How To Make Decisions & Get What You Really Want #TheOnePercent

What we want is not something in our head. It's actually a feeling and an experience that we naturally feel drawn to. We naturally feel like we can slide into. And your brain doesn't always know what those are. I have a hard time telling you what my passions are, but I know when I'm in them and I know when I've experienced them. And if I focus more on those experiences, I tend to make more money, my customers tend to be happier. I tend to provide more value. I make better decisions. And when I'm wrong, it doesn't matter to me because I had a lot of fun along the way.

It takes one free person to create change. This is the show for them. We are the creators of the free world. This is capitalism.com and we are the 1%.

Hey, gang. Ryan here. Welcome to capitalism.com today I'm going to be sharing with you an episode that I recorded on ClickFunnels radio. And I was with my friend Dave over at ClickFunnels, and he was recently on our show here at capitalism.com, he was on the Freedom Fastlane segment. And afterwards, we recorded an episode for ClickFunnels Radio. And this is all about how to make decisions that are in alignment with what you really want. Now, I'm really hot on this idea right now of the difference between the thinking brain and the feeling brain. And I think that there is a way to make good, logical decisions that are congruent with what you really want to feel and experience. Most people isolate one or the other. They either think their way to decisions, and so they don't really get what they want to experience, or some people just feel their way through things that don't make sense. I think there's a way to integrate those. And so this is all about how to make decisions and how to move closer to what you really want and how to create and build businesses and make a lot of money without doing things that make you feel gross or make you feel stuck or make you feel out of alignment with who you are and what you really want. And this is gonna be really impactful for those of you who feel stuck in any area of your life or feel like you're not getting the momentum that you want. This is a little bit deep down the rabbit hole, and it will be very, very useful for you if you are building a business and you are navigating the highs and lows of all kinds of decisions while also pursuing freedom. If you enjoyed this episode, please let me know. I'm on Instagram @ryandan Moran. Thanks for listening. Enjoy the show.

Ryan. Welcome to the show.

Dave. I'm both nervous and excited. You know, I've heard several people at Clickfunnels say, say that they're, quote, fascinated with me. And I can't decide if that's a compliment or not.

It is a compliment. It is indeed.

So I can't wait to see what deep, dark rabbit hole we go down today.

Well, everybody hold on tight because with Ryan, there will always be a lot of deep, dark rabbit holes.

If you let me.

So for our audience who may not know you again, I've had the opportunity of being at your capitalism events. I got the opportunity of watching, you know, Freedom Fast Lane. I've seen the journey up and down and up again and down again. And if you don't mind, just kind of introduce yourself to the audience so they, they have a better understanding of exactly where you're coming from.

Yeah. So I'm going to answer this in a little bit of a unique way because I know it's common for people to just go deep into their backstories and give it from their perspective. But something really weird happened a couple weeks ago when one of my oldest friends was visiting me and I hadn't seen him in seven years. I've known this friend since I was five years old. We went to elementary school together and I was his best man in his wedding. And I haven't seen him since his wedding. I moved to Texas, he lives in Ohio, and we hadn't seen each other in a long time. And he came to visit and we were talking about, I told him, actually I said, his name's Aaron. I said, aaron, you know, I gotta tell you, you've come up in therapy a lot lately and. Which is always an interesting way to start a conversation with a friend. And Aaron says, do tell. And I said, well, you know, I realized that up until I did a lot of work over the last two years, I didn't have many memories since before age 12. I had some trauma in my life from ages 12 to 14. And ever since I've started to get clear on that, I've had all these kind of spontaneous memories from before I was 12 years old. And one of those memories was when I would go into the basement with Aaron and we would host our fake radio station, 64.9 News Radio, where we would interview celebrities and do the voices. And my character sounded like this. And Aaron's character was named Doink. And we would host this fake radio show and he's laughing about it. And I said, the reason that's come up in therapy is, Aaron, don't you find it interesting that my, my favorite memories from being a kid were us hosting this stupid radio show and now I'm a podcaster. And he was like, I never put that together. And then he responded, and this is what was so interesting, Dave, he says, ryan, do you remember in fourth grade when you started the recess Moran Moneymakers Club? And I said, you're making this up. This isn't a real story. And he said, no, you would give us assignments at recess and you would make us come back and report on how much money we made with what you learned. And I'm like, I ran a mastermind in fourth grade about making money and I didn't remember this. And I started to put the pieces together of it later and I was like, I. I actually do remember this. So the reason I tell you that backstory is because it's one of those moments where I realized, oh, my goodness, this is just natural. Like this entrepreneurship in some capacity, who you really are is. It's in you from a very, very young age. And.

I like to joke that my first business was going door to door trying to sell hand drawn pictures on computer paper that I made when I was five years old. You know, I used to gather things from my home and try to sell them. And I made signs called the mini garage Sale. I had a business with my brother where we literally got. We took worms out of the garden, put them into. We made a worm breeding kit and tried to sell them to fishermen. I mean, there's just. There was, There was always a business in my mind that was trying to come out. And I went to school thinking I was gonna be a pastor. I knew that wasn't gonna make much money. And so I decided to start an Internet business on the side. And I didn't go the pastoral route. I went to the entrepreneur route. Because when I really dug deep, I realized that I was only trying to be a pastor. Cause I had preacher guilt and I really wanted to be an entrepreneur. And one, two, skip a few. A few million later, here we are talking on the show.

I love it. Oh, my gosh. One of the things, I always love hearing your stories. You have such detail to them. They're just so captivating. I'm always impressed with the way you tell stories.

Thank you.

Well, let's go down this whole idea as far as. Is it in you as far as this whole entrepreneur thing offline. We were talking about one of the things that people need to know the most. And we were joking around with this whole concept or this theory that people think, oh, my gosh, everybody needs to be their own boss. And. And it's the only way to go, and there's no risk involved. You can just make it happen. And I'm just kind of curious as far as you've had the opportunity of working with a lot of entrepreneurs over the year. I know. I was talking to Russell the other day, and part of your conversation was, between you and Russell. There's probably very few people who have made as many millionaires online as the two of you guys have. So you've got a lot of experience doing this. And I'm just kind of curious with all of that experience, when you start looking at this whole idea, as far as being the entrepreneur, as far is it really in them, is there a quality or a characteristic? How does a person know if this is really good if it's for them?

I'm going to answer this in two parts. One, I think entrepreneurship is popular right now not because people really want to be entrepreneurs, but because they want freedom. And they perceive entrepreneurship as the route to freedom. And so.

There'S this desire to go down the route when what they really want is the ability to do something different. Where I'm really fascinated with and where I think we can open up some interesting breakthroughs with people who think they want to be entrepreneurs is I gave this assignment to a student a couple hours ago. He was really struggling with what direction he wanted to go with his business. And so I went back to my favorite question. Well, what do you want? What is it that you want? And he's like, I want freedom. I want to quit my job. And then the punch in the face was, what do you want to do once you have the money and you quit your job? And if you know the answer to that question.

I think that's freedom. Freedom is not freedom from the thing that's holding you back. It's the freedom of pursuing what it is that excites you. And that doesn't just mean vacationing 365 days a year. It's the doing of something. We don't really experience freedom until we are doing the thing that we love doing, the thing that we are that is unique to us, the thing that is God breathed within us, the thing that we feel like is absolutely unique to us. I have a team member. His official title is our copywriter. I'm doing quotations with my fingers right now, but I sat down with him Yesterday. And I was like, sean, I know you call yourself a copywriter, but. But I feel like you're the guy in your perfect world, you're the mentor who sits around the campfire with all his mentees sitting at their feet, and you're giving them life advice. And he was just like, that's absolutely who I am, and that's freedom when that person goes into that role. And I was like, sean, I'd really like to find a spot for you to spend more time with around the campfire mentoring those people, because that's someone who could be an entrepreneur or not. But he's free because he is doing exactly what he would do, whether or not he had $100 million in the bank or he had $0 in the bank. That's what he wants to do. It's what makes him happiest. And so I tell you all this because the temptation is to go down the hard route of entrepreneurship, to go get the money so that then you can do the thing that you love. Where in reality, I think it is finding the thing that you feel free doing and building the systems around that, that's your unique gift to the world. And the second part to this is, I think the reason why Russell and I have been so successful at creating so many millionaires is because both of us focus on bringing out what is already inside of you to a group of people. Russell has said very this had a big effect on me. He said on one of his podcasts, the thing that determines whether or not someone is a millionaire is if they feel like there's something inside of them that they have to get out to a group of people. That's the person I bet on. Whereas the person who is in this to go get the money is going to fail, because that person is pursuing up to something they're not pursuing through something. They're not doing the thing that they would do anyway. And I have a knack for going in and finding out what drives that person and helping them build the business around that. I think that's the reason why Russell and I have helped create so many millionaires, because money is the byproduct of you doing really good work and you doing the thing that you feel free doing, not just the honey hole that is hiding somewhere that you're pursuing. And entrepreneurship is hard regardless of what you're doing. And if you are doing the work of just going after the honey hole, the failure rate is very high. And that's why when there's the next economic pullback, There's a lot of those people who are going to feel depressed and feel like they don't know how to go get money because they have been pursuing it for too long, not finding out what was really important to them.

Man, those are like value bombs, like crazy. I know that. Gosh, Ryan, thank you for sharing that. I think so often people, again, they pursue the money just because they feel like that's what they need to do first.

Yeah.

And I know with your coaching program and with your podcast, Freedom Fast Lane.

Part of that is helping people understand that. Can you spend some time here? How does a person really figure that out?

Figure out what really drives them? Yeah. Yeah. So it's funny you should ask. I'm really hot on this right now.

I'm really hot on the difference between your brain and your body.

Especially in the West. I think we are conditioned to think. And it's my opinion, where I am in my life right now, it's my opinion that the brain and the voice in our head that is always kind of da, da, da, da, da, da, making sense of things is really our interpreter. It's the voice in our brain that is analyzing the past, thinking about the future, trying to make sense of things, recording things in our brain so that's stored away for later. But it's not really a good judge of what to do next. It's not really a good evaluator. It's really just a judge. It's just a judge of what is. Is this good? Is this bad? Does this make sense? What's the logic here? And I really think that our brain, the thinking part of our brain, is kind of the secondary piece. It's the piece that evolved last. It's the most modern thing, and I think we're trying to use it for all decisions. And I don't think that's the best use of the thinking brain. What evolved first is the part of the brain that reacts with emotions. And if you think about, if you didn't have language, how we would interpret things, we would interpret everything on emotion. And where I'm really hot right now is it's kind of easy that, at least in my experience, that when you're evaluating two different directions, you usually have one direction that feels light and. And easy and free, and another one that feels icky and gross. And that tension is the brain justifying the one that feels gross. So, for example, I work with a lot of E Commerce sellers or Amazon sellers, and a lot of people will say, you know, I'm really excited to roll out a product that does this, this and this. But I found this market that has a wide open niche and the profits are.

Really high and there's not a lot of competition. And that's where I want to go. And I'll say, which one do you want to go? Well, I'd really like to go in this direction, but the numbers aren't there. And they forget that before any market exists. There's just a person with an idea that excites them. There's just a person who has a drive to bring something new to the world. There's just someone who feels called to bring something out. And that's when markets are created. And then we evaluate it with a bunch of numbers. And then you have all the copycats who are trying to get a piece of that action. And so the way that you find out what really drives you is by tuning into what your emotions are about it. And I don't mean that in like an airy fairy kind of way. I mean it more in a sense of really listening to what is driving you inside. Because we've all got areas of our life that feel easy, that feel free, that feel effortless, that feel fun, that feel exciting, that feel like we're giving, that feel natural, that feel like you. And then there's other things we do and that we focus on that feel useful but stressful, that feel like work, but we think we have to do them. They feel like good ideas or good opportunities. And then we focus on how to do that or areas where we're stuck that we're trying to fix. That's all our logical brain trying to make sense of problems. But if we slide into what's easy, that's really what we want. That's really our guiding light. What we want is not something in our head. It's actually a feeling and an experience that we naturally feel drawn to. We naturally feel like we can slide into. And your brain doesn't always know what those are. I have a hard time telling you what my passions are, but I know when I'm in them and I know when I've experienced them. And if I focus more on those experiences, I tend to make more money, my customers tend to be happier, I tend to provide more value, I make better decisions. And when I'm wrong, it doesn't matter to me because I had a lot of fun along the way. And so that's my guiding light for really figuring out what drives you.

Man, I love, love that. It's so funny you mentioned that, because I don't know if you're familiar with 16 personalities tests and Myers Briggs and all that stuff. There's basically the four different letters and the third letter is either T or an F. Whether you're more focused, your decisions are based more on thought versus feeling. And Russell is a huge feeling, personal everything for all of his decisions are built on feeling. Myself and Todd being probably more towards the thinking and analyzing the numbers and stuff. But I've noticed as.

Most of our product decisions have been based around what felt right, especially from Russell's perspective, it's driven our developers crazy because they're like, well, how do we know? How do you know that's the right thing? We haven't done, we haven't gone out in market research. We need to do this and this. And he's like, no, because it just feels right. This is the how I'm gonna serve our customers the best.

Right.

And our developers are like, you can't. We're gonna spend millions of dollars developing this and we don't even know. And Russell's like, I do know. I just, I feel this is the right thing to do. And it's. It's been one of the really fascinating things I've had the opportunity of, you know, last five years of building out click funnels and stuff and seeing the way in which different people interact where if it's a thought type of a deal and it becomes this almost this legal case of depositions and everything else on exactly how we're going to go do this versus you know what, I've been doing this long enough. I've got enough experience in this area and I'm really good at knowing my gut and following my feelings. Yeah. Do mean we make some mistakes along the way, of course, but I think these days most people are afraid to follow their gut. You made mention as far as the west versus the east type of approach. And I think these days, here again, use the word think.

I feel that for a lot of us, we get into situations to where I don't want to make the wrong decision. And so I feel that I need to have a logical case by case points that actually justify why I'm making that decision. So I really, I appreciate that a ton. I know you've done a lot of study in that area and, and it's cool for me to see as you work with so many different students and trying to help them feel that.

How do you help people basically put their mind at ease, yet still feel what's right. That makes sense.

It does. And the way I'm gonna answer this is, at the end of the day, we are really only interested in what we want, right? So, like, the idea of what we want is a feeling, so that is freedom. And if I'm right in my thesis that what we really want is freedom, then we're really after a feeling or we're really after that experience, which is experienced as an emotion. Decisions tend to be logical, and we can justify them with data, or we can justify them with feedback. And so what I do is, if I feel like something is calling me, something feels light and free and fun, because that's what we really want. We want to have a good time in this life. We want to feel like we're in service to other people. We want to feel connected to one another. That's really, I think, what drives us. And when analyzing in our brain, how do we feel like we're in service? How do we know that we're doing something that matters? How do we know that we're doing something that will add value and sell a lot? That's. That's where I think the brain plays a role in going in and asking our audience if our hunch is right and being humble enough to ask for that feedback. I was once having a really deep conversation with a friend, and I was admitting to him. I said, you know, I realize now how many things that I have done and I've justified them as being in service to other people, but I really just wanted the money. I realize now I've done a lot of things that were really to get a result, not to create that. They weren't made to create value. They were made to get a result. And I don't know how to change that habit. I don't know how to unwire myself from pursuing the result or thinking about what will work. I don't know how to practice just dropping into the idea of simply creating value. And so what I'm gonna do is I'm gonna do a lot more listening to what people want rather than thinking about what they want. And so what I did instead was listen and then ask. I would listen and feel, and then I would go find the data, which is, hey, if there was this solution, would you buy it? If there's this solution, would you want it? Or even backing up one step further and saying, could you help me understand a little bit more about what it is that you want? That's the brain's job in finding that kind of data. And if you do that, at least what I've experienced is man, it opens up so many new opportunities for you to create the things that you want to do. It opens up so many more experiences for you to create from a place of service and freedom. And man, you can charge way higher prices because you're creating a specific, A specific product for people that have never existed before. And man, do you get more referrals and reviews and people who forward your emails to other people and people who are sharing your posts. Because it's coming from a place where you're really knowing what your customer is wanting. You haven't just thought about what your customer is wanting. And that, to me, is how I've been able to merge the feeling of wanting something while also knowing what my customer wants. And since I've made that pivot, life has been a lot more fun and prosperous for me.

Dude, that is awesome. My gosh.

I know.

So many people are afraid to go.

Talk to people, so they just build complex funnels instead.

Yeah, but I hear you saying that and I feel just because I've seen you, I mean, you are like one of the best listeners. Whenever you're talking to someone, you were like so present because you can tell you're not only listening, you're actually trying to feel what they're saying and not just hear their words and interpret their words. And I think too often these days I always talk with Robbie Summers, who heads up our sales team, and you know, we were trying to resolve some customer concerns and I'm like, get on the phone and ask them. And guys were like, no, no, no, no, no. I don't talk on the phone. I'll just communicate through text. And I'm like, no, you pick up the phone and you talk to that customer and you find out, you solve a problem. I think these days with social media, everything else, that people are afraid to have that face to face or that personal interaction. And I, I just see you do it so well at your own events and just wherever I've seen you live to see how you. You're very, very engaging and really have the ability to go out and captivate people and most importantly, really listen. So kudos to you on that. I appreciate you sharing that for sure.

I really appreciate that, Dave, because that is exactly what I'm attempting to do when I'm listening. I think words are incomplete. Words are a communication mechanism. It's why some words in one language don't directly translate over to another language. They're our way of communicating what's really going on. And so what I'm trying to do is simply feel what the other person is communicating. I think instinctually, that's what we're all doing. I think instinctually, we are all trying to communicate the truth of what's going on, which is one layer deeper. And if you know that and you do that, your conversions go so high and your copy does not need to be perfect anymore. I was sharing with somebody. I did a coaching call with a group earlier today, so this is fresh in my mind. But I really do believe that people pick up on how you feel about something. So someone was bringing to the table how they were really having trouble converting one of their offers. And.

I said, the reason why you're having trouble converting is because you're asking for it. You don't have something to give. And she said, no, no, no, no, no, no, no. I'm actually doing this. I'm offering them this, this, and this.

And.

And I said, yes, and you're creating those from a place of, I hope I get something by giving all of this. And her shoulders hunched and she went, yeah. And I said, if you feel that way, how do you think that the person on the other end perceives it? And she said, well, what's happening right now is they're saying, yeah, I know you're selling that thing, and I'm not interested. And I was like, that's exactly right, because you're. You're putting out. What you're really communicating is from a place of, I hope I get something from this person and I'm going to give this to them. It's like, when somebody says, how can I be of value to you? What they're really saying is like, how can I get leverage on you? And you're like, this conversation feels gross, and I want to go away because there's a masked and a veiled ask in it. And so if you're doing a video sales letter or you're doing a webinar, or you're emailing your customers and all inside, you're feeling like, I hope this gets a result. People pick up on that because we're really communicating based on what's going on, a layer deeper. And so when I listen, I really am just trying to pick up on what's being communicated, not what's being said.

Oh, my gosh. Wise words. Thank you for sharing that.

Thank you.

I hope others, again, as you guys are listening to this, first of all, anyone who's listening to this, this is all just me personally taking notes here from Ryan, because I am much more of a thinker than a feeler. My wife will attest to that.

But no, I appreciate your saying that because I think again, I keep using word stink. I'm really catching myself here. My semantics and my vocabulary. I believe that the only way you can really help somebody is if you can really empathize with them. Much more than sympathy. And I think too often a lot of us are out there trying to create products just to make money. And I've seen, again, you and I were talking on your podcast about Ezra Firestone. Ezra does a great job of that as well.

Of really.

He really knows his customer, all of his cosmetics and all this stuff. Here's a guy who totally, really has done a ton of research and has felt and has talked with and has communicated with women what they want. And it's interesting, as I see his copy and I see the way he does that, it goes back to what you just said and I see the way in which you are with people and how connected. And I think that for so many people.

They'Re just trying to get to the next thing and they really don't care what you're saying. It's like, I'm on to the next.

Yeah, that's right.

I want to share another example with you that's going to take us down an interesting rabbit hole.

I've had conversations with Russell a bit about my faith journey and how I went to school to be a pastor, and then I identified as an atheist. And then I kind of went on this route of I just wanted to know what was true. I just wanted to know what I really believed and what I was really doing was I wanted to have the quote, right answers. I wanted to know what was real. I wanted to know what was factually true. And to me, that's why I had so much stress and angst around things like my faith. Because we don't really know things on an intellectual level if we're trying to find out what's true or what's right or even what makes us happy or what is fun or what are passion is. Doing it from a place of thinking about it doesn't really get us anywhere. And I had to drop that for a while and find what is that?

What does it feel like.

What feels light, what feels right, what feels moral or not moral, what feels like the right thing to do, what feels true. And when I do that, my brain can. Now I can intellectualize and tell you and have a really good intellectual debate with you on politics or religion or any deep topic, but it won't feel like mental banter back and forth. It'll feel like we're communicating ideas that we both know to be true. And so I consider myself an intellectual, too, Dave. I don't like coming across as kind of this soft, warm, let's talk about our feelings. I really just want to know what's true. I've simply found that there's a deeper truth that is one layer deeper than the intellectual. The intellectual's job is to communicate a truth that is one layer deeper. A truth that exists without language, because language's job is to communicate. So what is the truth beyond the language, beyond our ability to communicate it. And then I let my brain go into intellectual zone and communicate what's going on. So I just wanted to tell you that story because that it is not simply that I'm not an intellectual. Like.

I cannot move forward unless I can intellectualize something. I just don't take my cues from it. I don't take my. I don't take my ultimate decisions from it. I use my brain. I don't let my brain use me.

Oh, man, I love that. The fun part is I have seen. I mean, when it comes to banter, when it comes to religion and politics, two things most people avoid, I've seen you go head to head with the best of them. So thank you.

Thank you, topics.

All right.

I literally could talk to you for hours. I appreciate your time. If people wanted to find ways of getting in contact, you're reaching out to you. What's the best way they can reach out to you?

Yeah, I mean, My podcast is capitalism.com and I'm on Instagram. Ryandaniel Moran. Those are probably the best places to find me.

And again, totally recommend his podcast, one of my favorites. In addition, as you guys have heard, Ryan's just one of the most pure, open, honest guys you'll ever meet. So, again, thank you so much. Any parting words here from my audience before we let him go?

Well, now. Now we got. I gotta say something controversial about politics. If you're gonna get. If you're gonna get me last, give me last word.

Okay, then I. I predict that even if Trump is impeached, he wins reelection in a landslide. And I made a bet with Gary Vaynerchuk that if it's Biden versus Trump, which I don't think it's gonna be, but if it is Biden, Trump, Trump will absolutely trounce him. And Gary Vaynerchuk bet on Biden, and we'll see who wins.

Oh, well, we're gonna leave that as an open loop for everybody else then.

Ryan, thanks so much my friend. We'll talk to you soon.

All right. Thanks for having me.

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