Passion Into Profit: Turn A Part-Time Hobby Into A Full-Time Income

Hey capitalists. Today we are sharing part two of a teaching lesson from the 1% community group. Ryan continues sharing his thoughts on building authority websites and the strategies you can use to create one website that can fund your entire life. If you have an interest, a hobby, passion, or a desire that you would feel comfortable writing content around or curating content for, this could turn into a quick side income or easily turn into a full time income. After the teaching portion of this lesson, a few members hopped on the live video call to talk about how this could be applied to their own existing businesses or what ideas they have for new authority websites. If you'd like to join in on the 1% live, just visit capitalism.com1 for access to all of our courses, our monthly newsletter, and our community of collaborative capitalists who are creating change in the world onto the show.

All right, so Yasmeen, are you in the house? If so, give us a shout in the comments. I know you already have the link. We'll be going live with her on a Q and A here in a second. Before we do that, I want to recap last week's call and I also want to give a direct call to action for those of you who are watching on YouTube, if you so our lives get a whole lot of attention on YouTube. If you watch us on YouTube, let me tell you a little bit about what you're seeing. What you're seeing is a community of entrepreneurs who collaborate to create change and build businesses. And so the world is changing. You know this. Most of you are sitting at home. We're a community of entrepreneurs who build businesses that actually matter. And once a week or so we get together to go live and go into each other's businesses, talk about what's working and go over some strategies for growing the businesses that they have. If you are sitting on the sidelines and you are not part of this community, you need to come join us over@capitalism.com 1. We're a community of collaborative capitalists who are working together to build businesses that are actually really freaking exciting. Yasmeen, you're in the house. I love that you've got your cup ready to go. Before I bring you on live, I want to recap last week's call. So I'm going to bring up I gave you all some assignments and I want to add a few additional pieces based on the questions that I got in the Facebook group or via email. So I'm just going to show you a couple points here.

So first of all, I call this just one site because you really can have just one site ever that makes a full time income. And by full time income, I mean 10,000 to $100,000 per month. Yes, I do have friends who generate $100,000 a month or more with just one site doing just this process with none of their own products, none of their own big teams, just having one authority site that gets a lot of traffic and they can sell things to that audience. So in case you missed it, an authority site is simply a content driven website that is built as a reference guide. It is built to be a content engine for other people to reference in their own materials. And therefore it gets links and it gets traffic and it builds an audience and it does that for a long time. It builds over time. The more people talk about you, the more references that people give to you, the higher you rank in Google, the more of a community you start to build. Now here is this step by step that I gave you last week and I added a few things to this. So the first step is if you take an interest or a hobby or a desire or a passion that you actually enjoy and want to learn more about. I took the example of travel. The second step is to brainstorm 10 written pieces that would be topical right now. And a topical piece is what is going to get other people to link to you, especially in the short term. So right now, this week, with as short as the news cycle is right now, some written pieces that are topical about travel may be masks and airplanes. Each airline's mask rules. Somebody who is traveling is going to be looking up, okay, what are Delta Airlines mask rules? And then you're going to have a piece on exactly. That doesn't require you to travel, doesn't require you to interview anybody, just requires you to know enough about the topic.

Each airline's rules are about wearing masks. Another example would be black owned businesses to visit the next time that you are in Minneapolis. Whatever is topical right now, you would write about and that becomes the link piece that other people are referencing over time. The third step is to brainstorm 10 money pieces that are topical forever. A money piece is simply a piece of content that is going to be relevant for a very long period of time. So we can sell advertising on it, we can sell product on it, we can do a lot of cool things with it. And a money piece for that or a long term piece would be quaint towns in upstate New York to visit during your New York City vacation. So that's going to be a piece about an area for a group of people that are traveling in an area and that is targeting a very specific group that is going to rank over time and that is going to allow you to monetize it with ads, with, with, with travel companies, with product reviews and all kinds of stuff. We'll talk about that in the next slide. And then the fourth step, which I neglected to put on here last week, is to start making connections with other websites and adding guest posts and recommended links on their sites to get backlinks back to you. This will make you grow very quickly if your content is good. The minute you start getting these references from people in your network or, or by making guest posts to other websites, then you start getting links and free traffic from that website and from Google as well. There's a training in your members area. It's in the bonus section of your members area that will show you how to get really high quality backlinks by doing guest posting. So that's in your members area. It's in the bonus section. Now here are a couple very easy ways to create content. Number one, there's several apps. The one we like is called Otter, where you just talk into it, it transcribes it in real time and then you go and edit it, post it, it becomes a piece of content. Number two is to go interview an expert on the topic, get it transcribed and post that. The third is to take a bunch of YouTube videos or podcasts or other people's content and summarize it into one great piece that serves the people that you are speaking to. You can comment your opinion or comment your opinion on someone else's opinion. Or the final and fastest would be to just hire somebody else to take your ideas, give them a first pass and to post them. So there's easy ways to create content as long as you are on top of what the market the community is talking about and you're creating content that is going to be a reference for those people. Here are some easy ways that you could start to think about monetization. I got a lot of questions about monetization over the last week and my preference would be that you think just about creating great content right now. But then inevitable question always comes up like how would I monetize this once this starts to. Once this starts to grow there. I came up with six ways in about six minutes. Find affiliate products in your space and review them. This is the lowest hanging fruit. It's also how I made my first hundred grand working from my dorm room. Actually I started on my parents dial up computer in my living room, I would do it late at night, just reviewing products in the space. I would review them on ClickBank, I'd review them on private affiliate programs.

There was another one, there was another big site back then that did a bunch of affiliate stuff that isn't around anymore. But there are affiliate products everywhere that you can review, give your opinion on and make that a standalone article on your website. Last week we talked about launch jacking. That's another strategy that you could use of just getting out ahead of products that are coming down the pipe and getting your, your site to create content around them so you're getting exposure around that product launch. The second is to go to product creators in your space. People who have info products, physical products, training courses, certifications, interview them, do a long post, transcribe the interview and edit that so that you're doing a piece of content that highlights them and you're an affiliate for their product. You could also do this as a sponsorship. Just this week there's a popular blogger who takes guest submissions, but he charges $3,500 for a guest submission because he knows that you're going to feature your product or your service when you write on his website. So he just charges people to do the interview, transcribe it and talk about your product. Which is, I had never seen that before, but it's really interesting.

Find related podcasts, see what sponsors are showing up on those podcasts and go create content around that topic or those sponsors go in there and find out who is actually paying to show up in front of this community and then go create content specifically around them or that topic.

Next, build an email list and nurture that over time. If you have not seen the training we did about building an email list, go back and watch the building audience topic that we did, which is about building a six figure email list in about 90 to 120 days. Create a community or launch your own product. Launch a physical product, start your own business, start your own agency. Charge advertising.

Do sponsored posts, sell. There you go. There's a thousand ways that you can do this. Now, last week I gave you an assignment. First of all, I want to know how many of you actually did the assignment. That's what I want to hear. How many of you went and made a list or decided on a topic that you would actually enjoy talking about or learning more about?

Did you make a list of other people that you could connect to in the space, like micro influencers, bloggers and advertisers? Brainstorm 10 content pieces that would Be fun and set up an account on SEMrush.com SEMrush.com will show you where you're ranking for keywords, where your competitors show up and other insights that will show you where you move over time. I want to know. Sue Anderson did it good. Cole did it. Good work.

Yolanda did it. Ron did it good. Ron, I was hoping you would do it because this is perfect for the space that you are in. So Ron, if all you did. So I know quite a bit about a lot of Yalls businesses. So you know Ron is in the pet space. If you take somebody like Ron who is in the pet space and wants to get into physical products and build a community in that space, then when you've got a website that is ranking for thousands of keywords or even hundreds of keywords and you're starting to get free traffic around that topic and you're building a community around that, then selling whatever you want becomes really fast and easy. So that is one of the ways, this strategy is one of the ways that you can build a very long term audience and it support all of your other ventures which is going to be kind of the foundation of the case study that we'll go through from inside of one of our own. All right, we'll go to Yasmeen here in a second first. Hey Ryan. Hey Duncan. Hey Fernando. Hey too. It's good to see you guys so active on here. Thank you. Hey, as far. Good morning. All right, Yasmine, give me a thumbs up if you're ready to come join me live. All right, let's do it.

Good morning, Yasmeen.

Good morning, Ryan. Happy Father's Day.

Thank you very much. I appreciate it. How are you?

Great. It's 7:20 here in the morning.

Thank you. Hashtag that. Thank you Yasmeen for being up early and sharing with us this morning. Appreciate it.

First of all, why don't you start telling me how long have you been doing your site?

I started my site. It launched October 1st of 2016. I was working on it for probably six or eight months before that.

I published it by accident and then I didn't know how to unpublish it so I just went with it. I wasn't quite ready but I just did it and went with it and it evolved over time. So it's been almost four years that the site has been up.

And what were you doing before then?

I was working in the corporate world. I was in tech and film and then I had my son and it was hard. I Didn't want to be commuting every day and dealing with my laptop and being working all the time. So I wanted something else. I wanted flexibility. I wanted to be in charge of my time.

And so you said you were working on the site for like six or eight months before you went live. What were you doing in that time?

At that point I was learning. This was, you know, four and a half years ago. I feel like it was a different time. I feel like there's a lot more information right now. So at the time I was just like learning and getting a handle on what I wanted to do. I was kind of planning and then I started writing my blog posts before I was ready to go live. Now I would just publish from day one once I had my domain name, but at that point I was just like soaking up information.

Okay, so, so you said something really interesting there where you said you would just go live or you would just start publishing now when you had your domain name, do you mean that if you could go over it again, you would just, you would just make posts and just make mistakes and be okay not having it all perfect from day one? Is that what you mean?

Absolutely. I would. The moment that I bought my domain name, I would go out and buy hosting. I would install WordPress and I would get my site up because that establishes your domain and it also just establishes a commitment to what you're doing. And then I would just start putting up posts because no one's really going to see them in the beginning anyway. So I would just get the posts up, get comfortable with what I was doing, make mistakes and fix it as I go. But I was really in the planning mode and figuring out what I was doing back then. But now I know what I'm doing. So I would just totally start from day one.

So would you share a little bit what you blog about and what you write or what you write about and why you write about it?

Sure. So I'm a mom blogger. I created the Gentle nursery, which is gentlenursery.com and it is a mix of like non toxic baby products, holistic baby care, like natural minded parenting, and like healthy pregnancy. Um, the reason that I created that site was because once I got pregnant with my first baby back in 2013, I became very aware of the chemicals I was putting on my body, things I was eating, the baby products I wanted to buy. And I was just kind of appalled at like how, you know, brazen these, these product manufacturers were putting harsh chemicals in products, especially ones made for babies. And I did a ton of research. I had like a huge learning curve and I figured out like, okay, there are safer options, but you really need to know what you're into. You really need to know what you're buying and you just have to be smart about it, especially when you're pregnant. Like, you want to be smart about the things you're putting in your body. So I did all that research and then I realized like, one, there wasn't a resource for someone like me, and two, there probably are other people like me, even though we might be the minority, like there might be other people like myself that want to find this kind of information and maybe there's a way to make something out of this. So I did. I didn't really know what I was doing, but I wanted to. Like, I had an inkling that I could make a business out of this. And I, like, I overheard a mom and her daughter who was pregnant at Nordstrom one day talking about like similar things, looking for similar products, like saying, okay, well this one looks like it's made from cotton. This one might be better than other products. Like they just seemed like they were looking for the same kind of things that I was. And it gave me the idea that like, okay, there definitely are other people that scrutinize products the same way I do. So I'm going to do this, I'm going to launch this site and just kind of see what comes of it. And you know, now it's a business, it's my full time income.

At what point after launch did you make like your first 10 bucks? And what was that like?

It was a long time. It took me a long time because when I started I didn't know what I was doing. It probably took me over a year to make my first. It was $12, I remember.

Woo. 12 bucks.

Yes. It was a big day though. It was like a big month, I should say. And it definitely took over a year because I didn't know what I was doing and I didn't know how to use the tools available to me. So it took time to figure all that out.

Okay, and how did you make those 12 bucks and what did it feel like?

It was through the Amazon affiliates program. And you know what it felt, it felt really validating because up until that point I had just been hustling to get my content out there. I was posting in Facebook groups, I was doing the Pinterest Hustle. I was doing everything just to get like a couple hundred page views. And it felt really, it felt really Validating. It was like, okay, yes, I made $12, and this is the beginning of something, so felt good.

So I got lucky, right? I was making $100 a day within the first 30 days. And I think the reason that I was lucky was I went extremely focused on people who were buying things. So if you're watching this and you're like, I don't want to do this for a year and make 12 bucks. The thing that I did was I went super targeted into the late stage of the buying cycle, which was writing review posts, reviews of other people's products, and then building a list of people who were shopping for more and then marketing to them over time. And that allowed me to be really, really focused on the people who were looking to spend money. And Awais just gave me a plug. He said, you find out more in Ryan's book called 12 Months to 1 Million. Yes, you can. So, Yasmine, I'm curious, if you were to start now, would you do anything differently in the monetization piece in order to give you that validation earlier in the process?

I would do exactly what you just said, which is understanding the buyer's psychology and.

Targeting them at the point in the process at which they are looking to buy, rather than just putting content out there and hoping it sticks. I think that when you really understand customer intent or search intent, then you are really ahead of the game. And, and like, I'm not surprised, Ryan, that you were that profitable from pretty much day one. Because, you know, you're Ryan and you, you know what you're doing. And I was.

At the time, I wasn't, I didn't, I didn't know shit back then.

You did, though, because I didn't know any of that when I was starting and I was coming, I was running a company like in, in the text space. I didn't understand, I didn't have that knowledge. And I think it's just, it's a really good testament to thinking and understanding psychology, understanding people and, and buyer psychology. So if you just know that and like, if you start kind of reflecting on yourself, like, if you're going to buy a barbecue, what are you going to search for online? What kind of search are you going to put into Google? Are you going to type in how to barbecue or are you going to type in like, what is the best barbecue or barbecue for a small space? And if you're, if you're thinking like the buyer and you can write content that serves that need and answers those questions, one, Google's gonna, like, you and two, the customer is gonna like you, you're gonna provide useful information and you will get that sale. But I didn't know any of that when I started. It took a long time to figure that out. And I was still just like learning the process of blogging. Now if I were to start, it would be a much different process. It would be a totally different game.

I think you just gave everybody a brain gasm, which is if you understand that search intent, when somebody's saying. When somebody said, again, how about barbecue? They are not ready to buy. They are looking. But if they're typing in best barbecue for a small space or the best barbecue grill, the best barbecue grill for blank. Those types of keywords are late in the buying cycle when they are ready to make a decision and move forward. And that's when they are really engaged, engaged in the, in the content that you are producing. So Yasmeen, it took you a year to make 12 bucks? And then what was the process like after it started being somewhat profitable? Where did you take it from there?

So once I started figuring out my own unique formula for what works, I started to grow. I mean, it started to basically just snowball. Another thing that has been really integral in my growth is I have a Facebook group. It currently has over 10,000 people in it. And very early on I created that, I'd say probably about a year at the year mark, I created the Facebook group and I really started connecting with my audience and I started getting feedback from them about like, what they were looking for, questions they had about the products I was reviewing. And that really helped me to hone in on what I was writing about because I was literally talking to my readers on a daily basis. So I think from that point, once it started to grow, I not only figured out what I was doing, got better at it, but I really started the process of building the audience and tailoring my message and tailoring my offering to, like you say in your book and in general, like to a specific person. And that's really what it comes down to. It's like, you know, you're writing for a specific person, other people might read it. You know, I call my audience the non toxic moms and I write my articles for non toxic moms. Other people might read it, but. And they might get value out of it, but I know exactly who I'm writing for. I write to the level of detail that my non toxic moms care about and that's who I'm serving and I serve them in everything I do. So really connecting with my audience I think was like the big tipping point and the really the next step for my blog.

Yeah. And you said something.

That was about writing for people, like writing for the audience rather than writing for like the search engine or writing for, writing for anybody except the specific person. Could you, could you comment a little bit about that and tell me like, did you have to make a few mistakes before getting there? How did you. And what, what does that really look like to write for a person rather than writing for like a search engine?

Okay, well, first and foremost, anytime I write an article, I am writing to one individual. I literally in my head, I have like a picture of one of my readers and I tend to pick someone based on what the topic is. And I'm really like literally writing the article with them in mind. I know that one person is reading the article, not like a group of people. So I always initially talk to one person. I always say you. And the person that I'm writing to is one of my non toxic moms. And I know that they are ingredient savvy or they want to learn more about ingredients. They want to know what is the safest practice. They want, they want science based information. And so that's how I write my articles. I write it for them. I don't write it for just anyone who might be interested in like let's say a bottle warmer or a baby bottle or something like that. But I'm writing specifically for the most scrutinizing ingredient savvy. Really, really discerning moms. And that's what, that's my brand. That's what works. So my articles don't please everyone. Not everyone reads my site. My site is not for everyone. I don't get a million page views a month. I have a very specific niche. I have a very specific audience. And that's like everything I cater to is, is everything I write caters to that person. And so like I would write, I would write an article on like let's say for example, the most like the best organic crib mattresses. That's an article I have that performs really well. And the crib mattresses I recommend tend to be more expensive. I don't recommend cheap mattresses, but you would find somebody else that might write an article on like the least expensive crib mattresses and that might have a much wider volume and perform really well. But I don't do that. I'm writing authentically for the people that I serve. And that's I think why my blog has been Successful because I never really started it thinking I create a business.

And I'm just gonna, like, do whatever I think will stick. I just said, you know what, let me see if this works. I'm good. I think there are other people like myself. I'm gonna write for them and see what happens. And I've always just approached it that way. Like I'm writing for people like myself. I'm writing for my non toxic moms. That way. Like, I'm writing for people like myself. I'm writing for my non toxic moms.

That's beautiful. And I want to. I want to compare that to someone that I really. I respect this person, but I just love their business story. And it's Dave Asprey, where, you know, if you go back. If you go back 10 years, Dave Asprey in the corporate world starts a blog. And the blog is about putting butter in your coffee and upgrading your life using Modafinil and other biohacks. And it was called the bulletproof executive.com. it wasn't bulletproof. There was no brand. There was no Whole Foods. There was. There was just. He was writing about the bulletproof executive, right? So he starts this blog and then he starts selling. He starts a podcast, he builds a little community. He starts selling ads on the podcast. That becomes what became Bulletproof Coffee, which became Bulletproof MCT Oil. And then it started and it built over time, and then he raised money and now everybody knows what Bulletproof coffee is. So there was. But it started with a real grind. Like, it started. It started with a real grind.

Trenton says, can we get your thoughts on Modafinil? I have mixed thoughts on Modafinil, but I am a fan. I am personally a fan, actually. I don't know if this is addressed to me or to Yasmeen about thoughts on Modafinil. I think it is a very helpful tool.

That not everyone should take and you should take very carefully. Yasmeen, do you have a. I don't know why I'm even going down this Modafinil rabbit hole, but do you have an opinion on Modafinil?

I don't know what it is.

Okay, awesome. So we're all caught up. Modafinil is a pharmaceutical nootropic that Dave Asprey kind of made popular about 10 years ago and.

Has mixed reviews, actually. So a lot of people don't. I'm just gonna go down this rabbit hole for a second because I've done some research on this. A lot of people don't. Know this, but.

There'S like a few different brain types that your brain will actually fire in different ways to produce different neurons and different chemicals. And for different brain types, your brain will respond differently to different inputs. And so that's why some people will be like, daphnel is the most amazing thing ever. And somebody will be like, didn't feel. Feel anything? Or that made me really jittery or really nervous or whatever. It's kind of the case with all pharmaceuticals. Anyway, let's get off the pharmaceutical talk for a second. Yasmeen. Back to you. Yasmeen, would you tell me a little bit about your SEO process? You're out there writing for the audience. I think that is so important in SEO because it increases time on site. It increases the amount of people who are going to link to you because they're having a good experience. But do you do any SEO sauce that you are adding to the website?

You know what, without SEO, I wouldn't have the audience that I have. So SEO is a really big and important part of what I do. And I think that my site started to take off once I really started to learn about SEO.

And the more I learned about it, the more it really grew. So SEO is an important part of having a site because it gives you organic traffic in the search engines, basically in Google. And so without that, you can't really organically grow a blog. So if you are approaching this, you know, starting a new site or if you have an existing site, you have to focus on SEO because you want to please both Google and by pleasing Google, you're also pleasing the customer. It means that you are providing valuable information to the. To the reader, not customer to the reader.

Answering their questions. And you are also just providing a positive customer or reader experience. So for me, I mean, yeah, SEO is a huge focus of mine. Everything that we currently write or position should be optimized for SEO. There's some old articles I have that probably aren't and could be potentially optimized. But as far as, like, what I try to focus on, I try to focus on, like we said before, those.

Buyer intent keywords or reviews where I know someone is at least looking something up. Those perform pretty well on my site. So I'm trying to write more of those. But I really try to focus on what is the reader doing when they go to Google, what kind of information do they want and how can I serve it up to them in a way that not only pleases Google, but also pleases the reader and gives them all the information that they need.

And commenting further on, like the whole positive customer, the reader experience. You have to make sure that your site isn't slow, doesn't take forever to load. Because Google will not give you any love then. Because Google is all about pleasing the reader too. So the more you can please the reader by giving them the good experience that they want and the good information they want, then the more Google likes you.

Yeah, I don't know if anyone noticed, but we completely redesigned capitalism.com about 45 days ago. And when we relaunched it, our traffic from Google went up 40% because it was so much faster. So the site speed went way up and our rankings just skyrocketed all over the place and we started getting way, way more traffic. So what Yasmeen is saying is that the better experience you're giving the customer, the more that Google is going to reward that. And they measure that with a few things. They measure that with how long does the person stay on your website. They measure that with how many other pages are they visiting, how many links are coming to the site. So is the person landing on the page and leaving, or are they getting really plugged into the site? They measure that with Google Chrome.

Now, a lot of people will try and trick the search engines, but what Yasmeen is saying is that she built her site for the user, so there's naturally a pull towards satisfying Google as well. Now, Yasmeen, this has been a full time thing for you for a few years, is that correct?

Yeah, the past couple years it has been my full time income and it's allowed me to stay home with my family. And that's been the main driver behind all of this, is having that freedom and being able to work on my own terms. That's the number one thing as a mom.

And how did you monetize it to the point where it got to that level? Basically, how'd you go from $12 to it being your full time gig?

It just started to snowball. And I think that the big tipping point for me was building that community early on Facebook and getting in touch with my audience, knowing what they were looking for, knowing what their standards are, and just getting direct feedback from them, and being able to cater to what I write directly to my audience. But beyond that, it was also just putting out regular content, putting out good content. And the actual monetization strategy that I use, like 90% of my monetization is through affiliate marketing. And so I've always done affiliate marketing. I recommend baby products. I recommend like products that I Vet I have researched and I've made sure like that they, I feel that they're safe, they're baby friendly, they're in line with AAP recommendations, but at the same time they're also not like toxic. So I use that to make my recommendations on the site and then I have some display ads on the site as well. And they are a small portion of my income. I also just launched an ebook, it's called the Baby Registry Handbook. And so I'm now trying to create my own products for my audience because I feel that beyond just like recommending products, there are other things that I can do to serve my audience. Like, it just always comes back to like, what does the mom need? What does the mom need when she's pregnant? What is she looking for? I think, you know, one of the reasons that this, this works well is because it's like I'm kind of catching people at a moment in their life where they're going through a big transition and there's a big learning curve. Especially when you're, you're having your first baby, you've probably never changed a diaper before, you have probably never bought a stroller or like know anything about anything related to baby products. There's a lot education involved with it. So I like to think that I'm doing a lot of that education, helping moms along the journey, making it easier for them and at the same time taking them on this transformation of like creating a non toxic environment for their baby, creating a non toxic home, and like learning about chemicals. And so I feel like that is one of the reasons that there's such a connection with my audience because there's so much need right there. And I just try to make it simpler on them because that's what I wanted. I wanted someone to literally just sit me down and say, yasmeen, this is what diapers you need. This is how you use a stroller, this is how you pick a stroller. This is everything you need for your baby. This is everything you don't need for your baby. And I just, I wanted that so badly and I had to do all the research myself. It's kind of like giving moms their, their like online village in a sense. Because like I picture myself talking directly to the odd, to my audience, to my reader, and telling her exactly what I wish I had known when I went through this, when I was in her shoes.

That's beautiful. I don't think you could, I don't think you could have a better strategy than that.

If you're watching live. Please lean in for a second because we're going to drop a couple bombs. But before we do that. So I'm actually going to flip the script here for a second. Usually when somebody comes on here live, they usually have an ask. They either have a question they want to have answered or they have something that they need help with or they have an ask of the community. I'm going to flip this a little bit.

Here up at seven in the morning sharing how she's built her authority sites which are going to help all of your businesses. So as we are kind of finishing up this portion of today's hangout, I want you to be thinking of this, of how can I do something that benefits Yasmeen and her business? So I want you to be looking for this. Do you know a mommy blogger? Do you know a mom that you could recommend the site to? Yasmeen is going to talk about, she just talked about one of her products and she's got other ones. And I want to ask her about the transition from content to product. And so some of you have Amazon accounts and might want to look for the keyword that she ranks for and buy through that keyword and leave her a review or send a mom that, you know a link to the product that she has. So I just want you to be thinking about, okay, this, this woman is showing up at seven in the morning to talk about how she made a full time income with one of her passions. It's benefiting me. It's if I actually do this stuff, it's going to help me build a six or seven figure business. So what can you do right now to support this person, this entrepreneur who's part of our community and is showing up for all of you? So just be thinking about that as we go into this next session. All right. So, Yasmeen, I know you're a little embarrassed right now. I didn't tell you I was going to do that. So. But you started making the pivot like three months ago or so where you started to think about, okay, what could I do to make this a little bit more of a business rather than just a website? And you started thinking about physical products and other things that you can do. Tell me about that transition. It's been bumpy and it's been a new experience and it's been rewarding and it's been confusing all at the same time. So tell me a little bit about that transition of going from content to physical.

Yes, I will. And before I jump into That I just want to say thank you, Ryan. You're just a wonderful soul and you're just such a big part of this journey and you're just so kind and wonderful. So thank you so much. That's really touching. And I'm just blown away.

Okay, So.

I just have always wanted to help other people that are in my position. I think that when I, when I had my first baby, I was just like shocked at how hard it is. Even though people tell you it's hard, I don't think you really know. And I've just, I've just always wanted to go back in time and like make things easier for myself. But obviously I can't do that, so I can just pay it forward.

And so about two years ago, I started developing a supplement company, knowing that I wanted to help moms and babies just live healthier lives and not be held back by health issues. So I developed a prenatal probiotic and that's what I'm holding right here. The company is called Biomology and this is a prenatal probiotic for pregnancy, postpartum and for breastfeeding. And this is designed to basically support the body during pregnancy, after pregnancy, and to support the baby during pregnancy as well. I totally believe in the value of probiotics. I think probiotics are the absolute future. And so I literally have spent two years researching, I worked with a team and we handpicked probiotic strains for their actual benefit, but also to make sure that they were gentle enough to be taken during pregnancy and during such an important and sensitive time.

So that process took forever. It was a huge learning curve. But you know, I've been listening to you for years, Ryan. I think I remember some of your like oldest videos, to be honest. And I've just always been motivated to start a company, to start a physical products brand. And I think that the, the coolest thing about what you teach is really in line with my approach, which is, you know, building a brand. It's not just about like hawking products on Amazon, it's about you're building a brand, a brand that has meaning. You're building something for a person, person, for a customer, for a specific individual. And for me, again, it's the non toxic moms. That's who I'm serving. I'm serving moms that want healthy lives, healthy living, and they want to raise their kids and give them the best start in life.

So I've, I've been listening to you for years and following you and just felt like at a Certain point, I was just ready to start taking my business to the next level. And I just. I have really big aspirations, not only as a blogger, but now as a business owner. And I want to really change things for people. I want to really provide supplements that help and that have, like, a benefit. Like I say, like, they're targeted. Targeted supplements. It's not just probiotics that we're doing, but, like, they're targeted supplements that have a benefit, that have a purpose.

And the process has been, as you said, like, it's been a rocky process. It's been a crazy process. It's been a wonderful process, but it's been a huge learning experience. And it really challenges you to, like, get out of yourself and get, you know, come out of your skin and put yourself out there in a way that, like, is kind of amazing. You know, when I first, like, held my product, it was just like. It's almost like holding another baby. Like, it's so cool that, you know, you create something out of nothing. And I feel the same way about my blog. I've created this huge community. I've created this. This, like, movement, and it's so cool.

Cool.

And I know you feel the same way because you've created a massive community and a massive following, and you've helped so many people. So it's just like, this amazing feeling. It's hard. It challenges you. It brings out a lot of the uglies. Like I've said before, like, it really brings out a lot of your issues. But it's. It's so rewarding and it's so cool, and it's. It's exciting because I'm, like, at the beginning of it, and I know that I'm. I'm really building something. So I love that. It feels very rewarding and very fulfilling. And there's nothing like launching your first product, because once you finally do it, there's so much that you just overcome. And I'm still figuring it all out. Obviously, that's why I'm in the tribe with you, and that's why I'm in this community. But. And I can't thank you enough for the resources and the advice you provide. I just. I think you're amazing.

Oops.

We got you.

Okay. My screensaver just went on.

You're good.

It's just amazing. And it's just so empowering to be able to put something out into the world that has a purpose and is there to do something, to help others in a way. So I love it. And I'm Hooked. I can't work fast enough to get enough products out. That's my biggest problem.

I can relate. I know exactly what you mean. Yes. Hey, in a minute we're going to be turning it over to all of you. And just to remind you if you've never been here before, this is how this works. So if you have an ask of the community, if you have a question that you want to go over with myself and. Or Yasmeen, if you have. If you're new to the community and you just want to introduce yourself, if you have a product or a service that you want to plug that would be beneficial to the rest of the 1%, this is gonna be your time to be able to do that. So use go live and see money. The birthday man will reach out to you, shoot you a link for you to come join us here inside of the room and we can just rap about whatever is on your mind and whatever you wanna clear or promote, whatever it is that you wanna promote. So even if you just wanna say hi or comment on something that is going on, or ask Yasmine or myself a question question, just use Golive and we'll bring you here into the room and we'll jam about it. So Yasmine, tell us a little bit about the brand. I'm sure there's a lot of people who would like to support you. So.

It'S biomology, is that right?

Biomology. And this is our first product. We only have this product out right now. This is the prenatal probiotic and it contains 10 billion CFUs. And it really contains like the premium strains for pregnancy, chosen specifically for pregnancy. I think what makes this a little bit different than a lot of other probiotics is one, this is made specifically for pregnancy and for breastfeeding and for postpartum. You know, I created it because of my personal experiences with my son having eczema with postpartum anxiety, which, by the way, I didn't even know that was a thing until I was dealing with it and I decided to Google it. Postpartum anxiety is a real thing. And it's just like, it just is designed to support the body and the baby during pregnancy. Postpartum, we refrigerate. So one thing that makes us different is that we use a refrigerated fulfillment center. I get questions on, like, how come your product is a little more expensive? It's because I really made this to be premium, like the way that a probiotic should be. This is a glass bottle. We use a refrigerated fulfillment center. We're not in Amazon centers because they can get pretty hot in the summertime.

We're going to start like, well, we'll be launching an infant probiotic soon, too. And I'm so excited about that because I just know after what my son went through with having eczema, like, how important the right strains are and how important it is to also have strains in there that are not going to irritate a sensitive baby. Babies come to the world and they're not only just adjusting to everything, but they're also dealing with things in our diet and like, you know, environmental exposures and stuff like that. So it's really important, I think, to have a probiotic that is not going to further irritate a baby. It's actually going to help and provide them, like, beneficial things. So we're launching that and then, you know, my goal with this product is just, with this company is just to support moms and babies, basically. I will also say I'm planning to also be launching a baby line for the gentle nursery. So I've been focusing so much on biomology, and this kind of goes back to saying like, like what I was saying before, where I can't launch products fast enough. But I just really want to serve my audience. Like, I'm so hungry to do it. I just literally can't get the products out fast enough and do all of the scrutinizing that I do to the level that I want to do them. So there's, there's just no end to being able to serve your person. And that's really just what I'm trying to do.

So, yes. Yasmine, just my own curiosity has me wondering. You have 40% of births now are now C section. And when, when a baby is born with C section, they don't get the same probiotics that they do through a vaginal birth. So is that where an infant probiotic could theoretically help bridge that gap? Is that. That's the purpose or something like that?

Yes, the infant probiotic and the prenatal probiotics, because probiotics pass through breast milk too.

So this, this is like, that's why I started with the prenatal, because so much of, like, issues babies have can come from mom's gut health. So if, like, for example, my gut health wasn't perfect, even though I went to the doctor before I got pregnant, he didn't check my gut health. I didn't know to really look for that. And then, you know, a month after my son was born, he developed really bad eczem, lasted for like 18 months. And it was just, it was the hardest thing I'd ever gone through. So, yes, so many births are through C section. But even on top of that, people that have vaginal births too, might have dysbiosis. They might get antibiotics during labor like I did. There's so many reasons that moms don't have perfect gut health and they're passing that on to the baby. So that's why, you know, I just said like, it's, it's so important. And I feel it's still early for this product because not enough people are using prenatal probiotics or if they are taking probiotics, they might just be taking a random, like broad spectrum thing. But this is targeted, this is made for these, to address these common, common problems. And that's why it feels so great to put this out into the world.

So there's a few reasons why I'm harping on this, and it's because what Yasmeen has done well is a, she built an audience. She launched a product that was specifically targeted to that audience. And she is addressing a very specific pain point. And Yasmeen is still early in the physical stage of things, but she's done everything right.

In the pre launch, right? And so now she's live. If any of you have a website, if you have a by the way, I Yasmine, if you've got Facebook or YouTube open, please close it. Cause I think I might be hearing, okay, it might be on my end. But if you have a website.

If you have an audience that would benefit from this, if you know somebody who is a mom, if you are a mom, if you are a parent, if you are expecting, please look up her stuff. Add 10 to your cart. Actually search prenatal probiotic, find the gentle nursery.

Click add to cart quantity 10 order, wait 14 days, come back and review her product. Once you do. By the way, if Yasmeen lets me, when she gets closer to the million, will absolutely back what she is doing. Which is one of the reasons why I wanted to have her on today. Because this process. Do you guys think I'm just teaching you authority site stuff because it's fun? Like, yes, it's fun to talk about. Do you think, like, we're just flapping our gums here? If you do this, then building a seven figure physical product business or your own thing is a very logical flow from here. It's easy, it's simple, it's fast. When you already have the audience when you've already got the momentum of a content site which is free to start, which can scale over a few months, which gives you enough audience for you to be able to take orders from day one. When you do that, then you build the type of brands that are scalable and sellable over the long term. So these are the types of businesses I love to back, I love to invest in. So it's a perfect case study for what I would suggest you think about if you are either below the million or you are starting something new. This approach just sets you up to have a slam dunk launch and a slam dunk process of scaling from zero to a million. All right, one more call to action here. Use GoLive and we'll see that we can bring you on. I know. Paul, you're on your way in here, I believe. Yasmeen, was there anything that I haven't asked you that I should have at this point?

I think before I answer that, let me just say, Ryan, it's a done deal and it would be like, amazing to work with you. So when I get there, Perfect. It's on.

Perfect. I have no doubt. No doubt.

Thank you, Ryan. Thank you. Okay, so I'm just trying to think like if I was just starting this process out, I just kind of want to touch on something you said last week, which is don't overthink what you're working on. You know, a lot of people will tell you, go to ahrefs, go to Semrush and do all this keyword research and find something that people are searching for.

But at the end of the day, it's something that if you're going to be doing this, you have to have the interest in it, you have to have the passion for it. And it has to be something that, like, I think is unique to you or. Or just something that like, does it light a fire within you? Because this is what this site did for me. I didn't do any research. I didn't do any, you know, market research or anything like that. I just knew that this is something I wanted to put out into the world. So I think for someone that is starting out and they're really like, want to do this sincerely and not just, you know, they're not like an SEO agency, just putting together an authority site, which I hate and kills me and I just get so mad about it. I would just say, you know, go with what you like. What is authentic to you? You had talked about the points guy. He knew how to do all that credit card hacking. That's a great skill to share. What can someone. What can you share that is unique to you? What can you put out into the world? It can be something simple. It can be like a tennis website, like, how do you improve your backhand? Or something like that. It could be a gardening thing. It could be about, you know, maybe you really have a passion for mattresses, whatever it is that you know a lot about, or you could just literally teach someone about. Like, I feel like if you could. If you were put on a stage and asked to fill space for 15 minutes, what would you talk about? What advice would you give people? What kind of transformation would you help others make? I think that's a good way to start. And if you are approaching it from that perspective, you'll not only notice, get bored. You'll be very motivated, and you'll be serving an audience of people that have something in common with you. So, you know, I like the advice you gave not to overthink it. You know, you don't need to do tons and tons of research. Just write what's authentic. And I think if you're worried about monetization, that the monetization methods that you mentioned are really smart. Those are the ways to think about it. And, you know, ask yourself, like, are there things I could sell, products I could make, or affiliate products I could.

Recommend and earn affiliate income from? And then you have something there. So it's good advice. Don't overthink it. Don't make it like this big research project. Just go with your gut. Go with your gut.

It was a great throw to the probiotic.

I almost reached for it.

Yasmine, I'm so rich rooting for you, so believe in you. I have no doubts about crossing seven figures with the brand. I can't wait to help. Thanks for hanging out with us today.

Thank you, Ryan. This was amazing. You're amazing. Thank you.

Thank you. All right, everybody, thanks for hanging out with us in the 1%. We will see you next week. Take care.

Hey, team. If you enjoyed today's podcast, please let me know on Twitter or Instagram. I, Ryan Moran on Twitter and RyanDaniel Moran over on Instagram. And if you're looking to start a business or you know, somebody who's starting a new journey during this crazy time, you're wondering, what am I going to do next? You're wondering, what do I do with my time? You're wondering, where's the world going? My new book, 12 Months to 1 Million, is going to give you the clear plan to pick a winning product, to build a seven figure business and to become a successful entrepreneur. This is for those of you who want to live life on your own terms. For those of you who are struggling with a lack of clarity, who are wondering what am I going to do next, who are wondering what's the path to building a successful business so that I live life on my own terms, I can call my own shots and I don't have to go back to work after all of this craziness is over. If you're the type of person who has to be an entrepreneur then you've got to read this book. You can get it on Amazon or if you're in a position to order multiple copies you can book that over@capitalism.com book I'm so proud of this, so proud of this community for all that it has done. Thank you so much. I hope you love the book.