How Mark and Jack Sold 100K Units Of One Simple Product

You're listening to Freedom Fast lane presented by capitalism.com. this is the show about building businesses and investing the profits so that you can live life on your terms. And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.

Oh, hey, fastlaners, welcome to the show.

Ryan here, I'm happy to be with you today. And today I'm going to be joined by mark and Jack McGraw. These are tribe members who are a father son duo. I've never had that combination on the show before. And you're going to really appreciate their.

Story about how they sold 100,000 units.

Of a single product. It's an interesting product. We'll talk all about it. And they'll talk a little bit about the difficulties they had along the way, but also their successes, specifically how an idea that they thought would sell maybe 1,000 or 10,000 units that they were really lucky, went on to sell over 100,000 units of a single product. And it's a product that is hard to build a brand around.

So we'll talk a little bit about.

That navigation about how they're, they're working on that challenge. But one product, the first product, their first business together sold over a hundred thousand units with no list, no outside help, no nothing. And you're going to learn all about how they did that with this product. And if you're listening to this and you're wondering, hey, this sounds great, but like, what's the product I'm going to sell? You're going to really appreciate this conversation because Mark and Jack had no idea what their product was gonna be. They didn't follow any of the traditional Amazon stuff. They just saw a need in the marketplace while they were out shopping and they said, hey, what if we just put together a product here? And they, and they did it. It was a really simple product. You'll hear all about it. And the result was a hundred thousand units and counting. So they did not overthink this. They just saw something that they wanted, they put it into the marketplace. They followed the steps that we talk about in the tribe and The Brand Builder Bootcamp 1 2, skip a few 99, 100,000 units later, they run a million dollar business. So you're gonna see how simple this can be, how fast things can grow and what those steps are along the way. So enjoy this chat and take away some inspiration from Mark and Jack mcgraw.

Hey, fastlaners, welcome to Freedom Fastlane. Today I'm joined by Jack and Mark McGraw. Guys, thanks for hanging out with me.

Pleasure to be here. With you big fans and appreciate all you've done.

Yeah. Nice to be here.

Yeah, it's great to have you guys. And this is an interesting duo. So I want for both of y' all to talk a little bit about the. Basically how the business was formed and give a little bit about the backstory of the brand. And then I want to go into how you scaled up and hitting the million dollar mark and getting thousands of reviews. I want to talk about all that stuff, but why don't you dial it back and tell us a little bit about the. The origin story of the business.

Sure. So this is. This is Mark, and my son is on the line here with us. He's 16 years old. And that's. That's Jack, Jack McGraw with us.

Hello.

So, yeah, so the business really got started. First off, I own a consulting and a coaching company and.

Really kind of started with me having a conversation with a friend and mentor of mine. And the guy's name's Bill and Ryan, he's just a great, great, great guy. Retired ups, executive, stock options. He really did a lot with his life. In addition to all of those things, when he retired, he became a playwright.

Went off and got his college degree. Even though he was an EVP of a big company.

In talking with him, he started to. As I realized, he started to add all of these titles to his name, whether it was author, playwright, philanthropist, and investor. And one of the titles that really struck me, I thought to myself, what titles do I want to add to my name? So I'm a business owner, entrepreneur. I've got a few along those lines. I'm like, man, I want to add investor.

Beyond what we do, the other businesses that we own. I want to really ramp up the investor. And that got my son and I just kind of kibitzing back and forth as far as, okay, what could we do? And one day I was listening to a podcast that you were on, actually, Ryan, and I'm like, I'm stunned by the story that you told. And I must have listened to that podcast, I don't know, 10, 12 times. And it really got me thinking about working on some Amazon businesses and really beyond that. But we started to think about, okay, what product could we introduce and launch and what could we go do? So that's really how the germination came. I mean, successful in another business, but like, hey, let's play around with being an investor for a while and start something up.

And what was the podcast you heard me on that you listened to 10 times?

It was A smart money Pat. Pat. Not smart money, but Pat Flynn.

Yeah.

So smart.

Passive income.

So, you know, I was on there. I've been on there a couple times talking about investing and building businesses. So what was it about what we talked about on there that made you say, all right, it's time for me to start this business?

Well, in the business that I'm in right now, it's. It's a great business. And again, we're real successful at it. The challenge is that it's time for.

Money.

In many cases. And so when you were telling the story about what you were doing in that podcast, it really just was like, wow, how cool would it be? And by the way, it turned out to be exceeded our expectations so many fold. It's not even tenfold more than that, but the ability to get in front of so many millions of people who.

Shop and buy online, that was just inspiring to me. I just thought that was really cool.

You said that the business has exceeded your expectations by more than tenfold.

When you say that going into a new business. Actually, I want to turn this over to Jack, because, Jack, you're.

We were like 15 when this business started.

So what's your expectation going into a business that, like, most people are like, is this even going to work? And you guys build a million dollar business, so what's the expectation? And then when did you see the popcorn popping? As my mentor Travis would say that you start to see things moving.

I remember the car ride.

We were taking a vacation to Florida and we were talking about it, and we just. I think we just had our first phone call with the factory, and we were. We were talking about how many units to order. And I remember my dad was up in the front seat and he was like, oh, man, if we could sell like a thousand units, that would be like the coolest thing ever. Or if we could sell, you know, like 10,000, that would be awesome. You know, like, if we could double our money, like make like a hundred dollars a day or something like that.

It would just be like sliced bread right there. And our original estimates were pretty far off from what we sold there at the beginning.

So tell me a little bit about that, guys. What you had the idea of, Maybe we'll make $100 a day. That'd be so cool. A father son business.

And instead, what happened?

You know, it's funny to even hear him say that because it's true. You know, it's hilarious, but it's true. I mean, I think when we first ran the math on It. If we did a thousand units, we were like, hey, that would be really good. And we are over a hundred thousand units at this point, you know, so that. That's much better than 10x, I would say, you know, so.

Yeah, yeah. So excited. That dog is really excited about those hundred thousand units.

Yeah.

Is she on the line?

She won't shut up, will she?

That's all right. I just wanted to embarrass you on freedom fast lane. So when you've got 100,000 customers, you expected to maybe. Maybe sell 10,000. So tell me a little bit about the products you're selling, the promotion process to get things moving. Like, how is the business actually being run and what's the reason why it's been so successful?

So, you know, maybe I'll take this one.

Part of it is, okay. When we were looking at different products, we're like, okay, what could we do? And that. The product. And let me just throw it out to everybody. The product. If people are familiar with the yeti tumblers and the stainless steel tumblers that people have, and they're very popular, they insulate so well and they keep ice cold forever, it seems like. So Jack and I are walking through a hardware store and they have a bunch of them on the rack, and we're like, this thing needs a handle. You know, when you got this. This big. The big thermos thing and you're trying to carry it, I always have stuff in my hands. I don't know if I'm the only one, but it seems like I'm always kind of juggling six things in my hands. This thing needs a handle on it. And so we're like, okay, that could be an interesting idea. And so that's the product. So we ended up naming it Grivitz and G, R, I, V, I, T, Z, which, by the way, is funny in itself because it's like, okay. I mean, literally, Ryan, this is how it went down. It's like we're sitting around, it's like, okay, what do we name it? Well, you want to kind of like, grab it, right? So we're like, okay, you know, you're coming up with this. Well, we start, like, looking up things on the Internet to see what domains are available. And I think in 20 minutes, we named the product in part because it had the G and the grab and all.

But really the domain was available.

And it didn't have any negative connotations to it in any way. And it, you know, so to some degree, I think one of the things that we really learned was sometimes acting quick and not overthinking things. I think that was one of the things you brought up in the podcast is action is better than sitting around waiting for something to happen or trying to get it perfect.

Does that make sense?

It's just like exercise. I don't have the perfect exercise plan, so I'm going to sit on the couch. Or you could do 100 really bad push ups, which would be vastly better than doing nothing. Same thing in business, like picking a name that isn't the best, just on a whim is better than never starting a business in the first place. So I'm, I'm totally with you. So you have just an idea for, for this product that's very, very simple and very simple. Yeah.

What you just had the idea of.

Wow, this other company is selling a ton of these. We can do this better. So 1, 2, skip a few 100,000 sales.

Where's the in between there? What's the reason why you sold 100,000 of these rather than just a thousand of them?

Well, there really wasn't anything in the marketplace to speak of a couple of really small things, but it really got born out of a personal need. And it was something that I thought, Jack and I talked about that we thought that the world needed. It solved a problem. And it is a simple, you know, it is a simple idea. It's a handle that goes on to somebody else's cup. So we didn't like make the cup, we just made it better, so to speak, and added an accessory to it. And so, you know, the genesis of it really was, is it was born of need. And you know, personally, I wanted to have something like this and it wasn't in existence.

You know, another piece to this that I think for me was really helpful was I was intrigued by experimenting and practicing with virtual assistants and having people be able to sort of project manage things.

And so we literally went out and found somebody through one of the services to help project manage. It took very little time out of my life for them to go find a supplier to kind of go work through the designs and to come back with something that could go be built and relatively small investment on our side that I figured, okay, if we lose it, we lose it. But the break even point, even though we had to go make a mold and tooling and things like that, breakeven point just made a lot of business sense that we would give it a shot and go do it.

And what did giving a shot look like.

To the outside world? Some Might say you sold cups. McGraw boys. How did you get those numbers to make sense? So what was the actual promotion plan?

Yeah, actually, there weren't even cups. They're the handles that go on the cups. It's just even an accessory to the whole thing. So. Yeah, Jack, you want to field that one?

Yeah. Really, there was about zero advertising when we. We sold the most units when we advertised. Absolutely nothing. Really.

There was no Facebook advertising. There was just a need in the market that was fulfilled.

That's exactly it.

And people saw the need and they saw where there could be improvement by putting a handle on a cup. So there really wasn't any advertising.

I'm waiting for the secret here. I'm waiting for where the hundred thousand come from. Because also, you've got thousands of reviews on this thing at the same time, and you're obviously doing this profitably. So share with me a little bit of, like, did you even bother going and ranking for keywords or building audiences, or did you just throw this thing up on. On Amazon and all of a sudden a guy on a forum talks about it and it goes viral? Like, what?

I'm looking.

I'm looking for that starting point. What was that first domino that really.

Got things moving, you know?

Well, first off, I think it really is born out of. Out of need, out of something that somebody really wanted. And there was a total gap of that marketplace. And as far as our advertising, I mean, we did do some pay per click at the beginning. You know, we found certain people to go out and to go buy it and review it, and sales picked up fairly quickly as a part of that, you know, but.

You know, if you're looking for the magic, I think you said it in the podcast, and of course, I've listened to, you know, a lot of other things that you put out there, but I think part of what you put out there was keep it simple and make sure that you're solving a problem for somebody. And those are things that we focused on and we made a great product. It worked very, very well. And.

As far as the magic formula for a lot of advertising, I think there really wasn't a ton of that. Obviously, we want our keywords right as much as possible.

But the reality is that we look to see where can we make the world a better place? And that may seem kind of crazy to say, but how can we make a little bit of a difference where it makes it easier for people to enjoy what they're doing? And we built a product around it.

And what is the review Getting strategy. You're running some pay per click and you start to rank for some keywords. But 4,000 reviews doesn't happen on its own. So what's your strategy for scaling those?

Yeah, well, when we went back and did feedback genius and some of the review tools and had and used tools along those lines, I mean, we didn't really even. Ryan, we really didn't even know much about that in terms of getting reviews right at the very beginning. So we had to put some of those tools in place.

So that every time a customer got one of our products, they would in turn know that there was a review that we were asking for. One of the things that we played out and I think it helped us was we started to tell a little bit more about the story. So, for example, when we would market things out, we would say, okay, you know, it's father son business. This is something that we're working on together. We played that card from a marketing perspective.

There was also a backstory that was true, although it kind of got created after the fact. In terms of a cup that I had had for literally 20, gosh, 23 years, I had walked around with a plastic cup with a handle on it. Not all the time, obviously, but it was hanging around the kitchen at all times and it was ugly and my wife always used to make fun of it and she would threaten to throw it away. And so we kind of built that into the story that when YETI and other companies came up with this design, it was great, but it was missing this key component. And so that's in part why we put the handle together to go together with the cup. And that's part of the story from a marketing point of view of where.

We'Ve tried to sort of tug on the hearts of people and get them to want to buy our product initially.

So I want to go over to Jack. Jack, you're 15 and now 16 years old. You sold a hundred thousand dollars, 100,000 units of a product that you thought would just be like you're selling a thousand of them. What has changed in the way that you view business? Whereas before it was like, man, that would be cool, now you've built a million dollar business before you can legally enter into a contract. So, so, so tell me, like, what, what do you know about business now that you didn't know two years ago?

I mean, I think the thing of it is, like, I guess my age, you look at it as more of like an abstract concept instead of like actual reality. Because at my age, you're like, okay, I've got to get through, you know, my junior year, my senior year, then I've got to go through college. I've got to go, you know, get my, my master's or whatever to go, go do business. You know, it's, it's what, like six, seven, eight more years out? It's not, you know, it's not an abstract concept. It's. It's real and it's possible to do it. It took it from being an abstract concept and put it into, into reality.

And, and what does that reality look like now? And by that I mean you're, you're absolutely right. Most people say I got to go to college, then I got to get my master's before I can do any little thing. The two of you say, this thing needs a handle. Let's sell some handles, call it a gravitz. All right, let's go. So what, what have you learned in that process about business that you would not have learned had you not just through caution to win and started this thing?

I mean, I think the most important lesson when, when starting a business that's business to consumers, need to find, find a need in the market. If you find a need in the market where there's, there's like pain for the consumer, so to speak, and you, you find a way to fill it efficiently, like whether it be through Amazon, they've got two day, you can hit a button and they fill a need in the market. That's, that's what it's all about right there.

So you're right.

You talk about, yeah, you talk about, you know, people just putting another product on. It's just one of another product, you know, whether it's the spatula or whatever. And you know, I think finding something that is unique and different, how is it special?

I think that's part of the equation and you know, in terms of making that work. And by the way.

One of the things that I've seen in my son who has really always had great business acumen, I mean, it's crazy to see a 15, 14, now 16 year old have the acumen he has. He was working at publix making what, $8 an hour?

Yeah, I got raised, I think like $8.50 before I quit.

And Ryan, we're sitting in the parking lot and he looks at me and I'm dropping him off at Publix to go to work and he says, he goes, you know, we're going to run the math and see how much I'm going to make over the next four hours working on the business, even though it's 20% and how much I'm going to make working by the hour, working at the grocery store. And he came back, we ran the math, and he had made hundreds of dollars, a few hundred dollars versus forty bucks. And he looked at me and Ron, I don't think I'll ever forget this. I think it's a good message. He said, I think I just quit the last job I'll ever have.

Wow, that is beautiful. Jack, what was going through your mind.

At that point was like, I was pretty disgruntled with work at that point. You know, you're loading up, like, stacks of stuff. You're hauling stuff all over the place. It was. It's a hot Georgia summer, you know, it ain't fun. It's like 110 degrees in a parking lot versus, you know, just working on your own stuff. A business that's producing, you know, $250.

Just sitting there. I think I quit, like three days after that.

And what was it about. About that experience that made you say, I'm confident this is gonna job I ever have? What. What goes off in your brain in that moment that says, okay, this is probably gonna be the last job I ever have?

You know, it. It's just. It suits me better. I think I'm more creative when it comes to stuff like that, and that's. That's what I want to do.

So tell me about, like, tell me about the.

The scaling process for this business.

Like, what is the growth process look.

Like to the two of you? Because building a business on just selling handles, that's an uphill battle. And I know you guys have run into roadblocks along the way. So what. What is the plan of thinking beyond just one product that, you know, fits a need in the marketplace?

Well, and you've talked about this, Ryan, is, you know, when you have a product, you know, how can you go about expanding on that as quickly as you can? And I think it was. It was something that, if I look back on it and we've made some mistakes, but we've made a lot of mistakes in things that we could have done better. My first of which was a UPS bill for $26,000.

Oh, boy.

Yeah, that's a funny story there.

That is. Yeah, that's a lesson right there in logistics.

But the fact that of not adding more products sooner.

Is something that I know you've talked about, and it's something that I think that we could have done a Much better job of introducing other products and other complementary products.

Along the line to go build out the product line and build the brand. We have added other things since then, but I think if I go back and listen to some of the things that you've said is adding as many products as you can afford to do as soon as you can to build out the product mix makes smart sense. And I think that's a mistake that we made. We could have done that better and faster. As far as the scale of things.

The beauty of, to me of outsourcing, whether it's outsourcing.

Some of the project management or the manufacturing because it was all manufactured overseas, is that really, to Jack's point of conceptual, they're just numbers on pieces of paper. When you order another 10,000 units of something, it's just a number. We're not dealing and touching product nearly as much as what a lot of manufacturers or a lot of people would be doing.

So what do those products look like moving forward now? Meaning you've got the handle. A lot of people would say, don't really know how I make a brand out of this. So how do you answer that question?

Yeah, honestly Ryan, we struggle with that to some degree too. I mean there's other accessory products in and around, in and around, if you will, outdoor, outdoor living that we have either launched or are launching. But there is a little bit of a challenge with that. How do you expand on a brand that now has a lot of competitors in the market space?

So we're actually looking at other products. We have developed a system in process to be able to go evaluate the volume of what's the total available market for other products and other designs. And we're actively putting things into that funnel to look to see what other products are out there or what other market segments are out there where we could serve a need. The market size is big enough. There's potential and there's opportunity. It's forward thinking. It's on the up slope. Which is another thing that you brought up is look for products that are increasing off of Google trends.

And the like and look for things that are on the climb, which we certainly hit that. We hit that curve in a big way that we were way ahead of the curve, you know, for that.

And Mark, are you still involved in your, your other business, your consulting business?

Oh, absolutely, yeah.

So what has any, what has changed.

In both of your lives since you built, since you sold a hundred thousand dollars? I just, I just love this, this phrase 100,000 handles since you sold.

100,000 handles.

What's different about both of your life, Jack?

You want to take it first, I'll take the next. I'll take it from there.

Yeah, I'll take this one. I mean, in my life, monetarily, I mean, I think my money concepts changed a bit. I want to work to build something, put the time in first and then get the money. But on a day to day basis, you aren't exactly equating money to hours of your life. So it's not like, oh, that's eight bucks, that's an hour of my life right there. But you know, I mean, monetarily, not, not a lot's changed. I drive probably a nicer car than I would have gotten, but that's about it.

He's being humble, Ryan. He drives a brand new Toyota 4Runner Limited that he paid for cash. So at the age of 16, I.

Think you're doing okay, Jack.

I know you guys have hit some.

Roadblocks along the way. Would you share some of those?

Yeah.

We'Ve had a couple of things that occur where people tried to counterfeit. And if you want to speak to that, I'd love to hear your thoughts around it too. But where people would counterfeit the product, a lot of copies and knockoffs. We have applied our end patent pending and have our trademarks and those things in place. But.

You know, I think it's one of the challenges in terms of selling exclusively through Amazon. I know that you talk about having multiple channels. I think that's very wise. We certainly see why that's so important is anything can happen. I mean, we've had other sellers claim to be selling our product, they deliver a different product, and, you know, Amazon isn't always the fastest to take those people off. And we've literally lost hundreds of thousands of dollars as a result of basically trademark infringement. Other challenges you run into, again, differentiating yourself in the marketplace. Almost 4,000 reviews doesn't hurt. But.

At the same time, how do you make a product unique? So I think is people listen to and think about what products they might want to launch. I think we do need to think about, okay, how can I expand this beyond one thing?

So those are just a couple of thoughts around that.

Yeah. So a lot of people would.

See this business and say, it's one product, it hits some roadblocks, there's competition coming up. Some would look at this and say, either sounds hard, sounds like work, sounds like the profit margins aren't there, or sounds like you got lucky, like one product. Okay, Great. Are you turning this into a real business? Are you developing a line out of this? Is this a cash flow play for you in your mind? How do you see this business playing into a long term strategy.

Brian?

I mean, for me, what it has been is to this point is a wonderful, amazing education in the leverage of the ability to go start something and create something.

You talk about capitalism and it really is a wonderful place that we live in where we can hire people with a relatively small amount of investment to do and put some labor in and put some work in. So for us it's really been education. It's been a very profitable education.

But other products and other brands are absolutely in the works from us. They may or may not be within the exact thing that we did. I think what we picked was something that's kind of niche. It was certainly on an upswing in terms of market demand.

We found a need and fulfilled it and did really well. But the lessons that it's taught both of us about business has been fantastic. It's really, it's really been wonderful. And we're looking forward to applying that to other products and other brands.

So let's talk about that. You're probably going to do other products and other brands. What will you do differently on the other brands that you feel like you got wrong or that you just want to improve upon based on your experience with Griffiths?

Yeah, number one, I would. We are looking at products that we feel like we can dovetail and spin off of and have a line of products.

And so that's certainly something, you know, that we're looking at doing differently. Would I, would I not do what we did? Absolutely not. You know, I mean, I would, I would do what we did again, but it is sort of a, you know, it's a bit of a niche thing. So we will go introduce additional products that do have the ability to expand into multiple product lines and to multiple areas. We're going to continue to focus on things that make a difference in people's lives, even if they're really simple. And so we've looked at certain products and we're like, okay, that's nice, but how do we make it better? How do we make it unique? And we've chosen not to explore certain things for that very reason.

Question for Jack.

I work with a lot of young people. I, at one time in my life was a young person. And a question comes up about college and the viability. Is college worth it?

Jack, your first business sells a hundred.

Thousand units of a product and counting It's a million dollar a year business. You're 6, 16 years old. Are you gonna go to college? And what is your view on what the best move for yourself and people in your age group are?

I mean, I'm, I think I'm definitely going to college. It does, it does put it in the back of your mind. You're like, well, what am I gonna go to college to go get a job and start out at 60, what, 60k a year, you know, in a tough job market. When I did this, you know, sold what, a hundred thousand handles. It does put that into the back of your mind for sure. But I think it's definitely worth the investment in yourself and if nothing else, it's a good safety net to have.

And dad, what do you think about that?

Ryan?

I think college is just, personally, I think it's a great place to go and experience life for four years. As far as an education, I mean, I happen to have an mba, a couple of other businesses, those businesses taught me more than my MBA ever would, without a doubt. And so even if it's something small that somebody's looking at doing, you know, if you get in the game, you start learning. And I really do believe, Ryan, it's a game of learning and making mistakes and screwing up, so to speak. And you know, personally for me, how is it, how has it changed? I think Jack said it pretty well. It changes your money concept. It changes what an hour of your life is worth. And I'm in consulting and coaching and do you know extremely well. Really very well. No doubt. And it's changed that as well because you're looking at how do you leverage.

How do you get, how do you get revenue in terms of passive. Not even passive. It's such a wrong word. You feel the same way. The word passive income is such a, I don't know, it feels like a wrong.

I work real hard for my passive income.

That's exactly right. I think anybody that goes into a business, Ryan, and they think that I'm going to go make passive income, I think it's almost borderline. I don't know if it's salting is the right word, but it's dismissive for the work that goes into it. What you want is leverage. You want to be able to create something that will pay you back over time. And this has been and continues to be a great lesson for us in that endeavor.

Well, you know, one of my favorite quotes is if you give me a lever long enough, I can buy the Cleveland Indians. And that's what I am working on. Well, Gras boys, I am really proud of what you guys have done. It's really interesting to see your dynamic and working together. In fact, before we go, let me ask you that question. What is it like having a father son business? Do you ever have conflict and if so, how do you mitigate that? I've worked with plenty of spousal companies, but never a father son. So tell me a little bit about that.

I'll jump in because I'll compliment my son. I'm really blessed to have, you know, to have a son who has a great head on his shoulders. You know, he's got, he's always had really good business judgment. Probably comes from sitting in the backseat of the car for so many years listening to me on the phone with different people. Although that's, you know, it also comes internally too. But he's just had great business judgment, as strange as that sounds, you know, for years, even though he's 16 years old. So they're really, you know, as far as conflicts. By the way, it also helps when you own more than 51% of the business.

It makes it real easy who the decisions are coming from.

And we did have an agreement early on that regardless of whatever comes out financially of the business, that I get to determine 100% how he spends the money.

And so we did have some very good agreements in terms of how that was going to play out. And he really, he's been great to work with and he comes up with great ideas. So it's been a blessing.

Jack?

Yeah, We've had next to no, like heated arguments at all. And I think every, like, conflict that we've had. It's never been, never been mean spirited or anything like that. And we've been, I think, real excellent at resolving any problems that come our way.

Very cool. Well, congratulations.

You mentioned, Go ahead. One last thing you meant, you mentioned quotes. You know, one of my favorites is everything's easy once you know how to.

Yeah.

And, and I think there's a lot of truth to that. So, you know, I appreciate you a ton for what you've done and what you've contributed. I think you're doing great stuff and I thank you. And I think there's a lot of other people, Ryan, that, that are listening. You probably don't even realize how many people you've had an impact on. And so I'm super grateful to you for all that you're doing and what you've done.

Well, that is quite the compliment. I really appreciate that.

Thank you.

Well, gents, I am super proud of what you guys are up to. Congratulations on all that you achieved. Thank you for sharing your success with us on Freedom Fastlane. My pleasure.

Thanks for having us.

Thank you.

If you're listening to this and you're.

Like, well, shoot, I can do that. Yeah, you probably can.

It's why so many of our students.

Have been wildly successful because we don't over complicate it. It's put up a product, promote it.

Well, duplicate the the process.

And that's why we have helped over a hundred people build million dollar businesses. So you can get started over@freedomfastlane.com Boot Camp, our brand builder. Boot Camp is a 90 day process of going from no ideas to launching a product and taking regular sales and then you can duplicate the process all the way to building a million dollar business. Or if you are already successfully selling. You want to get inside of our tribe? Inside of our tribe, we've got funding partners, we've got promotion partners, we've got mentors, we have capital partners, we've got retail vendors, we have audience leaders that all come together and we make magic. Very, very cool things happen inside of the tribe. There are qualifications to getting inside, but you can see what those are over@freedomfastlane.com tribe. Hey. So if you enjoyed today's episode, please share this with an entrepreneur who you know needs to hear it. Because this is a father son duo that took a very simple idea, built a million dollar business out of it, has a hundred thousand customers and this story happens all the time inside of our training platforms. This could be you next or it could be somebody that you know so have an impact on someone you know who wants to start a business or grow a business by sharing this episode with them and encourage them to subscribe to Freedom Fastlane. It's how we spread our message. Hey guys, I appreciate you. I think that entrepreneurs are the best shot that we have of making a big impact in the world. That includes you. So thank you for being part of that change. I think, I think that's how we create a better world. Not through government, not through politicians, not through whining about it, not through Facebook, but by you doing something about it and maximizing your earning potential. Because that is where you have the biggest impact on your community, your neighbors, your family and the world. We need you to be as successful as possible because that's when you invest the most, it's when you create the.

Most, it's when you give the most. And we need more people like you.