Just One Site: Turn Any Interest Into $10k+ Per Month With One Authority Website

Howdy capitalists. Today we're sharing a teaching lesson from the 1% community group. Ryan Daniel Moran shares his thoughts on building authority websites and the strategies you can use to create one website that can fund your entire life. You can do this on the side or as a supplement to your existing business. This is a great way to turn a part time hobby you're passionate about into a full time business. After the teaching portion, a few members hopped on the live video call to talk about how this could be applied to their own existing business or what new ideas they have for authority websites. If you'd like to join us on the next 1% call, just visit capitalism.com for access to all of our courses, our monthly newsletter and our community of collaborative capitalists who are creating change in the world onto the show.

A few Sundays a month we get together for capitalism coffee and we talk about creating change and building businesses. And today we're talking about authority sites. And I've tabbed this just one site because if you do this just one time, you can have a easily, I mean easy have a full time income. Easy have a full time income. This is a seven figure business model. But if you do it like half right or like a third right, you can easily have a full time income doing just, just this. And it's super fun, it's super light, it can be super, you know, part time if you want it to be. And so we're going to cut, we're going to cover that today. I'm going to cover how we do things around here for a while. I'll teach some stuff then I'm going to turn it over to you. Where we do live, Q and A. And the Q and A is a bit of a mix of if you want to ask a question about what we've just talked about, you can come on live. See money. My right hand man is, is managing the, the, the board if you will and so he'll bring you on for a, for a question if you want to ask it. But the other option is if you just have something you want to give to the community. This is a community here inside of the 1%@capitalism.com so, so if you've got a give, if you have an ask, if you have a service that you want to highlight then you can do that just by going live and we'll talk about it here on the call. Sound good? C Money, you ready to dive in today? Boom. Let's do it. All right, I'm going to share my screen here.

Alright, so Today we're chatting about, I call this just one site. This is how to turn any interest, passion or hobby into a six, sometimes a seven figure business with one authority website. Now, I want to give you a couple of caveats before we dive into this. This, this was kind of inspired for me to share with you for a couple of reasons today. The first reason is because I did a podcast that's going live next week called this is Supposed to be Fun. This, this game, the reason why we all got into this game. It's supposed to be fun, it's supposed to be light, it's supposed to be enjoyable, it's supposed to be hard work that you look forward to. That's what, that's what you all signed up for when you decided to be entrepreneurs. And this model is kind of the. The entry point that I know of the entry point that I know of that is light, fun, profitable, grows over time. You can start on the side. This model is the model that I would give to somebody who is like, I want the light, fun, enjoyable business that can grow over the long term.

And I am really excited to work with other entrepreneurs who are excited about something. So for a lot of my career.

I talked about money, I've talked about growth, I've talked about investing, and I love talking about that stuff. It's the reason I do it. I really enjoy this stuff. But when you get so caught up in just the result and you forget about why you got into this in the first place, it's actually not as scalable. It's way easier for me to blow up an entrepreneur who is doing something that they're excited about than it is for somebody who's got a good idea or has the numbers who make sense. Because when I'm investing in someone or when I'm advising somebody, I'm advising a person. I'm not advising a business. I'm advising an entrepreneur, a leader, somebody who is going in a specific direction. And this is the model that if I could give to 10,000 people who were excited, I could help them scale it real fast. So if you gave me an entrepreneur, if you give me an entrepreneur who's doing this model and they're excited about it and they're following this process, we can put a physical products brand on it, we can put a membership site on it, we can put an advertising business on it, and we can like just slam that thing to seven or eight figures. So this serves as just a beautiful foundation for whatever business that you want to build, as long as you are excited about it. The second reason that I want to share all this with you is because this is. Whoop, let me flip that.

This is a beautiful follow up to what we talked about a few weeks ago, which I'm going to recap here in a second, so let's go ahead and dive in. So I mentioned a few weeks ago that if I lost everything that my model would be to build a giant email list in, in a market that interests me and serves my long term interests. If you haven't seen that, if you're new here in the community, go and watch our last training session that is about how to build a six figure or seven figure business. Building audiences. That's like the base level, what I would do in order to go from nothing to six or seven figures really quickly. So this, this what we're going to tack on top of this is, is the perfect complement to that and we'll walk through that today. So the first thing I would do if I lost everything is I'd build a giant email list in a market that interests me or excites me. Next, I would nurture that email list with content that creates bonding. So that's like multimedia content which is like podcasts and YouTube videos and stuff like that. And third, I would create and promote products and services that served my ideal person. That's how I would go from nothing to six or seven figures really quickly. Now the next part of this is that most entrepreneurs spend the majority of their time, like 80% of their time on things that don't generate traffic, leads or sales. So if we flip that script and we talk just about the things that you can do to generate traffic, leads and sales, then you can cut out all of this stuff that most people do, which is getting caught up in social media or working with influencers or doing things that they genuinely don't enjoy. So let me give you the big idea here. If you get nothing else from this, this is the big idea. If you have one authority site using free resources and free traffic, it can be a seven figure business.

A small one small authority site with just a few content pieces is easily enough to generate a full time income in like a few hours a week. Easy. And all of it can be done with no product, no advertising, no employees and no startup costs and still be full time. Now if you have a business, if you have a product, if you have a direction you want to go, this model is the thing that will serve as the foundation to launch that. So a lot of people who are inside the 1% have physical product brands. If you've got one of those, then running this process is the content audience builder that is going to allow that physical products brand to be evergreen forever. Does that make sense that this is like the foundation, this is the traffic, the leads that will then plug into wherever you go next of building leads, of selling physical products, of whatever it is. So does that make sense? Give me a yay or a nay in the comments.

You're welcome, Grant. I'm glad this is exciting for you.

There we go. Thank you, Grant. Thank you, Alex. There's Chris Van Loan.

Hey, Lorena. Hey, jb. All right, good. Tiffany. Good, Tiffany. All right. Okay. Good, good, good, good, good. There they come.

All right, so let's do exactly this.

This is how I made my first hundred thousand dollars a year. I was 19, was living in a dorm room.

Was I 18. I built the thing. I built my first authority website on my shared dial up computer with HTML programming and 56k modems. Okay, it's easier now, but I made my first hundred thousand dollars a year with this process. First started a general blog about, about one of my interests. That was when I was making $0. Just started the blog. I made no money just starting the blog. The second thing I did though was I started reviewing popular products in the space. That was enough to take me to a hundred dollars a day. So if that was all you did, like one of the kind of hacks in this world is if you just do a product review site, those little tiny sites can make a few hundred bucks a day and be nice little income generators. The third thing is that I started building an email list and creating content on top of that blog. That took me to six figures. And then I started writing guest posts and articles on other sites that started to link back to me, boosted my authority, boosted my traffic. And that was when this became like a, you know, a thing. So this process of starting a general blog, reviewing products, then starting to build an audience, and then doing guest posts to build my authority, getting links back and all this, that was what took this to, you know, made me a full time entrepreneur for the rest of my life now. And if I were to, if I had lost everything and I was cutting out everything else, I would just skip to step three and I would build an email list like we talked about and then I would create content to nurture that email list. That would be the, that would be the fast lane, the hack. It's not, it's not going to be that long thing that builds over Time, it's going to be the way that you kickstart whatever you want. But the other layer of this is the traffic and long term authority that you build by creating the authority site, which now is like the fire that burns anything that you put into it. And so that's the, that's the authority site part of this process. Now if somebody goes through this process, it grows over time. It starts off slow, just like any business, but it grows exponentially over time. And it results in the ability to do product launches, the ability to get sponsorship deals and they are sellable businesses. So there are buyouts that can happen. We'll go over a couple examples throughout our time together today. So if you go through this process, it will grow over time. It'll start off really slow. And that's why most people don't do this. There is this period in which it feels like nothing happens for at least like 30 days. For about 30 days. It just, it feels like nothing's happening. And then after 30 days it starts to grow exponentially. And just like any business, after about a year, you have this engine that is just like burning. It's just this beautiful long term engine that builds and burns and continues to collect fuel. And it's super fun. In fact, that's kind of the secret to this. This is the one caveat. In fact.

Let me speak right to you here for a second. In order for this process to work, like in order for you to make money doing this, you have to like it. So most people will come into this type of a business and they'll look at what's a good niche or what's a good market, or what are the right keywords or what's the right product. How am I going to monetize this? That's the first thing that they start to ask. And I'm telling you, like, please believe me, this will make the most money if you do something that genuinely you enjoy and like. And the reason for that is because this business takes time and this business requires uniqueness. And because this takes time and uniqueness. And I don't mean necessarily time, like a lot of effort, I mean it takes time to build. So it has to be in something that grips you enough for you to stay interested in it. And so it's one of the things I like to say is you don't need a passion, you don't need to know the niche or the market. You need to have an interest that you're willing to cultivate for the next while. So you don't have to. It doesn't have to be a personal blog, doesn't have to be about you. It doesn't have to be something that.

You'Re so passionate about that you're going to be an authority. And having an authority site does not mean that you are an authority. It means that you've got enough interest that you can be curious and creative in this market so that as you are documenting the development or as you are creating the authority content, it's coming from a place of genuine interest. That really is the secret to this business model. So in order for you to win at this, I need you to be willing to punt the. The how am I going to make money in this? Because that's really the easy part. It's really the easy part. If you can line up the fact that you're interested in something, you're curious about something, you have a natural. You have a natural desire to go in a specific direction. That's the secret. That's the secret to having an authority site. We're going to go over some examples here in a second. All right, let's flip back here.

Maybe. There we go.

Actually, before I go on.

Are you all on board with this? Does this make sense? Do I need to clarify that point at all? Are you willing to allow yourself to say, okay, I'm just gonna focus on an area that I enjoy rather than the business I think is gonna work? Because I promise you, if you do the first part, the second part of how to make it sustainable and financially beneficial. I promise you, I promise you. We got you. The thing that is not replaceable is your own genuine interest and excitement. I cannot go into the marketplace and buy that. I can't. I can buy traffic, I can buy content, I can buy articles, I can buy links, but I cannot buy your energy. Your energy is what is required to make this work. And so you have to be willing to punt the things that don't excite you at the beginning so that you build up the momentum and the energy to be able to attract the things that are going to be financially rewarding for you. Okay.

Bram says, look at Oasis question. He says, would you recommend an authority site be separate to a physical product site? Great question. Thank you, Bram, for bringing this question to my attention.

Answer.

No.

They'Re the same. I have a member of the tribe right now who is. Has a lot of ideas, and every time this person has a new idea, they're tempted to start a new site about it. But the secret is, it's all like the Same topic. And the more you can consolidate everything into one site, the more authority that site is going to have. So separating interests is splitting your focus. Keeping everything within the same business or the same umbrella will allow you to focus in the way that you'll need to to get lift off. Here's the rub, here's the other side of it. If you're going to do this on a physical product site, meaning your own brand site, you don't talk about your your own brand and product. You talk about the space, you talk about the industry, you talk about your market, you talk about your customer, you talk about the journey, you talk about what's in the news, you talk about what's hot among your community. That's what you talk about, not about your product. So like some of the worst content in the world, which is, and this is what every physical product owner does, they'll make a piece of content that is like.

10 backpacks or 10 ways to use our backpack. No one cares about 10 ways to use your backpack. Or that type of content just is all about you and all about your product rather than about the person that you're trying to attract that buys backpacks. So if you can flip this and talk about the space, you can do it on your own physical product site. I think it is a mistake to split your focus, especially if you're a one or two person show. If you got a 10 person team that is awesome at this, then go ahead and build multiple sites. That's probably not most of you. So I would recommend that you not divert your focus. All right.

Let'S go further. Good, I'm glad that's helpful guys.

So I had one caveat here. I am not going to baby you in this presentation. I am not going to give you the do this first, do this second on a granular level. So jb, when you say, oh, sorry, it wasn't jb, it was actually I don't see a name. When someone says, how do you set up a website? Google is your friend. I am not going to go through how to set up a website. We're not going to cover anything that can be found anywhere else that can be found with three clicks. We're going to go into the strategy and how you can move this forward really quickly.

Real quick, you guys are, I'm reading your comments. You're thinking about this too hard already. Like Grant, Grant, this question. What if you have a product site that sponsors your authority site? You're thinking too hard. You guys are already trying to think about.

How to like force this to happen or this question, Would you recommend narrowing your niche? You guys are trying way too hard already. The only thing that I have told you so far in the 20 minutes that we've been hanging out is can you just choose something that you're interested in? There's all these questions about, well, how do I set up this and what about this? Do I narrow this? Do I narrow this? You're making it way too hard. I sent an email out earlier this week that was like some of the things that are keeping most of you stuck is that you're thinking and trying way too hard. So I'm just gonna post this question for Brand. What would it feel like if it was easy?

That's, that's the only, that's, that's what we're doing here. Like all we have talked about so far is I've gotten all of you to agree, can you keep this fun and light and easy and then you'll. Yes, yes, yes, yes, yes, yes, yes. I moved on to one slide and there's all these questions about how can I make it harder? We haven't even talked about anything yet.

I'm spending the time to call this out.

Because as this comment says, most people think it's crazy hard and weird to have a business about what you like.

We make it so hard on ourselves. We make it so complicated.

So I'm not going to baby any of you by going into the step by step granular stuff because there is no right way to do this. The only right way is the way that harnesses the, the excitement and the energy that gets pulled out of you. That's already in you. We're going to take that to the world.

That is what we agreed to nine minutes ago.

So enough of that.

Greg. Opportunity for someone. 10 Steps to Setting up an Authority Website. All right, so I'm giving you one more, one more opportunity to allow yourself to punt all the stuff that you don't know, aren't clear on so that all you can, all you need to do is give yourself permission.

To focus on the market that you like. That's it. That's it.

All right, let's go in. Alright, now when I say the word authority site, what am I talking about? An authority site is very simply a content driven website that is used as a reference that other people reference. And because they reference, gets links and free traffic. So when you create an authority site, you are writing it as a place that other people will reference in conversations with other people. So that, that is what will end up getting links from other authority sites and give you free traffic in Google and from. From word of mouth. So this is not a blog, although it can be. A blog can be an authority site when people start referencing the blog as authoritative. But this is not social media content. This is content that other people find valuable enough to reference in their own conversations and thus start to get free traffic.

The way that an authority site makes money is as the authority of that site starts to build and starts to get more and more free traffic. You can recommend products, you can build an email list and, or you can sell advertising. All of these are six and seven figure opportunities. Again, we'll go through some examples at the end. So that's the process. It's creating content that other people see as authoritative to link back to so that you start getting free traffic and you start promoting your own products, doing other people's products, selling advertising. There's a bunch of different ways to advertise or a bunch of different ways to monetize. The key is are you authoritative? And that requires you to talk about something that other people want. It's important for me to note at this point that you don't have to make the content.

You as the business owner do not have to be the one making the content. You have to be the one overseeing the content. You have to be the one knowing what the market is going to desire and you ensuring that the quality of the content is high enough that it will serve other people on their journey. So you don't have to make any videos, you don't have to make any social media content. You don't have to make any podcasts, you don't have to write a damn thing. You don't have to be an expert. You don't have to have your face on anything. You don't have to do any of that. You simply need to think like the editor in chief that is, that is in charge of ensuring that the content produced is going to serve other people enough on their journey. So you don't have to be a part of it at all. You don't have, you don't have to be. You don't have to be the creator of anything. You're the overseer of the authority site.

I love this comment from Tiffany. Writing for social media is so much harder for me and it tends to be shallow. That's exactly right. It's exactly right.

Social media, fast attention.

Authority sites deep, long, slow, think CNN versus Joe Rogan.

Cnn. Whatever is going to get attention and keep your Attention, that's social media content. Joe Rogan long, deep conversations that people listen to for years. That's the difference.

And there's a nice example of what do you feel better listening to CNN all day or Joe Rogan all day? Now, the brain likes to tap into CNN and see what's going on.

But as far as depth and connection, like if you think about a product recommendation, if Anderson Cooper tells you about the hair product he's using, do you care?

He does have pretty beautiful hair, but like, is he an authority on that?

No, you don't care. CNN is actually the authority, not Anderson. Joe Rogan creates businesses by talking about them. That's the difference. So it's the now I'm using two personalities. But the same is true with an authority site, right? It is eyeballs, it's attention. And so if you think about this through depth and long term, you will do way, way better than if you think about the fast dopamine hit of social media style content.

Now here's kind of your step by step rollout of how this works.

Step one.

I apparently forgot step four on this slide. Step one, choose an interest, a hobby or a passion that you like. And the example that I'm going to use is travel because it was fresh in my mind from this week. So step one, choose an interest and just keep something in your mind right now, something that you're genuinely interested in. Like a journey you're on right now. It could be that you're really interested in biohacking right now. It could be that you're really interested in gardening right now. It could be that you've always been interested in travel. It could be that you are genuinely interested in business and money. That's me. That's why I'm doing this right now. Like my Authority site of capitalism.com is on business and money and investing. And I've been doing it for 10 years.

14 years. Jeez. So the first step, choose something that genuinely interests you. Now I'm gonna talk about travel as kind of the example because last week I was speaking to somebody who had just graduated college and was made this. I think we. I mentioned that I was giving this presentation here in a week or so and this person said.

Man, I would really love to do that in the travel space. I would love to do that in travel space. And I said, okay, well why don't you? And they said, well, I don't have enough money to travel and document my journey. And I said, you don't gotta go anywhere.

You don't gotta travel. You don't do any travel. You don't need to be a traveler to build a travel authority site. Those are two different worlds you're thinking about. You're thinking about a social media traveler. You're thinking about a, you're thinking about a celebrity traveler. I'm talking about building a travel authority site. This couldn't be more different. A blogger or a vlogger is like, hey, I'm in the Atlanta airport. Look at this new cool thing they got. That's. There are people who do that.

What I'm talking about is if you were to not travel anywhere and sit at your home in quarantine and build an authority site, you could still have an authoritative travel site. How? Because your website now is just reporting on what's going on in the world rather than what's going on with you. So step one, choose an interest. We're going to use travel as the example. Step two, brainstorm 10 written pieces of content that would be topical right now. So the example I came up with was 10 cities that are safe to visit during COVID You don't got to Travel to all 10 cities to do a report on this. Or right now, seven black owned businesses to visit next time you're in Minneapolis. These are topical things that you can write about that don't require you to travel anywhere. And they don't even require you to be an expert on these things at all. You don't got to know anything. You, you just have to be resourceful enough to find enough to write about or find someone who does. Remember, you don't have to create any content. You don't have to put your face on anything. You don't have to be the expert or the authority on anything. You just have to be the one who oversees the content that is produced.

Step three, brainstorm 10 additional written pieces of content that would be topical forever. So in the travel space, that would be something like how to use Marriott Rewards points to get free upgrades. Now again, it doesn't require you be the expert on this, it requires you to be resourceful on this. And that kind of a topic of how to use Marriott Rewards points to get free upgrades is a topic that can be relevant forever because people are going to look for that for years. That's the difference in these two different types of content. There are two very different types of content. One is made to be topical, that attracts media. So that would be the short term type of content that is designed to get people to talk about you or get to be In a way for people to reference you or people to share on social media. But the other type of content is a money, a money page. And that is a product review. Something that is keyword specific to sell advertising. Something that is going to rank for a very long time and be referenced for a very long time so you can sell advertising or products on it. Now here's the secret that nobody talks about. You only need.

Three money pages.

You really only need one money page to make a full time income. You need one. One really good money page can pay for your life. One.

Just one. An example is when I was in college, I ranked for a product that I reviewed called Worldwide Brands. Before I sold my own brands, I reviewed wholesaling companies. Because before I did, before I sold on Amazon and before I had my own physical product brands, I researched drop shipping. And I was like one of the bigger influencers in wholesaling and dropshipping. I made six figures a year just selling, not even selling, just reviewing access to these different dropshippers and wholesale companies. I sold like $1.5 million worth of a product called Worldwide Brands, which was just like a catalog of wholesalers and some training on how to connect with wholesalers. And it's out of date now, but for like five years I was getting commission checks of ten grand a month just from Worldwide Brands. I was also the number one influencer, the number one affiliate for other brands in the space as well. And all this was done on like two pages. But I rent, but I. But the content was so in depth and I wrote about it so much on other sites and got so many links back to this that I was the number one affiliate for these different offers for these different businesses.

There used to be this strategy, it was called launch jacking. And launch jacking was when you saw a big product launch coming and you would interview the founder, interview previous success stories, and you would put together a review about this product that was launching. And if you got early, if you were early to the process and you ranked on Google for this product name that wasn't out yet, once it launched, you got all kinds of commissions. It was this really fun process that we called launch jacking. It was like hijacking the launch, getting your media property, your authority site to rank for all these product launches. So that kind of stuff still happens. It happens best though when it is put onto a website that has natural authority in the space. So the way you do that, the way you build up your, your authority is by creating that topical content that attracts media Attention and building those long term pages. And Matthew Donovan says that launch jacking is something that still works. It's not my game anymore, but apparently that's still a thing. So if you're in the photography space and a new camera is coming out, or if you're in the travel space, on a new travel credit card is coming out, or if you're in the electronics space and a new iPhone is coming out, these are all things that you can get out ahead of before a product even exists. That's one of the ways that you can monetize this. But I just want you to see that there's these two very different types of content. One type of content being for the purpose of getting links and attention and another that is there to make money. They're different purposes, two types of content. So in this step by step outline that I gave you, step one, choose an interest or a hobby. Step two, brainstorm. Ten topical pieces. That's your link bait. That's the stuff that's going to add authority and links in the short term. The real value comes in this third step, which is those 10 topical pieces that will be around forever. That's where the real magic and money is. Now the question that comes up during this process is often, well, how do I make content? So I'm just gonna answer the question. How do I make this really easy? How do we make content really easy? Number one, an easy way to do this. There's an app on the iPhone, I think. I imagine it's on Android as well, called Otter. Otter is a transcription app. You just speak into it and it's like it's writing for you. It's amazingly accurate. So record yourself in Otter, talking about a topic. Edit and post it. That's it. You don't got to sit and think, just record yourself talking or hand it off to an editor to put into a blog post. Second, interview an expert. You don't have to be the expert. Go find one, transcribe that and post it. Another look at several YouTube videos on the topic, summarize them.

Combine them into one article and post it. Number four, just give your opinion on someone else's content.

Or number five, just hire a writer from upwork to take your idea with a few bullet points and make it an article. Make it a post.

Thousand words, 2000 words. Big in depth post.

This is all ways to get easy content that you don't have to produce or you don't have to be the authority on at least. Okay, so that's how we can have all the content we could ever handle on a specific topic.

Now here are a couple tools that you should sign up for. The first two being the most important.

SEMrush.com is a way of tracking where you rank for keywords. So you can plug in any website, see what keywords it ranks for, how much traffic it gets, what the chances are that that's going to stay there versus getting replaced, where their links are coming from. It's a beautiful tool. There's a free option and a paid option. I have the paid option. We for a long time just use the free option Number two, Google Search Console. If you're starting and you have zero budget, just use Google Search Console as an alternative to Semrush. This will just show you your own site. It won't show you competitor's site, but it'll show you where your stuff is starting to rank and where you're starting to get attention and traffic. And that way you can start to specialize in what it is that you're going to write about or talk about. Another great tool is called Ahrefs. Ahrefs will show you trends and link sources for that link bait type of content. So you'll see what other people are talking about and you'll see what other people are linking to. So that you can.

Write about similar topics and then go out to people and get links to them. It's a great tool. And the fourth tool is mention.com and or Google Alerts. They do the same type of function where they will send you alerts of when people are talking about you so that you can get in contact with those blogs and either respond or ask for a link back to your site. Because links are what generate the authority in Google's eyes and give you free traffic. So those are the tools that you'll need to be able to track your progress and to be able to hone in on what's working and what is not working. So let's go over some examples. NerdWallet. How many of you are familiar with NerdWallet or at least heard about this? They run TV ads.

They're all over the place. Oh yeah. NerdWallet is like the number one influential site in personal finance. It started in 2009 with $800. The founder started a blog. He was a nerd who started talking about personal finance. Nerdwallet.com today it's valued at $520 million. That's absurd. It's a content site. Its monthly traffic is 15 million unique visitors. Per month. SEM Rush values that at $62 million worth of free traffic that it gets every month. Do you guys get that?

Somebody worked there doing SEO? Would you please send me a message? I would be interested in working with you.

C Money. I can't see the name of whoever said I worked at NerdWallet. Would you jot that name down? I would like to get in contact with that person. Thank you, sir. By the way, if. If I can't see your name, it's because you haven't given streamyard access for me to see your name. So that would, that would change things.

All right, so where was I? Now I'm all caught up in someone worked at the points guy doing or worked at NerdWallet doing SEO. We need to talk.

All right, so that's the first example. Second example, the points guy. I love this example. This is so much fun. Points guy started by this dude in 2010, took a $10,000 loan from his parents to starts a blog.

Starts writing about point hacking, travel. And a few years go by, two years in fact, and he gets $20 million from Red Ventures. What.

Now he still runs the site. He still owns the site, but Red Ventures, who owns back bank rate, has a bunch of relationships with credit card companies, gives them $20 million.

In 2012. The site today gets 3.5 million unique visitors per month for free.

Is absolutely nuts. Absolutely nuts. It's a blog. That's a great blog. It's great content.

So.

This is the long term power and authority of doing this process the right way. Now, in this person's case, the founder of the points guy, starts writing about travel and points hacking as a hobby and then starts getting sponsored to go on trips. And this is what I told the person that was thinking about getting into the travel industry. When you start talking about this stuff, when you start becoming authoritative in this space, people just start sponsoring you to come to their hotel, to go to their city, to come to their restaurant. They start paying you to write about them. And so now you're getting paid to do what you want. Now you're getting paid to just do the stuff that you want to do anyway and writing about it. You're getting paid to build your business. This is how life is supposed to be. You're getting paid to provide value in a way that you find meaningful.

So that's how it starts. You start by writing the content that builds authority, ranking over time, and then all kinds of opportunities start to open up to you.

Here's another example. Some of you might be familiar with smart passive income. Pat Flynn started it when he was laid off from his job during the financial crisis. Started writing about the businesses that he was considering starting. He was not an authority, he was not an expert. He just started writing about the things he was learning throughout his journey.

Starts documenting how he's starting a podcast, why he's starting a podcast, what's working, what's not working. He never came from a position of, I know something you don't ever. He was not the authority until he was. That's actually how authority is built.

So Pat starts documenting his journeys and his discoveries. Earns seven figures now without being, without ever positioning himself as an expert. Super humble, super down to earth, talks about Star wars and back to the future.

Has a podcast, a blog, a YouTube channel, sharing what he's learning.

And now we earn seven figures doing exactly that.

So let me wrap this up and then I'm going to turn it over to y' all for questions. By the way, if you want to come hang out with me and jam about some stuff, use a hashtag, go live. C Money will get in touch with you, shoot you a link, and we'll powwow in here. So you can start doing that now and we'll start queuing you up. But I want to.

Summarize this, so here's how you can, how, how you can move forward with this.

Number one, do you have an interest, a hobby, a passion, a curiosity, an expertise, a desire to learn something new that you would genuinely enjoy learning more about and sharing along the way? Again, the content doesn't need to be from you, but in order for you to create good content, you've gotta be actively learning about the space and the topic and the market. So something that you're genuinely going to enjoy learning more about so that you're curious enough to ask questions to create great content? Number two, do you know anyone that you could connect to in the space? Do you know any micro influencers? Do you know any bloggers in the space? Do you know any advertisers or people who have business businesses in that space? Do you know anybody who's really wise or well versed in that space? Do you have any friends who you might be able to tap into for content or interviews or for editing? Are there any connections that you have in that space that could be a resource for you?

Number three, brainstorm 10 content pieces that would be fun and make them.

Put them on your website and finally, track your keywords via SEMrush.com so plug in your website into Semrush and just watch where you start to show up. In fact, why don't we do a fun example here.

So I'm going to.

Show you something different.

Alright, so on this right here, this is Semrush. So this is the pointsguy.com you can plug in any website into this but you can see where his traffic is coming from. So he ranks number seven for Delta Airlines, which is one of his highest trafficked keywords.

And even countries, Aruba, Iceland, Cruise. It is a very authoritative site. But what if we take something a little like, a little bit smaller like we mentioned. Smart passiveincome.com.

Now what this will do is show us the keywords that we're ranking for that we might not be aware that we're ranking for. So according to Google Smart passive income gets 20,000 unique visitors a month. This is their graph over time.

And we can start to look at. Okay, there's a lot of content around starting a podcast. Podcast affiliate marketing.

How to make a podcast, how to create a podcast. This creating a podcast, how to start a podcast. How do you start a podcast? These are the keywords that both this site is ranking for. So if Pat wants to create a great piece of content that he knows is going to rank, what's it probably going to be about? It's probably going to be about how to start a podcast. And in doing so he knows that he is becoming an authority on the topic of starting a podcast. Now he probably didn't set out to become an authority on starting a podcast. He documented how he started a podcast. It became reference material for other people. That's how this works. Now I make seven things. One, two, skip a few. Ten years later he's multi million. So what I suggest that you do is right now, if you've got a website for your, for your physical products brand or your personal brand, plug it into here and see what you rank for. Because. Because it will start to reveal to you where you are becoming an authority, where people are starting to reference you and in doing so you can start to hone in on your authority in order to get more links and traffic. Thank you all for coming. This is one of the highlights of my week doing this Sunday coffee with you. It's always great to hang out with you. I'll see you in the Facebook group and I will talk to you next week. Take care everybody.

Hey team. If you enjoyed today's podcast, please let me know on Twitter or Instagram. I'm Ryan Moran on Twitter and RyanDaniel Moran over on Instagram. And if you're looking to start a business or you know somebody who's starting a new journey during this crazy time, you're wondering, what am I going to do next? You're wondering, what do I do with my time? You're wondering, where's the world going? My new book, 12 Months to 1 Million, is going to give you the clear plan to pick a winning product, to build a seven figure business and to become a successful entrepreneur. This is for those of you who want to live life on your own terms. For those of you who are struggling with lack of clarity, who are wondering, what am I gonna do next, who are wondering what's the path to building a successful business so that I live life on my own terms, I can call my own shots and I don't have to go back to work after all of this craziness is over. If you're the type of person who has to be an entrepreneur, then you've got to read this book. You can get it on Amazon or if you're in a position to order multiple copies, you can book that over@capitalism.com book I'm so proud of this. So proud of this community for all that it has done. Thank you so much. I hope you love the book.