How To Make Money With Your Passion When You're Broke #FreedomFastLane

Is $10,000 a month a decent income?

I'm going to go with yes. Okay.

I'm telling you that you are less than a year away from that. Build a business, invest the profits. I'm Ryan Daniel Moran and this is Freedom Fastlane.

What's up, good looking people? Ryan here. Welcome to Freedom Fastlane. Hey, today I'm, I'm speaking with one of our longtime listeners who has built a blog that is doing okay. It's getting traffic, but it's not making money. And he has been beating his head against the wall wondering, how do I monetize this thing? So what he was trying to do was build a brand and build a store to monetize that following. He's passionate about his crowd, he's passionate about his audience, he's passionate about this topic, but it's not making money. So what we did is we went under the hood to find where there was hidden profit and where there was hidden opportunity. And what you will discover after listening to this is how close Steve was to gold, how close he was to freedom. And that's probably the case for you, too. Maybe you're sitting on an idea. Maybe you have been trying something for way too long and, and it's just not hitting pay dirt. That means there's either something wrong in the approach or you need to go in a different direction. But in this case, what was happening with Steve was he was overlooking the opportunities that were in front of him because they seemed natural and easy to him and he thought it should be a little bit harder. But also he was a little bit blind to where there might be money and opportunity in front of it. So, so I encouraged him to flip his process. And as a result, you can hear by the end of this discussion how excited he is, how pumped he is, and how this is really a few months, maybe a year away from being something that is really profitable and really enjoyable for him. So if you enjoyed this episode, please let me know. And if you want to be on an episode like this where you work with me one on one, head over to capitalism.com FFLpodcast right now. It's open to everybody. Eventually, we'll be closing it just to members of our community especially. People have gone through our challenge@capitalism.com brands and are building out their first businesses. But for right now, it's open to everybody and it's@capitalism.com fflpodcast so enjoy this episode with Steve where we go under the hood on his blog, we look for new opportunities, and we flip the script on him in order to find a more enjoyable and profitable process for him.

Steve Hutchings. Welcome to Freedom Fast Lane, dude. I'm so stoked to talk with you. Thanks so much for always being active on social. You're one of the few people that actually tweet at me, so it is great to connect with you, my friend.

Well, Ryan, I'm glad to hear Twitter is not dead. I just got to say, the honor is mine, dude. Just thanks for having me.

You bet. So tell me a little bit about your business and your brand and what you're trying to accomplish, and tell me how I can help.

For sure, man. Well, the short version, Ryan, is I am trying to turn an extreme sports blog into an activewear brand. The extended version of that is in 2010, I started an extreme sports blog because I have a rather strange and unexplainable.

Desire to dive with great white sharks and do other extreme sports. And so I did dive with great white sharks, and I started the blog to talk about shark diving and base jumping and surfing and extreme Sports. And between 2010 and the present day, I just kept blogging about extreme sports, and it gradually built up a fairly big following to the point that the site now gets between 15,000 and 25,000 unique visitors a month, which is. Yeah, it's not huge, but, I mean, you know, it's more than enough to start for a small business.

Yeah, that's great.

Yeah. And then in 2016, two things happened. I decided to. Well, I decided to turn the blog into an extreme sports activewear brand because I was inspired by Marcus Lemonis from CNBC on the profit, which one of your guests has mentioned once, which is just a. A great, I think, great show for new entrepreneurs. And my second inspiration was some handsome guy from Austin, Texas, on the Freedom Fast Lane podcast named Ryan Daniel Moran.

Sounds like a scam.

Sounds like a. Gotta be a scam. Well, at the time, this individual had just launched a successful yoga mat business on Amazon, which is fairly similar to what I'm trying to do. And so I took a couple. I took your course, and I sourced a couple products from. From China, a bamboo shirt and the tiger shirt that you see on my website right now. And my logic was, well, you know, I get, you know, 15 to 25,000 visitors a month. They're all going to want to buy activewear from me. Logic. Case closed, done. And that was a mistake.

I have the traffic, but they don't buy stuff. And so, Ryan, the reason I'm speaking with you now is I'm just gonna put this out there is. My question to you is loaded. It is simply this. It is. How do I change user intent from extreme sports lookers to activewear buyers?

All right, are you ready for my answer?

I am ready for your answer.

You don't.

Yeah, figured.

So how much time did you spend asking your visitors what they wanted?

I did try. I set up a. I had a small subscriber list before people. I ran it past them. I got a couple mediocre hits responses.

Okay, so how much time did you spend asking your visitors what they wanted?

I built the list and then I sent out a couple.

Feelers, so to speak, from the list. Hey, guys, would you be interested in buying activewear from me? And a couple more interested. So time? I would say a month.

Yeah. So what I'm hearing is a little. Yeah, yeah. So there's two ways to fix this, if you will. Number one is if we're committed to selling activewear. Cool, let's sell some activewear. That just means that we need to warm up the list a little bit more. And that means that the process of going from looker to buyer is going to be a little bit longer. And that means getting them onto a list, getting them to subscribe on social media, getting them to consume a little bit more content. Because right now what I'm hearing you say is that there's a gap between them consuming some content and then pulling out their credit card and buying something. That means that they don't buy into what the site does yet. And that jump from looker to buyer is not as fast as you assume that it would be. So we can fix that with more touch points in between, which means that we just need to serve them longer.

The other side of that, and we can go into strategies on that if that's how you want to spend this time. But on the other side, it is simply looking at, okay, what does the market want right now? And let's provide that. And either one will get you sales faster. But trying to change intent or force people down a certain route is not going to yield results for you. So in which direction would you like to take this conversation?

Well, let's talk about those touch points. You're right. I don't change user intent.

What do you recommend?

What do you want?

I want to get the brand because I've got the extreme sports legacy, if you will. It's a fairly well known extreme sports blog. But.

Let's talk about strategy. I'd like to talk about strategy and.

Touch points so there's something you're about to hit on that you're not saying, I need to. And I think you're going to say monetize.

Well, I have monetized in the past. I had some ads and stuff when I had just some adsense that was bringing in 30 to Bucks a month. And recently I have, while I was trying to get the business going with those two products, there was the tiger T shirt that you see on page, and I had the bamboo shirt, which actually has fairly good reviews because it's quite comfortable.

And so the past month, about a month ago, I switched to print on demand. So if you're on my index page, you can see that I started launching print on demand products.

So, Steve, I'm interrupting you because there's something that we're dancing around that we're not hitting. And if we hit it, it's the artery of all of this. And it's that you're operating under assumption that you need to do something. So you started to say, I need to, and then you switch to saying, let's talk about strategy.

And it's either that you think like, you need the money out of this, which is fine, or it's, you need to grow this thing. What is the thing you're trying to crack by selling apparel?

I'm trying to get people excited about an activewear brand that yields exciting, edgy, awesome designs and gives back to wildlife. Because that's another one of my things that you'll see on my website.

Great. Okay, so got it. If that's. Go ahead.

I want to create the. I'm delusional, but I want to create the biggest extreme sports brand out there. And the way I see that is starting with activewear. And to do that, what I want to do is create edgy designs that get people excited and say, that's a really cool design. That's awesome quality. I can't get that anywhere else. And I like buying from this prop from this brand because, you know, it gives back to wildlife conservation.

Okay, got it. So.

What is preventing you from doing. From doing that right now? I hallucinate that you feel stuck by the lack of momentum of sales. And that is creating a bit of a handcuffed approach to how you build this business. Am I close or am I off base?

Yeah, pretty much there. 95% of my visitors go to my website to learn about extreme sports, which is fine, but they're not going to my website to buy activewear.

Yeah, that doesn't surprise me at all. How many Times do you punch something into Google with the intent of buying something?

How do I. Well, if I. Depends what I mean, if I'm interested in buying.

A toilet handle, for example. Yeah, why not? I just installed a new toilet handle in my toilet last week.

Would you go to Google or would you go to Amazon?

I just Google it because I'd want to see the reviews.

Would you Google it or would you go to Amazon?

Well, I personally don't use Amazon very much, but I guess the average person would go to Amazon.

Yeah. Here's where I'm going with this, Steve.

I believe you, that you can build the biggest extreme sports brand out there, but you're only going to do it by building the brand, not trying to sell product. You sold what you thought might sell sell. You didn't sell what the customer wanted. And.

I know this because you used the language that you are trying to transition or you're trying to pivot the blog into a store or a list of things to sell. People don't get excited about things to buy or sell until or unless there is a brand or a message that they resonate with. So you're sitting on this really cool foundation that a lot of brands envy. You have organic traffic. You have passion behind an idea. You have the ability to speak to the person that will resonate with the products that you sell. You don't yet know what products you are going to sell, probably because you're trying to be too cute with it. You're trying to think about it too much. So the next step for you. If you were paying me for advice, I would say that you should double down on what's working, which is the traffic and the content side, which means sharing that more, creating more, getting excited about that and getting other people to get excited about that and then asking the people who are most excited about what you're already doing. What do you already buy in this space and what would you want to buy more of? That will be a faster route to sales than trying to transition or force your visitors to go down a certain funnel. Am I. Am I landing here?

Absolutely. Actually, I think, honestly, I think you pretty much nailed it. I was so, you know, I was so convinced that activewear was the way to go, and I. I hope it is. But I didn't ask my, you know, my. I didn't ask my traffic, what do you guys want? I think that's pretty much it, man. Yeah.

And it still might be the right route. You might have been right.

What I'm picking up from you Is there was like a, okay, I got this thing. It's working. I'm excited about it. I want to go in this direction. And we hit a roadblock. And that roadblock really killed your momentum. And so in your mind, you think, well, if there's a roadblock here, I've got to build a whole new strategy to get around this roadblock.

Is that correct?

Pretty much. I've had a couple roadblocks and they've all kind of hit at the same time.

Yeah, but you're not the first. Like, lots of people go through that where they get momentum or they get an idea and then they don't get the feedback or the results. They thought so. They think something is wrong with the global strategy. That's not usually the case.

In your case, what I'm picking up on is that you just tried to make too big of a jump. Your jump from the content side that is already doing just fine. That is already a fairly well respected blog getting 20,000 visitors a month. That's nothing to shake a stick at. But you're trying to make that pivot too big of. They found your site. Now they should buy something that is giving with expectation. A different route that you might explore is continuing to create content within what is working and then writing additional content that more work warms them up to buy your things or other things. You know, I made plenty of money and still do. Writing free content on the Internet that links to affiliate products.

Right.

If you enjoy the space, if you enjoy the content, if you enjoy the people in that space, then what does it look like to sit in the seat of serving them and speaking to them and offering them products along the way of their journey, yours or someone else's. If you operate from that perspective, then six months from now, a year from now, when the audience is really popping because they feel heard, understood and served by you, they won't be able to help but buy your recommendations and buy the products that are within your store. It will be natural and easy for them. You're not missing a funnel, you're not missing a strategy. You're actually missing doing more of what is easy for you.

Yeah, what he said.

No, I completely agree, dude.

Yeah.

I guess my next question is.

What does that look like then so I can create content? That. That, that's no problem. That's. I've been doing it for a decade, just, just fueled by passion. Like, I'm doing this. I. I've dropped in the tens of thousands of dollars on this and I've had several Many sleepless nights. I'm just doing this on passion. So what am I like? So you're suggesting just to create new content and then just stay. Start a. Start a pop up saying, hey, you want to win this Amazon product? Just email your. Put in your email address here and enter to win. And then on that list, I asked them, how can we serve you best? What would you like? How can we make your life better in the extreme sports niche? Does that sound like a good idea?

So it sounds fine, but where your brain went was you immediately went, okay, I understand, then I need to serve this person more. I can do that. I've been doing that for 10 years. And then you immediately went to, where do I get mine? So you immediately went to, okay, how do I convert those people Then.

Here'S a different way to think about it. You've been creating content for 10 years. I want you to imagine for a second that that is going to be the source of the income, that that content is the thing that is going to make you a lot of money. You don't need to transition anybody. You don't need to change anybody. You are doing so by the creation of content that you're already doing now. For example.

You told me in the intake form that you filled out for this call that you rank for the keyword Jacob's well, Texas, which is a cool touristy spot about 45 minutes from where I'm sitting right now.

Yeah, I do, I do.

And my guess is that you probably rank for a lot of those type of touristy spots or other outdoors activities that people love to do. That's hot. That's really cool. That's sexy. People like that stuff. If you develop more in depth stuff about those things that you're either already ranking for or starting to rank for, it would be very easy for you to go solicit advertising links, endorsements from Airbnb, rentals from vacation spots in that area that would pay you 300, 500, 800 bucks a month to sponsor that page. So that's how we might monetize it in the short term while you continue to serve the audience. Because the thing that is going to starve Steve of building this business is when he switches from creation of serving the customer to how do I monetize this? Because I can hear that that is where your creativity is getting starved by that.

But if you had an easy way to monetize, then you could just stay in the server seat. And the weird catch 22 is that a lot of money is going to show up out of that. So let me give you a fun example, Steve.

Do you feel that I'm hearing and understanding you right now?

Completely.

Do you feel like I am serving you with your own best interests in mind right now?

Yes.

Okay. So you are more likely to come to my next conference as a result of this conversation. Right?

If I had money, I would.

I would. I had money.

And the truth is, Steve.

I am able to serve you in that way because I do not care if you ever give me money.

So where you are struggling right now is you're hedging on your serving of the reader and the customer because you're hoping that it leads to dollars. So you're adjusting the strategy to try and lead to dollars. And that's where you're getting stuck. If you just focused on creating the best content in the world on the thing that excites you most, you would have momentum that you could monetize as an afterthought.

Okay, you don't believe me yet? Pardon me. So it sounds like what you're suggesting is instead of trying to make that jump from blog to brand, go back to blog, Extreme sports blog, and do the stuff. Do the Jacobs. Well, do the shark diving. Do the Ozaki from Point Break, all those things that get a little traffic. Become an extreme sports blog again. Then reach out to third parties like affiliate programs, Google advertising, extreme sports, a job board, possibly. And then cultivate that audience once again by going back to the basics and then looking for my next step.

That's exactly right.

Okay. Yeah. Well, you just nailed it in the head. I've been so fixated on the brand.

Yeah.

I took that jump, dude.

Yeah.

So check this out. Do you know what your most trafficked keyword is right now?

It's usually called the Ozaki 8, which is from the Point Break remake of 2015. It's a plot to buy. It's an extreme sports series of challenges, of eight challenges that could kill you, and it's the road to nirvana. It's called Ozaki 8.

Okay, great.

So that I'm number one and number two.

All right, cool. So my data suggests that your highest referring keywords are freshwater sharks.

Haunted hotel, San Antonio.

And skydiving sex.

Hey, kids, I serve porn on my website. Isn't that great?

Steve, Steve, I don't think you realize how valuable these kids keywords are.

One of your highest referring keywords is bungee jumping, Las Vegas. Shark diving, Florida.

I don't think you realize how close you are. And by close, I mean having something special that is full time and exciting for you whether or not there is an apparel brand or not. But you're hedging your bets because you think that there should be a payoff in a specific direction if you wrote the best content. I haven't looked at what these actual pages are, but if you were to really develop content around these keywords and other related keywords, sites like Travelocity.

Orbit's, Hotels.com, airbnb are all willing and wanting to sponsor that type of content.

There are all kinds of exciting affiliate programs for this. I want you to look at an example. This is My Buddy's, one of my buddy's sites. I want you to look at the website upgradedpoints.com upgraded points is a really good example for you to learn from. Upgraded Points as a point hacking site run by my buddy Alex Miller. And he has done a great job of creating best in class content that serves the person. And there are also very obvious money pages and very obvious ways that he monetizes the blog that look cool, that don't deter from the customer experience and still serve the person who's following.

Right.

If you go all in on this, you're really sitting on I, in my opinion, I don't think you need to transition the site, you don't need to transition the name. It'd be my recommendation that you build upon what's here and you allow the money to play out how it's going to be over the next six months. And that might be an apparel line. It might, if that's what your people want. Or it might be advertising. I don't really get from you that you're pumped about apparel. I get that you're pumped about the niche market big time.

Okay. I've been doing this for 10 years for free, dude. Dude.

Then you need, then you need to do more of it and you need to share more of your journey, whether that's on social media, whether it's writing more blog content, whether. Oh dude. Do you have any idea how easy it will be for you to have free trips and vacations just for blogging about the experience in the five star hotel that you're going to at this cool skydiving spot in Las Vegas? And the hotel pays sponsors for you to go, flies you there first class and puts you on the adventure for you to do? As long as you will take video of it, blog about it and put it into your regular content system, You're a few months away from that happening. Steve.

Yeah, yeah, I so you're suggesting I step back from the blog, from the brand, focus on the blog and just keep doing those off those, those unique blog posts. Like Haunted hotels in San Antonio, like bungee jumping Las Vegas, reaching out to possible third party partners, like Airbnb, like, like Whistler, Blackcomb, like Vail Resorts for skiing, something like that. And just work in that affiliate program, working that advertising, working giveaways. I guess that's what you're suggesting.

I guess, yes, yes. In short, that's what I'm suggesting. I would deepen the content that you've got and the next adventure that you go on, write all about it, take video of it, review the hotel on site. I mean, like, make, make a lot of content around it. And then the next time you want to go on an adventure, if you're not already getting sponsored, you go to the hotel you want to stay in and you say, hey, this is what I did the last time I went on one of these. This is my blog. This are unique visitors. We're considering doing something similar around this adventure and including your hotel. Do you ever sponsor PR like this?

Right, right, right. Well, one, that one that jumps to mind immediately. Might as well put it out there you've already kind of touched on is Haunted Hotels for me seem to do quite well. I did a post on Haunted Hotels in San Antonio which seemed to resonate quite well. So, yeah, I could. Yeah, I could. Definitely. It's already working, I guess, is what you're saying. So just go back to what's working and ditch the activewear for the time being.

That's what I would do. The activewear is probably causing you the most headache, the most confusion, the most money and the most disappointment.

Yeah.

So you're not ready for it yet.

It's okay. Yeah, yeah.

You're ready for the thing you're excited about. You're overlooking it because it's fun and easy and you think it should be harder than that.

Yeah, that's pretty much it. I was also thinking, well, you know, if I can turn this into a brand.

And I guess it was too quick to take that jump. I think that's what happened.

Yeah, you made the jump because you got scared. Like, money's tight, you want to make some. And so you said, well, I'll cash in my dreams for a brand. And the truth is, if you went all in on the dream, the money would take care of it.

So.

Well, I still want a brand. That's the thing. Like, I. It's not just that I want to be. I want To. I want. I'm delusional, but I want the biggest brand in extreme sports. And I thought that at the time will people, you know, I'm ready for this now. I'm going to turn Abenaki into something huge. And it was. I still want to do that. I want it. I want a brand.

I believe you and I think you can do it. Your order of operations is backward.

Yeah, yeah. So next steps are. I guess I would change the website theme, just the actual WordPress theme, just to have third party advertising again.

Hang on, hang on. You went right to what is exhausting.

Hello, you, Ryan.

What's that?

I said I love you, Brian.

I love you back. So. So here, here's the thing, Steve. What would be the easiest and most fun thing for you to do with this site that would be energizing for you and also serve the person who reads it?

Well, the easiest thing would be just to put third party advertising again.

Dude. Bro. Now do you get pumped up about putting advertising on your site?

I do. Yeah. Okay.

All right. Well then go for it. Here's where I thought you were gonna go. Book a trip and write about it.

Yeah, yeah. I love to go shark diving again.

Guess what? Now it's a business expense.

$5,000 business expense.

It's a business expense. And. Or you contact those groups, show that you rank for freshwater sharks and say that you're looking to document the experience.

On Instagram and on your blog. Do they ever sponsor trips for influencers?

Okay.

Yeah.

Guess what? Five grand to them is one person, one team that shows up. If they get 10 referrals out of you over the next three years, that was a 10x ROI for them.

Yeah.

So you start writing content about shark diving.

Start crowdsourcing content about shark diving, start an Instagram page where you are simply talking about adventure sports, documenting your adventures and also writing about things like how to do it on a shoestring budget.

How to get sponsored. To go on these trips, you can work in your own struggles into the content. Because the same people who are into shark diving are also wondering, man, how could I do this more sustainably? How could I do this and afford it? How could I do this all the time? You are your customer, right?

Yeah. So it goes back to those three words. Content is king.

Yeah, I was never a fan of that. Because audience is king. Content is the way. Audience is the way that you serve your audience.

Right, Right. Right. So next steps are just to get back to the basics and making kick ass content and.

Reaching out to third Parties and saying, do you like. I get people ask me if I sponsor posts pretty often. Yep. So I can start doing sponsored posts. Yep. And you know, I can reach out to say, Vail Resorts or some of the shark diving companies in California. I could reach out to them.

Good.

I could.

And here's another thing, Steve, you said that you wanted to give preferential treatment to wildlife.

Yeah.

If that's meaningful for you, start writing about the organizations, the charities, the adventures that already do that.

That's one of my thing. I'm really passionate, as you can tell, about sharks. And I would love to donate some of my profits to, if there were profits.

To shark conservation and getting the word out there about shark fin soup, which is when they bring sharks. They catch sharks, chop their fins off, throw them back in the ocean to die, which is just a really crappy thing to do.

I don't think you realize how faster audience would grow if you talked about that more publicly.

Steve, I am jealous of you because you are so passionate about this.

I am. I live for it. I live for it. I've been doing it for 10 years. I've dropped over 20 grand on this dude. Dude.

And do you have any idea how many people are just like you? Like, you are sitting on not just an opportunity for money, you're sitting on an opportunity to live a great ass life.

Like it is. And I'm telling you, I know it feels like miles away, but you're sitting on it. And you're sitting on it because you already have the momentum of 20,000 visitors a month around keywords that are actually valuable. And you're good at serving this crowd. And you are this crowd.

Yeah. Ironic, isn't it? Ironic? It's just. It's ironic.

So.

Requesting permission to dive a little bit deeper.

Okay, you are. You're playing scared and you're bringing the past into your present. And I know this because you keep deflecting how close you are with things like, I'm delusional. It's ironic, isn't it? No, none of this is delusional and none of this is ironic. You've done hard work for a long time around something that you want very much. And you want it so much that it's making you play heavy.

And the truth is.

It'S like right here.

You are so close, I can smell it for you.

I think I got blinded, Ryan. It's kind of the year I started the blog. I used to work in a hotel and one of the guests was the CEO of.

An action apparel company. I'm not going to name it, but this guy was in his mid, late 40s, good looking guy, really fit, he's from California and he was up visiting his son and he had this, he was a multi, multi millionaire with this company that he created in California. I live in Canada. I live in British Columbia, Canada, near Vancouver. And I thought to myself, damn, that's the life that I want. And that was the year that I started the. That was the year that I started the block and. Oh, sorry, that was the year I went shark diving. And then I started the blog shortly after because I. That was this guy, was this what this guy had the CEO of.

An action apparel company. That was the life that I wanted. And when I created this extreme sports blog, this whole time I was kind of thinking I was always blinded towards. That is the life that I want. I want to be the CEO of a huge impactful brand, extreme sports market. And all this time for 10 years I've been kind of aiming for that and I think that's kind of why I am where I am today.

Meaning that you've been blinded. Well, you have been building for the hundred million rather than building for the life you want.

Yeah.

Well, I have good news for you.

I'm ready for it.

If you build for the life that you want, getting the hundred million will be a choice for you.

Okay, so here's the thing. You can have a hundred million dollar adventure sports company or adventure company or brand.

If and when there are people who are excited about it, if and when you are excited about it, if and when it is providing value in the world. Your job right now on your path to building a hundred million dollar brand is to learn what serves that person. And you will start by serving yourself because you are that person.

Okay?

That is your work for the next two to three years. In that time frame that will allow you to go full time. That will allow you to build an audience if you genuinely enjoy and serve this crowd. And then that audience will be the launch point for you to do whatever you want next. Which can be a hundred million dollar brand or it could be a hundred million dollars something or, or it can be, you know what, I'm finally happy and feel abundant for the first time in my life.

I would be happy, Ryan, if I could make a decent living with my extreme sports block. And that's it.

Is $10,000 a month a decent income?

I'm going to go with yes.

Okay, I'm telling you that you are less than a year away from that. If you go all in on your passion.

I'm all for it, dude. I'm literally taking notes right now.

Yeah, I'm all for it. I will do that. I'm completely down with that.

My next steps are, what are my top three things? What do I have to do next?

So as far as action items, I would look at step one.

What content have you been thinking about writing that you haven't written?

These are rhetorical questions. So start deepening your content list. And as part of that, say, what do I need to freshen up on the site? Like, do I need to deepen the content about freshwater sharks? Do I. What do I need to expand upon, Deepen that kind of stuff? Number two, where is there any place. Whoops, I think I dropped my mic. Where is there any place that I can serve my audience that is not just written content? Like, can I do Instagram? Would that excite you? Would that excite me? Would I podcast about it? And if there's nothing that excites you, then just keep writing. But ask yourself that question. Is there anywhere else where I can start building the audience? Because I'm looking for an integration between the on site experience and some other way of engaging with your people. Email, podcast, Instagram, something like that. That's number two.

Yeah, for sure.

And then number three, start reaching out to other people who share in your passion. The passion of wildlife, the passion of sharks, the passion of travel, the passion of haunted houses. And I want you to start reaching out to one person every day who shares in that passion. And once there is communication between any of them, invite them to participate in something on your site that might be. Hey, I've got a really high ranking Google site. I'd love to bring your message to my audience. Is there something we could write about together or do you ever do guest posts? That's a give. That is offering value to them. And it's going to make your content faster and easier and it's going to give you access to other audiences that will show. Share your stuff. Those are your three things. After you are doing those three things regularly, then you can start thinking about monetization. But monetization will be harder if you do it before you do those three things. It will be easier if those three things are in motion.

I can do these three things, Ryan. I like, I can definitely, definitely. And I actually want to. Like, I. When I'm not blogging, I get up, I get. I'm not, I'm not. Oh, I, I'm not. I'm not complete I. I want to write more content. I really, really, really do honor that desire. Okay, man. I do. I'm stoked just chatting about this. Like I'm kind of for you. You give me new life. Just you've breathed new life into me here, man. Like this is, this is, this is why I listened to capitalism.com and Ryan Daniel Moran, man, your life changed, bro.

Well, thank you, Steve. Well, look, dude, I am going to be watching and I am going to be listening and I'm going to be waiting to see your progress over the next three to six months.

I am stoked, dude. I will do this. I will do. You don't think I need to change, keep the name the same or what do you think?

I think you keep the name. I don't think you change a damn thing. Exc. Except you change your mindset from doing what is hard to doing what is exciting.

I am still there, man. I am so there. Ryan, you are amazing. Thank you so much.

You bet. Steve.

Before you go, I want to leave you with a new resource that we have@capitalism.com that is a short PDF and a new audio training that will help you outline what products you should be selling. What makes a good product to sell, what's the right product for you, how do you roll it out? What secondary and third year products should you release around that? There's a guide over@capitalism.com start that will answer these questions for you and a short training as well as seven markets that I like right now. When you go through that, you'll have ideas for new businesses you can start and new products that you can either launch or add into your existing business. So go over to capitalism.com start, enter your best email address and I'll shoot that guide and that audio training over for you so that you can build the business that you want, knowing full well that it will be successful. And when you do, I hope you enjoy it as much as I enjoyed making it for you.