Quarantine Special: Stimulus Thoughts, Amazon Recommendations, And Stock Market Predictions

Some people say you should change your messaging during this time and a week ago. Yes, now, sure. But on the whole, people are adjusting. People don't want to hear more about coronavirus. People don't want to hear more about the state of the world. People want to move on with their lives. And the way that you do that is by addressing a very specific point, a very specific problem.

That you're working on. It takes one free person to create change. This is the show for them. We are the creators of the Free world. This is capitalism.com and we are the 1%.

Hey, friends. Ryan here. Welcome to the show. So I made a mental error on Facebook this week. I meant to go live inside of the 1%, which I do from time to time, and just hang out and talk about what's on the mind of our members and answer some questions that I've seen come up a lot in the group. And about 15 minutes into going live, I realized that I was live on my personal page and not inside the Facebook group. So, like, friends from high school were commenting. Thankfully, there were a lot of members who follow me personally and all that, but since it was public anyway, I just thought it would be fun to share it with you because there's some really interesting stuff about the stimulus package that was passed about navigating Amazon and E commerce during this time and my own personal predictions for what's going to happen in the stock market in the short run. So this is timely and this is really fun. So I was drinking a cup of kettle fire kettle and fire bone broth, talking about the stimulus package and E commerce and investing during this time. And it was just a really fun time to hang out. So I thought since I already leaked it accidentally, I will send it your way if you enjoy this kind of stuff. I am looking forward to doing more lives both publicly and inside the 1%. And if you'd like some help that that is more specific to your business and what we talk about here at capitalism.com, would love to have you inside the community. You can join us over@capitalism.com join. Hope you enjoy this live that I.

Did randomly and accidentally. Good morning, ladies and gentlemen. Good morning, friends and neighbors. It is a beautiful day. It is a wonderful day. There is all kinds of good stuff happening in the world. There is all kinds of things to be happy about. In fact, the world is so good. This is how good the world is. Check this out. The world is so good right now that our biggest problem as a nation, as a world, I'm just going to talk in context of the United States of America. The world is so good right now that our biggest problem as a country is an illness that if it 10 x's, if it grant cardone size 10 x's and the number of people that it affects.

It will leave unaffected 99.7% of the country. Do you understand? Do you? Can you imagine that? Can you imagine? The world is so good. So good.

Our biggest threat is something that if it 10x's will still leave 99.7% of us untouched and unharmed, simply here to enjoy our quiet time. That is our biggest problem. What a world we live in. Jay Beckham, good morning. Hey, Jon Hamm. Jay wants to know what am I sipping on? Some primal coffee? Actually, I decided to change it up today.

This is bone broth.

Just felt in the mood. I have been taking advantage. First of all, today I want to tell you about some things that are in the stimulus package that I'm paying attention to. And I want to talk to you about Amazon. These are a couple things I've seen active in the group, and I want to talk a little bit about some updated stock market predictions. So these are some conversations that have been happening inside the group, Specifically some questions about what the heck does this bill mean and what the heck is happening on Amazon? Does anything change? And I want to talk a little about stock market predictions. And then I want to just round things out. If we've got time. I want to tell you about some exciting business things that I'm working on that I'm just excited to document with all of you. So first, first of all, you know, this, this quarantine time, it's been a little different for each of us. And I decided to do something about 36 hours ago that has just been a really good practice for me that I would like to share with those of you in the 1%. And this is a new practice for me. It is allowing yourself to be bored.

About 36 hours ago, I went, I'm bored, freaking bored.

And I went, you know what? I haven't been bored in a long time. Actually, you know what? I actually think I have been bored. But I don't let myself feel the boredom. So I cover it up with work or food or feeling I have to do something. It's like it's wrong to be bored. I have to be productive. So finally I just said, you know what? I'm going to be bored. I'm gonna let myself be bored. Because I know on the other side of boredom, Is creativity. If I just let myself be bored here for a second, if I don't let myself fill the gap with meaningless stuff that I know is important, I just let myself be bored. What happens? And after, like, you know, 30 minutes, 30 minutes of bored, like, I don't.

Know what to do.

This is awful. Your brain goes, well, let's find something new to do. Let's get our dopamine somewhere else. And so the first thing that I did was I cleaned my closet. And I was just like, I don't wear this anymore. I don't wear this anymore. I don't wear this anymore. And then I went, well, that was nice. So why don't I clean the kitchen? And then why don't I wash my car? I haven't washed my own car in five years. Probably longer. It's actually, I don't think I've washed my car since I've lived in Texas. So like eight years. And then I.

Cleaned the bathroom, and then I changed all of the traps in my house because I live on a bunch of greenery. I live on 40 acre parkland. I have these bug traps. I changed the bug traps and then I changed, emptied my cabinets of all the food I don't eat from old diets that's just taking up space. And now all I want to do is I want to keep cleaning the house. I want to keep organizing. I'm like, oh, all this room for new stuff, all this room for new ideas, all this room for new expansion. And I was like, you know what? I got some bone broth that I bought a while ago. I want to drink it. Oh, my goodness. I want to go live with the 1%. So there's a good product idea. And now the ideas are firing and the world is opening, and I feel excited to be bored, ladies and gentlemen. I feel excited of what is going to happen on the other side of boredom.

Jon Hamm. If you've got some car care products, I would love to see them. He says, try all American car care products on Amazon. Okay, I'd like to hear more. I have a buddy, Chad Hamzy. Shout out to Chad, who has a great car care company called the Last Coat. He does a wonderful, wonderful job in his business. Hopefully one day he lets me get my hands on that business because I am a fan. All right, so let's talk. First of all, this stimulus package that was passed by Congress this past week. I am an economics student. I am a political junkie, and I do not like stimulus packages. I don't like them at all. I am, as a rule, against stimulus packages. I am against any government control of private lives and that includes money. That includes how much money people are earning. I am against universal basic income. I am against. I am against any government involvement in personal lives and I'm against government involvement in the economy because that is, in my opinion, personal lives. However, I also recognize that the government broke this economy. The government broke it because they have effectively shut things down. As a side note, I think we are going to reach the level on which we as a society understand that we are doing more damage by shutting down the economy than we are by allowing coronavirus to do its thing. I know that's controversial, but I think we are going to reach the level in which coronavirus.

Is at least, we've at least adapted to it in some way. I don't know if that means the healthcare system has caught up. I don't know if that means that.

We are have immunity. I'm not sure what that means. I just think that we are going to reach the level in which we understand that shutting down the economy is worse. It's a worse.

Thing to do. Anywho stimulus package was passed, I understand the government broke it. So the government needs to fix it.

It's mixed. There are good things in it and there are bad things in it.

Here's the bad. The, the bad is that it is a band aid on a hemorrhage. And so what it is really going to do is it is going to allow people to just kind of.

Sit tight. Like it's just. It's just going to allow people to get through it. It's just going to. It's going to. People allow people to just kind of manage through the time. It is not going to result in any sort of recovery or any sort of benefit. It is just going to end up.

Putting a band aid on a hemorrhage. However, if you are smart, especially as a business owner, there are some really interesting incentives for you to take advantage of this band aid. Now, once again, I am against government involvement in business. I am against government involvement in personal lives. But when the government gives you something for free, you take it. This is why I don't blame individuals for taking checks from the government. This is why I don't blame people for, quote, being on the government dime. I blame the government for giving them the dime in the first place. So what do you do about that? You get government out of the way. However, when the government gives you an incentive, you take advantage of it. So for Business owners, there is this really, really weird provision.

The provision is, if you are a business that has been affected by coronavirus, you can take a loan for two and a half times, two and a half times the.

Monthly payroll and some other expenses. So if your expenses for people and rent and all this jazz is a hundred thousand dollars a month, I think mine's about 80,075 to $80,000 a month. In my business, those are expenses to keep the lights on and keep paying people.

Then paying that two and a half times, that is.

$250,000.

And you get that as a loan from the government. And if you don't lay anyone off, if you don't fire anyone, if you use the money to keep the lights on in your business, that.

Loan may be forgiven. It might be. Now, the provisions and the reasons for forgiveness are still being debated, but you might just get a $250,000 grant from the government to continue to pay your employees and do other things. You have to be able to show that you are affected by coronavirus. But what determines if you're affected by coronavirus? You could say the economy affected my. My business. You could say that I was going to fire somebody as a reaction to what was going on in the economy. You could make arguments for just about anything. However.

It appears to be determined between you and your banker. We are still reviewing this@Capitalism.com, but I'm hoping to have some podcasts and some people who know better than me on the podcast to talk a little bit about this. But that is the initial interpretation.

Now, philosophically, if you are an entrepreneur, if you are a capitalist, should you take the money if the government gives you free money? Yes. Yes, you should. Yes, you should. Because the government does dumb things in the way it taxes you. The government does dumb things in the way that it incentivizes you. The government does dumb things in a way that it penalizes you. The government does dumb things in the way that it regulates you. The government also does smart things in a way that it incentivizes you. The government also does smart things in the way that it penalizes people. You play into the system. You act as a free person who plays within the system. So if the government gives you free money, you take the free money and then you go back to work. That's what you do. So we just did a write up inside the 1%, talking a little bit about that, philosophically encouraging entrepreneurs that if you are given the opportunity to take free money, you take free money. That's what you should do, that's what you should do. Philosophically, once again, I'm against the stimulus. I don't think they should do it. But I also understand they broke it, you bought it.

That's what they have to do. Hey, Eric Estevez. Hey, Athena. Hi. Rita Palkovic. Good to see you. Sorry, I will never recognize you by your new name. I only know you by your high school name. Hey, Kunal. Hey, John Ham. So, Jon Ham, philosophically, I'm going to debate you for a second. Then we're talking about some other things. 50 million people died from the Spanish flu. Yes. When was the Spanish flu, Jon ham? That was 30% of the population. That's what we're trying to stop today. Yes, I understand. And when was the Spanish flu? When was the Spanish flu? What was the healthcare system around the time of the Spanish flu? As I understand, 50 million people died during the Spanish flu. This is a different world. This is a different virus. Now, once again, I understand that philosophically we have to make some decisions about how we interact socially. However, listen to me. It is to be much better, a much better system.

Be quiet, be quiet. Facebook. There we go. It's going to be a much better system when individuals are responsible rather than government coming up with policy. These. This is what you're going to see happen. You're going to see government crack down, have these quarantines, and you know what's going to happen. It's not going to work. And the government and the economy is going to continue to be flat and individuals are going to pivot. And you're already starting to see remote work. You are starting to see people who are coming up with new ways to produce goods and services. Individuals are going to take responsibility and that is what is going to what gets us be what gets us through this. No government policy.

No economic shutdown is going to prevent the spread of coronavirus. Individuals doing something about it and weighing their own risks will be what ends it and turns the economy around.

Good morning, Mr. Mike Hansen. Good to see you. I have actually been thinking about you a lot lately. Story for another day, but I have been thinking about you quite a bit. So all this to say, if the government gives you money, take the money. Even if I disagree with the way that we are being stimulated with the way the government is responding. If the government gives you free money, you take the free money.

Okay. This is the spicy chipotle bone broth from Kettle and Fire, an Austin based company. I'm enjoying every sip.

Okay, let's talk About Amazon, let's talk about business and response to this. So if you listen to the podcast, if you follow me on YouTube, if you are a member of the 1%, you have been hearing me say over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over again that if you do not have control of your own business, then you are not a real business, you are simply a seller on Amazon. So if you don't have your own audience, if you do not have influence, if you do not have an email list, if you don't have connection or communication with your customers, then you are a weak sauce business. Maybe I should just change the language to be you're a weak sauce business. If you don't have communication and connection with your customers and your followers, you're a weak sauce business. So what that means for a lot of Amazon sellers and people who sell anything on the Internet is when their sales channel slaps them, changes, moves, they piss and moan and complain and whine and bitching. And I understand, like it totally makes sense that you would be upset about your source of income, your source of sales moving, but that is to be expected.

Because economies and markets and businesses always change, always. So the way out of that, the way through that is not to try and make it what it was, but it is to create such a good product and such a good buying experience that your customers follow you wherever you are taking sales and wherever you are not taking sales. Meaning if you're selling physical products, your pivot move, your opening move is you have to have some way of taking those customers and bringing them into an audience, giving them, having them into some place where you have control over the communication. For me, that's email. For some people, that's manychat. For some people, that's social media. But if you don't have a way to control the communication, then you are a weak sauce business. You are really someone else's business. You are a player on someone else's business. You are not someone who is building your own business. The only way that you have your own business is when you have control over the communication and the connection with your customers. And most people who sell on Amazon simply sell on Amazon and hope to their only interaction is with their competitors. They're trying to outrank their competitors is very similar to somebody who tries to rank their websites on Google, knowing that the only way that they can get new customers and visitors is by outranking the next person for keywords. And when the person hits their page, they're selling advertising because that's the only way that they're able to monetize their processes. Where a real business would be someone who was providing content and having lead magnets and products for sale that were so good that when someone found them on Google, they came back to that website voluntarily. Over and over and over and over and over and over and over and over and over and over again. So you use sales channels and you use the places of exposure in order to amplify the good work that you are already doing, not as a place to be dependent on leads and sales. And so most of you who sell on Amazon are dependent for, for leads and sales. And you need to knock that sh off. The way that you do that is you create a connection with your customers and you do that by getting their email address and creating great buying experiences. And you do it with some content creation if you want to do that. But I think it's overrated in terms of the physical product world. And you do it by having inserts in your packaging. You do it by having a great brand experience when the product arrives. They were blown away by this. You have it by having a great product. So when somebody has the product, they have such a good experience with it, they want to buy from you again. And they talk about it like, no, you need to get this, this one, not the other one. Make sure you get this one, not those other ones. That's how you do. You do it by taking all of your positive reviews and you screenshot them, you put them on Instagram, you take them by taking all your customer feedback and you screenshot them, you put them on social media and you do them by running retargeting ads to people who came to your website and having reviews and good feedback, retargeting all of these people. That's how you do it. That build a business and a brand. So if you are going through this period right now and you're like, what's Amazon going to do? What's Amazon? Fuck that. You don't have any control over that. The way that you, the way that you get through this is by going to the connection and the customers that you have control of and you go sell more products to those people. That's how you do this. You find out what they want. Most people are going, what does the marketplace want? What does the data tell me? Where is. Where are there more sales? What's the next product? That's going to be available for me to sell. That's the wrong way to approach. Once you are looking at data, when you. Once you are looking at the marketplace, you are looking at old news. The way that you innovate and you are creative through this process is to go to your customers and find out what they want and create the products and the services that are so good for them that they can't help but talk about you and recommend you to other people. That's how you succeed on Amazon through this time.

For example, Kettle and Fire, what I'm drinking right now sells a lot of product on Amazon.com well, guess what? I never discovered them on Amazon.com I discovered them because a bunch of my friends use Kettle and Fire products. But they sell a lot on Amazon despite being not optimized. You see what I'm saying? That's how you build a brand and a business. Let's move on.

I suddenly can't see your comments anymore. Want. So do me a favor. Can y' all still hear me? Let me know in the comments. Can y' all still hear me for a moment? Just sit here for a second. Stick with me. I'm gonna make some stock market predictions here. Stock market.

Hi, Esther. Esther apparently is watching.

I need to respond.

Because your comments just came in. Here we go.

What's up, A.J. i've been thinking about you lately. I. I finished up the use of my blondie highkey stuff. You guys are doing a great job over at High Key. Highkey, by the way, is a keto friendly. I'm just gonna call it a dessert line. I know you've got cauliflower mash and oatmeal and stuff like that, but highkey, they're killing it on Amazon. But they're killing it because they have great fricking products. Great frickin products. They're just doing it. Well, their interaction with their customers is. Is bang on. AJ this is, I think, your best work. Rachel, I don't know what your involvement over is at. At High Key. I know you've got a CEO over there, but you are doing a great job, my friend. Job.

Daniel Peckham says we're being lied to about coronavirus because a bigger operation is taking place. I am not on that train. I just don't think that's the case. I think people cling to conspiracy theory.

They need security. And this is one of those times when people need a lot of security.

Kunal says individual people are driven by greed. Yes, they are. Let's stop trying to fight it. And let's work with it. Hey, Don Wetrick. What's up dude?

I was actually stalking you on Twitter yesterday.

You're up to great things, man. Keep doing what you were doing.

Hey John Nation. Good to see you.

Hey John Cho. I haven't seen you name in a while. Hi. Kathryn Lavery. I owe you a phone date. Catherine Lavery.

Daniel Olson E. Commerce Sales are way down for most businesses. How would you change your ads to optimize this? Okay, so the way that I would change this is first of all, you double down on what so, so I need it. This is a two parter here. First of all, you have to have something reasonable and beneficial to advertise. Have to have like some people are saying, how do they just change their ads? That's the wrong question. First of all, what do you have to amplify? What do you have that is so good that you are going to bring to the rest of the world that's so good you can't, people can't help but buy from you. So let's talk about some strategies of what we could do here. We could do customer reviews. We could show videos of us doing really cool things for our customers. And now is a really popular time to do good things for your customers. You could screenshot or make a video reels of your customer, feedback your customer testimony and run that as an advertising. The messaging. Yes. Some people say you should change your messaging during this time and a week ago. Yes, now, sure. But on the whole people are adjusting. People don't want to hear more about coronavirus. People don't want to hear more about the state of the world. People, people want to move on with their lives. And the way that you do that is by addressing a very specific point, a very specific problem.

That you're working on. For example, Roseanne Mulligan. Hello, Dr. Rose, my, my personal network chiropractor. If you're in Austin, go to her user. Dr. Rose, I've watched your marketing, first of all great work of addressing like calling out the situation. Number two, if you were to say I have moved all, all of my practice to one on ones. Here's how I'm doing one on ones and ensuring that we're good in the office and you quadrupled your prices, I bet you'd fill up and all of your practice went to one on ones right now because you are very, very clearly addressing the concerns that everyone has about do I really need a chiropractor? Do I really need my entrainment right now? And I'm sitting here, I was cleaning the house yesterday. I'm like, I should really get an entrainment, but I don't want to go into an office right now. But if you had said, I'm moving all things to one on ones, you have to rent out the whole room or something like that or you'll split it. Like if you come in with a friend you trust or a family member or something like that, you split it between whoever comes in. I predict that your business explodes. This just, just a thought. So all this, that was an example of a local business, of how they could market right now through coronavirus. I don't think you have to address the overall situation or have a global change in your marketing, except that your marketing must go super micro to the problems that people are facing. Rather than creating new opportunities during hard times, people go out of growth mode and into problem solving mode. And so when you're marketing, you can match that. That's my long question, my long answer to Daniel's.

Okay, let's move on to stock market predictions for moving forward. So where we are in the cycle is that we had a really, really big pullback. Obviously we were down about 30%. We went from 29,000 down to 18,005, which I said very publicly. I said that the bottom of the market was 18,000. We hit it almost exactly. So 18,000 was the bottom of the market. We hit it way faster than expected, which might mean that we could double dip. It means that this week we might pass through it again. We might come down to it because it happens so quickly. But what we saw in the short run is that we came down to 18,000. We popped back. What I said was the more reasonable expectation for the market of 21,000. So I am very proud of my own technical analysis of this. Thank you, Ryan Quason, for teaching me so much about technical analysis in the market. But it's pretty clear that the healthy level of support right now is 21,000. We said inside of the 1% that if we broke past 24,000, which happened, we, we'd go to 21. And if we broke to 21, we'd go to 18. It happened exactly and it happened in about 10 days. So what we're going to see now is some flattening around 21,000. This is where I personally am pursuing opportunities. This is where I am selling naked puts. This is where I am buying businesses that I like long term. Just so you know my biases, these are not stock picks. These are the companies I am watching and consuming, considering. So do not take my financial advice. I am not qualified to teach this stuff. This is just my own research. Please do your own. But my shopping list right now looks like the following. Delta Airlines, bank of the Ozarks, Visa, Amazon, if it dips below 1500. Not above 1500, not until it goes below there. Facebook, any price under 150. JetBlue, there's one of the airlines, I'm sorry, one of the cruise lines that I like, it trades under. It's the Norwegian Cruise. It trades under the stock symbol nclh. They look really healthy. United Airlines I like. So I like some of the airlines, I like some of the banking stocks. I am watching Alibaba to see what it does during this time. So those are the businesses that are on my watch list, if you remember the 1%. You also have my dividend list, which we're tracking publicly as a community. So that's what is going on in the stock market this week.

We will be very sensitive to the news. So if we stay, if we hold 21,000 in the stock market this week, I think we're going to stay above 21,000. If we come below, if there's new news, if there's additional news that happens, then we're gonna see movement down. I don't think we're gonna have a big surge up this week. I could be wrong. It doesn't matter because I buy long term. We might see fluctuations up to 22. I'll just say 22,000.

But I think if, I think we're mostly just going to hold. Investors are going to chill this week unless there's additional news about new spreads or new breakouts. And if that's the case, then we could go. We could go break down below 21,000 again and go back to 18,000. We shall see. Heather asks, do I buy gold and silver? No, I do not. I do not buy gold and silver. I don't buy gold and silver simply because I have no reason to buy gold and silver.

I have. Now, my background is in Austrian economics. Austrian economists love gold and silver. But I'm also an investor and a capitalist. And I don't see any financial reason to own gold and silver. We're never going to use it as a currency. It's an asset. It's a commodity. It's a. It's a thing that we use and trade, but it is never going to be money. And so there's really no reason for me to own gold and silver except for the fact that you are speculating on it going up. So I think that gold and silver is more valuable than Bitcoin, but not much. So I'd rather own gold and silver than bitcoin, but I don't own any gold and silver. I sometimes buy the ETFs, I sometimes I like some of the gold and silver ETFs when I am speculating or when I'm rounding out my portfolio. But do I own it physically? No. Do I think that it is a good investment? Not really because there's no utility to it anymore. Which by the way, this is, this is why I don't.

I'm, I know I've surrendered my position as a libertarian that we should have currency that is backed by gold and silver because gold and silver was the back of the currency because it had great utility. It doesn't have utility anymore. Silver has some for like some industry, but there's really no utility to gold and silver. So if you're going to back the currency, you should back it with something that has some actual use to it. Okay. John Ham asked about oil stocks. So this is important oil stocks. I mentioned in my write up inside the 1%. I did a whole write up about dividend paying stock and I had, I have a lot of interest in oil stocks. However, I have adjusted my opinion ever so slightly. And by slightly I mean quite a bit.

Oil stocks Specifically Chevron and ExxonMobil are riskier after going through their balance sheets. So particularly Chevron looks weak in terms of their balance sheets. They have a lot of debt. Their growth over the past five years has not been great. Exxon is a little bit better. Exxon is a little bit healthier. But Chevron, I mean, I love their dividend but they've been borrowing to pay that dividend. So I'm avoiding additional investments in most oil stocks right now. Although, I'm sorry, Exxon Mobil appears to be one of the healthier ones. Appears one of the healthier oil stocks. If you're going to speculate. I do like speculating in the oil stocks right now because they've come down so much. They could have a big spring to the upside. So I am considering playing some options on Exxon. I am considering buying some Exxon because I do think they're going to be around for a while and Exxon is ahead of the curve in terms of alternate energies as compared to some of the other oil companies. So Exxon is in better shape as a company. So I did write some puts on Exxon this past week. Because I, I think, I think they're.

Perhaps the best option right now. Don't take my advice.

I'm just.

Very quickly becoming my favorite person on the Internet. On the Internet, I mean in the world. But the Internet is the world right now. Dennis Davis asked about Marathon. I've been a stockholder in Marathon since I was in high school. They were one the of the first companies I ever bought and they've been terrible. So the only reason I still own them is because I literally was gifted the stock certificate by my late grandfather and I don't know where they are. So I own Marathon stock somewhere. But no, I am not buying any of them anywhere. Cameron Yoder, haven't seen your name in a long time. Good to see you. Welcome to the show. All right, so stock market prediction summary is that we are probably going. I think 21,000 is a very healthy level for right now. I think 21,000 is a good landing spot for us. 21,000 on the Dow where we are in the stock market right now. We're going to come down just a little bit more. We're at like 215 or something right now. So we will probably come down just, just a hair, a few hundred points more. But long term, I think, I think that this is a really good time, a really good spot to get in and you don't have to time the bottom. I wouldn't recommend that you time the bottom. That's a fool's errand. Trying to buy when the knife is falling is bad. It's okay to buy on the way down or once the dust has settled, even if it's come up a little bit. So there's some people bemoaning the fact that the stock market was at 18,000, now it's at 21,000. Like don't try to catch the bottom. Buy good companies at good prices. That's the rule. And so there's the best thing you can do is have a shopping list of businesses that looking at buying and buy them when they're at prices that you like. So I was buying Visa at a higher price than it is now. I'm thrilled that it's lower because I'm going to buy a lot of visa. I liked JetBlue as a company. I bought JetBlue years ago. I'd love to buy more JetBlue and they've come way down. So I'm going to buy more JetBlue stock probably. All right.

That'S Shaquille. She are getting snarky in your quarantine my friend.

I like, I like your style.

Shaquille. I, I want to hang more. Mike Hansen says, what about home builders or Kohl's Cheesecake Factory? That's interesting. I had not considered. I didn't know Cheesecake Factory was a publicly traded company. So I will hold off on my, on my mention of Cheesecake Factory. Actually, let me run a couple. Let's just do this live. Let me look at a couple numbers behind Cheesecake Factory. Interesting. You also. I would touch foot pole because I think they're terrible. I just, I just think they're going to go away. Right? Like the best, the obviously the best thing that could happen is if Amazon, since they already have distribution at Kohl's, were to buy Kohl's like they bought Whole Foods. And I do think that you're going to see Amazon want to buy, buy more retail. So that's a, that's an awesome speculation that Amazon buys more retail and Kohl's is the first in line because they have distributed centers at Kohl's. It is Kohl's, Right, that has the Amazon distribution. Other than that, I don't see the point. Like, I mean, who shops at Kohl's anymore? I think they're more likely to go out of business. You mentioned there being a possible buyout. Do you know of a buyout that. I don't know. Are there buyout rumors about Kohl's? I don't track them as a company. So I would love to hear if there is one, and then I will comment on it. But until I know more about that, I will not comment. All right, so since Mike Hansen brought up a Cheesecake Factory, I'm just going to look up a couple numbers. So the reason why it's interesting to look at Cheesecake Factory, which I did not know was publicly traded, the reason that they might be interesting is because due to coronavirus, they're getting crushed. But as a company, they're. Or at least in terms of like a brand. Right. I'm going to look up their numbers here live. But as a brand, they're going to be fine. In fact, they're probably going to be one of the, you know, if, if they recover, then they might be one of the first restaurants to recover. So let's take a look. Look at.

Cheesecake Factory. They trade under the symbol cake, C, a K, E.

Okay. So, yeah, I'm gonna pass on Cheesecake Factory. Here's why.

Their earnings per share has declined over the last three years. Their sales growth. Growth isn't Terrible. It's up like over the last 10 years. Their sales growth is about, up about 4%. So in the greatest economic boom in history, they've only increased their sales by 4% on a company as big as Cheesecake Factory, if you're not increasing a lot faster than that during a great economic boom, I'm a little bit skeptical. However, their management is fantastic. Their return on equity is fantastic. Their return on capital is fantastic. They have a whole lot of debt. They have more than 10 years earnings and their debt. So I'm gonna pass. They're well managed but their growth is stagnant and a lot of debt. So I am just going to Chris knowing says, is this shirt from Kohl's? No, I think it's from either Goodwill or Express. I don't know.

I don't know. I appreciate the slight though. So I'm gonna pass on on the Cheesecake Factory. All right, so we've done the stimulus package and what's in there. We've talked about Amazon and how to navigate this. We've talked about the stock market predictions. Hello, Jonathan Wills. Good to see you my friend. Do you live in Austin again? I believe you do.

And with that I think to wrap things up, tell you what, I'll take five minutes for questions if you've got them.

Olivia asked, where do I pull those numbers from? I have an account@rule1investing.com. I like them but you can pull those numbers from Yahoo Finance. You can pull numbers from just about anywhere.

Thank you all for watching. Once again I error. I was going to go live in my private group the 1% but made a mental error and went live publicly. So thanks for hanging out with me. If you liked this and you want to come hang out regularly, come join us inside the 1%. We're@capitalism.com join. You can check it out for a dollar for 30 days and see if you'll like talk about business and investing.

So hang out.

Chat about anything else that is important to you.

Thank you for the love. Leron.

Do me a favor. If you enjoyed this, give it some some likes and loves Facebook.

I use Phil Town's Rule 1 advice. He is very good, very insightful. Thank you for the kind word. Kayleen. Thanks for hanging out with me. The Dyson family was here pretty much the whole time. So thank you for that.

Kayleen, pretty much for that.

Anson, it was good to see you once again. I've been thinking about you quite a bit so it was to see your name pop up. Thank you all for hanging out with me for spending your morning with me. I enjoyed as much as I did and talk to you soon. Take care.

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