Jules Asks, "What Should My First Products Be?” (The Road To $1 Million)

This is the road to 1 million. I'm Ryan Daniel Moran.

Some of my followers have been following my content for years and they've been waiting on the sidelines for the right time or the right idea in order to get off the sidelines and into the game. One of those students is a woman named Jules who has participated in our Facebook groups, who has followed my content and been active in engaging with my work on social media. But she has never joined one of our courses, she's never gone through our trainings, and she's never given me the opportunity to coach her. Until just recently. Jules and I got on a call when she got off the sidelines and into the game and attended a coaching call inside of our mentoring community, which is called the 1%. This is a community where we are helping people on their journey to a million dollars. We're helping them take the road to $1 million.

And.

And since this was the first time that I got to engage with Jules one on one, I wanted to leave her with a very clear plan of how she could start to execute her Road to $1 million. And at the beginning of this conversation, she comes in a little bit confused, a little bit pulled in multiple directions. And I decided internally that I wanted this to be the shift for Juuls because I knew so many people who are watching and so many people who are following my work can relate to to exactly what she was struggling with. So in this call, we clean up the direction of her brand, the exact products that she's going to launch in order to set the foundation for a million dollar business. We talk about her launch strategy and we leave her with a crystal clear plan of her million dollar business. If you can relate to Jules and you feel like you have been on the sidelines waiting for the right time to get into this game, take inspiration from this call and come to one of our coaching classes inside of the 1%. And I'm very confident that you'll leave with the same amount of clarity that Jules left after this discussion. I hope you find inspiration in this coaching class with Jules.

Jules, welcome to the 1%.

You're on the show. Hi, everyone.

You're a long time lurker.

I'm so glad to have you. What made you decide? I mean, you've been following my work for years. So what, what made you decide to finally join?

You know, I think I want to join. I think when I first came by, you know, I just didn't have the finance, just wasn't in a good place for it. So I Went around. I was part of asm, so I was working on launching a first product, and then I went from there and then tried out a few other other different models, but I always came back to your content.

Well, thank you very much. I take that as a compliment. Well, tell me what you're working on and how I can help.

Okay, so right now I am focusing on the Facebook challenge. Had a couple of calls with justice in the past couple of weeks, and just focusing on the person. Just focusing on finding my person. I'm still a bit unsure about what my three to five products are, but I believe that once I have find my people, it's going to be a lot easier.

That's right. So do you want to find them right now?

Yes.

Okay, tell me what you're thinking about.

Um, so right now I'm just documenting on TikTok. I am doing my landing page for the Facebook group, and I'm emailing my existing list, which is like 40 people.

And those 40 people are those journal buyers or are those.

I think half of them are. And then a lot of them are people I've just connected with. With over the past year or so.

Okay, and. And what's the thread that ties them all together? Like, why. Why are they following you? Why are they on your email list?

I think mostly because we are on a similar path toward building a business that will allow us freedom and we connect other entrepreneurs. Yes, yes.

Okay, got it. Okay, cool. So keep going. Where are you. Where are you thinking about going in terms of who you're going to target for this business?

So initially it was entrepreneurs, aspiring entrepreneurs. And then in the past week, I think I've switched that to being. Pivoting that to being high achievers that experience depression.

Oh, interesting. Tell me more about this.

So justice did a bit of digging, made me cry. So justice will do that.

Justice will make you cry.

He brought me all the way back to when I first came up with the idea for the journal. And that was a really, really hard time in my. So we talked about that for a good, like, you know, 30, 40 minutes. And that's where I felt like. It wasn't when I was trying to be an entrepreneur. It was when I was just trying to get out. I was just trying to solve the pain and get away from the pain, and that. That's where I was.

So I'm really liking where this is going. So let's just play with this for a second. Let's just say people who are going through a hard time, people who are Going through a change, whether that's entrepreneurs or it's parents or whoever it is, it's just people who are in transition and going through a hard time. What else? Now, I recently went through this. I went through a lot of changes in the last year. So what would someone like me or someone like your person buy or seek when they're going through this transition, when they're going through a hard time?

I've asked myself this a lot. And for me, if I thought about. When I was in that position, I wasn't looking for any products. I was looking for friendship. I was looking for, like, a lot. I was looking for someone to connect with. And that's why I think doing the challenge and connecting with people are going to be that first step, because that's what sort of.

You're very quickly going into the how.

Okay.

You're very. You're very quickly going from how I serve this person to how I get as many of these people as possible. Right. We can get there, but let's stay in what this person needs, wants, and what they might buy. Friendship and community is one sector of this. So I can ask. I. I will ask you two questions. You can answer them however you want.

Okay.

What does someone buy in this? Or what does someone seek when they're craving friendship and connection? And. Or what else does this person buy or seek besides connection? You can answer either one.

That's really tricky.

I thought it would just be anything that would boost my productivity or mindset because these are my achievers at the time.

You thought that, right? Yeah. Okay, so what did you seek or buy while trying to boost your productivity?

Well, I was always eating healthy stuff. Um, okay.

Snacks.

Yeah, I made sure I exercised every day.

Yeah, I can't think of anything else. I didn't really consume much. I was just.

Did you take any supplements?

Just probiotics. And.

And why. So why did you take probiotics? Jules, I think you're sitting really close to something, and so I'm going to be a little pedantic in this conversation because I think you're really close. And for those of you who are watching, I predict that you are about to have some braingasms watching Jules. And Jules, I'm not picking on you, but I'm picking on you a little bit. Jules is one of those people that has been following my work for a long time and thinking about this for a long time. And you're about to see some things click. And I want you to tune into this because some of you have been Thinking about it for a long time, and you're about to see how close you are. Okay, so, Jules, you mentioned snacks. You mentioned probiotics, and now there's something interesting here. Why did you take probiotics while you were going through a hard time?

I think I just had that quick moment. So I take probiotics because I've always. I've had gut, I guess, issues and problems with digestion for a while. And.

Even before three years ago, before I was on this stage, I was in university. And that was when I first ever encountered depression, anxiety. And what I learned going from my psychologist was that anything else happening in my brain, my gut would feel it.

Yes.

She's getting it. She's seeing it, ladies and gentlemen. She's seeing it.

So if I was stressed or whatnot, my stomach was stressed, and I was always bleeding, bloated. I was having just. I couldn't eat anything. I was really, really frustrated to the point where I was hurting myself. I was really. I just wanted to rip my gut. I just want, like, a different. I just wanted a stomach transplant. I just. I just really didn't like my stomach. And I kept blaming on the fact that, like, I had bad digestion issues. But it was all in here. It was all in the mind. And even now, I see that when I'm feeling happy, I don't have as many stunning stomach problems.

Yes.

I don't. I don't think about my stomach. I don't focus on, like, what's going on my stomach. I'm just chasing things that excite me or things. Yes.

Let me. Let me ask you. Let me ask you something else.

Okay.

Do you know where serotonin is made?

No, I don't.

It's made by bacteria in your gut.

Hey, you see where I'm going with this?

Yes. Yes.

Okay. So. Oh, I'm so excited right now. Jules.

So, Jules, probiotics.

Yes. This is great, because I finally have the second thing that actually I feel really strong about that. Okay, probiotics.

Okay. All right. So we now have a couple things that you feel strongly about. But do you see how this is very quickly becoming a mental health brand.

Like journaling can be very effective for mental health. Taking care of your gut can be very good for your mental health. You mentioned exercise. You mentioned healthy snacks. These are all things that matter. You can probably also look up the studies between mental health and dark chocolate.

Right. So these are all consumables around mental health, plus a journal. Is there anything else that might start to round out what Would make it easier for someone to take care of their mental health.

A big one for me was Meditation. Beautiful product for that. It was mostly like listening to.

Yeah. Meditation podcasts. And I subscribe to Headspace. Subscribe and think of, like, something physical.

I mean, there are. Like, I sometimes use. There's this meditation spray. Spray it on each nose, and it sort of, like, helps relax you during meditation.

Okay.

That'S one. Now, another thing I want to bring up with you, though, Jules, is you. You may. I'm going to use the community example on this. You said people really need community.

If you focus on the community, but you don't worry about making it the product.

It is a way to really build a raving audience that loves your stuff without having to monetize the community. You could say the same thing about meditations. For example, if you have a partner or a team member or a community member who does guided meditations, and you release them, and you release them for free, you're still serving that person. And that person becoming a raving fan, even though they're not giving you money. And does that make them more likely or less likely to buy a meditation cushion from you or a greens powder from you or a probiotic from you makes it more likely. Would you agree with that?

Yes.

So your job is to now see the person struggling with depression and say, how do I serve this person? You've given me several products that you feel conviction about, and then you have these other ways that you can serve them that build audience, that build community in service of that person.

How are you feeling right now?

Excited. I've got. I have, you know, within the Facebook group, and then just seeing all the different ways that I can serve them during that challenge as well, throughout the week. And Meditation was one of them. Just offering them all the guides and resources that I had when I was going through that time.

Yes.

And helping them move just from the position of being a dark spot to feeling like hope is there and they can start the transition to moving to abundance and that.

Do you remember when you were depressed how much you just wanted a glimmer of hope?

Yeah. Yeah.

Like.

Like a glimmer of hope meant everything.

Yeah. It was all I had. And I.

Can you imagine a business, Jules, where your job was to be the glimmer of hope for people who are in despair?

Now? What would that look like? That looks like saying, there are lots of ways to start to turn this ship around. And I studied all of them, and my job is to give you a few things that can be that glimmer of hope. And sometimes that is just taking the pre workout that allows you to go for a freaking walk.

Sometimes that is the sleep supplement that is really good, that is really strong so that your morning is 10% better. Sometimes that is the meditation spray that gives you a 20 minute break to yourself.

Sometimes that is the gut supplement that allows your body to produce more serotonin. Right. This is your business, not mine. I'm just riffing off some of the ideas we've talked about. So that could be the journal that gets somebody back into a, like a better mental place.

So all of these are glimmers of hope.

And how awesome is it that you get to build a business that creates glimmers of hope for your audience? Does that make you want to go in on serving these people?

Yes. Yes.

Yeah. Does that make you want to interview people who have had transformation stories about wanting to end their lives.

And sharing their medications or their processes or their thought loops that helped them transition into getting their life back? Does it make you want to do that?

Yeah, 100%.

Does it make you want to create content about the despair you felt and how you overcame it and work and be in the comments with people who are struggling? Does that make you want to do that?

Yeah, it's, it's, I think more than anything it's making me feel emotional that that's where it's, it's hitting. So I know that this is going to be a sustainable thing. Yeah.

Now let me ask you something. Jules is going to be a little bit of a weird question.

If you had that business and you only made 10k a month profit, would you be happy running the business?

And I asked that specifically because.

To.

Me, and in this business, 10k a month is not a lot. It's if, if you don't have a ten thousand dollar month within about six months, you're just not making decisions, you're just, you're just not moving forward. So if you only ever got to the point where it was profiting $10,000 a month, but you were happy running this business, it's still a win for you, which is what you're telling me. But I am here to tell you, and please get this, please tattoo this in your brain. If you can focus on the business that you're really happy running, not the one that you think will get you to a profitability number. If you just focus on building the business that you're really thrilled to be running, you will blow through the $10,000 a month.

And here's why. Because you'll care about your person. You'll care about your product. You'll do the things that make a business grow, and you won't be doing them from a place of wanting to get something. You'll be doing them from a place of creating real value and transformations for these people.

Yeah.

I see it. I do. Like, I. I think.

Making 5k in profit was just my goal for the longest time. That's all I wanted. It's.

I want. I mean, I want you to delete that goal. A, because that goal is way too small.

Yeah. And.

And B, because that goal is not helping you move forward. It's. It's simply not. Because you shared with. You told me this. I don't know this, but you told me that joining the 1% was a difficult financial move for you recently. The 1% is not expensive.

So you having this goal of $5,000 a month profit, it's not getting you to an abundant place. In fact, that's like, you have a very low bar for yourself because you're used to operating in a little bit of scarcity. Right. So I want you to flip the whole thing, and I want you to start thinking about how do I create a business and a path for people that gives them glimmers of hope?

And when you ask that question, rather than, how do I get to the 5k a month.

The business will grow.

Yeah.

And like, I'm just gonna. I'm just to flow a little bit more if. Let's just pretend that in your brain, you were able to really let go of the goal and you were really committed to creating unbelievable products and un. And. And just serving these people and just sharing your heart with them. Because I know you care. If you. If that was your only focus.

I guarantee you somebody reaches out and is like, jules, I really like what you're doing. Are you taking on any investors right now? I guarantee you that there would be an influencer that reached out to you and be like, you want to come on my podcast? I really like what you're doing. I promise you that stuff will happen. And those are the things that will just crush 5,000amonth. This is like. You'll be like, that was cute.

But you have to do it because it's the business you want, not because it will bring to the you to the result.

Yep. Yep. 100. I think it was that whole mindset shift, I think in the past year or two where I've just stopped thinking about the 5K, the 10K, and now it's just about fun, my people. So I definitely am thinking a lot bigger now in terms of what I want to create, what I want to build. It's no longer about this 5 or 10k. Although I know if I had 5 or 10k, if I was making 5, 10k a month, I'd be happy. But it's no longer the goal. It is.

You let me just clean up that thought a little bit because there was some, there was some gunk in that thought. So what you were, what you're really saying is if the business was producing five to $10,000 a month, you'd be satisfied with what you could take off the table with this business. Not. I would be happy. Yeah, but like that's, that's all you need in order to feel like you're on the right track. Which is amazing because now you can roll everything into this business. You can just go hard on this business, giving to people and rolling out more products. And Jules, I cannot overstate how quickly this can happen if you just tune into that. And that is your only aim.

Yeah.

Picking up what I'm laying down.

Yes. No, that's right. You were saying about if I had that 5k, 10k, that's when I would leave my job. I would go into this full time. I can actually use that to then reinvest. Reinvest, reinvest and make things bigger.

And you don't need to do it right now.

You don't need to quit the job right now. You don't need to go all in right now. Your job right now is just, is to start creating glimmers of hope with your products, your content, with your comments, with your interactions.

In fact, if you don't have a name for this business, Glimmers of Hope is a pretty good name.

I do need a brand name. So.

Okay.

I love it. Thank you, Ryan.

Jules, I'm so excited you're here and I want you to like, I, first of all, we so got your back. Right? Like, we so have you. You're in the right. You're in the right place, but also I can see it. So my job is to hold that for you until you believe it as much as I do. But I will remind you, this business is a layup.

Sometimes we need to be reminded that we're on the right track. It's this man's opinion. And I don't know everything, but I know building million dollar businesses pretty well.

I can tell you. I believe this is a very good track for you.

Thank you, Ryan. I need that. Appreciate you being present here.

All right, see you, Jules.

Yeah.

Heck of a first call for Jules, wouldn't you say?

And now a quick word from Dr. Travis Zigler, one of our members from the capitalism.com community.

I'm Dr. Travis Zigler, and along with my wife, Dr. Jenna Zigler, we started a brand called Ilove. We had our exit in June of 2021. So that was a huge milestone for us both, from making us financially free to getting us out of debt, student loan debt that we've had since we became doctors in optometry school. And when we sold, we were doing close to 450,000amonth. I started with capitalism.com back in 2017, 2016, around that time, and I joined the tribe first, which was the equivalent to the incubator. Now, the biggest thing, and I think this is the fear that brings us all back, is they're afraid of investing and getting that return on your money. And so my fear of investing in myself, I'd never done anything like that up to that point. And my wife wasn't there, and I joined without consulting her, which was, I don't recommend doing that. But it was probably one of the best decisions we've ever made because it's just amazing what an investment in yourself with capitalism.com has done for us. Nothing changes after like an exit or a financially freeing exit or anything like that. But how is our life different from joining capitalism.com?

It'S our therapy. Ryan is known as the entrepreneur's therapist for a reason, and it's because when you talk to him, he gets you out of your own head. But if you join, this is a proven system. I mean, people have gone through this and they've come out the other side better. If you join this and you don't get results, it's up here. It's not. It has nothing to do with the course, has nothing to do with the people that are in capitalism.com it has to do with you. You need to look in the mirror because you can get the exact same course as the person sitting right next to you, and you guys will both have two different results. And it's all because the mentality that you take into the course, if you go into it, or joining the network working, or the mastermind, if you go into it with a negative attitude that this isn't going to work, it's not going to work for you, so don't join it. But if you go in ready to go, it's going to work. It worked for me. It's going to work for you too. It's just you gotta steer or jump over the mental hurdles. Because believe me, you will hit roadblocks like you wouldn't believe, both in your personal life and in your business life. And that's what this is here for. It's here to help you get through.

The if you found value in this podcast and you're ready to go deeper, here are three resources where we can help you. 1. You can grab my book 12 months to 1 million on Audible or Amazon. It has over a thousand reviews and it's the playbook to building a seven figure business. Second, you can join our community of entrepreneurs who are following a plan to build a 1% net worth by building businesses and investing the profits. You can get plugged in@capitalism.com 1. And third, if you're looking to go deeper and build a seven figure business that you can sell, you can work closely with us inside the Capitalism incubator and you can get on the waiting list and find out what we do over@capitalism.com inc. That's capitalism.com incident.