Let's Make Personal Responsibility Cool Again w/ JP Sears

Hello, capitalists, 1 percenters, fastlaners, whatever your preferred nomenclature is. On this blessed day, we have a really special conversation with one of Ryan's closest friends, former capitalism conference speaker and host, JP Sears. If you don't know, he's a famous YouTuber, author, comedian, student of life, you may have seen Mr. Jonathan P. Sears online. You know, wearing his trademark purple shirt and signature long red hair, making satirical online content and looking pretty swole these days, I'm not gonna lie. And in this talk with Ryan, they discuss how extreme self responsibility will grant you the freedom to get whatever you want in life. This is one you won't want to miss. So without further ado, let's dive in.

Ladies and gentlemen, that maniacal after you here is not the Joker, he's not my guest, but my dear friend Ryan Daniel Moran into the podcast.

I can't believe you started recording when I was mid laugh during one of your crazy jokes.

Wow. Well, it really just suggests that I'm very funny. I think that's the point of that. People don't know the evidence. They don't need to know what was funny. They just need to know that someone else thought it was funny. One person, that's all it takes.

I don't know how to pivot out of that one.

Yeah, let's just go deeper into the same cesspool of filth from which we're already facing. Well, brother, first off, you know, we're just the elephant in the room. That's not really an elephant anymore, but it's certainly.

I've been losing weight. Jp, what are you, what are you saying about me?

I'm telling you you're an intelligent animal because elephants are allegedly fairly evolved.

I kid you not. I think my 4 year old daughter Esther has an elephant brain. She remembers everything.

Is that right?

I mean, she'll say, she'll say, daddy, do you remember when I was 2 and we were sitting and watching Frozen and you gave me a banana and I told you that it was too brown?

Wow. No, I don't know.

I don't remember that at all. Sure, yes, sweetie, sure.

Very specific. And like, that's half her lifetime ago.

That's right, yeah.

So speaking of elephants, Ryan, the elephant brain. So you're implying elephants have a good memory, is that right?

Yes, that was my scientific opinion.

So I don't believe in science anymore because sometimes it hurts people's fragile feelings when they don't like what science has to say. So I think that means science is completely invalid. We'll get back to that in a moment. So there's that old thing where apparently if you have like a baby elephant rope around its neck, tie it to a stick, it learns like, cool, I'm stuck here.

Where is this going? Go on.

Okay.

I haven't spent much time putting elephants in a noose. Go on.

I've got several in the backyard.

I'll show you how. It's all right.

But yes. And by the way, I don't condone tying ropes around elephants necks either. And so apparently once an elephant, baby elephant learns like, oh, cool, rope on my neck, little stick in the ground, I. I can't break out of this. And apparently because they have such great memories, which I'm now connecting the dots to, allegedly when that elephant is full grown and obviously it could walk through a house, but if they have a rope tied around its neck and a little stick in the ground that it could easily pull out, it doesn't pull it out because it remembers I'm stuck. Like, I can't pull it out because it remembers when it was a baby elephant and it couldn't pull the stick out of the ground. What's that tell us about human nature?

I don't know, because we're talking about elephants.

Are we elephants?

Well, that would be science. And neither one of us like that.

So we're kind of elephants, is what I'm hearing you say.

Welcome to the show, everybody.

Now with that elephant discourse. Yet I will say, because I'm not ready to drop the elephants yet, I think it speaks a lot to our limiting beliefs. Once upon a time, we learned there were things we couldn't do.

Our perception of the time. I can't do this, or I am this person. And we remember those memories of ourselves, and I think those keep us tied to a stick in the ground that we could easily pull out and be more expansive and more free and live well beyond. But if we're a slave to our thoughts and our thinking and our memories, in other words, if we believe our beliefs, I think we become that elephant that's tied to a stake that we could easily pull out if we realized our own power. Does that make sense?

Yes.

Well, way to bring it full circle.

JP and I will picky. I will piggy back on that. And that's the idea of limiting beliefs in itself, I think, is a limiting belief. It might be the only one.

The only limiting belief is.

Is that there's limiting beliefs. And. And because I. I think there's just beliefs. And when in kind of the spiritual crowd, there's this temptation to identify and find your limiting beliefs and uproot them at the source so that you can.

Be a free, autonomous being.

But until you have these limiting beliefs that are removed from your psyche, you are a trap to your own limiting belief.

That's the only limiting belief is that you have to go uproot all of this stuff that is in your psyche. You can just believe new things. Yeah, you can, you can just focus on new things. You can, you can just create a new story.

And so I think in, in, in the spiritual crowd, it's often tempting to just like go down this rabbit hole.

Of, of finding, identifying, and uprooting all of these things that you've got. But that's just like an insecurity of you've got something wrong with you that needs to be fixed. And I think that you can just practice a different set of thoughts.

Well, I appreciate that mindset because what that means to me is.

Dwelling on the problem versus just going out and growing. They're two different things. So let's uproot these limiting beliefs, which, you know, for me is different. If someone's got like real trauma that needs to be dealt with, like, that's a separate thing. Like, let's heal that. But like in the limiting belief spiritual crowd thing that you bring up, I get that. I like that point of view. Like, we can become problem focused, which keeps us from growing, but we're problem focused limiting beliefs in the name of growth, which potentially keeps us from growing because we're dwelling into the thought.

That's right, yeah. I mean, the, the thought I have, limiting beliefs is a thought pattern that keeps you thinking about your own limiting beliefs rather than thinking about whatever it is that you want to create or grow or expand into.

I mean, so the, the last time.

I was on the show, right when we kicked off awaken with JP, right, right @ the beginning, right at the launch of the show, I was telling you the story about realizing that for most of my life I had operated from a place of I am not enough, unconsciously not. And, and what was really going on there was me playing that operating system over and over and over again and then coming up with these complex ways of trying to satisfy that thought. I'm not enough, so I'm going to make a lot of money. I'm going to look a certain way, I'm going to be very accomplished and successful. I'm going to have this many social media.

Followers. And the reality was when you.

Just flip the script and realize you're just good you don't need to solve any thought patterns. You don't need to change anything. You're a free autonomous being and you can do whatever you want. That is actually what we're seeking at the end of all of this self discovery and self.

Work.

Yeah. And so if you can just.

Accept the fact that all your beliefs.

Are, are bs, whether they're limiting or empowering, just pick the ones you want. Just. Just pick the ones you want. And what that will do is make other ones come up and you can play with those. But you're, you're. You're writing the script as you go. I don't think you need to go back and solve all of your, your limiting beliefs before you move forward. Now, you wanted to bring up.

An elephant in the.

Room. Did we, did we tie up enough.

Elephants?

Yes.

Perfect. I don't even remember what the elephant was that I was originally bringing up because we got so distracted. I.

See. I thought you were gonna go somewhere with.

Coronavirus. I.

Was. Well, there we.

Go. That's what I remember. I don't have an elephant brain, so I don't remember things until you remember what I. So being in the time of, obviously the quarantine coronavirus, life as we know it's disrupted a lot of people's both what they love to do and businesses. Jobs are obviously turned upside down for a lot of people. I'm curious how life has been for you during this past six weeks or.

So. You know, I had a really.

Hard time at the very beginning. I kind of had those thoughts of.

Business upending or my investments going down.

Or me feeling very vulnerable to the times. Not the illness itself, but the economic times, which I think is the case with most people. I really don't think most people are worried about getting sick as much as they're worried about what's going to happen. And the world as a result of the. The bubble being pricked, if you will, and where. What it has done for me.

Is given me just a beautiful opportunity.

For. I don't want to say self exploration because that sounds really redundant, but sounds like you want to say, yeah, I.

Did. It gave me just a beautiful.

Opportunity to deal with the. That lingering fear of what if it all goes away and we've all got it to some extent. What if I lose whatever it is that I'm attached.

To? And the. The result of the coronavirus in quarantine was that we kind of had.

To become okay with that being a possibility because.

It. There.

Was. There's so much uncertainty there's so much uncertainty that we all have had to find new areas of certainty. And really the only thing that you've got that is certain is you're here, you're today, you're like what's going on immediately. And it's really hard to plan for the future right now and a lot of things that mattered in the past aren't going to matter moving forward. And so it's been a very interesting time to deal with the attachment that we've all got to the life that we expected moving.

Forward. And that can and is very.

Painful to let go of that attachment. My fear is that people are not going to let go of the attachment and so it's going to be.

A lot more jarring than it needs to be. So I mean I look at.

Most things through an economics.

Perspective. My business is capitalism.com for goodness sake. So I really in from an economics perspective, I wish the government would stay mostly out of the way when it comes to the economy and I, I think that us being involved is going to have long, more long term repercussions than short term.

Benefit. And I wish we were all just kind of had to deal with what we need to deal with and then I think we could be a much more productive and happy and creative moving forward. I don't, I don't think we're going back to the way it.

Was. J.P. so in, in what? The way it.

Was.

Yeah. Versus the way it might unfold the new way. Like what do you think will be different if you were gazing into your crystal.

Ball.

Yeah. So if you think it's some. I think we have a sped up the pace of change that we all knew was going to happen eventually. And I think the obvious example is something like college. Every talk to any person, conservative, liberal, Democrat, Republican, libertarian, old, young, and ask them if they think the college system is.

Working.

Yeah. And just see if, see if. Anyways, like do you think that the current status of, of the cost of education is worth it? And does anybody say yes. Does anybody say this is a great model. This is working. Awesome. This is, this is the future. Yeah. All this student debt. This, this is the.

Future. Jp Best way to get ahead in life is getting behind in $100,000 of debt before you even earn.

Anything. Yeah. Yeah. So like we all kind of knew that was like something's got a break.

Here.

Yeah. And now if you think about it, I mean there is a, a.

Chance there's not a, a school year next year and that school years may never come back. We may just be. You may just now be expected to attend an online university or take online training. And like, all education's.

Free.

Yeah. Can learn anything you want from anywhere for free or for incredibly cheap. I was thinking about, like, what I would have given as a young tot to learn business from.

Billionaires.

Yeah. And now I can buy a masterclass. I can listen to a podcast for goodness sake. With.

Billionaires.

Yeah. I can read their books. I can listen to them talk to me via.

Audiobook.

Yeah. I mean, it's like it's free. You can access whoever you want in the world. And I think we've, we're, we're, we're now going to pay the piper. And the things that don't actually create change in the world. And I think traditional education is one of those things that we're not.

Going to go back.

To. We're going to move forward and forward is better. It means that we're no longer giving attention to broken institutions and things that shouldn't be around. And we're moving forward to things that actually serve us and allow us to continue to own more responsibility and create more solutions and have more change and serve more people and expand as human beings. So, like, college is a really good.

Example. I think that we're also going.

To see a major change in things like office space. I don't. I think we.

Are. I think we're going to realize.

That driving to work every day isn't much fun and that we don't get that much more done in the same.

Room. And the owner of the business probably doesn't love the idea of having that much more.

Overhead. That's.

Right. And so we all kind of.

Knew that change was going to happen eventually. This collapsed some time. So instead we're going to have a huge free up of real estate because office complexes will be smaller. Retail shopping centers will be smaller. Well, we won't go to restaurants as much to sit down and have long dinners and pay 20% for somebody to ask us what we want to eat. We're gonna have a lot of pickup and go somewhere. Right. So it's, it's just gonna be it. I think we're going to have the same services. They're just going to be much more efficient. We're going to use a lot less space. We're going to have a lot more land available. We're going to stop wasting money on things like laborious.

Educations. We're going to have less.

Overhead. Prices on everything are going to come through the floor. I think. I think from. Some people will interpret this as a depression. Some people will interpret this and, and, and they'll look at it and.

And I think that will accurately conclude.

That this is a depression. But a depression is only a few quarters of shrinking economies. It's depression does not mean we're all depressed like we think of the Great Depression. It is. It's simply when the economy gets smaller. And that means. And how do we measure that? We measure that in prices. So prices are going to come down. And in a lot of cases, that's helpful to people, not, not, not harmful.

Some people will argue that recessions and depressions hurt poor people the most. They don't. It's the opposite. It's, it's a, It's a resetting. It's, it's a new resetting of the opportunity for the poor and middle class to create new opportunities. That's what recessions and depressions are made to do. It's a resetting of the risk that people took with their excess capital. And now that is being eliminated and there's new opportunities that are taking time to take shape. Wow. I'm on a really fun economics rant.

Jp. This is my jam. Like, I, I was told recently.

That I need to stop talking about.

Business and entrepreneurship and I just need.

To talk about economics all the time. And.

He got me all jizz or jazzered up, JP and now I'm on a rant about.

Economics. Jizz or jazzard? You need to just take your medication so you're not as jizz or jazzard. Part of what excites me about what I'm hearing you say, and.

My words and thoughts have never come out quite like that. So well spoken and such. I always love your perspectives. It's like you're. You just see things from a very unique way. And yet everything I heard you say, it's like, yeah, that, like, that doesn't sound outrageous. It's like, that makes a lot of sense to me. And for me, that almost represents, like, maybe we're going through a time where there's an accelerated, like, shaking off the dead skin, what's not working, and, and instead of having the education system, as we knew at College, take 75 years to transform, like, well, what if that's just like, accelerated by 1000%? That probably seems like living hell for people who resist it, who want it to stay the same, and who expect it to stay the same. Yet I would dare say life always feels more graceful when we accept the change that's beyond our Control. And, and oftentimes the change that's beyond our control is actually in our best interest. Maybe not all the time, but I, I think a lot of times it.

Is. And also resisting the change is almost never in your best interest. It, it is never.

It. So my opinion of global warming.

For example, which apparently we've solved because no one's driving oil is free, it's.

More than free, no one wants it. You know, it's like, well, I guess we needed, didn't need a green New Deal, we didn't need more government control. So my perspective on global warming is I, I don't deny the scientific reports that suggest it's man made. And at the same time, the solution is not to go backwards. The solution is not to try and say, okay, well we need to stop burning this fuel or, or we.

Don'T need to try and make things what they were in the past, we need to create something new in the future. And, and we do that, we do that as human.

Beings. And so I am, I'm of.

The opinion that the faster you can move forward, the better we are. And if you are resistant to the change that is happening, then you're just trying to hold on to the.

Past. And that is hardly ever a good.

Idea. I love that. I agree.

I think something that has people triggered with very heightened fear right now is money. Loss of money through jobs or the fear of I won't have as much money as I thought or my stock portfolio or whatever the fear is around money, which by the way, it's always a triggering topic. And then multiply that by coronavirus squared and you've got terror for a lot of people. And you said something earlier like a depression is a time of.

Opportunity.

Yes.

That'S a very empowering mindset, but that's not the normal mindset. The normal mindset is one of disempowerment depression. Like this is bad shit.

Happening.

So.

If we pretend like, yeah, this is actually a time of opportunity, specifically around money for someone to take care of themselves, their family, maybe even build their own business.

You have helped, I believe it's well over 300 people create seven figure.

Businesses. I don't, I don't know the exact number and I think legally I shouldn't try and guess anymore. But I know hundreds of hundreds of people have come up to me on the street, sent me Facebook messages, sent me emails saying that my content, free or otherwise, helped them build a seven figure business. I didn't check their tax returns. Yeah, I didn't check their businesses. But people have self reported to me hundreds of times. Hundreds, hundreds of times in literally multiple.

Continents. Yeah, like one of my favorite.

Stories is at LA Airport, somebody came up to me and said, are you Ryan Moran? I built a seven figure business because of what I learned from your.

Podcast. That's.

Cool. Or, or Bucharest, Romania, or. I mean, so yes, something I said has helped several hundred seven figure.

Entrepreneurs. Yeah. And that's not just like you've helped me earn some more money, which.

Is like, that'd be.

Awesome. But like you've helped me build a seven figure business. Like, that's, that's outstanding. And you know, the something I shared with you off air. And I just want to say it again, there's a friend of mine in reference to your new book, which is 12 months to $1 million, how to pick a Winning Product, Build a Real Business and become a seven figure entrepreneur.

Friend of mine that's been staying with Amber and I for six weeks before the quarantine started. Dear friend of ours named Ryan Bodich, I came downstairs yesterday morning and he had your book. And he looked at me and said, bro, I've read a lot of business books in my day, but this book, I can already tell it's going to be a classic for.

Me. That's.

Awesome. Makes me really.

Happy. Because it's effective. Because you have a proven, beyond proven track record of helping people actually build businesses. And I want to, before I get to what I'm actually going to say or ask, I want to say this. So in other words, before I let me talk, before I say a few things.

Along with that, I've had the opportunity to be at various events you're doing, whether it's, you know, big capitalism conference with hundreds of people or your more intimate backroom gatherings at your lake house with, I don't know, 40 or 50 people, all I believe are earning in the seven figure range. And something especially those small gatherings, what strikes me, being in a room full of like a huge house full of millionaires, which, by the way, when I was there, I didn't know everybody was a millionaire being because so many of them seemed like regular people because they were, they weren't like the charismatic people that you're going to see on TV or like the viral videos, though maybe some of them were, but 95% of them, they're just these wonderful, humble, regular people. But you've been able to help them capitalize on a wonderful opportunity to take their life and their livelihood and their happiness and their freedom into Their own hands. And I know Your book is 12 months to $1 million. It's a powerful way that can help a lot of people go from this time of. It's a depression to fuck that. It's a time of.

Opportunity. Amen. First of all, thank you so much for the kind.

Words. And.

Let me back up a little bit just so we don't feel.

Like we're going to a big pitch for my.

Book. Buy my book right now. It's available, or your life will suck forever.

But let's look at this. Let me. Let me just make this really practical for a.

Second.

We. We talked about college a few minutes ago and the inefficiency of college. I went to college. I was actually a declared Christian ministry major. Thought I was going to be a pastor. That didn't happen.

And I instead finished with a business and economics degree. I loved my economics degree. There wasn't a minute I didn't love studying economics. My business degree, however.

That is a piece of toilet paper. And if you. If you think about, like, what.

Do you learn in business school when all you really need to know is.

Serve a group of people who want what you got to.

Sell. That's business. It's. You pick an audience of people that need something and you create a solution for them and they like.

It.

Yeah. And business is like, spend a year of your life learning financial books. What, you can use a bookkeeper for.

That?

Yeah. Like, spend a year of your life talking about, like, I. I.

Don'T. I didn't get an.

Mba. So what do they teach you an MBA school? I. I don't.

Know. But, like, look at most successful.

Entrepreneurs, and they don't have formal business educations. CEOs.

Might.

Yeah. Presidents might, Executives.

Might. But entrepreneurs, people who want freedom, people who actually start companies, people who.

Come up with ideas, who create products.

Who own businesses, usually don't have a traditional.

Education.

Yeah. And I'd. I'd. There are plenty of good entrepreneurs.

Who do have traditional educations, but do we need to have the college model of go away for four years or six years for an mba, and then. Then you're qualified to raise money on an idea and then build a staff of people and then spend five years. No, like, you just. You create a product, you get it to the right people, and in today's world, everything is democratized. You can fund it on Kickstarter, you can create a Facebook group as your audience of a thousand people, have a successful launch, put it on Amazon, and it's available for sale you get good feedback from your customers, you launch a second product, and now you're in business. It's the same end result. Like if the question is, what's the result we want, then do you want to go to the traditional route in college or do you just want to start a business? And the reason I go, like I go on this is the world is just speeding up. Everything's speeding up. Business is one of them. I was, I did an interview with somebody who was like, you know, 12 months to 1 million, Ryan, that's a pretty big promise. I was like, it's, I don't think it's a big promise. It's just you do the right things and you do them fast. Yeah. And you move, you go. And the other option is to like sit and think and wait and come up with a business plan and, or like I have this phrase when I am, when I don't know what to do is I go, all right, well, let's make some.

Mistakes. Yeah, I love that about.

You. And, and we, we go and we get beat up a bit. We go, okay, next, move on. What do we learn from this? Move.

Forward. I love that. I think the, I mean, I'm just going to echo what I heard you say, just with slightly different words. I think the biggest mistake, whether it's in creativity or business, the biggest mistake is not doing anything. There's a good friend of mine, years ago, he said, done is better than perfect. And I always remember that because, like when I would suffer from perfectionism, which is just a fear based mentality that we're too afraid to call it fear based mentality, so we call it perfectionism is like, oh, I accomplished nothing. But it's like, okay, if we start and we're willing to make a mistake though, we're going to try our best when we're doing our thing. But if we're willing to make a mistake, we're actually making progress. Did we learn how not to do it? What can we improve on? So hurry up and make.

Mistakes. Here's the caveat all. Here's the other side to that. One of my favorite quotes, I think it was.

C.S.

Lewis. I've never googled this. I should really do this. He's dead. So I'm just going to give him credit for, for saying it. Two men are walking down a road in the wrong direction. He who stops first makes the most.

Progress.

Yeah. Now there, there is something to be said about rather than hurrying up and doing things in the direction that you don't want Waiting for the inspiration of what it is that you do want. There is, there is also an argument to be, to be made.

There.

Yeah. Um, but most people have an idea of what they want, and they don't do, they don't do. Like they sit and they just buffer with.

It. Yeah. Waiting for inspiration for what you do want is very different than being afraid to.

Start.

Yes. Very different than procrastinating perfectionism. So, yeah. Just with those.

Distinctions.

Right.

Why does entrepreneurship light you.

Up? Because it's the greatest expression of responsibility and freedom. And freedom and responsibility are kind of a paradox, but they're, they're completely linked, certainly. So some people think that freedom is the absence of responsibility. They think it's, it's being young and free and carefree, if you will. But free freedom requires irresponsibility. The more responsibility that you're willing to take, the more freedom you have. The more ownership you take of something, the more control and freedom that.

You have over that kind of, in a way, like Jocko Willink's famous phrase, discipline equals.

Freedom. Yes. I purposely avoid consuming Jocko's content because I don't want to fall into the grind mentality. Sure. But, but, but the idea of what, what Jocko does, which by the way, his protein line is.

Fantastic. Is.

It? Yeah. Is, is his new protein line, like, well done, Jocko. But Jocko's idea of discipline equals freedom is like he has taken ownership over his schedule and his lifestyle design and that, that is freedom. I, I, I have a, a.

Saying. I gave a, a talk once.

At the event you hosted, and the, the, the talk was called freedom is the doing. Most of us think that freedom is the absence of what we don't want, but that's not freedom. Freedom is the doing of what we do want. It's the experience of what we do want. And, and entrepreneurship forces someone to take that ownership and responsibility. Otherwise you.

Fail. Yeah. I would add on to that my delusional thought. True freedom is being able to live in absolute service to whatever you feel your higher purpose is. And, you know, I think of what would be my immature definition of freedom. I don't have to do anything. Well, when I sit with that and really feel into it, I don't think my life purpose is to sit around doing nothing. Life kind of seems.

Pointless.

Yeah.

Yeah. Now to my child self, like, cool. I don't have to do chores or school. Like, cool. I get why that would be my.

Immature. Because you would want to do something.

Else.

Yeah. You had, you had a list of Things that you wanted to go do and play. Yeah.

Yeah. And now I, you know, for the most part, I. I feel very blessed that I. I feel as though the life I've constructed, it's a very free life. And I work my fucking ass off. And while I'm going at it every day, I feel very free because I feel I'm really being of service to my purpose. And being of service to my purpose. It pays me in the currency of inner fulfillment. That thing that money can't buy, that thing that people can't give you, that. It's just that thing that I believe only being in service to our purpose can give us. And. And for me, and I think also for others, it can also pay us in the currency. That's right, US.

Dollars. That's right. Money shows up to keep that sustainable because it is a higher purpose. Like when you're in that mode, money shows up because it is a reflection of the rewarding service that you are doing in order to incentivize you to keep doing it. It's.

That. That.

Is. That's the purpose. Somebody asked me once, what is the purpose of money? What's the purpose of wealth? And I said, to fund and sustain service to one.

Another. Wow, that's.

Beautiful. That's what. That literally is what money.

Is. I mean, fund and sustain service to.

One. That's exactly right. And. And I would invite someone to show me any experience, like any evidence of that not being.

True. I wonder. Sorry, I'm throwing up in my mouth, just drinking bubbly water.

I wonder. Just thought, experiment, because I think money is a tool. It can be used constructively or destructively. We can all think of examples. But.

If we just thought about using money in a way where we're continuing to use it in service to one another versus using money to gratify ourselves. I know people who have encountered money, and it's like they seem worse off now that they're well off. But the way that archetype of people is using money isn't to be in service to one another. It's they're using it to gratify themselves. I need that other car, and I need you to know how much money I have, which is nothing to do with service. And those people, it's like, it seems like their money's a curse. They haven't learned to handle the power of it, to use it for the greater good of being in service to one another. Which, by the way, would probably make them way.

Happier. That's true. You can use money for not its appropriate.

Purpose. Yeah, you can hire a.

Hitman. Yeah, you can, you can use money. But the purpose of money, the purpose of wealth is to fund and sustain service to one another. Now, if you even look at this example that you're bringing up of this person is, is, wants to use money as a way to gratify themselves. And so they're doing showy things to try and show off to.

People. Well, they still have to use.

The money to fund other people's service to themselves. So if they're, if they are serving themselves, they still have to use dollars to fund someone else's service to.

Them.

Yeah. And so still in the same case, money is funding someone else's serving someone.

Else. I guess it would be, wouldn't.

It? Yeah. It's just that that person is now. It, it is the, the current is now ending at that person because there's no continual service from.

There.

Ryan?

Yeah. Question for you.

With entrepreneurship.

And I'm going to first project a thought. I don't know if you'd agree with it or not, but I would say not all people are necessarily cut out to be entrepreneurs. I don't think it's in everybody's best interest.

First off, agree or.

Disagree. You know, I have changed my mind on this a couple of times.

Because I think that everyone is in.

Control of what they create and how much they earn. And that to a certain extent, is entrepreneurship. Most people just have one client or one customer and it's their.

Boss.

Okay. So. So in that lens, everyone kind of is an entrepreneur. The other side of that is that if we define entrepreneurship as a business owner, not everyone is cut out to be a business owner. And, and so it, I think it depends on if. Are you, are you an entrepreneur for freedom or are you an entrepreneur to build things? Yeah, and I, and I've gone.

Back and forth on that one and on the, the version of it where an entrepreneur as a business owner, in your experience, what are characteristics of those people versus obviously the people who aren't really. They don't have the.

DNA.

Yeah. The business.

Owner. Yeah. So one of the opening chapters of my book is what I wish someone had told me before I became it, before I started. And there's, it's just kind of a series of lessons that I've learned the hard way that I wish someone had told me. And one of them is having a very long term mindset. The longer term you can think, the faster your results will be, even in the short term. That is weird, isn't It, Yeah, like the, like the more you could think about the long term effects of this interaction, how I serve this customer, then your, your results end up being faster, even, even shorter. So most people are looking for the, the quick win in order to fund or motivate the, the next steps forward. But the opposite happens. If you build for the long term, you end up growing in the short term and you, and you build a business that lasts. That's one. Another is, I wish someone had had an honest conversation with me about partnerships and what they look like and what a good one looks like and what a bad one looks like. I simply.

Guessed. You know, I've, I've had partnerships.

That were really stressful and painful and lost me money and I've had partnerships that were easy and effortless and made me millions of dollars. And if you know what to look for in a partnership ahead of time and you don't go into the case of we like each other and we're really similar, so one of us is unnecessary, let's partner up and split the.

Profits.

Yeah. You know, that, that, that's a pitfall that I wish I had I had known.

Earlier. What does a good partnership look.

Like? A partnership, A good partnership looks like two people who have very different sets of expertise coming together to build a common vision and. Or three people, or four people. One of the mistakes that a lot of people make is they don't have defined expectations of each other before they get married in business. And so the result is, is you have these unmet expectations and you're secretly resenting one another and then the relationship breaks up. So a good partnership is one in which you don't do the same things, you don't have the same skill set, but you have an aligned vision and aligned group of skills and you agree up front, this is what I'm.

Going to be responsible.

For. This is what you're going to be responsible for. And sometimes I will see something that I think will be beneficial to the areas that you control and you have final say on that. And you will sometimes see areas that I control and I will have final say on that. And we each have ownership and responsibility over those different.

Areas. And if ever we come to.

The table with a decision that the other wants to make, the answer to.

Each other is yes, but we have veto power. So we're going to make a decision.

Together. But if one of us just does not feel good about this, you can exercise veto power because you are my partner in this. So that's, that's what a good partnership looks like. And it, that's very different than how most people see.

Them. I'd imagine you, that lesson that didn't come from college.

Was paid for through a lot of cortisol and potentially missed out money or lost.

Money. Well, I mean think about when you, in college, you do have partners when it comes to a group project and sometimes you get put with the kid who doesn't do anything and he gets your.

Grade.

Yeah. Yeah. And well, in, in a capitalist society that don't.

Fly.

Yeah. You, you get voted off the.

Islands.

Yeah. When you don't, when you don't make the things around you.

Better. Yeah.

Any other characteristics of a.

Entrepreneur? Business.

Owner? You know, I, I, I wish I had realized early on in my adventure as an entrepreneur how many people would be impacted by the things I did. And, and I, and I, I really wish that I had known early on that as a result of me creating a product, an individual in a state I've never been to might buy it and tell someone about.

It.

Yeah. That's influence. And we never see it or.

Understand that that person might tell another.

Person who ends up leaving a review, positive or negative, and thus impact a whole bunch of other people who might also take the same action. So the ripple effects are way bigger than your bank account and your day to day experience. And I wish someone had told me that. And it makes you realize how powerful the customer is. When one person can change your business for the positive or the negative.

Because of a review, because of someone.

They know, because of a good experience or a bad experience. These are, these are things that when you really understand, you start to think like an owner. You start to think, okay, in order for me to be successful, I really do have to create something that is of greater service to someone.

Else.

Yeah. Otherwise I'm pursuing a short term loophole and I'm not actually building a business. This is the thing that people do not understand about capitalism. People think that capitalism is people competing to be selfish, but capitalism is literally people competing to create more for other.

People.

Yeah. And that's why the system works. And that's, that's, that's why own capitalism.com because people just don't understand that capitalism and entrepreneurship is literally the greatest responsibility you have to create change in your life and in the world around.

You. And so I just, I just.

Wish that I understood or had been told how big the ripple effects would end up being. Even to the point of when I sold my last business. I tell the story in the book of me starting a business with about $600 and eventually selling that for over $10 million for four years later. And I, and I tell the story in the book that when, when an investor comes and wants to buy your business and shows up with an eight figure check, it's easy to put them on a pedestal now they've got what you want. And I wish, I wish I hadn't fallen into that because they're company that bought it, ended up running it into the.

Ground. But what it made me realize.

Through the process was wait a minute, I'm the hot girl at the.

Dance.

Yeah. I built something that they want. They want that more than the $10.

Million.

Yeah. I created something that financial institutions want. And why do they want it? Because they're going to run it through their process and then sell it to an institutional company that wants to add to their portfolio when they go publicly traded. And then all these people who.

Buy this collection of companies on the stock market are attracting investors who have retirement.

Portfolios. And I'm going extreme into the ripple effects. But the re, the reality is I then saw, oh my goodness, there are people literally sitting around saying, I wish there was a good company to buy. I wish there was a good business that had figured out Amazon. I wish there was a good company that served the yoga crowd. I wish there was a good X business that I could buy there. So, so I had thought at the beginning of my career that I, I had to do things for the.

Money.

Yeah. And if I did the right things for the money, then I would get the money. But, but now I understand that there is money out there that is made to fund service to other people and it's waiting for good opportunities to flow to. And if I just create one of those good opportunities, the money just rushes in. Because there are people saying, I wish there was a this to buy. I wish there was a company. I wish I have a student. If you, we're not recording, you can't see me. I'm pounding on JP's couch right now. I'm so.

Excited. I have a.

Student. JP started a business with a few thousand dollars and.

Put the business up for sale. Got a deal, deal fell through. They're devastated. They go. But then I get, I see like a news report overnight, business sold for way more money than the previous deal. Like what, what the hell happened here? Turns out a company, another company, was being acquired by a publicly traded investment firm.

They needed to juice up some numbers. And I don't mean juice up in an unethical way. Like they needed to go acquire a few really profitable companies in order to meet their obligations and expectations in order for shareholders to continue getting their dividends. And I don't mean this in a manipulate. I mean, like, it was a legitimate business practice, is to like, okay, we need to go buy some more profit. And this happened to one of my students who then sold their company. Company is, you know, part of a publicly traded portfolio.

Company. So there are literally people whose retirement is being funded by my student who started their business with a few thousand.

Dollars. Yeah, that's.

Amazing. There are people who are wanting and waiting to fund and be a part of the opportunities that we are creating, even as small.

Entrepreneurs. Yeah. Yeah, man, I love that one. One of the things, like, it never really dawned on me, and you're touching on this and what was it? A couple months ago, you and I and a few other friends had dinner and.

You and someone else were talking about.

You know, what are you looking for in companies to buy? And I think he said something like, you know, at least a quarter million dollars in revenue a year or profit. I forget the details, but never really dawned on me like, oh, like, people buy companies. Like, you know, my. My mindset, and I'm not proud of it, but was fairly limited. My mindset was either you start a company or you don't have a company yet. There's people out there who say, I'm not really into starting companies anymore. Too much work. I want to buy a company that someone started. So that means, as the food chain continues, someone who wants to start a company, they can eventually work up to selling it. Having an exit like you did with your protein powder company, a $10 million exit.

I just find it weird. Like, oh, I didn't know people do.

That. Yeah, I mean, I mean, here's just a fun example. We all know what a ring doorbell is at this point. We all know somebody who's got one, and that was started by some scrappy entrepreneurs who went on Shark Tank, didn't get a deal, and then Amazon bought the company for a billion dollars.

Now Amazon bought the company for a billion dollars. Why does Amazon want to buy ring doorbell when they're one of the biggest companies in the world, they could just start their own.

Speed.

Yeah. Customer acquisition, other assets they can complement with their existing business. How many people buy on Amazon and have the product shipped to the door? All of us. And if there was just a recording device that showed that it got delivered and if someone took it, or you could check on your Check on your doorstep, video into your doorstep and see if your Amazon package was there. That's what Ring Doorbell makes possible. So it makes all the sense in the world that Amazon would pay money to acquire a company that is in greater service to their existing customers. So because of that, it makes sense for Amazon to go out and to pay a billion dollars for this invention that was made that a bunch of Amazon sellers are using in a similar but unrelated way. It's just a different way of serving the exact same.

Customer.

Yeah. So people will buy companies as an investment. Like you said, like, I don't want to start a company, I just. I just want to buy one. But there's also just the argument that people buy companies in order to greater serve the customers they have. Yeah, it's a faster way to provide economies of scale for individuals to have access to the goods and services that they need. Cvs, the pharma pharmacy company, bought Aetna, the insurance provider. Why? Because they can combine resources in order to greater serve the healthcare industry. And so it's just a way that assets are brought together to be of greater service to people who need.

Them. When in. Forgive my ignorance for needing to ask this question and if you like, I'm just looking for like the four dummies answer. But when someone, you know, they've started a company, they're going, you know, your client who you know, had his company, original deal fell through, he was eventually acquired for a much bigger deal. How does one get their company noticed by the big players? Is it a matter of be so good they can't ignore you and just knowing that the big players are out looking, they're scanning. Or do you like enter like in some kind of membership.

Pool?

Yeah, I mean it happens a variety of different ways. Like in chapter four of the book, I tell the story of acquaintance of mine. His name is Moyes. Moyes started a company called Native Deodorant and a native deodorant he started with like 500 bucks and it was acquired by Procter and Gamble 18 months.

Later. For a.

Thousand. Yeah, 10x return or 2 extra turn. No, for $100 million price.

Well done.

And like the nicest guy. And.

And I, I think I should read my own book. I think that they contacted.

Him.

Okay. I think that's. I think that.

He'S told, he's told me the story. I believe someone contacted him and said we'd be interested in buying it and that opened up some other conversations and he ended up selling to Procter and Gamble. I I think that's how it happened.

So it does happen that people just reach out to you and, and want to buy you. But the, the, the way that most entrepreneurs sell their businesses is they hit certain bottlenecks, they hurt in certain plateaus, and they decide they can't. They either don't have the time or the capacity or the skill set to grow it from $5 million to $20 million. And so they, they engage a broker and a broker goes out and matches investors with, with people who have.

Businesses. That makes sense. Chapter two of your book is very the mindset of a seven figure entrepreneur. Now of course, contrasted to a six figure or a five figure entrepreneur in five. Ten minutes ago, as you were sharing characteristics of entrepreneurs, maybe you already answered some of this, but what is the gist of a mindset for the seven figure.

Entrepreneur? Good.

Question. That's necessary to create the reality of seven.

Figures. Great question. So the one that if I could only give somebody one, it would be in that chapter I say no matter what, the chips stay on the table. And in that section I talk about how if you try to take money out of the business too quickly, you will starve it of its, of its resources that it needs in order to get to seven.

Figures.

Yeah. So in a lot of cases, an entrepreneur will have a product that they launch and it gets to 25 sales a day. My formula for a million dollar business is you get four products selling 25 sales a day. That's 100 sales a day, $30 average price point, $3,000 a day, or like 1.15-ish million dollars. Right. There's the.

Formula.

Yeah.

Yay. By the way, that's a friendly formula. The way you break it down, I mean, so many people, if you think about like I'm selling on Amazon and because you're selling online, if you are, the whole world is your potential customer. Could you have a product that you sell 25 units a day and then after a while you launch another product, then you get four products each selling $25 a day. Like, geez, that's a very sensible formula. I love how you break that.

Down. That's.

Right. I.

Digress. So, so it's very sensible. If you keep your chips on the table and you think long term, what a lot of people will do is they'll have a product, they'll get to 25 sales a day, and that's, you know, a thousand bucks a day in sales.

Awesome.

Yeah. Well, if we run the numbers on here, you know, my Profit margins are 30%, 300 bucks a day. I now have $100,000 a year. That's a six figure entrepreneur. Great job. However, what that person now does is they go into defense mode and they're always trying to keep their ground of being a six figure entrepreneur rather than keeping the chips on the table and taking that profit and saying, okay, now it's time for product number.

Two. So they, they, they could fall into short term thinking like, cool, a hundred thousand dollars, let's buy the Tesla. Let's like give that to me personally as opposed to recirculating it into the.

Business. Correct. Yeah. It's a big mistake of, of thinking that the business's money is your.

Money.

Yeah. It's not. It is the businesses money. And if you, if you have this mentality of that's my money, then you end up playing very defensive on it because you're tied up in it. But if it's the business's money and the purpose of the business is to serve a group of customers, then your job is to ensure that those customers have access to a suite of products that make their lives better. And your job is to ensure that you're always in stock, that the quality is high, that customer service is on point, and that your customer experience is encouraging other customers to come in and.

Enjoy.

Yeah. That it's so good that other people are talking about you. If you, if you do it, that takes a year, that takes 12 months to do really well. You can have a six figure business six months in. But if you want to have us like a business that you can scale, maybe sell one day, that's in the seven figures, you keep your chips on the table for a full 12.

Months.

Yeah. And when you cross a hundred thousand dollars a month, now you get to pay.

Yourself.

Yeah. Like now, now you say, okay, you know what, I think it's time. I now think that I have proven that my business is of enough service that I can be full time in dedicating my attention to these customers and this business. Now I have earned the right to hire myself as CEO and founder. And now I can ignore my, I can leave my job or I can stop doing these other businesses or whatever it is. Now I have earned the right to pay myself. Until then, I'm not really building a real business. I haven't proven that my business has enough legs in service in the marketplace to warrant.

That. Yeah, I like that. And.

I, I've seen a couple examples of people going to the opposite extreme where they like, it's zero money. Ever comes out of the business. Like, it's been going for a while. But they, they actually don't diversify in the sense of allowing some of the money to go into their personal asset basket, which maybe is invested in stocks or like life enjoyment, whatever it is. And it's like, you know, that's probably, I would imagine, a lesser problem, but I have seen.

That. So let's. What are the kind of motifs of this conversation has been that the purpose of business is service to one.

Another.

Yeah. And if you think about this in terms of your job is to build an asset that stays in service to other people, that requires you to have a certain energy and capacity, which sometimes means you need to pay yourself more so you can take a damn week.

Off.

Yeah. Because sometimes you need that. And then there is the case of the person who is so enjoying the process, they're like, let's just go.

Bigger. Let's.

Go. This is fun. Gary Vee is one of those people. Like, Gary Vee did pay himself $40,000 a year for years. Jeff Bezos paid himself $80,000 a year for years. I think that actually might still be his salary. Richest man in the world, but his salary. And see, this is another thing people don't understand about capitalism is most of the net worth of people is the value of the company that they've.

Built.

Sure. Not the salary that they are getting.

Yeah. I, I heard recently Richard Branson was taking criticism because Virgin Airlines is having to lay off people like, obviously, like, nobody's traveling and people are criticizing him. Well, you have a. Whatever his net worth is 1.5 billion or 3 billion, you know, you should be able to pay people out of your own bank account. He's like, like, my net worth isn't in my bank.

Account. Yeah, yeah, yeah. I don't think you know how this process works, ladies and gentlemen. Like, net worth is air, and.

It'S the value of the company that you've got. And so I don't remember where I was going, oh, am Amazon. Jeff Bezos pays himself $80,000 a year or whatever it is. And like, that's if that keeps the entrepreneur incentivized to keep serving other people. Like, that is. That is actually what we're optimizing.

For.

We're. We're optimizing for you to be in the place where you were in what you described as that effortless service, your highest good, your highest contribution. And it takes a certain amount of sustainability to allow you to keep that as your.

Focus.

Yeah. The minute that's compromised. We now are producing less value. And, and that can be compromised by you wanting the stuff, you forgetting that this is supposed to be fun and supposed to be play. And so you have to instead go show off to other people. And so that can be one way it's compromised. And another way is for you to buy into the lie that you have to sacrifice your own good and happiness in order to serve the customer rather than building the systems in the business that serve the customer. And so we're really optimizing, we're honestly optimizing for maximal happiness. And that is maximum. That is happiness for ourselves and happiness for other people. That's how you get rich. Be really.

Happy. Yeah, I love that. As opposed to stressed out and like take from other.

People. There's, there's a quote I like which is there's no, there's no happy ending to an unhappy journey. Most of our lives unfold in the, in the happy moment. To happy moment. To happy moment. To happy moment. To happy moment or sad moment. To sad moment. Sad or happy moment. Not as happy. But it's very rare that it's like sad, sad, sad, sad. Worse, worse, worse. Stress, stress, stress payoff. Yeah, that's pretty.

Rare. Well, which is kind of defies the illogical object that a lot of us operate with.

I'm curious, in your journey of personal growth, how instrumental or not has your entrepreneurship been in catalyzing your personal.

Growth? I think.

Entrepreneurship is a very fast lane into personal development because you are only as good as you can produce as an entrepreneur. And that is also you can only produce as good as you are able to connect with and empower other people. It, it, it exposes all of your.

Cracks.

Yeah. Because you, your financial rewards are tied to how self aware you are, how much you can contribute to other people, how much energy you have, how much you can identify and empower other people's talents, how much you can see kinks in the armor and undo them, how much you can see ahead of your own personal gain and plan for the future. It, I think is the fastest route to exposing all of your cracks so that you can work on.

Them. Yeah, man, I, I agree. I, I think that's.

Man.

I don't identify as an entrepreneur businessman though that's something I very much do. Like if I were identifying with the role, which I realize none of us are our roles, but it, I identify with roles too, even though I know I'm not the role. I identify as an entertainer, yet my entertainment doesn't get to A person. Unless I am in the entrepreneur business.

Realm.

Yeah. And. And when I look at that like, okay, yeah, jp, you're a entrepreneur too. Even though like you think like an entertainer. I realized like man. Yeah. All the amount of self responsibility it takes to be an entrepreneur business person that puts us in like the. Entrepreneurship is the landscape of the hero's.

Journey.

Yes. It's the modern day expression of a very ancient rite of passage. Not for all of us, but for, for those who are meant to be entrepreneurs in whatever form that takes. Like man, I. It's just been such a rich source of self growth for me and I appreciate you sharing has been for.

You.

Yeah. I mean like if we go even a level deeper. Jp first of all, like.

Why. Why is being an entertainer financially.

Reward? Like why are you able to give that full time? Because other people saw it as a service to.

Them.

Yeah. And you've done this in a variety of different ways. Makes them laugh. Exposes kind of the BS in, in certain industries that some people can't see. Makes them discover something about themselves is simply entertaining. And, and that is a service to other people. And what since you do that? Well, there were enough opportunities to allow you to leave the things that you had kind of graduated come. Had kind of come full circle. And so now you get to be an entertainer and you could not do that if you were worried about the results behind the.

Curtain.

Yeah. Right now you probably always have a little bit of like, I hope they.

Laugh.

Sure. I hope they like me. I hope that joke that I made up yesterday that I haven't tried yet is going to hit. But if you were really attached to. To the outcome, you'd be too afraid to go on stage and give the.

Set. Yeah. That's why amuse thyself is my.

Mantra. So.

You. So it is self development and discovery that liberates you of that fear and allows you to go serve this group of.

People. Man, I just love this.

Stuff. Isn't this.

Exciting? It is. And Ryan, we're talking about one of my favorite subjects, which is me. So let's say more about.

Me. Yes.

Let'S. I do, you know, just a loose, I don't know, a little thought experiment. You're one of my dearest friends. You're. In fact, you're the. I blame you for why I'm in.

Austin.

Yes. Back in December 2016, you brought me in to speak at your capitalism covers. It was my first time ever being in.

Austin. And just so you know, my business partner Matt, from that I Talk about in this book. I document his whole thing throughout the book. He, to this day is like, JP's keynote is the only one worth listening to at your event. I was. And I'm like, hey, my event's really good, Matt. He's like, I heard JP and I didn't have to hear anything else. The best thing I've ever.

Heard. I'll take that compliment. And he's underselling the rest of your speakers.

So we're dear friends. You know me, you know what I do. I'm curious to pick your brain for a.

Second. Yeah.

Let'S. You know, if, if you were advising me on additional entrepreneur opportunities to add to my repertoire, given what I have.

What would you see as potentials you think would be worth.

Considering? So first of all, are you considering a couple different ideas here? Because if so, we can cut out a lot of these steps.

Well.

Kind.

Of. Okay, I know where. Let's back up.

Then.

Yeah. So here's a mistake. I see a lot of people make. A lot of people will say, okay, I have this audience, I have this following, I have this, I have this momentum. And what I need to do is come up with a product exactly for that crowd. And that can be a very helpful thought experiment, but it paralyzes most people because if, if your work touches on average a million people, the thought that you're going to develop a product for that million people is really.

Daunting.

Yeah. But if we, if we zoom in on this closer and we think.

Okay, how many people does it actually.

Take to have a seven figure business, like 25 to 100 people a day? So a few thousand.

People.

Right. A few thousand people is a really good launch. Really good launch. All right, so if you wanted to, to make a.

A supplement line or a food line or a gluten free bread line, would there be 5,000 people in that group of a million that would be raving a fans on that. Specifically that. And you could develop the product that was good enough for those 5,000.

People.

Could. That should free up a lot of this tenseness that people feel about I have to have this idea that changes the world or makes a million dollars or gets X number of customers. It actually only takes 500 to a few thousand people at the beginning to have an amazing launch to kickstart you to get to even the seven figures and then you can scale it from there. So for you, I mean, the temptation, if I were you, would be to look at something that I, I could add humor to that would appeal to my entertainment audience. But I don't think that would be the right approach. I think a better approach would be to look at your everyday life and where you're spending time and attention that is completely unrelated to the rest of your world work. So, for example, if you end up writing your jokes at your standup.

Desk, and you've got seven products on.

Your standup desk because you work from home and you write from home, and.

You'Re an entertainer who does a lot.

Of thinking on the whiteboard, and then.

You go, you know, I sure use this whiteboard a lot. And I stand on this standing.

Mat outside of my standing desk, and.

I use this red light adapter on.

That sits on my desk. Like, I have a work at home business right here. I can sell whiteboards, I can sell a red light lamp. I can sell a standing desk. A standing desk mat. And I forget what the fourth thing I said was, but we now have four potential products for one specific person. And the person is the one who works from.

Home.

Yeah. Which is a really good market right now. Yep. Booming market. The work at home market is exploding, ladies and germs. And so that's a really good place to start. And now your job as somebody who has an audience is to say, hey, I'm jp, And as many of you have seen me on stage, you might not know that most of my ideas come to me when I'm standing at this desk and I've decided to develop this red light adapter thingy majig. Because xyz. And then you document the build out of that business to your audience. A few thousand some people are gonna be like, what the hell is he talking about? Sure. And plenty people be like, jp, starting a business. That's cool. And a small percentage be like, hell yes, I need that. I work from home.

Too.

Yeah. And that raving small group of fans is all that it will take. And so if you're listening to this, you're like, well, I don't have a million person following like JP does. That's fine, because you only need a few hundred people to even care. And you can do that by documenting it on your own Facebook page. And one person sees you and has an instagram following of 2,500 people. And they're like, hey, I have a work at home Instagram page with really high engagements. 2500 people, but 500 people comment on my posts. And now you've got the same size audience. So the idea is to develop product lines for very small raving groups of people. And if you have an audience, all that does is widen the landscape of all that could be successful. The really important thing is that you're jazzed about.

It.

Yeah. You're excited about it, you want it, you want to develop it. And that excitement will be infectious to a large enough group of the people who pay attention to you. And that will build you a seven figure.

Business. Yeah, I like that. Thank you for letting me pick your brain. Of course. I was selfishly, really curious.

What would some of your thoughts be?

And yeah, I also appreciate seeing, even if it was about someone else, but it's about me, so I value it more. But just seeing how you look at a situation and reverse engineer it. And one of the things I love most most about you and your work and why you help so many people is you keep it practical. It's not abstract. Case in point. You're like, okay, JP, forget about the other 995,000 people in your audience. What's something that 5,000 or 500 people would resonate with that you yourself are jazzed about? So I'm jazzed about it. Like, okay, that's the most practical thing that, that's like starting so such at a personal level. And there's nothing more practical about that. Like, cool stuff I'm already.

Using. That's right. I mean, we could walk around your house and find a bunch of business ideas you have. You have.

A.

You're. You're a little bit of a.

Minimalist.

Yeah. So like we look at.

Your. How I'm a minimal.

Minimalist. How. How often. This is something I observe about you, jp. How often do you work.

Out? Yeah, right now. Four to five times a.

Week. Okay. All right. That's more than I thought you were going to say because you're.

Bro. What are you saying? I. Look, I'm.

Small. What I'm saying is you're jacked. And I never see you work out. And so my perception of you is you're. You're kind of a minimalist of like, you do the right things, you do them enough and then. And you don't care if your veins are popping out of every part of you. Like, you're. It's not your full time job to work out. And yet you're, I mean, you're, you're fit as f you're fit af. Thank you. Yeah. Makes me really mad. So. So. But if, if we look at your gym, like, the thing that comes to mind is like, like there's a, there's a minimalist gym brand in There especially right now with there's being more demand than ever for home.

Gyms.

Yeah. Great market right now. I know that you, you eat gluten free, correct? And mostly low.

Carb. Yeah, mostly.

Yeah. So you have a natural interest for protein bars and I know you like on it stuff and you've got, you're, you naturally eat a low carb diet, which leads you to prefer certain brands over other brands. And every once in a while you go, why is there not blank for low? Like, why is there not a low carb this. Why is there not a brand that specializes in this? For me, one of my next projects is a brand called, I mean they're going to call it Fit Flowers or Fit Baked foods. And it's, it's a, it's a high protein, low carb flour line like baking flowers. So a banana bread that all you need to do is throw it in a bowl, add water, bake it and it makes a low carb banana bread. Now why do I want this? Because I freaking want low carb.

Banana. Yeah. It's something you yourself are jazzed.

About. Yes. Yeah, I want it. I want it for me. Tim Ferriss says, I think it was in the four hour Workweek that his only strategy for product development is provides, is create something that he wants because he knows he has at least.

One customer scratches his own.

Itch. And if you, and, and if, and if you can, if there's, if you want it, there's a good chance that there's a few thousand people that are a lot like you that want.

The same thing and the same pattern applied in a different context. My comedy, I. I amuse thyself. Once in a while I'll fall into the trap of asking myself this question. What do other people think is funny? The shittiest comedy ensues. But my best comedy. What do I think is funny? Does that resonate with all 8 billion people on the planet? Absolutely not. We all have different humor languages. But it resonates with 100% of the people that it.

Resonates. Yeah, that's, that's, that's a well said.

Statement. So the, then I'm, I'm just recognizing that same pattern with the business development of what product jazzes me? Yeah, what joke jazzes.

Me? Here's a question for you, jp. How often do the things that make you laugh also make Amber.

Laugh? It's a good question. I would say probably 25% of the.

Time.

Okay. That makes me feel a hell of a lot.

Better.

And I'm probably exaggerating. It might be less than that. But I have different humor.

Languages.

Yeah. And I mean, if she's my.

Toughest. And, and it just goes to show you, like, sometimes, sometimes going out and getting feedback from the immediate audience isn't the best way to make decisions. If you really want something, you need to go do that. I was so. I actually had a partner that I was, I was working with on this, this flowers.

Company. And I could tell early on.

In our conversation she really wanted to have her own thing. And we kind of went back.

And forth a few.

Times. And as of right now, she's kind of concluded she.

Would.

She. She really wants to do her own thing. And I say to her, if you want to start your own business, you need to start your own business. You need to not worry about me, your partner, that we don't have no signed document. We haven't traded any money. If you're going to start a business, you need to go start a business, like, do what you feel compelled to do. We don't need to force this relationship. I'm going to go do my thing. You're going to go do your thing. And if you call me, I might invest in whatever you do if you do a good job. And so trying to do the thing that other people want, whether it's tell a joke or appease a partner or appease a customer, is not always the best way to create what is.

Meaningful. Yeah. And I would guess I'm knock on wood, I don't go down that route very often. Yet I would hypothesize if, if, and when people do go down that route of what will appease other people, even if they meet outward success, it probably ain't going to feel too.

Fulfilling. I have nothing to add to that.

One. Yeah. Ryan Moran, where? I hate that guy.

Man. Your new book, 12 Months to $1,000,000. I love the Gary Vaynerchuk endorsement. On the front cover, inside page, you've got Gary Vaynerchuk's endorsement again. Susie Batiz, dear friend of us both. She's a past guest on the podcast. You have an endorsement from JP Sears. My God, he's a comedian.

If you go to YouTube.com but then congratulations on.

Creating this masterful book that is.

I would call it, a practical guide for ushering people along the mountain that they're wanting to.

Climb. Thank.

You.

Yeah. And I was telling you beforehand, it's one of those books where I'm so proud of it. I know that if somebody reads it, they'll Tell two people about it. And I set out to write a classic. And then you told me that your friend Ryan said, this is going to be a classic for me. And that meant a lot to.

Me. Yeah, I know your heart and soul is in this book and your wisdom that's come from your experiences, your failures and your wins. And you've had great wins and you've had.

Challenges. Shitty losses.

Too. So, man, 12 months to $1 million. Where's the best place for people to get.

This? They get it@capitalism.com book or they can get on Amazon. And if they. If they want to go to Barnes and Noble, call ahead and say, I'll pick it up. You know, they have curbside pickup now, apparently, so you could do.

That. Officially released Cinco de.

Mayo.

Yes. Right on. Well, Ryan, thank you for putting your heart and soul into the book. Thank you for being my friend. Dude, thank you for being on the.

Podcast. I don't even is my first time checking my watch. How long have we been.

Going? This felt like 10.

Minutes. It was nine.

Minutes.

Okay. It was a nine minute.

Podcast. I don't know, but these are my favorite conversations, man. Thank you so much for this, for.

Sure. Thank.

You. If you enjoyed this podcast, send JP a DM or a dick pick. And the more he gets, the more he'll know that he's ever Dan.

Moran back on World DM means dick.

Message. That's right. That's.

Right.

Thank you for listening. Thank you, Ryan Moran, for being the amazing weirdo that you are. I love you, brother. Check out Ryan's new book, 12 Months to $1,000,000. Go to capitalism.com or Amazon or any other place and check it out. Put your destiny into your own hands. And also, thank you for listening. I appreciate you saying so much. And I'll be coming at you with another podcast on our next Awakening Wednesday.