forward to connecting with you.

Oh my gosh, thank you. It's great to be here. I feel honored that you're going to have me on here talking. Yeah.

Oh my goodness.

I think he's like changing a baby diaper or something right now. So.

Okay, cool.

Yeah, so my husband and I started selling on Amazon in like 2014. And actually, I think one of the original presentations that you did on building a brand was, was actually kind of what got us started on YouTube. And so, yeah, yeah, you've been a huge part of our journey. I call you kind of like the Yoda.

Like, you know, kind of indirectly kind of, you know, pointing us in the right direction. But anyway, so 2014 we started. Our goal was for my husband to quit his job in medical sales and he was able to do that in 2016. And then we found out that you could sell your business for a multiple of earnings. So in 2016 we had two different brands and we put the entire thing on the market with a broker. We were under contract within two weeks and after a few months, we completely sold out of the business in 2017.

Amazing.

Yeah, for like a 4.7 multiple of earnings, which was amazing.

So just so I understand you found me on YouTube, started building the brand, husband went full time in 2016. You sold the business for a windfall.

Yes.

Great work. Congratulations.

Thank you. And so literally the next day we started three more brands with the intention of growing those to sell. So that was July of 2000 or no, I'm sorry, that was August of 2017. So we started three different brands, three completely different categories. And when we build brands, we don't just like, it's not just like ad hoc products, you know, we follow your kind of model where we, we built a cohesive line of products. We invest heavily into our audiences with Facebook, Messenger, Facebook.

You know, we really support our customers as much as we can. So with all that said, we took two of the brands and we bundled them up and we have two offers on the table right now to sell those businesses for a 4x multiple. And we're hoping to be under contract by Tuesday.

So we have like two different offers. Like one is for like a pharmaceutical company from Europe, one is like a couple. So we kind of have to decide like which one's going to be the best fit.

So you've got multiple offers on the table.

We put two of them together so we could get more money out of them. So we took a smaller one and a larger one and we bundled them up so that we can get more money out of the business. And then our third brand is the one that's growing the most quickly. So instead of bundling that with the other two to sell, we're holding onto that for one more year so that we can get, well, we can get up to like over a million dollars in ebitda so we can sell that one for a larger multiple than in January of 2021. So.

So basically since 2014 you've been building and selling businesses as a full time, full time hobby and business.

Yeah, because we don't see just building a brand. We see it as an opportunity to truncate income over the course of, you know, like five to 10 years. So instead of making $200,000 a year off a million dollar revenue company, you can make a couple million dollars every like three or four years and therefore make the money faster.

That's amazing. Congratulations, Leah. Amazing. So what were you doing before you found my brand building video on YouTube?

Yeah, so I have a degree in design. I was a freelance graphic designer and before that I worked in the agency world. So my background is in design and branding and then David was in sales. So we're pretty, we're a really good team because we have really complementary skill sets and we work really well together. And so he does like all of the marketing and all the on page optimization. He's kind of like a scientist when it comes to that stuff. And I do almost all the product selection, obviously the design and I do the inventory management and accounting with our accounting team, which isn't really the Greatest thing for me to do. I do have a question for you, Ryan.

Yeah. So we're in this, like, crossroads right now. So because money.

Not sure where to put it.

What's one of the problems?

No, I think what it is, is like one of the things that we've come up because we've really efficiently built and sold businesses and we've turned it into a repeatable process. A lot of people want us to teach what we do, and so we've kind of like debated like, you know, throwing a course together or doing some like, coaching for people. But our kind of issue is like, do we put time and energy into something that we is not a proven business? It's going to take us away from building more brands because it's a way to give back and help people. And, and also it's a business with lower overhead than, for example, building like, physical products businesses.

Yep.

Or is. Are we gonna. I don't know, it's like, are we gonna become too diversified or is it a way to bring in some additional income coaching and helping people to do what we've done? So we're just like kind of, we're exploring the idea of putting this kind of same time, you know, we're like, oh, do we really want to, like, put ourselves out there? Because David and I really like flying under the radar and just keeping our heads down and.

Okay, so this is my advice.

First of all, do not do anything that deviate that takes you out of your genius. The important thing is not necessarily should I do this or should I do this? It's more about what keeps me in my zone. Teaching people really excites you and puts you more in your zone. Like this does for me. Do it. Because what you're really maximizing for is energy. You're maximizing for creative, explosive, fun energy. Now if you compromise that to get more money, you're actually diminishing energy and you will make less money.

True.

So my recommendation for you, if you're going to do this is do it for a small group of people at a very high price point. And I mean 25 grand and up.

You have the track record to be able to like, look, I get seven figure payments. Husband and wife team, we build these businesses, we sell them to big European pharmaceutical companies.

And we make millions of dollars. So if you want to order less, it's 25 grand a year or more. Do it for, you know, 20 people and keep it small and easy and light.

Okay.

From. If you, if you want to get your name out there. Capitalism.com would love to publish you. I mean we would, we would love to on the podcast and talk. We'd love to do this stuff. Susan Anderson, who has already interviewed you for the newsletter.

She'S amazing, right? And she's watching you right now. We would love to be, we'd love to do more with you. So if you were looking for more of a platform, you've got one in this group and with the connections you have, I would not suggest that you try to build a business teaching this. I just don't get the read on you that it's what you want.

Well, yeah, and I'll throw you one more curveball. So I'm a, I am actually a learning kind of junkie and I took a masterclass last year on how to write a novel and I wrote my first novel and published it in January. And so you talk about creative energy. I really enjoy writing mystery thriller novels. And so I've been doing that on the side in addition to like doing the businesses. So I just don't know if it's like one more thing, you know, because I get, I absolutely love building brands. That's like what I'm good at. You know, I have a background in it. My husband and I love doing it together. And we just get like super excited. We've already got, after we sell this business, we've already started kind of laying the groundwork for the next brand that we'll build to sell. So we're just going to keep doing it as long as viable. But that's really good advice because a lot of the things that we're looking at, because we were taking some courses on how to teach, they're doing these courses for like $2,000 a pop, $5,000 a pop. And it kind of just feels like, is that really worth our time if we have like all these people, you know, because any business I do, I want to build it into a million dollar business. So it's like, to do that with like a bunch of people, like a low price point, like you said, just feels like it'd be a lot of spinning wheels and it wouldn't be as fun where seeing a smaller group of people succeed, that would be really awesome to see that happen.

Well, here's the thing. You don't lose anything by waiting, right? There's, there's, you could lose something by pursuing something you don't want right now. You don't lose anything by kind of icing it and saying, I don't know how this is going to Play out. We'll see. So I'm picking up from you that you don't want to go in this direction. You would rather take your time and write more novels. And guess what? There's a chance that if you love writing novels, you could make just as much money writing novels as you teach people how to build brands.

Yeah, I took a course on how to do that. But.

I mean, if you really feel the need to teach this stuff or there's demand for it and you feel like you want to give back to, well, you know, I. We would love to work with you closely, publish you, put you on the podcast, have you at our events, talk about your story. Like, we would love to get you more plugged in here to the community that is already paying attention to you. And what you do in terms of content and courses is up to you. But it seems like your heart is elsewhere. And if that's the case, keep it elsewhere. Keep your energy focused on where you're really excited.

Right. I agree with that. It's just, you know, as, you know, the more successful you become, the more important how you spend your, I guess you could say 80, 20 rule of, like, spending your time getting whatever's, you know, you got to focus on the things that are going to bring in the most reward or income. And like, you know, because we're all capitalists, it's like, unless you make money at something, it's not really that fun.

Unless it's like, you know, you're really serving someone or something like that.

Here's the one caveat to that. If you are really serving that person, then you can open yourself up to investors, partnerships, people that you invest in. And so if you want to create those types of partnerships, and you know that that's the end game, then teaching or talking publicly can give you a better platform to be able to do that kind of stuff. It does not make sense. Like, I'm sorry I don't play this card, Leah, but do you think it makes sense for me to charge $99 a month, like, give away everything that I've got? No, but what I. But we're having this conversation right now, and charging enough people $99 allows me to have a team that creates all this infrastructure and lets us do this stuff. But the fact that we're talking right now is way more valuable to me than one more person joining the 1%. Right. It's about what business might end up being done 3, 5, 10 years from now than it is about anything else. So for you, if you can look at what you do as. I wonder if I could have a 49 stake in 10 different companies that are paying me a $25,000 board member seat. Now it's interesting. Now it's interesting for you.

Yeah, I. I went through your course on the. Oh, shoot. What's his. I don't know why his name's not popping in my head. The Water Hathaway guy or Warren Buffett.

Came out of it. So, yeah, I think that was really interesting. And that got David and I really excited because I made him listen to it after I did. But, you know, I think where we get stuck on that is just like, how to figure out because we're. We're really coming. We're really. We struggle with, like, trying to find somebody to manage the business for us. We want to get in there and be in the business, and that's what's challenging on.

Is this David?

Yeah.

Hey, Ryan. How's it going, buddy?

What's up? David, it's great to meet you.

Hey, you too, man.

Hey, we heard the story from Leah's perspective. Tell us yours.

So I told them about how, like, we were at this crossroads where it's like, do we do some teaching? Do we start a business like teaching this stuff, or do we just double down and keep building brands and selling them, or do we both.

So before you go there, David, Leah gave me her version of the story about how you guys got started building and selling companies, but I want to hear your version of the same story.

Okay.

Well, so basically, I was working in medical sales, and I was gone four days a week, and I was working what I thought was my dream job at the time. And. But we had a daughter. And I know things changed in your life when. When you had your daughter as well. So I would get home after being gone for four days, and she didn't really recognize me or this isn't the way I want to continue to do this. You know, we got to get our priorities in order here. And so even though I love my job and I was making more money than I ever had, you know, we kind of sat down, we were like, how do we. How can we be together as a family and we not have to be gone on the road all the time? And because I was traveling over four states and just having to live out of hotels, so we had. I guess the first thing we did was we took a Dave Ramsey course. We paid off all of our debt.

Yeah. We had a photo booth rental company, and we used all the income from the photo booth company to pay off all of our debt before.

And so that kind of freed us up because honestly, if it wasn't for that, we wouldn't have been able to get the businesses started in the way we did. Because once they started growing, as you know, it takes a lot of money to fund the inventory and things for a successful business. Doesn't take a lot to fund an unsuccessful business. But, but if it's, if it's growing, you know, you really have to have some cash reserves. So hence the question that I always have from people, you know, how much money does it take to start a business? I'm sure you hear that question a lot too. Oh yeah. You know, and it depends on what they're talking about. Are you wanting to start a successful business or just want to build like a, you know, to pay the cable bill?

Yeah.

And so we, we paid off all of our, all of our debt aside from our house and doing that. But then, you know, it was a service based business. So that was still now putting me gone four nights a week and then working on the weekends doing photo booth events. And so we ended up reading the four Hour work week by Tim Ferriss and of course Rich dad, Poor dad and things like that. And so we kind of realized a service based business where we're trading our hours for dollars wasn't really the best way to go if we wanted to spend more family time and have more freedom to do what we wanted to do. So that's when one of Leah's clients, when she was a graphic designer, had a product and Leah was designing a site. She asked her if she'd ever sold on Amazon. She said that Amazon was too hard. And you know, so then they posed the question, how difficult is it to sell on Amazon? And so Leah started looking at videos, I started looking up videos.

And then David actually, I found Matt and Jason. David actually found your video with the black suit, with the black shirt and the red tie, that video.

And your style's gotten a little bit better since you're.

It's taken a lot of work and effort, but I have, I have improved just a little.

So we, you know, from there.

You know, we. One thing led to another and it was just like a light bulb came off. It was like, you know, the whole idea of making money while you sleep, you know, the whole idea of, you know, not having to work more hours necessarily in order to make more money and just trading, making that trade all the time, that was a completely different mindset than we had. You Know, growing up on farms and, and my dad worked 33 years in the factory. The only way he was getting paid is if he worked more hours and worked more overtime. And just changing that mindset was really, that was the beginning even before the success for us. That was what changed everything was just that initial mindset of thinking, okay, people are doing this, this is possible, it's not impossible. Flash forward a little bit.

I ended up working more hours because as we started the businesses, you know, we started with like $500 of inventory. Did you tell them about filling the, filling the jars?

Oh yeah. Our first product we had a powder that came in a jar and we hand filled them and we had a shrink wrap gun and we hand shrink wrapped the first 500 units.

Well, it didn't come in a jar, we ordered it in a jar. We ordered the jars and we literally were scooping this out into a jar. Had labels printed at Office Max. We're putting these labels on by hand, which I feel sorry for these people that got these jars because I cannot put one on straight for the life of me.

There's, I know so many stories from people in the tribe that started with some sort of a janky process and then went on to have multimillion dollar businesses. And that's that, I mean that's the end of that brand that you're talking about, right? Like you ended up building it into a real company and then.

Yeah, that one was the first one and that was a beauty brand. And then the second one we started a year later. We were actually at an event in Vegas and we sat down and we kind of came up with the whole idea where we were sitting in Giada's overlooking the strip at an Amazon event afterwards. And we just kind of brainstormed, we came with the whole brand. Then that ended up being a really large brand. We ended up not to flash forward too far to the end, but we ended up getting on the shelves of Bye Bye Baby.

Yeah, we went into retail, into Europe. We went full more expansion and that.

We just did really well. We realized that if we, you know, once the, once the baby brand got really big, it's kind of like what happened with the photo booth business, right? So we still had, when we started, we had this photo booth business and Amazon's growing, growing and pretty soon like all this like the service based business and trading in these hours for like $1,000 an event, you know, after the Amazon businesses started like started like growing so much, we were like, you know, we started kind of ignoring the bookings, you know, when people would call to, like, book the photo booth event. And we started treating the beauty brand the same way because it was much smaller than the baby brand. So we almost just kind of like, put the baby brand or the beauty brand off, and we're just like, you know, let's.

We were gonna let it die. I wanted to let it die. David was like, but we could sell. Sell it with the. And I was like, oh, yeah.

And you ended up selling it, correct?

Yeah, yeah. We packaged it together with the baby brand to. Because we realized, okay, the baby brand made this much. But if you take. You know, what did we make on the beauty brand? Like 500,000 a year?

Yeah, I think we, like, the baby brand was doing like 2.3 million a year, and the beauty brand was doing like, $500,000 a year. So we just, like, packaged them up and they were. Back then, it was a little bit easier. We were like, at a 33% profit margin. Net. Net was our EBITDA. So it was a lot easier to get a higher multiple because we had such good margins on that.

Amazing.

And one of the things that I did work.

Great work, guys.

Thanks. One thing that I left out that is kind of an important part of the story, I guess, is that.

That.

Was the end of 2014 when we started the businesses. And then in the goal, we called it the Bring Daddy Home project. Leah might have told you that. And then, you know, for me to be able to be home so we could be together as a family, then 2016.

July of 2016, I was able to leave my company. And because our income had well exceeded, you know, it was on our business, Our income from our business is well exceeded, like, while at what I was making and stuff. So we've been home together as a family ever since. The first thing we bought after we sold the businesses then in 2017, was a camper. So we could just go and unplug and spend time around the campfire, which is actually where some of our new brands were developed, around the campfire.

Look at this. Everybody who is watching, anybody who works for me, anybody who is in this community poking around. I mean, look at the difference that this community, that. The content we do, that capitalism that starting businesses has. I mean, you're a. You're a family that now bring. Brought daddy home. You have this. This child that we just saw on camera here.

Parents full, like, dedicated to them, buying campers, traveling all over the place. I mean, try and tell me capitalism doesn't create positive change. In the world. This is amazing. You guys have done amazing work. Thank you.

Thank you, Ryan.

Well, I couldn't agree with you more that capitalism, it is how you change the world. I've heard you say that and I tell people the same thing. I couldn't agree more. And it gives us the freedom. Freedom can be defined in a lot of ways. But basically what it's done for us is it gave us more options. It gave us options to do what we want to do with our time versus what we feel like we have to do. And we really, what we do, we love it. If we were retired and we had a billion dollars, I would probably, we would probably still do it because it's just a lot of fun.

Yeah, we get jazzed about new brands and as you say, jizz or jazzed.

That's right. Jizz or jazzered up. All right, guys, if you're jizz or jazzered up by this story, give some hashtags in the comments. This is amazing. Hashtags are how we give applause here@capitalism.com. so, Dave, Leah, I know you're struggling with a couple questions about where to go next. How can we as a community help?

Well, I think what you said earlier, and I'll kind of reiterate that to David, is he was talking about if you do do any coaching or anything like that, you know, to do it like really high ticket and to.

To do it really high ticket with a small group instead of like doing a bunch of like smaller, you know, coaching groups and then also, you know, maybe working with a capitalism group as well.

Yeah, that's, I might be able to recap it better when there's not an 18 month old right here.

Well, I think I was just talking to one of my good friends who's a very successful.

Nine figure, is a nine figure. Nine figure.

The nine figure seller.

Nine figure seller.

I'm super embarrassed when we, when he, when people introduce him as a nine figure seller, but he is.

So we, we were, I was talking to him on the phone yesterday. We talked about quite a bit and I was just telling him, you know, I kind of told him what I just told you about, you know, when we did the photo booth business and stuff, we realized that.

A service based business and trading our hours wasn't what we wanted to do. And so I'm a little bit, you know, when we first started this we were like, okay, an info product, of course that doesn't require inventory. It takes a little bit of time to build it in the beginning. But we don't have to pay for inventory. But the more we get into it and the more we realize, man, you really have to like, put yourself out there a lot. You have to keep creating content. You have to do more than just creating a course and just putting ads out there. And it almost starts to feel more like a service based business.

Yes, that's right.

And which makes me a little nervous about it because I don't really enjoy.

You know, I mean, let's face it, like people, people look for an excuse of why they didn't succeed and they want to blame you. And I just kind of, I get kind of. I don't know if I want to be.

Oh, they do.

Getting the finger pointed at all the time when you're trying to help people. Honestly.

Yeah. So the advice I gave Leo was if you're gonna do this, do it for a small group. Yeah, small group of people. Take equity in their business, charge them a premium board seat. And so you have equity in the business and you don't need the money. So don't sell a course that anybody can buy. Do a 25 to $50,000 advisory where you're picking the companies that you take 25 to 49% of and they're people you like hanging out with. So when you do your in person masterminds, all you're doing is getting around the campfire.

Yeah, right.

To teach you. Nothing to talk about. You're hanging out with these people and mentoring them. That's mentorship. Now that's fun. Putting together a course and then making a webinar and driving Facebook ads to the course to sell the course. Unless it's done to get more lead flow. For taking 25 to 49% in cool businesses is going to drive you nuts. It's just not the life the two of you want. Instead, I would just teach publicly. Like, do it. Do it for fun when it sounds like fun. And then once in a while, take an equity position in businesses that you like, that you want to mentor. That's how I think you can scratch this itch. If you want to make content because you want to make content, go do it. If you want to come be published on capitalism.com or be on the podcast, come on and let's do it. But do it for fun, not because you're building a teaching business that I can tell neither one of you really want, but you can do it to have a high end take equity in their business. Mentorship, that's different.

Okay.

Oh, I'm super excited. That's Amazing advice. Thank you so much. That's awesome. I really appreciate that.

Yeah, that makes a lot of sense. Do you. Do you think that if I could ask you, like, one personal question, do you think that it gets a little taxing at times, feeling like you have to continue to be the face and continue putting, like, out new content and continue. Continue putting yourself out there all the time? Does that.

Or is that you operating in your genius?

Both.

Here.

So. So it gets exhausting when I forget that I can stay in my genius while doing it.

Yeah.

Right now, like, this is effortless for me. This is just fun. This is us hanging out, talking. Like, basically, you carved out time in your day to tell me that I changed your life and your family's life. This is pure fun.

But it's also content.

Yeah, true.

This is my genius. Your genius is easy. It's fun, it's light, it's great. But I also know that when it's my business, I make it hard, which is why I have always done the best content. My primary focus is another business.

Right, Right.

So if I have another business that gets my focus, then I only show up here light and fun.

So, yes, sometimes it's taxing and exhausting. Keep putting yourself out there, but it's also my genius. The only difference is how I personally am showing up.

Sure.

Why? If you. If you show up in your fullness, you're successful. No matter where you go, when you are struggling, it doesn't matter what strategy you follow, you're gonna suck.

Yeah.

Yeah.

That's why the first thing I told you, Leo, was be protective of your energy, be protective of your genius. If you compromise even a little of that to go pursue this side thing, then everything is going to fall. I have had that happen for myself and seen it happen for a lot of my peers. And if you commit to being in your genius, wherever you walk, things will open up for you.

I think. I think.

One more thing that we have. Sorry.

I don't know if we told you. We have three little ones now. They're all under six, so it's plus. Plus three dogs. It's pretty crazy.

Well, that's a big camper, boy.

Yeah, we need to upgrade now, but I guess maybe we'll upgrade after we sell these businesses. We have two businesses on the market right now that we're selling, so maybe we'll upgrade the camper.

Congratulations, guys.

Thank you.

Well, the other thing that I was going to ask you is if, you know, I think we struggle a little bit with, you know, we're really good at building Amazon businesses quickly and selling them for high multiples. That's our building brands. You know, we, that's, that's what we're good at and that's really what we think. Obviously we, we don't do anything halfway. You know, we finish it out and we put energy into it. Yeah, I don't want to go back to kind of like the photo booth analogy of like, you know, putting, putting time into, or even the beauty brand analogy, putting more time into something smaller when we try to follow the 8020 rule a lot. And so we're really good at building Amazon brands. And I don't even mean to call them Amazon brands, just online brands, but we're also.

That'S also where a lot of money is made. And unless, and maybe following your strategy, I mean, we would make a lot more, but it just seems like it'd be really hard to outdo our income that we make from building brands.

All right, so.

Answering your own question.

Listen to this. You're about to have a braingasm. Are you ready?

We're ready.

Yeah. When you're writing a novel, how much time do you put into thinking about ensuring that it out earns your other projects?

I mean, it doesn't have to. I'm just doing it because I enjoy it.

That. Listen, the fact that you just said I'm not going to do it half assed so I have to make sure that it's going to out earn everything else tells me you don't really want to do it.

Leah does not need to be persuaded to write novels. You do not need to be persuaded to go camping.

Love to build brands. Yeah.

Then you should continue to build brands and everything else that you do should be because you want to do it right now.

That makes sense.

I'm telling you, that is the secret. Yeah, like that is a secret. You wait until you want to do it and then it's great. Give any idea how many hours of my life I have spent putting together webinar presentations that I didn't really want to do, but they were perfectly executed and tactical and they stopped.

And then.

I can go live and be totally me and not say anything and be like, oh, and by the way, if you want to work with me, you go to capitalism.com try.

And I sell a bunch of stuff.

Exactly.

That's the difference. So when you say I need to make sure that it out earns what I'm doing right now. No, you don't. You have to make sure that it's so exciting that it is worth you taking time away from anything else. Take time away from camping because that's what you really want to do. So go camping. Go build brands. Sounds like a great life. And you might have a conversation of the campfires. Like, you know, it would be fun if we took on 10 people at 50 grand and took 25% of their business. Gee, I wonder if we could find a partner with that, put together like a little advisory board. That might be fun. Let's try it and see. Now you feel compelled to move forward, but I can tell you do not want to build an info business. So do not build an info business. It will suck unless something changes and you decide that you like it, you want to do it later.

I think what interested in us in it is because after our success and things, you know, we just feel really fortunate and we come from really humble beginnings. And I would love to see other people like us, like, inspire them to do more and to see them succeed as well. And that's really what spawned it. So maybe you're right. Maybe just getting back to that idea and not. And not thinking about the income. I. I think it's just that sometimes it's, you know, we just don't want to spread ourselves too thin away from the things that we make the majority of the income in.

You spread yourself thin when you are doing things that you don't want to do, Right? Only time you are spread thin, if you are only doing things that you want to do, you never feel spread thin. Yeah, you just get. You just go.

I like this and I like this, and I like this, and I like this and I like this. Do you ever feel spread thin on delicious food to eat? My stomach's only so big and I just feel so much stress about. I can't get more of this food in my stomach and I need to take a break from food because I'm overwhelmed with all the food I have to eat. Now you're like, I like this and I like this, and I want a little bit more of that. I want a little bit more of this. Not that life. That's freedom, and that's what you have, right? Even asking, does this spread me thin? Don't do it. Yeah, because you, you're. Because you're not. You don't say, we can't go camping because that would spread us real thin.

Right?

And then when you're like, oh, man, it'd be really fun to do that thing, it feels like stress. It feels like adding another great Piece of food to the plate.

We went camping, and then we started a camping brand. So that's what one of the businesses.

We'Re selling that we started three brands the next day after we sold the other day.

Yeah, I told him those.

Right.

Listen, listen.

Please do not make the mistake that I and so many other people have made in the past, which is pursuing something primarily for the result. Because it takes you out of your creative place where you end up getting the results. Yeah, you are pulling results to you. It's like, start this brand and start this brand. Go camping. We'll sell this thing. We'll start. This is fun. Oh, these people want to give us. And that energy is why other people pay you $15,000 and 25% of your business. But if you are ever like, buy my thing, buy my thing, buy my now. You're. You're.

Yeah.

Stay in the energy that you've got. And.

That'S a great tip.

Yeah, that is really good advice.

That's because that was. The main thing is, like, we don't. You know, we've even said that word for word. We don't. We don't like feeling like we, like, we want to be like, telling. Asking people to, like, buy my thing and stuff, you know, And I mean, I got out of sales. I don't really want to, like, be selling people all the time. But what got us interested in the first place was how can we give back? So I think you have a great point. I think if we just stay focused on giving back part and not say, like, buy my thing, and that's how we can find happiness with this as well.

So that's my advice. And if you ever want to scratch the itch of giving, we'd love to publish your future. You at capitalism.

Cool.

Okay. Awesome.

It's so great.

It's so amazing. I can't. I just have to say real quick, thank you so much because David and I have literally spent hours up at night talking about this and trying to figure it out, and I feel like you just solved it, like, just right now. So this is, like, so amazing. I feel like it really gave me a lot of clarity. I don't know about you, but I.

Really, really appreciate your time is my absolute pleasure. Thank you so much, guys. Congratulations.

Oh, thanks.

Hey, thanks a lot. See ya. All right, see you later. Thanks.

How fun was that? My goodness.