How To Make Videos Go Viral, Get Paid To Do What You Love, And Dealing With Mental Junk w/ JP Sears

You're listening to Freedom Fast lane presented by capitalism.com. this is the show about building businesses and investing the profits so that you can live life on your terms. And now, your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.

Ladies and gentlemen, boys and girls, welcome to Freedom Fast Lane. I'm your host, Ryan Daniel Moran and today we are going to be joined with the legendary, the man, the Myth, the legend, Mr. J.P. sears. You probably recognize J.P. from his viral videos. He's received over 100 million views across YouTube and Facebook. Most popularly his video on entrepreneurship, his video on how to be gluten intolerant, and his videos on how to be ultra spiritual. He's also the author of a new book by that very same title, how to Be Ultra Spiritual. JP and I go into several different things in this episode. We talk about how he makes videos go viral. He talks about being true to oneself. And I asked him to address entrepreneurship specifically because in this crazy world, we tend to size each other up and compare our results to one another and often it can become a little bit of an ego trip. So I asked him to speak to that based on his experience working with clients. And also now that he is a full time entrepreneur, that is very much in the public eye how he deals with that, what things come up for him. So first of all, this episode is going to make you laugh. Second, it's going to teach you some things about using video and making things go viral in your business. You're also going to learn a little bit about yourself and some of your mental noise that goes on that might keep you back from the success that you want. JP talks very openly about the fact that he had mental junk about making videos because he thought it would be bad for business. But when he was true to himself, he, he did what was best, what he was best at, and that created a very different business. So I want you to listen to this because so many of us entrepreneurs make things so darn complicated when really the path forward is the one that feels best to you and the one that maximizes your skill set. That's how you'll rapidly grow a business. We so often do the things that we have to do to pay the bills and there's a place for that, like we gotta do that. But once we're at the point where we're past that, the way we really grow is by doubling down on our skill set. And that was one of my big takeaways from this chat with jp. So I think you're gonna enjoy this. Chat with JP Sears.

Hey fast laners. Welcome to Freedom Fast Lane. Today I'm joined by the gluten intolerance religious leader, JP Sears. Jp thanks for hanging out with us.

Ryan, thank you for acknowledging my gluten intolerance. That feel, I feel like the depth of my soul has been seen and I so appreciate you having me on, brother.

Yeah, well, you know, I saw as of today that you are the number one seller in religion on Amazon. So how does it feel to be a religion and cult leader?

Well, it's a good question. I'm all about the cults, especially being the leader of cults and religion. That feels interesting. I didn't know about that. That ranking. I would have like I consider my book a little bit more humor or spiritual. I don't know if they have different categories for spirituality and religion. So I feel like my whole self identity has been wrong up until this moment of you letting me know my book is number one in the category of religion.

Well, I look forward to participating in a sweat se ceremony with you or walking on coals or whatever this next step of the JP Sears religion is after reading the book. So yeah, ask me the offering plate or whatever it is so we can get started.

For sure. I'll pass you the offering plate where you're welcome to make a mandatory donation. And then of course we'll drink the green Kool Aid at midnight and wait for the spaceship to come in.

And if I can't make that ceremony, I'll just write my prayer request on a card and include some money so that we can pray over it while you're, while you're drinking the Kool Aid. Is that, does that work in the JVC's religion?

Actually that would be more appreciated than you actually being there in person.

Okay, perfect. J.P. i think your videos have been seen by over a hundred million people at this point, but I know that I, I like to. To say you came out of nowhere. It seems like, you know, at Freedom Fast Lane Live we talked about how your audience was fairly minuscule compared to now as of as recent as two years ago and you only had a few thousand followers. You started following a different path, actually something you were afraid of. One, two, skip a few. 99, 100 million.

So would you talk a little bit about that beginning stage again? I want to go into it a little bit deeper with you, but I'd like to hear that story again about making the change from putting up content to speaking to people where they were and what happened there.

Sure. For the you know, the first 13 years of my career, my.

Modus operandi, or my offering, if you will, was primarily that of an emotional healing coach. So I've had a one on one client practice and I've taught classes, workshops, retreats all over the world on emotional healing and personal empowerment and helping people step into their authenticity. And so during those 13 years, of which the early years, even the mid year, social media wasn't a part of it, but.

Those 13 years helped me amass close to 2,000 followers on social media and fans. It's like, well, life is good, earning a living, what I'm doing and, and certainly like, wow, 2,000 fans, that's awesome. And the offering I was giving, you know, speaking sincerely from my heart.

I'm so grateful for that. I truly feel value in that offering. And I wasn't being true to myself because there was and is more of me than, than just that sincere part of me. So 13 years into my career, which was two years ago, at this point I realized, you know, I've always had a sense of humor. I've always had like this comedic part of me. And I've always told myself that it would be terrible for business to let this part of me out in a professional light. And I just got sick and tired of abiding by that story. So even though I still believe that story, like, yeah, it would be bad for business, it would like discredit me as an emotional healing dude if I tried to be funny. But I couldn't really betray myself any longer. So I looked at my, you know, the, my humor and I just started having these cravings to make videos that are expressing my perspectives through the language of humor. Using comedy to deliver deeper messages of consideration for people, to ultimately help them help themselves find more meaning and authenticity and power in their lives. So I think it was October 4, 2014, I released my first comedy video. And again, even though when I did it I thought it would be terrible for business, it turned out that I couldn't have been more wrong.

It became really the best thing I've done for my business. Not the only thing, and it's not all of me, but it's a part of me. So I started to allow myself to be more wholly me, more authentic in my offerings to the world by including comedy. And then, you know.

It'S allowed me to build up, I guess collectively between YouTube and Facebook, over a million and a half fans here in the past two years. And it's taught me a lot of lessons. And I won't Ramble on forever. But one of the greatest lessons that I can't ignore, and I'm just. Ryan, I'm gonna be dogmatic. I think it's true for everybody. And I could be delusional. I think it's true for me. So I probably want to project that onto everybody. But I also think it's truth, not a projection, that when myself and other people, when we are authentic, it always works for us. And I'm not just talking about, like, this secluded, compartmentalized thing we call our personal life. I'm talking about our whole life, including business. I think authenticity and transparency always, always, always works for us. It works in our favor. I don't think being ourself is the enemy. I think being ourself is the friend that will always help us.

So I want to. I'm just gonna dive in right away then, jp Because I happen to agree with you, at least intellectually. But if that's the case, why do you think that we are not naturally authentic to ourselves?

Yeah, here's my delusional thought on that. I find that 10 out of 10 people had a childhood. It's pretty hard to be an adult unless you had a childhood. And our childhood is called the formative years for a reason, because it. It's a powerful passage in our life that shapes how we are as adults, for better or worse. Now, I think we can reshape no matter how we become sculpted, but it can take a lot of conscious effort. So going back to our formative years as a child, I think we became validated. We got approval. We got attention not when we were acting like ourselves, but when we were doing things to get mom or dad or our teachers or older siblings approval. And typically, what gets us, their approval and therefore their attention, which makes us feel like, okay, I'm worthy. I'm getting attention. What gets that isn't when we're acting like ourselves, it's when we're acting like them. People love to approve other people when those other people act just like them.

But if you have someone who's acting just like themselves, even though that might be in their best interest, if it's not well aligned with our values, we don't know how to approve of it. So we don't. Unless maybe like the Dalai Lama, just like all unconditional loving and bleeds just warmth out onto everyone. So I think, long story short, we as children, again, which is a powerful force of nature that shapes a lot of our tendencies, behaviors, thinking and feeling as adults, we didn't get Validated when we acted authentically. And worse. Actually two things worse. Sometimes we were actually punished and invalidated and ignored or criticized when we would act authentically.

And the other worst thing is we were rewarded with approval when we acted inauthentically. That is act like mom and dad, do things that they approve of, you know, live out their values and they approve of us. Now I don't say all this to criticize society. Like we're all a bunch of screw ups and we raise our kids terribly. I think it's actually a.

There's a lot of actually benefit for this scenario because we start off at a deficit of self. So the journey of growing into ourself I think becomes more rewarding and meaningful because we start off essentially seeking approval by not being ourself, if that makes any sense.

Yeah, well, I was once asked if, when I became a father, if I expected that I would encourage Esther to become an entrepreneur. And the way that I answer that question was my, my, I have programming just like everybody else. But the one thing my particularly my father was really good at doing was he never tried to get me into what he was into. He just tried to encourage whatever I showed an interest in, which I only now realize was an incredible gift. So when I wanted to be an entrepreneur, he encouraged that. But there was no one in my family who was that. So I intend to pass that on to my daughter where whatever she shows interest in, which right now is coloring on the furniture.

And missing the toilet seat, those are the whatever she shows interest in. I will try to encourage that for that exact reason because I would. It's something that I benefited from. But jp, when you went to go be authentic and when you went to release this first video.

Even though you were a coach in this area, there had to be some sort of resistance that came up. Was that the case?

Oh yeah, tons, tons of resistance inside of me. And I think one of the reasons why I had so much resistance in the form of self doubt, critical talk, like one like this probably isn't even gonna be funny and like this will be bad for business. And here's all these like million scenarios of what people will think of me, 999,999 of which are negative.

I think there was all that resistance because I hadn't really seen examples of.

People doing what I was about to do, combining comedy and self growth, healing and transformation. And that's not to say there weren't others out there, it's just to say I hadn't seen them. So it was pioneering territory for me and I think therefore, like, kind of like metaphorically, I was going into a dark wood, the proverbial dark woods. It's a mysterious forest. There's great meaning in there. However, it's scary, it's unknown, it's a mystery. I'm not in familiar territory from my life and I haven't seen examples of other people pioneering this territory. Just like kind of the old thing with a four minute mile. It took however many years, just like for all of human existence up until, you know, a handful of decades ago for the first person to break the four minute mile. And then once that first person did, then over the next year, I don't know, like a handful or a couple of handfuls of people then broke the four minute mile. So the reason why it's easier for the second through tenth person to break the four minute mile is someone else has already pioneered that territory. It's not the aspect scary of a realm of mysterious unknown. So I had my fear and my intimidation was a big part of my resistance. And I think kind of like anybody who spent a little bit of time in the weight room, I would dare say thank God for that resistance because it's exactly what helped strengthen me.

Did you have expectations? Of what besides the fact that you thought it would ruin your career, did you have expectations of, of how the first videos would perform? I'm sure you didn't project well going to be seen by, you know, 100 million, 100 million views over the next two years. So tell me about your expectations and then how you reacted to what actually happened.

Sure. Well, appreciate the question. My expectations were pretty low to the ground. My, my YouTube videos up until that point, which were sincere life advice videos, you know, I would call them good information but inherently relatively boring. Those, some of them were getting a few hundred views. You know, once in a while I like actually I think over the course of a year and a half I had two videos that broke a thousand views. And so when I released my first comedy video, I really expected it to do less well than my normal videos as well. Nobody's really going to watch it, but I'm doing it for me. I really want to do this for me. And I also didn't expect that I would be doing follow up comedy videos. I'm thinking, okay, one done, I'll scratch the itch and be done with it. And then I think the video was released for about a week before it started to catch fire and then eventually go into I guess the viral sphere and when that happened, it was like really confusing, honestly, because I was like, I'm losing a sense of control here. Because what I thought was the case was exactly wrong. I couldn't have been more wrong. So psychologically it was sort of confusing. And I would spend a few weeks, maybe longer than that, like really having to reorient myself with what's going on as well as like I think feeling the mass potential of what could be if I keep flowing down the stream of honoring my authentic comedic voice.

And also, I don't want to make it just sound like all glorious growth. I also lost myself for I'm sure at least a week or two where I got pretty hung up on, wow, look at that, getting all these views in and how good of a person am I now? And you know, all my self worth is recognition and also means I'm terrified of it going away. So I got a little bit hung up in the recognition thing for a few weeks, which I'm not trying to terribly judge myself because I hadn't received that before. So it was new, it was sort of seductive. And there was an infatuation I or an infatuation phase. I had to go through with it to get to the, I guess the other side of having my feet back on the ground.

From a strategy and tactical standpoint, were you promoting the videos at the beginning or was it just pure? Some people found it, started spreading it, saying, this is amazing. And you're watching this going, I never expected this.

Yes, it's been pure organic. In fact, I've never promoted a video.

Except for my recent book trailer video. I've promoted it, run some boosted posts on that. So I would dare say I've been.

Graced with a lot of blessings. And having all my videos just do their thing through organic sharing, that's actually really incredible.

And I know you thought that it would be bad for business, but a lot of people don't know that you were, you were a coach and that's what business was. So I'm guessing that as a result of these going crazy that you probably had more inquiries than you knew how to handle. Was that the case?

Yeah, yeah. Growing pains, my friend.

Kind of like, careful what you wish for. You know, my one on one client practice, it was going well up until that point, but it was like, okay, you know, I have room for more. And then more showed up and now I'm having to schedule clients out, you know, six weeks in advance instead of like a week in advance. And a lot of other business inquiries started to eventually come in and it became a lot of growth that I absolutely couldn't handle long term just being a one man show like I had essentially sustained myself on up until this point in my career. So yeah, it was.

A challenging learning process to grow, to really to grow with the blessings that the world was giving me, to be honest. And yeah. And I'm curious if I can ask you. Ryan, hijack the microphone for a second.

Obviously you have done wonderful things.

With your businesses and I'm curious if I'm allowed to ask.

What a growing point was for you in terms of like, wow, things are now going so well, that gotta change. I've gotta kind of grow with how they're going so well.

Because I can't keep doing it the way I've been doing it. I'm curious if there's a time that sticks out for you.

Well, I too am a religious leader and so I am more enlightened than that. I just always have it easy and can manifest all the goodness that I.

Want and so humble of you to say that.

You know, I think I've. I don't know if I told you this privately, J.P. i actually am filming a documentary called Losing my Religion. So maybe I will find it in JP Sears later. That'll be. Yeah, that'll be a fun conversation.

In fact, I think you couldn't have told me that less privately. I think you had mentioned that when you and I were both on stage at Freedom Fast Lane.

Well, there you go. Okay, I'll have to go back and watch my recordings. But to answer your question, I think I first experienced it when my first physical products company hit the million dollar point because I had never run a million dollar business before. And it was this illusory idea of being a quote, millionaire. Like one day I will achieve this status of having once I am a million, once I have a million dollar business or I am a millionaire, all my problems will go away and I will have made it. And when I did cross that point, there was, there was like a feeling of new level unlocked. And then, oh crap, I gotta change. Because then there's things like employees or team members or going out and getting capital to sustain the growth. And it's this new level where you all of a sudden have to figure it out or. And you kind of have to figure it out on the fly. It's one of the things I love about being on stage. When you're thrown into it, you have to figure it out. There is no. Hey everybody, hold on for one second. You Just gotta figure it out. So that was the first one when I hit the million dollar point. And then the second would be when we had the first Freedom Fast Lane live. Because that so exceeded mine and everyone's expectations as far as the quality that we could bring. It was all of a sudden we have to up everything that we're doing in order to be able to reflect the quality that we just did in an event setting. And part of that had for me, looking back just recently, I've realized, okay, there are these things that I really love doing. There are also things in my business that we hate doing. The things that we hate doing, we're actually, we kind of suck at anyway. So what if we only did the pieces that we really loved doing and we're good at doing? And there is this resistance for me that comes up of.

No, it should be hard, part of it should be a struggle. And that has kind of just been illuminated to me in the last few weeks. So those are the two moments that come to mind when you ask that question, jp?

Yeah, that's awesome. And I think part of the lesson that I heard in that is the new growth was something you essentially experienced as pressure. And responding to the pressure, not backing down, not freezing, not getting intimidated, but responding to the pressure got you into the sort of like the flow state that allowed you to become resourceful, kind of like high pressure situation, you rise to the task similar to like how a big wave surfer needs really the high pressure situation of riding a 30 foot tall wave that's very pressurized, it's potentially life and death to get him into the flow state, to become very resourceful. It's kind of like, I think a beautiful state of mind and being to get in. But I think what I heard you describe is, you know, your big wave was metaphorically like, okay, this is the millionaire wave. Wow. And it is stimulating a source of power inside of me to ride this wave that I didn't really know was there because I hadn't been on a wave this tall before. Does that reflection make a little bit of sense?

Yeah, 100%.

100%, yeah. And I think that's.

To me a lesson that, that really drives home is playing it small means we'll always be small. Lifting the 10 pound dumbbells means we'll always be as strong as those 10 pound dumbbells. But challenging ourselves with bigger things, I think is exactly what draws the bigger things out of us. It's like, I think the human being is so intelligently designed, both mind, body, Heart, soul, whatever, however else you want to segmentalize it. Organ wise, endocrine system wise. We're so intelligently designed that the brilliance of us and our personal power, it doesn't come out when it's not needed. So when we, when we're willing to take risks, expand our comfort zone, do bigger things that we don't know how to do, I think those are the exact environments that, that allow these chambers of us to open up to geyser up new sort, you know, new intensities of power, genius and brilliance that we didn't even know we had. The intensities of our brilliance that don't need to come out when we're doing small things that we've done a hundred times before.

Yeah, that makes total sense to me. And as an entrepreneur, there is like, I think there's almost a need to constantly be growing, but at the same time there is a need to. I found in my circle of influence, there's like a desire to reach the end in which you can piece out and be done. That's the perception, at least that, yes, we want to grow. We want to always be growing until I'm enough grown, and then I can just chill and relax and be happy forever. I'm sure you've dealt with clients that you've heard at least have that perception. And now that you're in the entrepreneurial world, you've probably observed that. So what is your response to, to that type of a mindset or that, I guess that, that, that dichotomy between wanting to grow all the time, but also there's less like, desire to just be happy and be done.

Yeah, you know, I, I think a lot of times when people say, like, I want to be done and be happy, I, I think they're using the word happy to describe comfort. I don't think we get really happy when we're just comfortable and complacent. I think.

When we grow. But I think a lot of us, in our vocabulary, what we really crave is comfort.

But we just call that happiness because it sounds a little bit better. I think true happiness comes when we're being challenged and growing. If you're not growing, I don't think you're capable of being happy. That's why if you look at someone who's been in the factory 9 to 5 sort of job for 20 years, a lot of those folks are just not in a happy place because they haven't had room for growth, they haven't had new challenges that come up. So you Know when someone says, like, I want to put my time in and then exit and just peace out, I don't think there's anything wrong with that. But I don't think that that lifestyle change will give the person what they think it will give them. And I would also dare say that if you're wanting to peace out from whatever you're doing, you probably aren't passionate about what you're doing. You probably don't feel a deep sense of heartfelt purpose in what you're doing, and that's okay. However, for those of us who like, for myself, I, again, I have to say I've been very graced where I feel a very deep sense of purpose in what I'm doing, in the idea of just peacing out and sitting on a beach, that sounds like living hell to me. It really does. If all of a sudden, Ryan, you took away my ability to make videos, write books, speak to people, work with people, help them, help themselves to grow. Like, if you took all that away from me, I'd be like, bro, you just took my bliss away. What the heck? Which might be like a new big way for me to ride. Like, okay, how do I find something inside of myself in this new pressure of having my bliss taken away? So I think when someone is living for the future, like I'm working now so that I can peace out later.

That'S a great stimulation or a great, I think, reference point to start considering am I doing what I'm passionate about? And if not, that's fine. I don't have to shame myself. But it can be a time where I start to contemplate what am I really passionate about. Because I think when we're passionate about our work, what we're doing for people, how we're contributing to the world, what we're offering.

That is a strong force of nature that we have flowing through us, our passion. I think it's exciting what that can do for our business. And I think when we're in that state, the idea of full on retirement sounds like a curse, not a blessing.

I happen to agree with you. But I also know, I also think that the question of what am I passionate about? Can be very demoralizing or paralyzing.

I agree with that.

Right. Because there's this desire of I gotta find my passion rather than just following what a kid excites you. And I know so many people, like I have a friend in particular who just won't start anything because they are so afraid that it's not their passion. And It'll, It'll. It's like I'm afraid to date anyone because I don't want to miss the one. This, this idea of there being one passion out there. And so, so I, I agree with that sense of there's nothing wrong with doing things you're not passionate about. Just recognize that you might run into those issues. But at the same time there's like what I think is a dangerous perception of what passion is and what its purpose is. So how do you address that with people?

Well, it's a. And I so agree with you. I think one of the most useless questions to ask is what are you passionate about? Because it's so hard to answer. And I don't know that that question can be answered with words. So, like the advice, go find your passion. It's like, it's great advice and it's useless too. It's great on paper, but to me, finding our passion is a. It's a blind, clumsy, fumble around.

Process. So I don't think we ever find our passion unless we're looking. And looking means we're trying a lot of things. Paying attention to what doesn't work, paying attention to what we're not passionate about doesn't mean we cut everything in our life out. That's not pure passion. It just means we probably need to make some space for the search for passion if we're not completely clicked into it. So I think a lot of experimenting and sampling is necessary. And you raise the example of the person who says, well, romantically I don't want to date people because that might mean I miss the one, the perfect soulmate for me. And it's like, well, an unwillingness to try dating means you'll definitely miss her. And what if dating, you know, starting dating is the exact process, maybe it's the only process that will allow you to find the, the one who you're passionate about. So I think the fear of being wrong is something that I've seen keep a lot of people from searching for their passion. We have this, you know, this, this weird unconscious resolve to be consistent and never change. So it's like we, we look down on ourselves and other people when they try something new and then give it up. It's like, oh, what are you, a quitter? It's like, yes, I am. I'm in tune enough that if I don't like something, I'm not going to keep doing it. And I'm courageous enough to do new things. And again, I'm intelligent enough to let the ones Go. That don't work for me. But we can come across as inconsistent to ourselves and other people. When we're inconsistent, we can be judged as being wrong. Our own inner critic can judge us as being wrong. So I think a lot of times when we're judged as being wrong, we feel rejected, and that feels painful. Therefore we. You start sitting on our thumbs and say, well, I'm not going to try. The way to avoid feeling rejected and being judged like I'm wrong is to never try. So I think being willing to make mistakes, be wrong, being willing to search and not find, having that mindset is what allows us to actually find.

Wow. Would you say that one again? Because you totally messed with my head with that last statement.

Oh, sure. I'm glad we could mess with your head, Ryan. That probably means it was either incredibly intelligent or it was so incoherent it didn't make sense to your intelligent mind. But I think what I said was something along the lines of being willing to search and not find is the exact mindset that allows us to find.

It's like a freedom from attachment with that mindset.

Absolutely.

Do you think it is the attachment itself that causes the problems? I guess, in the first place?

Yeah, I would dare say that that feels true for me. The attachment to the outcome, the attachment to, I'm going to try something new and that better be my passion. I mean, that's a lot of attachment, a lot of expectation put on this new thing that we're going to try. I think also attachment to how we're seen by other people. I think attachment to.

How we see ourselves. I think attachment to the really the facades that we all carry to some degree, but the attachment to carry to keeping those up rather than letting them crumble for the sake of searching for and maybe finding something more true, more passionate, and maybe not finding it, at least not right away.

So, yeah, I think our friend the Buddha would be smiling at your perspective. Like, yeah, our attachment tends to be a limiting factor. I think attachment is analogous to a closed fist. I think non attachment, you know, kind of like being along for the adventure, not necessarily the destination, is analogous to an open fist. And I think the open fist or closed fist is incredibly indicative of what our mind and heart are doing.

As an entrepreneur, I feel like our facades are.

Well, more aggressive than most.

Aggressive entrepreneurs imagine. Freddy Krueger razor blade, glove on one hand.

That's exactly what I was picturing.

What I'm thinking when I say that is there's like.

There is a desire to Be like someone else so much that we organize our lives around exactly that. For example.

I love hearing Elon Musk kind of let his hair down and talk about life because he's very open about the fact that sometimes he questions if he's done the right thing. Meaning, like he said in a recent interview, I don't always want to be myself. I would encourage you not to try to be like me. And he's had relationship problems and he struggled with depression. And these are things that we. He's been open about in the last year or so, but until then, not so much. And so there was just like this perception of I gotta be like Elon or if you go to a networking party in the entrepreneur space, there is often a showiness that comes out. Look how successful I am. I have arrived. And behind the scenes, their lives are in crumbles, but they're putting on a facade. And people organize their lives around trying to duplicate this unhappy person. What a crazy, dysfunctional world we live in. And so I say that because I think entrepreneurs are particularly guilty of thinking that they're doing amazing things when being in complete out of alignment with who they want to be. And for you, what that required was being true to yourself, dropping your expectations and doing what what you really wanted to do. And the craziness of it all is that your career took off as a result when you thought it would be the opposite. Opposite. I'm curious if there's, if there's a lesson in there that you can, if you can dial it down into a punchy teaching point that I can leak as a preview to this episode. Jp.

What would like, what would you say to that community or to the group of entrepreneurs that is an extreme version of that out of alignment of themselves, and they probably are doing themselves a disservice.

Sure. For me, the lesson, and I think there's so much wisdom in what you outlined, even though it's in the form of a question. But to me, what that suggests is entrepreneurship will help you find yourself. If you let entrepreneurship be something that you do rather than something that you are, entrepreneurship will make you lose yourself. If you think it's something that you are rather than what you do. Does that make a little bit of sense?

Oh, yeah. It makes total. It's just like a relationship in that context. It's like, I have a relationship rather than I am my relationship.

Absolutely. It's the exact same thing. And because I think, though, the difference between a relationship and entrepreneurship is we spend more time with entrepreneurship than we do with the lady or the guy in our life. So it's that much easier for us to become self identified with I am what I do, I am my entrepreneurship. And.

So we start taking it pretty seriously. And it's very hard to be authentic when we think we're something that we're not. When I think I'm my entrepreneurship, it's very hard for me to let the authentic me come out because the authentic me isn't an entrepreneur. The authentic me would probably say, no, entrepreneurship is something I do, not something that I am. And I find our language is incredibly powerful. If we just listen to how we talk on a daily basis, we would get a beautiful X ray of our mind and heart and therefore what controls us in our lives for the better or worse. When we talk about my relationship, my job, my business.

We'Re really saying what I think I am anytime. Any word we say after my is really what we think we are. My job, my cancer, my relationship. When you look at the word my, it says it's so obvious but it's camouflaged, which it confuses me how I just said that. But to me it's a paradox. If you look at the way my is spelled, it's spelled wrong. It's M then I. Even though there's no I in the word, the word I is embedded in my and it's this primal, savage caveman language. You know how they would say like I jp.

I Ryan, that's what we're saying. My.

I entrepreneur. That's what I think I am. I relationship. That's what I think I am. I cancer survivor. That's what I think I am. So I think when we can go from thinking we are those things to possessing those things, let them be less of a self identity and more of something that we have or do, then our entrepreneurship leads us to ourself rather than being an exciting way of losing ourself that ends with progressively more and more suffering.

That was profound. And it leads me to something that you said earlier, which is at one point you had a fear of losing what you had gained. And that so often comes up in especially success minded people. I've done all this, these great things. Now I'm afraid that it's all going to lose, it's all going to crumble around me. Do you say then that that is an identification with, with what has has been built, your identity has become that thing?

Yeah, definitely. I mean that is my delusional opinion. You know what, like my Facebook followings, like I Facebook, like I If you took away my work.

I work. Like I'm identified with my work. It would.

To the degree that I'm self identified with it. And honestly I am, to a degree. I can talk about this stuff, but it doesn't mean I'm free of it. To the degree that I'm self identified with my work and you take away my work, my status, I feel like I am losing, I, I am losing myself, I am losing my identity, which honestly is. It's like I, who I think I am, is dying. And that's scary. That's why it can be so stressful to have a business taken away. Or if someone came in and deleted my YouTube channel or burned all my books, I'd be like, oh, wow, I feel like I'm dying, or at least big part of me is. And that's scary. And I think when we can have healthy limits and boundaries on that, it works for us. And to me, a healthy limit and boundary in this regard means, first off, we give ourselves permission to be a human, we're going to have some attachment. It's just a matter of like, how much, like a lot, a little, or somewhere in between. So if I, if I have a reasonable, call it a reasonably low attachment to my work. Mainly because I remind myself often, it's not who I am, I, it's what I do. And P.S. on that note, that means I have to develop a deeper sense of self elsewhere because I can tell myself my work is not who I am. But if I don't make connection with more of me, then they're just words I won't feel it's true. So I have to find more of myself that's outside of my work so that I can actually believe my own words that my work isn't who I am, it's just something I have or that I do. So if and when my work would be taken away from me.

Like, honestly, I would grieve for a few days, probably a few weeks, to be honest with you. It's like essentially a little bit of a funeral for a friend.

A friend that I've lost who was myself. So that grieving period would be different than actually feeling as though life is over. Like I am over. I am not existing anymore because my private jet, my cars, everything was taken away.

It'd be stressful to have it all taken away. And it'd be catastrophic to think that we are taken away when our possessions are taken away. And I think our entrepreneurship is in fact a possession, even though it's not the Most tangible of all possessions.

Well said.

Jp. When you have talked about this in the past, there is like this sense of almost a sense of relief for me when is how I experience it. Because there's this need, there's no longer this need to put on the, the fakeness and I get to just kind of, I call it like I feel like I drop into my body and I'm just who I am and I get so much more work done, like creative work done. And I feel more in alignment with where I'm going. I imagine that is common, but what do you attribute that to?

Yeah, it's a great question.

When we are in a fear based mindset and the one we're talking about is.

I need my work, my business in order to have an identity. That means we're in a fear based mindset of losing it. Even though we might not be like sitting here shaking, we will have a low grade background level of fear all the time about losing that which we're attached to, that which we identify with. And it's interesting when we're in a fear based mindset, neurologically speaking, that our prefrontal cortex, you know, the intelligent, thinking, creative part of our brain becomes relatively inhibited. And just the opposite when we're not in a fear based mindset, when we're not taking ourselves too seriously, when we're not taking our work too seriously might be super important to us, but we're not taking it too seriously and we're playful. That actually energizes.

The prefrontal cortex aspect of our brain. So we become more creative, we can get into flow states easier and the brain stem or our reptilian brain becomes, you know, our fear based part of our brain becomes progressively more inhibited. So it's pretty interesting, not too surprising that when we are in a creative.

Intelligent flow state, part of our brain. Kind of weird how more stuff gets done and the stuff that gets done typically is freaking better than if we were just operating out of our reptilian fear based mindset, it's like, what's going to be, what's going to do better work in your business? A monkey or a lizard? It's like, okay, the monkey probably will. It's kind of a bad analogy because nobody would really want to hire a monkey. But it's just to say the intelligent capacity, creative capacity of a monkey is much better than that of a lizard. And the, you know, the lizard part of our brain is really where we get stuck in when we're.

Operating out of the fear based Mindset of I might lose my business or I need my business.

Well, jp, I know you.

Are launching the kickoff of your, your, your religious following through the book. That is, I think it's, it's available now. You sent me an advanced copy which Esther slash read and ate at the same time.

And.

It'S all organic, free range, gluten free. So.

Perfect. Perfect. So tell us a little bit about the book. What inspired you to put it together.

For mentioning it.

My book is called how to be Ultra Spiritual. It's a comedy book that delivers deeper messages. So my aim is to entertain you, help you have a few laughs. I think those are great biohacks to the mind and the brain and the comedy delivers deeper messages. Amongst the deeper messages.

That the Kameny delivers are.

Let go of that which served you but no longer serves you and unapologetically step deeper into your truth and your authenticity. So in my opinion, those are a couple of the, the important messages that the comedy conveys. And also there's a reoccurring sort of theme of how not to take yourself so seriously. I think the more we can be playful with ourselves, the more we literally biohack our brains.

To be open and expand and learn and grow. So I put my heart and soul into this book, how to be ultra 12 and a half steps to Spiritual Superiority. And there's. You can get it really anywhere there's a book landing page howtobeultraspiritual.com There's a couple special offers on there which are just designed to trick people into buying the book, which you're welcome to be tricked into buying the book on howtobeultraspiritual.com or Amazon, Barnes & Noble, wherever you'd.

Like. Well, JP, I love what you're doing in the world, both publicly and privately and you are among the most popular people here@the capitalism.com office. And I'm so glad our paths have crossed and that we have become friends. And it's an honor to take your message into the world. Keep changing the world. Keep on doing what you're doing.

Jp. Thank you, brother. I love those kind words and appreciate you being in my life a friend. And I'm a big fan of you, what you do and how you impact people's lives. And really I'm a big fan of how you are. I love how you are very personable.

You are someone who is very easy to connect with because I think you lead with your heart and your authenticity rather than an aggressive facade. So I'm, I'M very grateful for you just being you, my.

Friend. Well, thank you for giving me something to attach to and be afraid of losing later. I appreciate.

That. Jp, Anything I can, anything else I can do to make you feel worse, I'd be happy.

To.

One of the things that I have come to realize or really come to give myself permission to do is remember the fact that I started a business because I wanted, I wanted to have more fun and I wanted a better life. And yet as entrepreneurs, especially ones with growth minded tendencies, we send we tend to make it so hard on ourselves to make life fun and to make business enjoyable because we're so obsessed with growth and we're so obsessed with it being, being safe and protecting it. You know, you're in this to have fun. It's your business. You can run it however you want in how, whatever way rings true to you. So that, that's something that JP has kind of stretched me to reevaluate in my business is how can I bring more of myself into my businesses and not feel this tenseness over what I do, but it rather enjoy the process and do it in a way that highlights my skill, skill sets, allows me to do what I do best and also gives me the life that I want. You don't have to do it like everybody else has done it. In fact, the world craves uniqueness. So by duplicating other people's models or following other people's successes, while you can learn lessons, it doesn't allow you to shine with where your true unique ability is. So it's something that I have kind of reevaluated after speaking with JP a few times, both at Freedom Fast Lane Live and also privately and through this conversation. So I hope you had a similar takeaway that by doing what feels best to you, it is indeed possible to have more success than you have dreamed of and you don't have to do it exactly like somebody else has done, even though sometimes that is the scariest thing in the world. Hey, if you found value out of this, please make sure you subscribe on itunes and you share this with another entrepreneur who you know would find value in this. Thanks so much for listening. Oh, by the way, we're gonna have a follow up with JP Sears. We're gonna be leaking some of the audio from his talk at Freedom Fast Lane Live, so make sure you are subscribed to the show so you don't miss that one. Hope you enjoyed today's episode. We'll see you on the next one.