John Nastor: Profitable Business Without Hard Work

Foreign.

This is Ryan Daniel Moran and you're listening to Freedom Fastlane. Hey, before we go into today's show, if you haven't checked out the new design, a new blog over@freedomfastlane.com we've got a bunch of new stuff over there and I'd encourage you to go over and check it out. Make sure that you sign up for the new 10 day challenge. Do one simple thing for 10 days and your life will be different. At the end of those 10 days, I challenge you to check it out. Hey, today we're going to be talking with John Nastor. John is a software as a service guy and has a background in developing software and selling that as a business. But he's not a programmer. In fact, he doesn't touch any program as far as I know. He instead outsources the whole process and he automates and systemizes his entire business model. And I asked him to come on and talk about how he's able to manage so much without getting involved in the daily grind. Now, John isn't one of those guys that teaches what he does very often. He's just one of the guys that is in the trenches doing it. And I wanted to have one of those guys on freedom fast lane. I think you'll also really be interested in hearing his thoughts on why he doesn't believe that competition is real. If you're just starting out a new business, then you'll really enjoy this chat with John Nastor. Hey everybody, this is Ryan Daniel Moran with Freedom Fastlane and today we're going to be joined by my buddy, John Nastor. Now I wanted John to be on today because John is really good at building teams and launching companies and getting things from the idea phase into the real world without getting stressed out with all of the details, without getting involved in any of the details. In fact, he's co founded a successful software company and he doesn't even know how to code. He just knows how to get things from the idea phase into the real world so he stays out of the grunt work. And I know that a lot of times when we're starting businesses, that is what keeps us from taking action. So we're going to be talking about how to get around that today. He also happens to be the father to the coolest nine year old girl in the world who was also probably the youngest podcaster in the world. And John, I think you're even using your daughter's podcasting equipment to join us today. So you're super high tech nasty. Welcome to Freedom Fast Lane.

Wow, thanks, Ryan. That was quite the intro.

John, am I correct that you are using your daughter's podcasting equipment right now?

You are absolutely correct. Pat Flynn bought her this whole setup if she promised she would start podcasting. And so Between Two Worlds with Sadie is gonna hit the ground running in the next couple months.

That's a pretty, pretty outstanding name for a nine year old Between Two Worlds. Well, we'll try not to steal her thunder too much, John. But, John, one thing that really attracted me to your message, apart from staying out of the grunt work when you're starting a business, is the fact that you said to me, you know, I really believe that there is no competition. Would you share with the fastlaners what you meant when you said there is no competition?

Right. I think the Internet has changed competition in the way that if you, first of all, you don't. I personally believe you don't want to start a business or be creating a product or service in a market that doesn't exist at this point online. One thing, you don't want to try and invent a market. You don't want to try and convince people that they need something.

But previously people would kind of. You'd look like, if I'm opening up a coffee shop in my local town, it's like, well, there's 100,000 people here and there's 10 coffee shops. Maybe I shouldn't open another coffee shop. And maybe you're right. If you set up a coffee shop next door to another one, you kind of. You run out of people. The Internet isn't like that. We're connected to everyone. And people are so passionate about things online that if they're buying something or they're. If they're really into fly fishing, say, they don't just buy the one product for fly fishing, they buy everyone that they can find. That's just how people work. So.

When you're looking to enter a market or looking to create your product is the first thing always is looking for competition, finding out what that competition does, finding out the most successful competition, exactly how they work, how their sales funnels work, all that. You can check this stuff out, obviously, very simply, and then find the bottom of the barrel, which every market has of even sometimes great products that have been created, but just the person didn't know how to market or didn't know how to sell that product or service. Sometimes there's actually great opportunities just to. Rather than create that whole product yourself, you just get those and buy those from people for Quite cheap. Create a good sales process around it and you're instantly up and running with the business.

I've actually got a story for you John. I actually did that when I was first beginning my career. I had a, I was looking opportunities where I could just buy out businesses and I found a completed product that had been sale being around for years. It had a list of 19,000 people who had opted into their email list on the sales page. Like if you don't want this now, sign up for our newsletter and there are 19,000 people on there. The product was, had a great sales letter that just needed to be tweaked a little bit, had upsells. What do you think I bought that product for?

I don't even want to guess what you got it for, Ryan.

$750. $750. I acquired a list. I just ran one email to the list and recouped my entire investment. So that is true that there are products like that up there where you can just scoop them up. And John, you say there's no competition. I have to echo that because I have found that people that are perceived as my competitors also serve as some of my greatest alliance partners in business. Heck, you teach people how to start businesses. I talk about starting businesses but we're not in competition one another. We actually serve one another because we're both producing value.

Yeah, that's actually a great point. That's absolutely true. Especially when you're going to enter a market. I mean you want to contact the biggest, best people out there. Just you want to be in alignment with these people. You have no idea like with affiliate programs and all the different ways we have of exchanging customers back and forth if there's something of value for that customer. I mean it's an instant, instant place to reach a whole bunch of hyper targeted people because you know they've already spent money in this market. Like why would you start anywhere else? Why would you start buying Google AdWords first and try and find those people when somebody's already done all that work for you. Now you can just pay a commission to them if they can send those people over to you.

Yeah, there used to be when we all had, when everyone had coffee shops and was was in competition with coffee shops. It used to be that you had to serve a large number of needs to attract people and you had to, you know, you had to be the Walmart, the bigger the better, the more needs you served the better. But now that we have access to everything via the Internet, you can get really good at focusing on one specific need that you're best at serving. And the rest, you can partner with people who are serving the same people as you are, but do something else better and send those customers over to them and get compensated for serving them. And as a result, you can focus on becoming the most valuable person on your specific need and letting everybody else be the most valuable person for their specific needs. And you get to share customers. So there really is no competition.

Exactly.

So, John, you are really good at building teams and taking things from the idea phase into the real world. A lot of people who listen to freedom fast lane and really anybody who wants to be an entrepreneur kind of faces this point of, I've got these ideas, I'm not sure how to bring them into the real world. How do you advise somebody who's in that position?

I don't know if this is the answer you want, but don't overthink it. Don't over plan. Follow your gut. You have to learn as an entrepreneur. I honestly, all of my business success and failures I've known either before, during or after that it was obvious that it was going to happen.

Based on like a gut feeling. I'm no good with like numbers. As in, like, I don't like to stare at spreadsheets. I don't like to write out business plans. I've never done any of that stuff and I won't ever do any of that stuff. People get really, really bogged down planning and they don't spend nearly enough time acting. And I think that there's this real. You have just a tiny brief glimmer of, I guess just excitement. Your idea comes or you're given your idea from somewhere and you want to act. You see where this could take you, how this could change your life. And.

You'Re like, okay, no, I need to calm down and I need to plan this out. Then you plan it out. And a week into planning it out, you just lose momentum and move on to something else. I say capture that spark. Just absolutely harness that spark. And like, worry, yes, things are going to change. You have to be flexible at all times. Otherwise you should not or could not be an entrepreneur. But you just have to really nourish that excitement. Then if of course, it's like, well, okay, I want to build this software product. Well, I don't know how to code. Oh, maybe I should sit down and learn to code. It's like, no, I need to get this excitement and now I need to go find somebody and I need to pass this excitement off. To them. If I can't get somebody else who's an amazing coder excited about this idea, I don't want them. Because I feel that the only way we're going to create this and finish this is through that initial excitement and keeping that going. And then that excitement is going to carry you through when you hit obstacles and things come up, it always, always does. But you have to just keep doing that, and you have to learn to follow your gut. Your gut's going to tell you what you have to do and what is the right direction to take right now at this moment. And be ready to take opportunities as they come up that will help you and take you on your journey. But I think you never get that opportunity to even get those other helpful opportunities or people or teammates. If you just all sudden, okay, I have to calm down and plan, and then I plan myself into the ground, and then I just go back to my job that I don't really like.

Well, John, what about the person who doesn't know what they need to do with their excitement? I've got all this excitement about this idea that I have. What the heck do I do that? How do I start to turn that into real, actionable results?

Well, I mean, I. It's hard for me to say without knowing what that sort of idea is. Right? Say you want to build a product. Right? I want to build. Like, this is what people say to me. They approach me and they ask, they have a brilliant idea for a SaaS product, like software as a service or just a downloadable software product. And where do I start the planning? It's like, okay, don't plan right now. Here's what you do. You go. And this brings us back to no competition. I said, go to your market. Start Googling it, figuring out all of the products in that market and just looking at them, seeing what there are and seeing if there's any that are successful, first of all. And seeing if there's any, like you said at the bottom, where you can or anywhere in that market that I could just either partner with this person or buy it or just don't get hung up on small things. Basically what I'm saying is it's the momentum and the movement and just be creative and come up with things like just, you know what I mean? Like, go find that market. Go find and just start working within that market and looking at it. And like, go into all the products that are around. Like, I don't. You don't have to buy them all, but lots of them have Free trials and stuff like that. Just figure out what's going on. Like, listen on Facebook, go to their liked page and see what people are talking about, what people like, what people don't like. You're gonna start to really get a feeling for stuff. And all I'm trying to say is that I don't have the answer as to what's gonna strike you and what's gonna make you be like, okay, that's the next step. But it will come and it just will. It just happens because your movement creates more movement. You're like, your stagnation causes more stagnation. Just start moving and don't be scared of where you're going to end up. Don't even think about where you need to be, say in a month or two months, because you don't know how you're going to get there at this point. But trust me, I've done this over and over and over again now in my life. And you just, that movement will just, it will honestly attract more movement around you and ideas and people, and it's just the way it works.

It reminds me of a buddy of mine, Kyle Cease, who speaks a lot of conferences. And I saw a video of him speaking at a conference where people were. It was a health summit and people were talking about becoming really healthy. And he said from stage, he said, how many of you have a goal to lose more weight? And a bunch of hands went up and he said, okay, all of you stand up. Okay, we're gonna do 10 jumping jacks. Ready? One, two. And he does 10 jumping jacks. He says, okay, I just want you all to know that you just burned more calories doing those 10 jumping jacks than you ever did crafting your plan for losing weight.

The point is not to create a plan in order to get certain actions. It's in order to get in movement in order to position yourself where that momentum carries you to other opportunities. Because I agree that our stagnation holds more stagnation, but our movement creates more movement. So, John, for the person who's like, alright, all I know is that I want to create a change and I have some ideas for businesses and I know where my competitors hang out. What's the first thing that I need to do in order to bring this into the real world? I know what my competition's doing, I know who my market is, but I don't know how to bring this idea into fruition. I have no idea what the first step that I need to take in order to take all these Ideas. And I've been planning for a year. John, you've done this a hundred times. What's the first step that I need to take in order to bring this into the real world? And get a customer.

And get a customer.

If you don't have a product necessarily, but you know your market and something you want to work in, you need to. Before I'm ever going to create a product, actually, I need to know what the market is and how I'm going to take it to that market. I won't build a product and then like, oh, now how do I sell this thing? I need to know that beforehand. So you need to create some sort of authority, like, within any market you are. People buy from people they know, like, and trust. It's just the way it works. So I actually just did this with a client of mine, and he wanted to get into the craft beer market. He works in it, but he's like, he's not known. He doesn't all this stuff. And he wants to create a product, like a SaaS product around it. And I was like, okay, well, you need to get somehow become an authority, and you need to somehow get associated with the people that can make this happen for you within this market. So I said, here's the simplest way. It's absolutely free. I said, go home tonight and create a private Facebook group. Invite all those people because you said you have access to them through email or anything because you know they're all on Facebook group. Like, don't start up a blog and put a forum on there, because it's all dead and nobody's gonna want to use it. But on Facebook, everybody's on. Is on there already. So create a private Facebook group, invite key people, and just keep asking everybody that joins to ask other people within this market. So this guy's awesome. Best client ever, right? Takes action on everything, comes back to me next week, and he's blown away. He has, like, three CEOs from, like, the top craft brewers of America in there already. And I think he had like 35 other people all within that work right within these companies. And they're all, like, asking him questions now about the craft brewery market. And actually then the following week, he actually got offered a way better job at another company that he got to negotiate a better salary. And he's freaking out all because he started a Facebook group. And even, like, his whole thing was like, well, but I don't know as much as these guys. I'm like, that doesn't matter. I said, they're going to go in there and they're going to talk to each other, but everybody's going to know that you started this group. And it's just something like, well, who's that guy who's like, you know what I mean? And it's just all of a sudden you have this authority about you. And then all of a sudden you also have this association with all of these people that are key, key, key people in your market. So.

All it is is just being creative, thinking of ways and just stop saying that you can't do this. Stop saying that it's, oh, well, it's to this or they get to do it because they know all these people. It's like, well, how do they know these people? They. They go out and they meet them. And it's. I think it's key. And I think that the Facebook group, I guess, would be where I would send them because it's free. You know your market. Meet these people. And these people aren't hard to reach. Everybody then thinks that, well, I can't reach out to his CEO because he's not good. It's like, yes, he will phone his company, ask for him. I mean, the four hour workweek had a whole section on this stuff. Just send the guy an email. People will respond. These people have time and they want to grow their business and get known, and they like that somebody's seeking them out. It makes everybody feel good, right? So somebody wants to talk to me or interview me or of course, like, people just don't say no to that. It's just the way it works.

So you said two things that I want to highlight very clearly. And the first was putting yourself in a position of authority. And we all have this around us. We all have. If we're, if we're really interested in something or passionate about something, we have the ability to tap into some area of authority, whether it is something that we know are really good at, or in this case, the people that this person knew or had access to. In getting them into one place, you're able to create that authority. Reminds me of kind of a glorified version of something that I call the success network, which is we all have a network that we're building. We just are very rarely intentional about building that network. And we can foster those relationships by being intentional about building that network in a way that serves the goal that we have by writing thank you cards, by sending video messages, by doing introductions, and by being very intentional about building the relationships that we, that we want to serve so that's one way that you can create authority, which I love. And the second thing that you highlighted is positioning yourself around people who are influencers that can support your vision of success. Because we all have this. And I always say that the first step to being successful is deciding very clearly what your success looks like. And you're saying we can manufacture authority by highlighting our strengths and then surround ourselves with people that are able to hold that for us and also make introductions and come up with ideas that help us go along that path of success. You say you can do it with a Facebook group. I actually know people have done that. Exactly. And had really, really good success just making introductions with people because we as entrepreneurs love to network. And if you are facilitating networking, that is opening up opportunities for you. So, John, what. What did you advise this. This client of yours to do next? Now they have these opportunities and these introductions being made. It didn't sound like he had a business yet. So at what point are you saying, okay, let's come up. Oh, I almost said plan. I almost come up with a plan. If you. What did you say next to this person to say, okay, now we need to go after some profits. What did you. What is. At what point are you going strategically and. And straight for the profits?

It's another step beyond this. So this guy approached me with that idea of a SaaS product originally. I sent him on his way to look. Check out all the ones. There's a wasteland. I said. I said, I have no idea what your market is. I was actually in the Philippines when this call first happened still. And I was like, I have no idea what your product is. I'm not even going to look. But I assure you, there's A wasteland of SaaS products and software products that have been built of what you're saying by people, and they're just lying there, just gathering dust on the Internet. The Internet's full of these things. So he did that, then he came back, started the Facebook group. Now he's sort of built a little bit, I mean, some authority, Right? So this is great. And now he can get feedback about this product so he can build a better product, but he still doesn't have a big enough market to market it to. So what's the best way right now to create a market around something you podcast? Podcasting is free, Pod. Well, I mean, there's a bit of a startup cost perhaps, but it's basically free. And you have an open network to the world. If you make a good enough podcast, you don't need a radio station. You don't need anybody's approval. You can just do this. So now he's starting a podcast, and he's already, I believe, about 12 episodes in. He's not going to launch it till September because summer's really bad for his market. People just aren't around as much. But he's interviewing, like, top people in the business, like, all of them. And he's just. People are actually, like, approaching him to do interviews now, and he's just baffled by this. And he's the guy. He's the guy creating all of this stuff. It's amazing. So even if now, September, we launch this and he gets a big fan base around it, at that point, we can. I mean, you get a large enough fan base, you can monetize it. Yeah, I'm not concerned about that. Let's not plan that far in advance. How about yes, keep your mind of your SaaS product, recurring revenues. It's amazing, but maybe it's not right. But it got you going. It got you started. That's awesome. Now let's keep it going. I said we're not going to worry about monetizing something that gets you 10,000 or 20 or 30,000 downloads a month. We can monetize it. Trust me on this one. It's all I can say. It's. That's a whole nother step. Let's worry about that when we get there. Let's build a podcast. This is now just some work. It's not hard, it's not expensive. It's just going to take work. And none of this stuff comes without work. I don't mean, like shoveling and doing that kind of stuff, but it's still. It takes effort, it takes work, and it takes you just taking the action. And the reason that it's good that there's that barrier to entry, because it stops most people from doing it. But the few of us that do do it seem to be doing amazing things.

You said, doo, doo, doo, doo, John. The people who do do it.

Nice.

Essentially, what you're saying is that you're now produced. You're now creating an audience. You're now. You're now. You're now com. What is the word? You're now taking the influence that you have, and you're getting people to stand behind what it is that you're producing. And it doesn't necessarily have to be podcasting. You could take the same people and have them do blog interviews. You could. I mean, there's a thousand different Things that you could do with. But now you have the network, and you can take all that content, you can distribute it however you want, which builds up an audience. So I think you've hit very well on the third part, which is. So first, we're positioning ourselves in a position of authority. We're building our network of people. We're now building an audience off of the information that this network has. I would say then my next step would be find out what your audience wants and give it to them.

Yes. And don't forget, between step one and two, we also got offered a new job and a raise. And we get to work from home, I think, three days a week now. All because of starting this Facebook group and getting known. So you know what I mean? We've already. Not that we've monitored because it's not a business, but right now we're making more money and we have more free time because we get to work from home. All because of this little step, this free Facebook group that we started.

Did this happen to your. To your client?

This happened. This is exactly what happened. This is happening as we speak.

So he actually took the authority that he had from his connections, and he negotiated a higher salary and to go virtual because he wanted to work on this thing.

Yes.

Okay, this is a little bit of a side note, but I want to know, do you know how this conversation went? How did he position himself in a way that he's like, I have a Facebook group. You should give me a raise and allow me to not go into the office. How does that happen?

No, another company, one of the CEOs or somebody, CFO or something of a different brewery, ended up in his Facebook group. And then just through conversations, then all of a sudden, there was a job opening that they thought he'd be really good at, and they made the offer to him. Then it's actually kind of comical because he negotiated a higher.

Significantly higher salary, but not on purpose. He did it through a misunderstanding. He was laughing so hard after the fact, and it was just this confusing thing, but to me, it's just momentum. He just started the momentum, and this just all happened. Like, yeah, of course you can't recreate this. Exactly. You'll never recreate my successes. Exactly. You'll never create yours, Ryan. Exactly. There's no step by step formula for this stuff. It's action. It's getting yourself out there in very, very simple form, free ways, and just being willing to do it. Put your face to it, put your soul into it, and go for it. This stuff happens.

That's. That's why there is no reason anymore to be doing anything you hate because you could just surround yourself with people who you have easy access to, and then you'll get a job offer and accidentally get a raise in something that you absolutely love.

I know it doesn't. It shocks me that people. And I think we're at. There's a fine line here where I don't think it's always going to be like this online. So I think now.

What do you mean by that?

I just think that we're at this golden age sort of era of the Internet where I can literally put a blog post up on a free WordPress site. And if it happens to get shared, I share it on my Facebook and my Twitter where I don't have very many followers or friends. But one person could pick it up and it could go to another person who has 100,000 people. And it can spread so fast. And this happens literally every single day at this point where some unknown person writes a blog post, either on their own blog or on say, something like medium.com and it ends up being read by more people than an article that came out in the New York Times. That's mind blowing to me. It's absolutely mind blowing.

Now, where do you see this trend going? Because you're saying that you think that we're in a golden age and it might not always be this way.

Yeah, it won't. Because media just attracts each other and conglomerates into big things. We have small companies that were started by one person. Even like Copyblogger at some point that now has like 35 employees or something, makes like $10 million a year or something like this was started by one guy. And these are just getting bigger and bigger, and now they can buy up other companies. Not that I think Copyblogger does anything bad. I think they're amazing. But even WordPress itself is a free, free product. But the company that owns WordPress and started it just got valued at like $1.6 billion, based on, you know what I mean? Like, so now they're going to start buying stuff up people. These companies start buying up other companies and things start getting consolidated into the fact where me just coming up with my own little blog nobody's ever heard of, I'm dealing with now bigger and bigger and bigger people.

So, you know what I mean? There's a consolidation happening where this opportunity, the golden era, is not going to be around forever. Because I tend to see it the opposite, where things are Getting more and more open, and more and more opportunities are coming up. But do you see it differently? You think that the consolidation as companies mature and insta.

Can you hear me now?

Yeah, I lost you, man. Sorry.

All right, I'll edit that out.

Okay. Sorry.

So you actually think that the consolidation may hinder new entrepreneurs from entering the market later?

See, I don't know. And I don't have any conspiracy theories or anything like that at all, but I mean, already governments are trying to lock down gov. Like, lock down the Internet in certain ways that we're all standing up and fighting against very hard. But I just. To me, this is where, like, we're here. It couldn't be necessarily any better than it is right now. I can literally, from my office in my little house in my little town, I can build a business that makes hundreds of thousands of dollars. That's amazing to me.

And I can have employees. It will never be more now than now.

Exactly. Like, you know what I mean? Like, oh, well, maybe I'll just stay at my job for five more years. It's like the Internet changes so fast, you have no idea. And you're right, Ryan. Maybe it will be even better then. But it's amazing right now, and things can change. It can go either way. I think that if you are establishing yourself now, you're kind of setting yourself up for the future anyways. But it's. The tools are here. The tools are basically free. We all have it. We all use it, like, all the time. We're wasting all this time playing games on Facebook and stuff. It's like you're using the tool right now that could change your life, literally. And I honestly believe that, like, when I was for two months in the Philippines with my family this year and the year before, we were for two months in Buenos Aires living. It's like just walking around with my daughter. She's like seven at the time. And I'm just like, I can't believe that I can just start some websites for my basement and this is what we get to do with our lives. There's literally. There's no rules. We can do whatever we want. Nobody can tell us not to. We can afford to do it. We get on a plane right now and go anywhere we want. It's amazing.

There are people who say, you know, in five years, things could be completely different. So I don't even want to start. I don't even want to get in, because in five years, it's going to be completely different. But what I say to People who are in that position is, I say in five years there's going to be brand new opportunities because everything is changing. And if you start and build, build a foundation now, you'll be in a position, first of all, your life could be completely different in five years. And second, those new opportunities that are popping up, you don't have to learn, they'll come and serve the foundation that you currently have rather than you starting in five years. So I always think it's a silly excuse when people say, well, things are going to be different so I'm going to not go after anything yet. And John, you've built and advised many companies from getting to that, from that starting phase into that mid level phase where now all these new tools and these new opportunities are serving that foundation. But at the same time, you've been able to stay out of the grunt work, you've been able to stay out of the nitty gritty. How have you been able to separate yourself from the details of business while still being a business owner?

Well.

Honestly, I think you defined it right there by I'm a business owner, so I'm not self employed. Sorry, I didn't create myself a job. I never wanted to do that. I had offline businesses before and that's what they always were. I was the hardest worker there. I had to always be there. I created a job, I was self employed. I'm no longer self employed. I'll never be self employed again. I'm a business owner, I own businesses. Businesses to me are defined by the fact that I can input a skill or a talent or a tiny bit of work at huge leverage points that will then build something bigger than I could ever do myself. And I think you always have to keep sight on that, otherwise it's going to become a job. I know lots of people around me that even work online like me. It's. They're self employed. They might not admit it, but I look at them and it's like, I can't believe that you can possibly try and work 60, 70, 80 hours a week all the time. I don't even know what you could possibly be doing at that point. Because I know what my business does and I know that I only work a couple hours every day. I mean, when I get into a launch and, or we're right in the middle of a project at certain times, yes, I got to work 30 hours a week or something, or 40 hours. That's cool. I love it. It doesn't matter to me. I can work Saturdays and Sundays If I have to, but I typically don't. But I think it's key to know those leverage points. Obviously, those leverage points come from teams. You need teams, you need assistants, you need coders, you need designers, you need people that you can work with and that can always be working for you and doing those key things. And you really need to nourish those in a way that they're excited by it and that they want to be doing and going above and beyond for you.

So you're saying focus on the things that are producing a high amount of results, your leverage points. And by focusing on those and not getting bogged down in all the details that don't really put money in your pocket or produce insane amount of results by cutting those details out, then you can better analyze what is producing the greatest impact and you can hire people based on that, who can facilitate that impact while you're working on growing the company.

Exactly. And just looking for new opportunities or just scouring over the opportunities they drop into my email box at this point. That's just how it works.

Yeah, that is how it works.

Yeah. Which I mean is. It's frustrating. It's not frustrating for me, I guess, because I'm the one. But it was frustrating for me when I wasn't. And it was like, you know, you get big enough, it's like, well, like Michael Jordan, he's like a great basketball player, makes all this money, it's like he doesn't also need to get free shoes from Nike. And then there's the kid, the high school kid, tried to learn and can't afford shoes. Right. But that's just how it works. It's the same with business. When you're struggling trying to get it going, people aren't there offering you ideas and asking you to partner with them and do stuff. But then as your business gets really good, when you're the guy who really doesn't need the extra help, they're everywhere, these opportunities.

Yeah. When you're moving and producing value, more value shows up.

Exactly.

And in case you didn't catch that, John just referred himself as the One. So if we're ever caught in the matrix and we need to get out, we just go to John because he is Keanu Reeves. Yes, John. Besides your nine year old daughter's podcast called Between Two Worlds, if people wanted to hear more about taking ideas into the real world, where could they learn more from you?

My blog is probably a good place to start. Which is john, naster.com or johnnynaster.com actually J O N N Y N A S T O R It's a great spot. I'm typically blogging two or three or four times a week there. It's just getting going but it's pretty fun. It leads to my Twitter and my Facebook. It's the best place to reach out to me. There's a couple podcasts out there with me on it as well, but those are all get mentioned over at the blog so that's a good spot. And then also if you're really interested in if I actually do do this stuff and as a non technical piece, but if I do, you can go to Velocity Page, which is my newest product which I use everything I possibly just talked about in this. It's not just stuff that I make up to teach. I don't really teach people. I'm more into just doing the stuff. And I used every one of these. The end of the competition, the Instant Authority and I built a team to build what I think is an amazing product that is hopefully working to change the way people use WordPress. And WordPress is a big market and I'm really passionate about it because again, I just want to give people tools that allow them to do even more. To be able to publish on the web in a beautiful way and a simple way I think is absolutely powerful and key. And I want to be able to open the doors to more people, to not get hung up on small technical stuff. So that's what we're trying to do over at Velocity Page.

Nasty Naster, you are a fantastic example of somebody who has designed a lifestyle that is financially rewarding while maintaining room for lots of fun and purpose. So thanks so much for sharing your experience with Freedom fastly.

Thank you so much. Ryan.

You know what I like so much about John again is that he's just one of those in the trenches guys. He's one of those guys who's out there making stuff happen. And I thought it was really interesting when we kind of disagreed on where the trend of the Internet was going, where I think things are getting easier and easier. John is not so sure that's the case. But what we both agreed on is the fact that now is the time to take advantage of the opportunities that are there. There's never been more opportunity to create a free life than there is right now. Now, will that change in a few years? I don't know. I don't know if it's gonna get harder or easier. But I do know that today is the best day it's ever been. To get going on your path to freedom. Hey, if we can be of service to that, I'd love to be a part of your growth process on your path to freedom. Head over to freedomfastlane.com Sign up for the 10 Day Challenge and check out some of the free resources that we have there. Also, make sure you're feeding your brain with good stuff by subscribing to the Freedom Fast Lane podcast on itunes. Thanks so much for listening to Freedom Fastlane. I'll see you on the next show.